Best Online Marketing Automation Software

In an always-connected world, many businesses prefer marketing automation software solutions that require no local installation. Below, you’ll find top online marketing automation software platforms—often referred to as cloud-based or web-based—offering easy subscription models, automatic updates, and seamless remote access. Explore these recommended tools to streamline workflows, enhance collaboration, and keep your team productive from anywhere.
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Last Updated: September 18, 2025

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1236 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Web-Based Marketing Automation Software

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I'm looking for Marketing Automation Software that is:

Omnichannel Customer Engagement Platform

SAP Emarsys is a comprehensive cloud-based marketing platform designed to significantly enhance customer engagement through personalized experiences. This software uniquely integrates advanced data analytics and marketing automation tools, allowing businesses to create, manage, and optimize their marketing campaigns across multiple channels, including email, social media, SMS, and web. SAP Emarsys... Read more about Emarsys

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Small Business Software & CRM System for Small Business

Thryv is a comprehensive business management platform created for small businesses. It combines essential tools like CRM, marketing automation, and appointment scheduling in one user-friendly interface. With Thryv, businesses can easily manage customer relationships, streamline communication, and boost their online presence. The platform includes features like online booking, allowing clients to s... Read more about Thryv

Free Trial

Available

Pricing Type

$20 Per month

Location

United States

The Easiest Email Marketing and Automation Software

Moosend is an all-in-one email marketing platform perfect for small to medium-sized businesses seeking to boost their digital marketing efforts. It stands out with its user-friendly interface, allowing even beginners to design and send effective emails effortlessly. The software is equipped with a rich selection of customizable email templates, streamlining the creation of professional-looking cam... Read more about Moosend

Free Trial

30 Days

Pricing Type

$7 Per month

Location

United Kingdom

Olo is a specialized delivery management software that streamlines the online ordering and delivery process for restaurants and food businesses. It enables seamless integration with point-of-sale systems, allowing businesses to manage orders from multiple channels, including their own website, mobile apps, and third-party delivery services. Olo provides a user-friendly dashboard for tracking order... Read more about Olo

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NA

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Location

United States

The Smartest, Easiest to Use Marketing Automation Platform

Act-On is a comprehensive marketing automation platform designed to streamline digital marketing efforts. It offers features like email marketing, allowing users to create and send targeted emails. With lead management, users can track and nurture leads effectively. The platform also supports social media management, enabling engagement across various social channels. Act-On includes analytics too... Read more about Act-On

Free Trial

NA

Pricing Type

$900 Per month

Location

United States

Customer-Centric Marketing Automation Platform

Drip, the innovative online platform, revolutionizes email marketing for businesses. With its user-friendly interface and robust features, Drip empowers companies to create, automate, and personalize their email campaigns effortlessly. This versatile tool allows you to segment your audience, ensuring that your messages reach the right people at the right time. Drip's intuitive drag-and-drop editor... Read more about Drip

Free Trial

14 Days

Pricing Type

$39 Per month

Location

United States

Marketing Automation for Email Marketing, SMS & CDP

Klaviyo is a marketing automation platform focused on email and SMS messaging. It helps businesses create targeted and personalized communication strategies. Key features include email segmentation, which allows for sending relevant messages to specific groups. Klaviyo offers integration with numerous e-commerce platforms, facilitating data-driven marketing campaigns. Its analytics tools provide i... Read more about Klaviyo

Free Trial

Available

Pricing Type

$45 Per month

Location

United States

The All In One Marketing Platform

Kartra is an all-in-one marketing platform that combines various online business tools into a single, cohesive system. It's developed to help users build and grow their online business effortlessly. Key features include a powerful page builder for creating high-converting websites and landing pages. Its automated email marketing system, with advanced segmentation and behavioral-triggered emails, e... Read more about Kartra

Free Trial

30 Days

Pricing Type

$59 Per month

Location

United States

E-commerce Personalization Powered by AI

Bloomreach is a dynamic digital experience platform that revolutionizes online customer interactions. Its core strength lies in powerful AI, which personalizes web content and product recommendations, adapting to individual user behaviors. This software excels in search and merchandising, offering advanced tools that help businesses optimize their online stores for both visibility and conversion. ... Read more about Bloomreach

Free Trial

NA

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Contact Vendor

Location

United States

Infobip is a powerful email marketing software designed to enhance communication and engagement with customers. The platform allows businesses to create, send, and track personalized email campaigns using customizable templates and a drag-and-drop editor. Infobip offers advanced segmentation tools, enabling marketers to target specific audience groups for more effective messaging. Additionally, th... Read more about Infobip

Free Trial

NA

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Contact Vendor

Location

United Kingdom

Mailrelay is a powerful email marketing software that helps businesses create, manage, and optimize their email campaigns effortlessly. With an intuitive drag-and-drop editor, users can design visually appealing newsletters and promotional emails without needing extensive design skills. Mailrelay offers features such as list segmentation, A/B testing, and automation, enabling businesses to tailor ... Read more about Mailrelay

Free Trial

Available

Pricing Type

$44 Per year

Location

Spain

Jaco Analytics is a comprehensive marketing automation software designed to streamline marketing campaigns and improve customer engagement. The platform offers powerful tools for lead generation, email marketing, social media management, and customer segmentation. With Jaco Analytics, marketers can automate repetitive tasks, personalize campaigns, and track the performance of various marketing cha... Read more about Jaco Analytics

