Best Online Marketing Automation Software

In an always-connected world, many businesses prefer marketing automation software solutions that require no local installation. Below, you’ll find top online marketing automation software platforms—often referred to as cloud-based or web-based—offering easy subscription models, automatic updates, and seamless remote access. Explore these recommended tools to streamline workflows, enhance collaboration, and keep your team productive from anywhere.
  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1236 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Web-Based Marketing Automation Software

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I'm looking for Marketing Automation Software that is:

Salesforce Customer360 is a comprehensive business management platform designed to provide organizations with a unified view of their customer data across all touchpoints. By integrating data from sales, marketing, customer service, and other business operations, Customer360 allows businesses to create a complete profile of each customer, enabling personalized engagement and better decision-making... Read more about Salesforce Customer360

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SAP Marketing Cloud is an advanced email marketing software that enables businesses to create, automate, and optimize personalized email campaigns. With its powerful segmentation and targeting tools, SAP Marketing Cloud allows marketers to deliver the right message to the right audience, improving engagement and conversion rates. The platform integrates seamlessly with other SAP solutions and exte... Read more about SAP Marketing Cloud

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

Get the email marketing platform that powers small business growth.

Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports soci... Read more about Constant Contact

Free Trial

30 Days

Pricing Type

$12 Per month

Location

United States

Constant Contact Advanced Automation & CRM Platform is a multifaceted solution designed to streamline and enhance customer relationship management and marketing automation. Its core strength lies in its advanced email marketing capabilities, enabling users to craft and send targeted, professional-looking emails effortlessly. The platform stands out for its user-friendly interface and extensive tem... Read more about Constant Contact Advanced Automation & CRM Platform

Free Trial

NA

Pricing Type

$12 Per month

Location

United States

Lead Gen & CRM is a comprehensive marketing automation software that combines powerful tools for customer relationship management and lead generation. Designed for businesses seeking to streamline their marketing efforts, this platform offers features like email marketing, social media management, and advanced analytics, allowing users to create targeted campaigns that engage potential customers. ... Read more about Lead Gen & CRM (formerly SharpSpring)

Free Trial

Available

Pricing Type

$449 Per month

Location

United States

Geotoko is an innovative brand management software designed to help organizations enhance their brand visibility and engagement through location-based marketing strategies. This platform provides comprehensive tools for managing promotions, tracking customer interactions, and analyzing brand performance across various channels. With Geotoko, users can easily create location-specific marketing camp... Read more about Geotoko

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

AdEspresso is a marketing automation software designed to help businesses optimize and automate their advertising campaigns. The platform allows users to create, test, and manage ads across multiple social media platforms, including Facebook, Instagram, and Google. AdEspresso provides tools for ad targeting, budget management, and performance tracking, ensuring that businesses can maximize their r... Read more about AdEspresso

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

A simple, yet effective platform that helps you send the right email campaign to the right audience at the right time.

Zoho Campaigns is a user-friendly email marketing platform designed to help businesses create, send, and track email campaigns effectively. It offers a variety of features such as automated email sequences, customizable templates, and detailed analytics to gauge campaign performance. The tool integrates seamlessly with Zoho CRM, enhancing the ability to target audiences accurately. Its social medi... Read more about Zoho Campaigns

Free Trial

14 Days

Pricing Type

$180 Per month

Location

India

Top-rated Sales CRM Software by Customers

Zoho CRM is a user-friendly software designed to streamline customer relationship management for businesses. It helps companies organize and automate their sales processes, fostering better customer interactions. With Zoho CRM, users can efficiently manage contacts, track leads, and monitor deals in one centralized platform. The software offers customizable dashboards, enabling businesses to tailo... Read more about Zoho CRM

Free Trial

15 Days

Pricing Type

$9.08 Per month

Location

India

Modernize for the future for smarter and more effective marketing

Nielsen Marketing Cloud is a sophisticated data-driven marketing solution renowned for its comprehensive consumer data and analytics capabilities. It integrates various data sources, including Nielsen's extensive media and consumer databases, to offer a 360-degree view of customer behavior and preferences. This software excels in audience segmentation, enabling precise targeting for more effective... Read more about Nielsen Marketing Cloud

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Generate & convert more leads with seamless marketing automation

Zoho Marketing Automation is a comprehensive email marketing software that enables businesses to automate and optimize their email marketing campaigns. The platform allows businesses to create personalized email campaigns, segment their audience, and schedule messages for optimal engagement. Zoho Marketing Automation provides advanced analytics to track open rates, click-through rates, and custome... Read more about Zoho Marketing Automation

Free Trial

Available

Pricing Type

$19 Per month

Location

United States

Get measurable results from online marketing

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Free Trial

7 Days

Pricing Type

$117.33 Per month

Location

United States

Free Appointment Scheduling Software & Booking App

Square Appointments is a user-friendly scheduling tool that streamlines appointment management for businesses. With its intuitive interface, businesses can easily create, edit, and manage appointments. The platform allows clients to book appointments online, providing a convenient and hassle-free experience. Square Appointments syncs seamlessly with the business owner's calendar, helping them stay... Read more about Square Appointments

