Best Online Marketing Automation Software

In an always-connected world, many businesses prefer marketing automation software solutions that require no local installation. Below, you’ll find top online marketing automation software platforms—often referred to as cloud-based or web-based—offering easy subscription models, automatic updates, and seamless remote access. Explore these recommended tools to streamline workflows, enhance collaboration, and keep your team productive from anywhere.
  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1236 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Web-Based Marketing Automation Software

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APSIS One is a comprehensive all-in-one marketing software designed to help businesses optimize their marketing strategies and enhance customer engagement. This platform provides a suite of tools for email marketing, automation, analytics, and customer segmentation, enabling organizations to create personalized marketing campaigns effectively. With features such as real-time data tracking, A/B tes... Read more about APSIS One

Free Trial

Available

Pricing Type

$100 Per month

Location

Belgium

Best, easy, powerful yet affordable Customer Relationship Management (CRM) with sales and marketing automation for small businesses.

Agile CRM is a cloud-based customer relationship management software that integrates sales, marketing, and service functionalities. It offers contact management to organize customer data. Sales tracking tools help monitor deals and stages. With Agile CRM, users can automate marketing tasks like emails and social media campaigns. The software includes a telephony feature for customer calls within t... Read more about Agile CRM

Free Trial

NA

Pricing Type

$8.99 Per month

Location

United States

The Comarch Loyalty Marketing Platform is a versatile solution designed to help businesses build and manage customer loyalty programs. This platform enables companies across industries, including retail, hospitality, and telecommunications, to create personalized loyalty experiences that drive customer engagement and retention. The Comarch Loyalty Marketing Platform offers tools for managing loyal... Read more about Comarch Loyalty Marketing Platform

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NA

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Location

Poland

The Aussie CRM that connects all areas of your business

Tall Emu CRM is an integrated CRM and inventory management software designed to help businesses manage their customer relationships and inventory in one platform. It offers tools for tracking customer interactions, managing sales leads, and monitoring inventory levels in real-time. Tall Emu CRM allows businesses to automate their sales processes, from lead generation to order fulfillment, ensuring... Read more about Tall Emu CRM

Free Trial

Available

Pricing Type

$95 Per user

Location

Australia

DialogTech is a specialized marketing automation software designed to enhance communication and customer engagement for organizations. This powerful platform provides tools for managing inbound calls, tracking marketing campaigns, and analyzing customer interactions effectively. With its user-friendly interface, users can easily access call data, manage lead sources, and generate detailed reports ... Read more about DialogTech

Free Trial

NA

Pricing Type

$49.99 Per user

Location

United States

Elastic Email is a comprehensive email marketing platform that helps businesses of all sizes create, send, and monitor email campaigns. It offers an intuitive drag-and-drop email editor, allowing users to design custom templates without needing coding skills. With powerful automation tools, users can set up personalized email sequences based on customer behavior and engagement. Elastic Email also ... Read more about Elastic Email

Free Trial

Available

Pricing Type

$29 Per month

Location

Canada

Antavo is a comprehensive customer loyalty software designed to help businesses create and manage engaging loyalty programs that drive customer retention and repeat business. The platform offers tools for setting up customizable reward systems, tracking customer activity, and providing personalized offers based on purchase behavior. Antavo integrates with CRM systems, ecommerce platforms, and POS ... Read more about Antavo

Free Trial

NA

Pricing Type

$1500 Per month

Location

United Kingdom

The Intelligent Engagement Platform is an AI-powered software solution designed to enhance customer engagement through personalized interactions and automated workflows. By leveraging advanced machine learning algorithms, it analyzes vast amounts of customer data and behaviors to provide highly personalized and context-driven recommendations, messages, and experiences. This platform enables busine... Read more about Intelligent Engagement Platform

Free Trial

NA

Pricing Type

$0.01 Per feautre

Location

Belgium

Zenvia is a customer communications management software designed to enhance interactions across multiple channels. With its omnichannel capabilities, Zenvia enables businesses to engage customers via messaging platforms, SMS, email, and social media, all within a single platform. The software’s automation tools allow companies to create personalized customer journeys, ensuring timely responses a... Read more about Zenvia

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NA

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Location

Brazil

Blendee is a marketing automation software designed to help businesses streamline their marketing efforts and enhance customer engagement. The platform provides tools for email marketing, social media management, and campaign tracking, ensuring cohesive marketing strategies across various channels. Blendee’s analytics deliver insights into campaign performance, customer behavior, and engagement ... Read more about Blendee

Free Trial

NA

Pricing Type

$1 Per feautre

Location

Italy

The Experience Engine (TE2) is a personalization software platform that helps businesses deliver customized experiences to their customers by leveraging data insights and real-time engagement tools. TE2 allows companies to analyze customer behavior, preferences, and historical interactions to tailor content, offers, and communications, creating a more personalized and engaging customer experience.... Read more about The Experience Engine (TE2)

Free Trial

NA

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Location

United States

Full-Stack Customer Engagement and Retention Platform

WebEngage is a multi-channel marketing automation software that empowers businesses to create more personalized and effective customer engagement strategies. It focuses on enhancing user experience across various digital platforms including email, SMS, in-app messages, and web notifications. With its robust segmentation and targeting capabilities, WebEngage allows marketers to deliver highly perso... Read more about WebEngage