Free Trial

Available

Pricing Type

$39 Per user

Location

United States

Heyo is a powerful marketing automation software designed to help businesses streamline their marketing efforts and engage customers effectively. This platform provides a suite of tools for managing campaigns, tracking performance, and optimizing strategies. With Heyo, users can create and schedule social media posts, email campaigns, and landing pages with ease. The software offers analytics and ... Read more about Heyo

Free Trial

Available

Pricing Type

$24 Per month

Location

United States

ManyChat is a versatile chatbot software that enables businesses to create automated messaging experiences for customer support, lead generation, and marketing. With ManyChat, businesses can easily build bots that engage with users on platforms like Facebook Messenger, SMS, and email, providing a seamless and interactive communication channel. The software features a drag-and-drop interface, makin... Read more about ManyChat

Free Trial

NA

Pricing Type

$15 Per month

Location

United States

Umbler Talk is a customer communications management software designed to streamline and enhance business interactions with clients across multiple channels. Ideal for businesses that rely on consistent customer engagement, Umbler Talk supports email, SMS, and live chat communication, enabling quick and effective responses to customer inquiries. The software provides a unified inbox, allowing suppo... Read more about Umbler Talk

Free Trial

NA

Pricing Type

Contact Vendor

Location

Brazil

Digital Marketing Experience Solutions

Acoustic Campaign is a versatile marketing automation platform designed to streamline your marketing efforts. With an intuitive interface, it empowers you to create and execute targeted campaigns effortlessly. Customize email templates, segment your audience, and personalize content to enhance engagement. Acoustic Campaign offers robust analytics, enabling you to track key metrics like open rates ... Read more about Acoustic Campaign

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NA

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Location

United States

Proven CRM and turnkey marketing solution

Act! is a customer relationship management (CRM) software designed to streamline business processes. It helps manage contacts, leads, and customer interactions effectively. Key features include sales pipeline management, which enables tracking of sales opportunities from lead to close. Act! also offers marketing automation, allowing users to create and send targeted email campaigns. The software i... Read more about Act!

Free Trial

14 Days

Pricing Type

$30 Per month

Location

United States

Advanced email marketing features at fraction of the cost.

Campaigner is a powerful marketing automation platform designed to streamline your email marketing efforts. Its intuitive drag-and-drop interface makes creating visually stunning email campaigns a breeze, even for beginners. With robust segmentation capabilities, you can target your audience with precision, ensuring that your messages resonate with the right people at the right time. Personalizati... Read more about Campaigner

Free Trial

30 Days

Pricing Type

$59 Per month

Location

United States

Wunderkind is a cutting-edge marketing automation software designed to enhance customer engagement and drive conversions. This platform provides tools for personalized messaging, campaign management, and audience segmentation, enabling businesses to deliver targeted marketing initiatives effectively. With its intuitive interface, Wunderkind allows marketers to create and manage campaigns across mu... Read more about Wunderkind

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NA

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Location

United States

Enterprise Tag Management is a sophisticated marketing automation software designed to help organizations optimize their digital marketing strategies through effective tag management. This platform provides comprehensive tools for managing tracking codes and tags across various digital channels, enabling marketers to analyze user behavior and improve campaign performance. With its user-friendly in... Read more about Enterprise Tag Management

Free Trial

NA

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Location

United States

Sarbacane is a powerful email marketing software designed to help businesses create, send, and analyze email campaigns with ease. With its drag-and-drop email editor and pre-designed templates, Sarbacane allows marketers to create visually appealing and responsive email templates that resonate with their target audience. The platform includes advanced features like email automation, A/B testing, s... Read more about Sarbacane

Free Trial

Available

Pricing Type

$69 Per feautre

Location

France

Primotexto is a powerful SMS marketing software solution designed to help businesses engage with their customers through text messaging campaigns. With Primotexto, businesses can create and send personalized SMS messages to their customer base, promoting sales, events, and special offers. The software provides tools for segmenting customer lists, allowing businesses to target specific groups based... Read more about Primotexto

Free Trial

Available

Pricing Type

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Location

France

Insightly Marketing is an email marketing software that empowers businesses to design, automate, and analyze email campaigns with ease. Featuring a user-friendly interface, Insightly enables marketers to create personalized email sequences and engage with leads through targeted messaging. The software integrates seamlessly with CRM systems, allowing for segmented email lists based on customer beha... Read more about Insightly Marketing

Free Trial

NA

Pricing Type

$99 Per feautre

Location

United States

The Ultimate All-in-One Customer Engagement Platform

CleverTap is a comprehensive customer engagement and retention platform that leverages real-time analytics and user segmentation to help businesses maximize user engagement. It integrates advanced data science to understand user behavior, enabling personalized and timely interactions across various channels like push notifications, emails, and in-app messages. CleverTap's platform offers automatio... Read more about CleverTap

Free Trial

30 Days

Pricing Type

$6000 Per month

Location

United States

Best Marketing Automation Platform

User.com is a comprehensive software platform designed to streamline business operations and enhance customer engagement. It's an all-in-one solution that combines advanced CRM (Customer Relationship Management) capabilities, marketing automation, and live chat tools. The platform excels in personalizing customer interactions, ensuring that each touchpoint is tailored and relevant. With User.com, ... Read more about User.com

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

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