Free Trial

Available

Pricing Type

$49 Per month

Location

United States

ClickFunnels is a powerful online tool developed to help businesses create effective sales funnels with ease. Its standout feature is the drag-and-drop interface, making it simple to build custom landing pages, sales pages, and entire funnels without needing technical skills. ClickFunnels supports a variety of funnel types, including lead capture, sales, and event funnels, catering to diverse mark... Read more about ClickFunnels

Free Trial

14 Days

Pricing Type

$81 Per month

Location

United States

Square Marketing is a marketing automation software designed to help businesses engage customers, boost sales, and build brand loyalty. The platform offers tools for creating and sending email campaigns, segmenting audiences, and tracking customer interactions. Square Marketing’s user-friendly interface enables users to design professional emails with customizable templates, making it easy to pr... Read more about Square Marketing

Free Trial

Available

Pricing Type

$15 Per month

Location

United States

ProProfs Poll Maker is an intuitive survey software designed to help organizations create engaging polls and surveys effortlessly. This platform provides a user-friendly interface that allows users to design custom surveys with various question types, including multiple-choice, rating scales, and open-ended questions. With ProProfs Poll Maker, businesses can easily distribute surveys through email... Read more about ProProfs Poll Maker

Free Trial

NA

Pricing Type

$4.97 Per feautre

Location

United States

SAS Customer Intelligence 360 is an advanced campaign management software that empowers businesses to plan, execute, and optimize multi-channel marketing campaigns. With SAS Customer Intelligence 360, businesses can create highly targeted and personalized marketing campaigns across various channels, including email, social media, websites, and mobile apps. The software uses sophisticated analytics... Read more about SAS Customer Intelligence 360

Free Trial

Available

Pricing Type

$8000 Per year

Location

United States

Professional Email Marketing for Everyone

GetResponse is a versatile email marketing software tailored for small to medium-sized businesses. It simplifies creating engaging emails with its drag-and-drop email editor and a wide array of customizable templates. The software excels in automation, offering tools for autoresponders and triggered emails, which significantly improve marketing efficiency. GetResponse's standout feature is its adv... Read more about GetResponse

Free Trial

30 Days

Pricing Type

$15.56 Per month

Location

Poland

Email Marketing & More for Small Businesses

AWeber is a versatile email marketing software designed to help businesses connect with customers effectively. It stands out for its ease of use, making it ideal for both beginners and experienced marketers. Key features include a user-friendly email builder, enabling the creation of professional-looking emails without needing design skills. AWeber offers a vast library of templates, customizable ... Read more about AWeber

Free Trial

Available

Pricing Type

$899 Per month

Location

United States

Enterprise Email Marketing Software

GetResponse MAX is an advanced email marketing platform tailored for businesses seeking personalized and scalable communication solutions. It stands out with its high-level customization options, allowing brands to create unique, branded emails that resonate with their audience. A key feature is the advanced automation workflows, which enable sending targeted messages based on user behavior and pr... Read more about GetResponse MAX

Free Trial

30 Days

Pricing Type

$19.00 Per month

Location

Poland

Alter is a powerful marketing automation software designed to help businesses streamline their marketing efforts, enhance customer engagement, and drive revenue growth through targeted and efficient campaigns. It offers a comprehensive suite of tools for email marketing, social media management, lead nurturing, and customer segmentation, ensuring that marketing strategies are executed seamlessly a... Read more about Alter

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Grow with Smarter Email Marketing & CRM

Brevo is a versatile email marketing software designed to help businesses enhance their digital communication strategies. With an intuitive drag-and-drop editor, users can create visually appealing emails without needing coding skills. Brevo offers a range of customizable templates, making it easy to align with a brand’s identity. The platform includes powerful segmentation tools, allowing marke... Read more about Brevo

Free Trial

NA

Pricing Type

$0 Per month

Location

France

Grow your e-commerce with a powerful Marketing CRM Software.

Freshmarketer is an innovative and user-friendly marketing automation tool designed to enhance digital marketing efforts. It offers a comprehensive suite of features, including email marketing, conversion rate optimization, and web analytics, all integrated into a single platform. The software's standout capability is its automation engine, which simplifies complex marketing workflows and enables ... Read more about Freshmarketer

Free Trial

NA

Pricing Type

$17.99 Per month

Location

United States

ZoomInfo Sales is a powerful lead generation software designed to help businesses identify and connect with potential customers effectively. This platform offers a comprehensive database of business contacts, enabling users to search for leads based on various criteria, including industry, location, and company size. With ZoomInfo Sales, sales teams can access realtime information about prospects,... Read more about ZoomInfo Sales

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

NeverBounce is a premier email verification tool designed to help businesses ensure the accuracy and effectiveness of their email marketing efforts. By providing real-time verification and batch processing, NeverBounce allows organizations to cleanse their email lists, eliminating invalid, inactive, and harmful email addresses that can negatively impact deliverability and sender reputation. The so... Read more about NeverBounce

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

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