IPinfo

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses IPinfo

"Businesses that handle web traffic, user verification, or location-based services often find IPinfo genuinely useful. It helps teams identify IP-based data quickly, which supports tasks like fraud detection, content localization, and understanding where users are coming from. The data is generally reliable and easy to work with for developers. That said, smaller businesses with little need for geographic or network-level insights may find the service more than they actually need day to day."
Decision Snapshot

IPinfo Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating5.0 / 5
Starting Price$41 / month
Free TrialAvailable
Free VersionYes
APINot specified
DeploymentCloud Hosted
HeadquartersUnited States
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Product Overview

IPinfo Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About IPinfo

IPinfo is a customer data platform that provides detailed information about website visitors by analyzing their IP addresses. This powerful tool helps businesses gain insights into their customers’ geographic locations, industry affiliations, and online behavior, allowing for more targeted marketing, customer segmentation, and personalized communication. IPinfo offers a range of data enrichment services, providing real-time access to customer profiles and helping businesses build more accurate and comprehensive customer databases. It integrates easily with CRM systems, email marketing platforms, and analytics tools, enabling businesses to optimize their customer engagement strategies. IPinfo’s advanced security features also help protect user privacy by ensuring compliance with data protection regulations like GDPR. By leveraging the power of IP address data, businesses can improve marketing ROI, enhance user experience, and drive higher conversion rates.
Company IPinfo
Founded NA
Headquarters United States
Employees NA

Support

Email Phone Chat Knowledge Base FAQs/Forum

Training

Live Online Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Self-Employed Small-Business Midsize-Business
Languages Supported 1 language available
English
Industries Served 5 industries available
Advertising & Marketing E-learning Information Technology & Services Internet Utilities

Why Choose IPinfo

Problem it Solves

  • Problem it Solves IP Geolocation And Data Enrichment For Enhanced User Insights And Security

Target Users

  • Target Users Network Administrators
  • Target Users Cybersecurity Professionals
  • Target Users Marketers
  • Target Users Data Analysts
  • Target Users Software Developers

Core Use Case

  • Core Use Case Identify IP Locations
  • Core Use Case Enrich User Data
  • Core Use Case Enhance Security Measures
  • Core Use Case Personalize User Experiences
  • Core Use Case Optimize Network Performance

USP

  • USP Instant IP Insights For Smarter Business Decisions

Pros

  • Pros Accurate IP geolocation data down to city and ASN level
  • Pros Free tier offers 50,000 requests monthly without credit card
  • Pros API responses arrive fast, rarely exceeding a few milliseconds
  • Pros Privacy detection flags VPNs, proxies, and Tor exits reliably
  • Pros Documentation is clean enough to integrate in under 20 minutes
  • Pros Carrier and mobile detection adds real value for telecom use cases
  • Pros Trusted by major enterprises yet priced fairly for small teams

Cons

  • Cons Generous free tier runs dry quickly for high-volume projects
  • Cons Accuracy gaps occasionally surface for less common regional locations
  • Cons Dashboard lacks depth for teams needing advanced analytics workflows
  • Cons API documentation assumes familiarity, slowing down less technical users
Editorial Buyer Guidance

Who Is IPinfo Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

IP Geolocation And Data Enrichment For Enhanced User Insights And Security

Target Users

  • Network Administrators
  • Cybersecurity Professionals
  • Marketers
  • Data Analysts
  • Software Developers

Core Use Cases

  • Identify IP Locations
  • Enrich User Data
  • Enhance Security Measures
  • Personalize User Experiences
  • Optimize Network Performance

Unique Selling Point

Instant IP Insights For Smarter Business Decisions

Strengths and Limitations

IPinfo Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Accurate IP geolocation data down to city and ASN level
  • Free tier offers 50,000 requests monthly without credit card
  • API responses arrive fast, rarely exceeding a few milliseconds
  • Privacy detection flags VPNs, proxies, and Tor exits reliably
  • Documentation is clean enough to integrate in under 20 minutes
  • Carrier and mobile detection adds real value for telecom use cases
  • Trusted by major enterprises yet priced fairly for small teams
!

