Best Online Marketing Automation Software

In an always-connected world, many businesses prefer marketing automation software solutions that require no local installation. Below, you’ll find top online marketing automation software platforms—often referred to as cloud-based or web-based—offering easy subscription models, automatic updates, and seamless remote access. Explore these recommended tools to streamline workflows, enhance collaboration, and keep your team productive from anywhere.
  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1236 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Web-Based Marketing Automation Software

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ZoomInfo Chat is an advanced live chat software designed to enhance customer engagement and improve sales conversion rates. It enables businesses to connect with website visitors in real-time, offering personalized support and instant communication. This tool integrates seamlessly with CRM systems, allowing sales teams to track leads and manage conversations with ease. ZoomInfo Chat offers a range... Read more about ZoomInfo Chat

Free Trial

NA

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Contact Vendor

Location

United States

Drive results with unforgettable email marketing.

Campaign Monitor is an email marketing platform that simplifies your marketing efforts. With a user-friendly interface, it's easy to create and send engaging email campaigns. You can customize templates, personalize content, and schedule emails for optimal delivery. The platform also offers robust analytics, helping you track open rates, click-through rates, and subscriber engagement. A/B testing ... Read more about Campaign Monitor by Marigold

Free Trial

Available

Pricing Type

$12 Per month

Location

United States

The World’s Best Landing Page Platform

Instapage is a powerful landing page platform developed for teams and individuals aiming to boost their marketing campaigns' effectiveness. Its standout feature is the intuitive drag-and-drop builder, allowing users to create custom, conversion-focused landing pages without needing coding skills. Instapage offers a vast library of customizable templates, catering to various campaign goals. The pla... Read more about Instapage

Free Trial

14 Days

Pricing Type

$79 Per month

Location

United States

Acquia Campaign Studio is a powerful marketing automation software that helps businesses drive personalized, data-driven marketing campaigns at scale. Built to integrate seamlessly with Acquia’s cloud platform, Campaign Studio allows marketing teams to create, automate, and measure highly targeted campaigns across multiple channels, including email, social media, and web. It offers advanced segm... Read more about Acquia Campaign Studio

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NA

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Location

United States

Bring together your team, process, & projects with CoSchedule Marketing Suite.

CoSchedule Marketing Suite is a comprehensive software solution designed to streamline and enhance your marketing strategies. It offers a centralized platform that simplifies marketing campaign management, content creation, and social media coordination. With CoSchedule, you can effortlessly plan, schedule, and collaborate on your marketing projects, ensuring seamless teamwork. Its user-friendly i... Read more about CoSchedule Marketing Suite

Free Trial

NA

Pricing Type

$19 Per month

Location

United States

AI-powered buyer engagement platform

Drift is a prominent conversational marketing platform that revolutionizes the way businesses interact with their customers. At its core, Drift has a live chat feature, which enables real-time communication with website visitors, facilitating immediate engagement and support. Drift's powerful AI-driven chatbots are a standout feature, capable of automating conversations, qualifying leads, and even... Read more about Drift

Free Trial

NA

Pricing Type

$2500 Per month

Location

United States

ConvertKit is a specialized email marketing tool highly favored by creators and small businesses for its simplicity and effectiveness. The platform excels with its clean, intuitive interface, making it easy to build and manage email campaigns. A distinct feature of ConvertKit is its focus on automation and segmentation, allowing for highly personalized and targeted emails that resonate with specif... Read more about ConvertKit

Free Trial

NA

Pricing Type

Free

Location

United States

Convert and Monetize Your Website Traffic

OptinMonster is a powerful lead generation tool developed to help businesses convert website visitors into subscribers and customers. With its user-friendly interface, you can create attractive opt-in forms, such as pop-ups, floating bars, and slide-ins, without needing coding skills. The software offers a variety of templates that are easily customizable to match your brand. One of its key featur... Read more about OptinMonster

Free Trial

Available

Pricing Type

$7 Per month

Location

United States

RD Station is a leading marketing automation software designed to help businesses streamline their marketing efforts and drive growth through data-driven strategies. The platform offers a comprehensive suite of tools for lead generation, email marketing, social media management, and campaign automation, enabling marketers to execute targeted and personalized campaigns with ease. RD Station’s int... Read more about RD Station

Free Trial

NA

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Location

Brazil

All-in-one free platform to manage your team and run your sales

Bitrix24 is a versatile business management platform designed to streamline tasks and boost team collaboration. It serves as a centralized hub, integrating tools for communication, project management, and customer relationship management. With features like file sharing, automation, calendars, and task tracking, Bitrix24 simplifies daily operations for businesses of all sizes. Its user-friendly in... Read more about Bitrix24

Free Trial

15 Days

Pricing Type

$1990 Per month

Location

United States

Drive conversions with multi-channel campaigns and marketing automation.

