Best Free Marketing Automation Software
Free marketing automation software solutions are special types of technology tools that marketing teams use to automate day-to-day marketing activities and minimize human effort. This will not only fast-forward tedious marketing tasks but also streamline and optimize common marketing workflows. Some typical marketing workflows that can be automated are behavioral tracking and targeting, lead prioritization, and drip email campaigns. There are many renowned free marketing automation platforms available on the market. They offer fundamental features, such as A/B testing, drip campaigns, template management, lead generation, marketing automation, campaign management, ROI tracking, CTAs, engagement tracking, and more. If you are searching for free marketing automation tools for small businesses, consider checking out SoftwareWorld’s list of the best free and open source marketing automation software. The list contains free tools that are vetted through crucial elements like the number of features offered and the level of customer support services. Let’s have a look at the list:
Note: Most of the products listed in this Free marketing automation software category offer free trial versions, though they have restrictions like timens limits, fixed number of users, or limited features. For more options and features, compare and evaluate all marketing automation software ...
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List of Top Free Marketing Automation Software
Dynamics 365 Marketing is a versatile software from Microsoft, designed to unify customer information and marketing activities within a single platform. Its strength lies in seamlessly integrating with other Dynamics 365 applications, enhancing data consistency and accessibility. The software excels in automation, enabling users to create and manage marketing campaigns efficiently. A standout feat... Read more about Dynamics 365 Marketing
30 Days
$20 Per month
United States
Adobe Campaign is a comprehensive marketing solution designed for creating, coordinating, and delivering engaging customer experiences across various channels. Its features include email campaign management, allowing users to design and send personalized emails. There's also a multi-channel marketing feature, supporting not just email, but also SMS, direct mail, and more, ensuring a unified brand ... Read more about Adobe Campaign
Available
Contact Vendor
United States
HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub
14 Days
$800 Per month
United States
Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp
Available
$575 Per year
United States
Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports soci... Read more about Constant Contact
30 Days
$12 Per month
United States
Zoho CRM is a user-friendly software designed to streamline customer relationship management for businesses. It helps companies organize and automate their sales processes, fostering better customer interactions. With Zoho CRM, users can efficiently manage contacts, track leads, and monitor deals in one centralized platform. The software offers customizable dashboards, enabling businesses to tailo... Read more about Zoho CRM
15 Days
$14 Per month
India
Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush
7 Days
$139.95 Per month
United States
ClickFunnels is a powerful online tool developed to help businesses create effective sales funnels with ease. Its standout feature is the drag-and-drop interface, making it simple to build custom landing pages, sales pages, and entire funnels without needing technical skills. ClickFunnels supports a variety of funnel types, including lead capture, sales, and event funnels, catering to diverse mark... Read more about ClickFunnels
14 Days
$81 Per month
United States
GetResponse MAX is an advanced email marketing platform tailored for businesses seeking personalized and scalable communication solutions. It stands out with its high-level customization options, allowing brands to create unique, branded emails that resonate with their audience. A key feature is the advanced automation workflows, which enable sending targeted messages based on user behavior and pr... Read more about GetResponse MAX
30 Days
$19.00 Per month
Poland
ActiveCampaign is a versatile marketing platform focused on email marketing, automation, and CRM tools. It allows users to create personalized email campaigns, automate marketing workflows, and manage customer relationships. The platform features segmenting capabilities for targeted campaigns, a drag-and-drop email designer, and detailed reporting to analyze campaign effectiveness. ActiveCampaign ... Read more about ActiveCampaign for Marketing
14 Days
$15 Per month
United States
Bitrix24 is a versatile business management platform designed to streamline tasks and boost team collaboration. It serves as a centralized hub, integrating tools for communication, project management, and customer relationship management. With features like file sharing, automation, calendars, and task tracking, Bitrix24 simplifies daily operations for businesses of all sizes. Its user-friendly in... Read more about Bitrix24
15 Days
$1590 Per month
United States