Cons

  • Generous free tier runs dry quickly for high-volume projects
  • Accuracy gaps occasionally surface for less common regional locations
  • Dashboard lacks depth for teams needing advanced analytics workflows
  • API documentation assumes familiarity, slowing down less technical users
Category-Based Capabilities

IPinfo Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Cybersecurity Software 27 selected features Open category ↗
Whitelisting/Blacklisting Compliance Management Policy Management Audit Trail Real Time Reporting Single Sign On Secure Data Storage Behavior Tracking Incident Management Activity Tracking SSL Security Patch Management Endpoint Protection Risk Alerts Remote Monitoring & Management Security Auditing Vulnerability Scanning Event Logs HIPAA Compliant Server Monitoring Anti Virus Authentication Access Controls/Permissions Two-Factor Authentication Threat Response Data Security Firewalls
Customer Data Platform Software 8 selected features Open category ↗
Personalization Campaign Management Customer Segmentation GDPR Compliance Behavioral Analytics Data Integration Predictive Modeling Customer Profiles
Location Intelligence Software 14 selected features Open category ↗
Geocoding Predictive Analytics Data Import/Export Data Visualization Third-Party Integrations Real-Time Analytics Demographic Data Customizable Reports Location Tracking Geotargeting Trade Area Analysis Geofencing Behavioral Analytics 2D/3D Designing
Connected Applications

IPinfo Integrations

Integration information is displayed only when approved integration products are available on the profile.

Pricing Information

IPinfo Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Usage Based
Preferred Currency USD ($)
Free Trial Available
Free Version Yes
Payment Frequency Annual Subscription, Monthly Subscription
IPinfo Core
$41 Per Month
IPinfo Plus
$62 Per Month
IPinfo Business
$98 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

IPinfo Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a IPinfo Review ↗
5.0
Based on 2 approved reviews
5 stars 100%
4 stars 0%
3 stars 0%
2 stars 0%
1 star 0%
Guilherme N.
Guilherme N. Red Teamer

Locate with Complete Confidence

IpInfo is extremely easy to use and provides accurate IP details instantly, even when VPNs are involved. The database is consistently updated, but adding abuse reports or community feedback would improve it.

Reviewed on May, 2022
mengjie X.
mengjie X. PhD Student

High-Quality Data That’s Easy to Use

The dataset is comprehensive and includes company IP addresses outside the US. Searching IP ranges or ASNs by company name would be a helpful addition.

Reviewed on March, 2022
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Explore leading products commonly evaluated alongside IPinfo.

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Frequently Asked Questions

IPinfo FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

IPinfo is a customer data platform that provides detailed information about website visitors by analyzing their IP addresses. This powerful tool helps businesses gain insights into their customers’ geographic locations, industry affiliations, and online behavior, allowing for more targeted marketing, customer segmentation, and personalized communication. IPinfo offers a range of data enrichment services, providing real-time access to customer profiles and helping businesses build more accurate and comprehensive customer databases. It integrates easily with CRM systems, email marketing platforms, and analytics tools, enabling businesses to optimize their customer engagement strategies. IPinfo’s advanced security features also help protect user privacy by ensuring compliance with data protection regulations like GDPR. By leveraging the power of IP address data, businesses can improve marketing ROI, enhance user experience, and drive higher conversion rates.

  • Yes, IPinfo offers a free version.

  • Yes, IPinfo offers a free trial.

  • No, Credit Card details are not required for the IPinfo trial.

  • IPinfo offers the following pricing plans & packages:

    IPinfo Core

    $41 Per Month

    IPinfo Plus

    $62 Per Month

    IPinfo Business

    $98 Per Month

  • IPinfo supports the following payment frequencies:

    • Annual Subscription , Monthly Subscription

  • No, IPinfo does not offer an API.

  • IPinfo can be integrated with the following applications:

    • New Relic , Datadog , Slack , AWS Cloud , Google Cloud , Splunk Enterprise , PagerDuty , Microsoft Teams , Zapier

  • IPinfo offers support with the following options:
    • Email , Phone , Chat , Knowledge Base , FAQs/Forum

  • IPinfo offers training with the following options:
    • Live Online , Documentation

  • IPinfo supports the following languages:
    • English

  • Following are the typical users of the IPinfo:
    • Self-Employed , Small-Business , Midsize-Business

  • IPinfo supports the following deployment:
    • Cloud Hosted

  • IPinfo supports the following devices and operating systems:
    • Web-Based
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