Brevo Marketing Platform is a user-friendly digital marketing tool designed for efficiency and simplicity. It offers a range of features including email marketing, social media management, and SEO optimization to enhance online presence. With analytics and reporting, users gain insights into campaign performance. The platform supports targeted advertising, helping to reach specific audiences effec... Read more about Brevo Marketing Platform

Free Trial

NA

Pricing Type

$7 Per month

Location

France

Turn conversations into trusted connections

Brevo Conversations is a dynamic software created to enhance digital communication with customers. Its primary feature is an intuitive live chat system, which allows businesses to interact directly with website visitors in real-time. Brevo Conversations stands out with its AI-powered chatbot capabilities, which provide instant responses to common queries, streamlining customer service. The softwar... Read more about Brevo Conversations

Free Trial

NA

Pricing Type

$7.51 Per month

Location

United States

Create Email Marketing Your Audience Will Love

MailerLite is an email marketing tool designed for ease of use. It offers a drag-and-drop editor, making it simple to create attractive emails without needing design skills. Features include automation to send emails based on subscriber actions, segmentation for targeted campaigns, and A/B testing to optimize messages. You can also create landing pages and pop-ups to grow your list. Integrations w... Read more about MailerLite

Free Trial

14 Days

Pricing Type

$18.00 Per month

Location

United States

Versatile & Robust Project Management Software

Wrike, a dynamic project management platform, revolutionizes team collaboration with its user-friendly features. Designed for simplicity, Wrike empowers teams to plan, track, and manage projects seamlessly. The platform's customizable dashboards offer real-time insights, enhancing decision-making processes. Wrike's flexibility adapts to various work styles, making it suitable for diverse teams and... Read more about Wrike

Free Trial

14 Days

Pricing Type

$10 Per month

Location

United States

The only AI customer service solution you need

Intercom is a user-friendly software that helps businesses communicate with their customers more effectively. Picture a tool that blends email, chat, and automation to create a seamless conversation experience. It's like having a virtual receptionist who never sleeps, always ready to greet website visitors and answer their questions in real-time. Businesses can personalize messages based on custom... Read more about Intercom

Free Trial

14 Days

Pricing Type

$39 Per month

Location

United States

Wishpond makes it easy for marketers to create landing pages and contests, track leads, send emails and more.

Wishpond is a versatile marketing platform developed to help businesses grow by generating and nurturing leads. Its strength lies in a suite of tools that include landing pages, email marketing, and social contests, all aimed at engaging potential customers. The platform stands out for its user-friendly interface, allowing even those with limited technical skills to create professional and effecti... Read more about Wishpond

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Epsilon PeopleCloud is a cutting-edge Customer Data Platform (CDP) Software designed to help businesses unify, manage, and leverage customer data effectively and efficiently. It offers a comprehensive platform for collecting, integrating, and analyzing customer information from various sources, ensuring that organizations can gain a holistic view of their customers and deliver personalized experie... Read more about Epsilon PeopleCloud

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Push Notification Software to Improve Customer Engagement

OneSignal stands out as a versatile and user-friendly customer engagement tool specializing in push notifications, in-app messages, SMS, and email. Its major strength is the ability to send targeted messages across different platforms, enhancing user engagement and retention. OneSignal's real-time analytics and A/B testing features are key for optimizing messaging strategies, ensuring messages res... Read more about OneSignal

Free Trial

Available

Pricing Type

$19 Per month

Location

United States

Blackbaud Luminate Online is a leading nonprofit software designed to empower organizations in their fundraising and donor engagement efforts. This platform provides a comprehensive suite of tools for managing online donations, event registrations, and donor communications seamlessly. With its user-friendly interface, nonprofits can create customized donation pages, manage campaigns, and track fun... Read more about Blackbaud Luminate Online

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Skyword is an advanced content marketing software designed to help businesses create, manage, and distribute high-quality content across multiple channels. The platform offers a comprehensive suite of tools including content planning, creation, collaboration, and performance analytics. With Skyword, marketing teams can develop detailed content strategies, assign tasks to writers and designers, and... Read more about Skyword

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

GoSquared is a dynamic Email Marketing Software designed to help businesses create, manage, and optimize their email campaigns with ease and effectiveness. It offers a comprehensive platform for designing visually appealing emails, segmenting audiences, and automating campaign workflows, ensuring targeted and personalized communication with customers. Key features include drag-and-drop email build... Read more about GoSquared

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

Riddle is a versatile marketing automation software designed to help businesses engage customers and optimize marketing efforts. This platform provides tools for creating interactive content, such as quizzes, surveys, and polls, to capture audience insights and enhance engagement. With its userfriendly interface, marketers can easily design and distribute campaigns, track performance metrics, and ... Read more about Riddle

Free Trial

Available

Pricing Type

$59 Per month

Location

Germany

Sugar Market is a powerful lead generation software designed to help businesses automate and optimize their marketing efforts. This platform offers a suite of tools for capturing, nurturing, and converting leads through personalized, data-driven campaigns. Sugar Market enables businesses to create automated email marketing workflows, track website visitor behavior, and segment leads based on vario... Read more about Sugar Market

Free Trial

NA

Pricing Type

$1000 Per month

Location

United States

A powerfully simple email marketing platform.

Benchmark Email is an intuitive email marketing tool tailored for businesses seeking to enhance their email engagement. Its standout feature is the user-friendly email editor, allowing effortless creation of visually appealing emails. Benchmark offers a diverse range of customizable templates, catering to various industries and styles. Key functionalities include advanced automation, enabling sche... Read more about Benchmark Email

Free Trial

NA

Pricing Type

Free

Location

United States

The only tool you need to launch your online business

Systeme.io is a user-friendly software designed to simplify online business operations. With its intuitive features, it offers everything you need to build, automate, and grow your online presence. Create stunning websites effortlessly using its drag-and-drop builder, even if you're not tech-savvy. Systeme.io also includes powerful email marketing tools, allowing you to nurture your audience and b... Read more about Systeme.io

Free Trial

NA

Pricing Type

Free

Location

Ireland

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