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NA

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Location

India

Insights-led Customer Engagement Platform

MoEngage is an intelligent customer engagement platform designed to aid businesses in understanding and responding to their customers' needs more effectively. This software excels in analyzing customer behavior across various digital touchpoints, enabling companies to craft personalized marketing strategies. MoEngage's key features include automation of marketing campaigns, real-time segmentation,... Read more about MoEngage

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NA

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Location

United States

Online Form Builder For AI-Powered Lead Generation

involve.me is a versatile and user-friendly software designed to enhance customer engagement and data collection. It specializes in creating interactive content such as quizzes, surveys, forms, and calculators. Its drag-and-drop interface makes it easy to design customized, branded content without needing technical skills. A standout feature is its ability to personalize user experiences based on ... Read more about involve.me

Free Trial

Available

Pricing Type

$29 Per month

Location

United States

#1 AI-native platform for individualized, cross-channel customer experiences.

Insider is a cutting-edge platform specializing in crafting individualized, cross-channel customer experiences. Its advanced AI-driven algorithms enable businesses to deliver highly personalized content and recommendations to each user, enhancing engagement and conversion rates. Insider's omnichannel capabilities allow seamless integration across various touchpoints, including websites, mobile app... Read more about Insider

Free Trial

NA

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Location

United States

Cross-Channel Marketing Automation Platform

Listrak is a comprehensive digital marketing platform specializing in optimizing customer engagement and revenue. Its standout feature is the unified customer database, which consolidates data across channels for a 360-degree customer view. Listrak excels in personalized email marketing, using advanced segmentation and predictive analytics to deliver targeted content. The platform also offers robu... Read more about Listrak

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NA

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Location

United States

Ortto is a powerful email marketing software designed to help businesses create, manage, and optimize their email campaigns effortlessly. This platform offers a comprehensive suite of tools for designing visually appealing email templates, segmenting audiences, and tracking campaign performance. With its user-friendly interface, Ortto enables users to craft personalized email content that resonate... Read more about Ortto

Free Trial

Available

Pricing Type

$509 Per month

Location

Australia

ActiveTrail is a dynamic email marketing software designed to help businesses create effective email campaigns and engage their audiences effectively. This platform offers a comprehensive suite of tools for designing visually appealing emails, segmenting subscriber lists, and automating marketing workflows. With its user-friendly interface, marketers can easily customize templates, schedule campai... Read more about ActiveTrail

Free Trial

Available

Pricing Type

$9 Per month

Location

Israel

Sender is a powerful email marketing software designed to help businesses create and manage effective email campaigns. The platform offers tools for designing visually appealing emails, segmenting audiences, and automating marketing workflows. Sender supports A/B testing, enabling users to optimize their content and design for maximum engagement. With comprehensive analytics and reporting features... Read more about Sender

Free Trial

Available

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Location

Lithuania

Ometria is a cutting-edge marketing automation software tailored specifically for retail businesses, designed to enhance customer engagement and drive conversions. This platform allows retailers to create personalized, data-driven marketing campaigns that resonate with their audience. Ometria offers powerful segmentation tools, enabling users to target specific customer groups based on behaviors a... Read more about Ometria

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NA

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Location

United Kingdom

SmarterHQ is a powerful marketing automation software that helps businesses enhance their marketing strategies and drive customer engagement. This platform offers a comprehensive suite of tools designed to personalize marketing efforts across multiple channels, including email, web, and mobile. With SmarterHQ, users can automate campaign workflows, segment audiences, and analyze performance metric... Read more about SmarterHQ

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Available

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Location

United States

InOne is a powerful marketing automation software designed to streamline marketing efforts and enhance engagement with customers. The platform provides an array of tools for creating, managing, and analyzing marketing campaigns across multiple channels, including email, social media, and web. With features like automated workflows, lead scoring, and personalized messaging, InOne enables marketers ... Read more about InOne

Free Trial

Available

Pricing Type

$1000 Per user

Location

United Kingdom

Cyberimpact is a powerful email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. It offers a comprehensive platform for designing professional emails, segmenting audiences, and automating email workflows, ensuring that businesses can engage with their customers efficiently and personally. With Cyberimpact, marketers can utilize a drag-a... Read more about Cyberimpact

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NA

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Location

Canada

Mapp Marketing Cloud is a comprehensive email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. It offers a robust platform for designing visually appealing emails, segmenting audiences, and automating campaign workflows, ensuring targeted and personalized communication. Mapp Marketing Cloud features advanced analytics and reporting tool... Read more about Mapp Marketing Cloud

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NA

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Location

United States

DirectMail2.0 is a comprehensive marketing automation software designed to streamline direct mail campaigns. The platform offers powerful tools for creating personalized mail pieces, segmenting audiences, and automating the entire process from design to delivery. DirectMail2.0 enables marketers to craft custom campaigns based on customer behavior, demographics, and preferences, ensuring high engag... Read more about DirectMail2.0

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

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