Brevo Marketing Platform is a user-friendly digital marketing tool designed for efficiency and simplicity. It offers a range of features including email marketing, social media management, and SEO optimization to enhance online presence. With analytics and reporting, users gain insights into campaign performance. The platform supports targeted advertising, helping to reach specific audiences effec... Read more about Brevo Marketing Platform
NA
$7 Per month
France
MailerLite is an email marketing tool designed for ease of use. It offers a drag-and-drop editor, making it simple to create attractive emails without needing design skills. Features include automation to send emails based on subscriber actions, segmentation for targeted campaigns, and A/B testing to optimize messages. You can also create landing pages and pop-ups to grow your list. Integrations w... Read more about MailerLite
30 Days
$9 Per month
United States
Wrike, a dynamic project management platform, revolutionizes team collaboration with its user-friendly features. Designed for simplicity, Wrike empowers teams to plan, track, and manage projects seamlessly. The platform's customizable dashboards offer real-time insights, enhancing decision-making processes. Wrike's flexibility adapts to various work styles, making it suitable for diverse teams and... Read more about Wrike
14 Days
$9.80 Per month
United States
Intercom is a user-friendly software that helps businesses communicate with their customers more effectively. Picture a tool that blends email, chat, and automation to create a seamless conversation experience. It's like having a virtual receptionist who never sleeps, always ready to greet website visitors and answer their questions in real-time. Businesses can personalize messages based on custom... Read more about Intercom
14 Days
$39 Per month
United States
OneSignal stands out as a versatile and user-friendly customer engagement tool specializing in push notifications, in-app messages, SMS, and email. Its major strength is the ability to send targeted messages across different platforms, enhancing user engagement and retention. OneSignal's real-time analytics and A/B testing features are key for optimizing messaging strategies, ensuring messages res... Read more about OneSignal
Available
$9 Per month
United States
Systeme.io is a user-friendly software designed to simplify online business operations. With its intuitive features, it offers everything you need to build, automate, and grow your online presence. Create stunning websites effortlessly using its drag-and-drop builder, even if you're not tech-savvy. Systeme.io also includes powerful email marketing tools, allowing you to nurture your audience and b... Read more about Systeme.io
NA
Free
Ireland
SendPulse stands out as a multifaceted email marketing software tailored for businesses seeking to enhance their digital communication. It's known for its user-friendly interface, appealing to both beginners and seasoned marketers. A key feature is the drag-and-drop email editor, enabling the creation of attractive, professional emails with ease. SendPulse offers a diverse array of customizable te... Read more about SendPulse
NA
Free
United States
Omnisend is an e-commerce marketing platform designed to streamline communication with customers. It offers tools for creating, automating, and personalizing emails, SMS, and push notifications. Key features include advanced segmentation for targeted messaging, pre-built automation workflows for events like cart abandonment, and a drag-and-drop editor for easy email design. Omnisend also provides ... Read more about Omnisend
NA
$16 Per month
United Kingdom
iContact is a streamlined email marketing software designed for businesses aiming to boost their email communication effectiveness. Renowned for its simplicity and efficiency, iContact is perfect for both novices and experienced marketers. Its standout feature is the drag-and-drop email editor, making the creation of professional-looking emails quick and straightforward. The software boasts a vari... Read more about iContact
30 Days
$9 Per month
United States
Drip, the innovative online platform, revolutionizes email marketing for businesses. With its user-friendly interface and robust features, Drip empowers companies to create, automate, and personalize their email campaigns effortlessly. This versatile tool allows you to segment your audience, ensuring that your messages reach the right people at the right time. Drip's intuitive drag-and-drop editor... Read more about Drip
14 Days
$39 Per month
United States
Klaviyo is a marketing automation platform focused on email and SMS messaging. It helps businesses create targeted and personalized communication strategies. Key features include email segmentation, which allows for sending relevant messages to specific groups. Klaviyo offers integration with numerous e-commerce platforms, facilitating data-driven marketing campaigns. Its analytics tools provide i... Read more about Klaviyo
Available
$45 Per month
United States
Kartra is an all-in-one marketing platform that combines various online business tools into a single, cohesive system. It's developed to help users build and grow their online business effortlessly. Key features include a powerful page builder for creating high-converting websites and landing pages. Its automated email marketing system, with advanced segmentation and behavioral-triggered emails, e... Read more about Kartra
30 Days
$119 Per month