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Dealertrack DMS

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Dealertrack DMS

"Auto dealerships often turn to Dealertrack DMS because it's built specifically for how dealerships operate day to day. Managing inventory, sales, financing, and compliance in one place saves staff from jumping between disconnected tools. It works well for franchise dealerships that need structure and consistency across departments. That said, smaller independent dealers may find the platform more than they need, and the learning curve can take time for newer staff to work through comfortably."
SoftwareWorld Review Team
SoftwareWorld Highly Recommended 2026
Decision Snapshot

Dealertrack DMS Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating5.0 / 5
Starting PriceContact Vendor
Free TrialNot available
Free VersionNot available
APINot available
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

Dealertrack DMS Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Dealertrack DMS

Dealertrack DMS is a comprehensive auto dealer software solution designed to streamline operations and enhance customer experiences for automotive dealerships. This powerful platform provides essential tools for managing inventory, sales, and customer interactions efficiently. With its user-friendly interface, dealership staff can easily access vehicle information, track leads, and process sales transactions in real time. Dealertrack DMS features advanced reporting capabilities that provide insights into sales performance, inventory turnover, and customer preferences, enabling dealerships to make informed decisions and optimize their strategies. The software supports integration with existing financial and customer relationship management (CRM) systems, facilitating seamless data sharing and enhancing overall efficiency. Additionally, Dealertrack DMS includes compliance management tools to help dealerships adhere to industry regulations and best practices. Ideal for automotive dealerships of all sizes, Dealertrack DMS is essential for optimizing operations and improving customer satisfaction.
Company Cox Automotive
Founded 2006
Headquarters United States
Employees 1000+

Support

Email Phone Chat Knowledge Base FAQs/Forum

Training

In-person Live Online Webinar Documentation Videos

Licensing & Deployment

Proprietary Cloud Hosted Web-Based Mac

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 1 language available
English
Industries Served 2 industries available
Automotive Retail

Why Choose Dealertrack DMS

Problem it Solves

  • Problem it Solves Streamlining Dealership Operations And Improving Customer Management Efficiency

Target Users

  • Target Users Automotive Dealership Owners
  • Target Users Sales Managers
  • Target Users Service Managers
  • Target Users Finance Managers
  • Target Users Inventory Managers

Core Use Case

  • Core Use Case Streamline Dealership Operations
  • Core Use Case Manage Inventory Efficiently
  • Core Use Case Enhance Customer Relationship Management
  • Core Use Case Optimize Financial Processes
  • Core Use Case Improve Compliance Tracking

USP

  • USP Streamline Dealership Operations With Dealertrack DMS For Maximum Efficiency

Pros

  • Pros Cloud-based access means dealers aren't chained to on-site servers
  • Pros F&I workflows connect directly with lenders, cutting approval wait times
  • Pros Handles inventory, financing, and compliance tracking under one platform
  • Pros Cox Automotive integration gives dealers a meaningful data advantage
  • Pros Reporting tools surface actionable insights without heavy manual pulling
  • Pros Compliance management stays current with evolving automotive regulations automatically
  • Pros Real-time desking tools help finance managers close deals faster
  • Pros Training resources are genuinely thorough for onboarding new staff

Cons

  • Cons Reporting depth falls short for analytics-driven dealership management teams
  • Cons Setup and onboarding demands significant time investment from dealership staff
  • Cons Pricing climbs noticeably as more modules and integrations unlock
  • Cons Navigation feels clunky when switching between core workflow areas
Editorial Buyer Guidance

Who Is Dealertrack DMS Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Streamlining Dealership Operations And Improving Customer Management Efficiency

Target Users

  • Automotive Dealership Owners
  • Sales Managers
  • Service Managers
  • Finance Managers
  • Inventory Managers

Core Use Cases

  • Streamline Dealership Operations
  • Manage Inventory Efficiently
  • Enhance Customer Relationship Management
  • Optimize Financial Processes
  • Improve Compliance Tracking

Unique Selling Point

Streamline Dealership Operations With Dealertrack DMS For Maximum Efficiency

Strengths and Limitations

Dealertrack DMS Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Cloud-based access means dealers aren't chained to on-site servers
  • F&I workflows connect directly with lenders, cutting approval wait times
  • Handles inventory, financing, and compliance tracking under one platform
  • Cox Automotive integration gives dealers a meaningful data advantage
  • Reporting tools surface actionable insights without heavy manual pulling
  • Compliance management stays current with evolving automotive regulations automatically
  • Real-time desking tools help finance managers close deals faster
  • Training resources are genuinely thorough for onboarding new staff
!

Cons

  • Reporting depth falls short for analytics-driven dealership management teams
  • Setup and onboarding demands significant time investment from dealership staff
  • Pricing climbs noticeably as more modules and integrations unlock
  • Navigation feels clunky when switching between core workflow areas
Category-Based Capabilities

Dealertrack DMS Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Inventory Management Software 33 selected features Open category ↗ ⌄
Reorder Management Vendor Managed Inventory Barcode/Ticket Scanning Returns Management Multi-Currency Sales Reports Purchase Order Management Inventory Optimization Inventory Management Real Time Data Multi-Channel Management Cost Tracking Invoice Management Retail Inventory Management Kitting eCommerce Management Customer Database Product Identification Shipping Management Reporting/Analytics Multi-Location Inventory Control Forecasting Warehouse Management Supplier Management Point of Sale (POS) Alerts/Notifications Accounting Integration Status Tracking Order Management Inventory Auditing Inventory Replenishment Artificial Intelligence
Auto Dealer Software 20 selected features Open category ↗ ⌄
Used Car Dealer New Car Dealer Financing Management Accounting Contact Database Lease Tracking Payment Collection Reporting & Statistics Buy Here, Pay Here For Automotive Dealerships Website Integration Sales Floor Management Document Management Service Department Inventory Management Alerts/Notifications Lead Management Lead Capture Customer Database Artificial Intelligence
Connected Applications

Dealertrack DMS Integrations

Integration information is displayed only when approved integration products are available on the profile.

Pricing Information

Dealertrack DMS Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Contact Vendor
Preferred Currency USD ($)
Free Trial Not available
Free Version Not available
Payment Frequency Not available
Pricing Page ↗
Verified User Feedback

Dealertrack DMS Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Dealertrack DMS Review ↗
5.0
Based on 2 approved reviews
5 stars 100%
4 stars 0%
3 stars 0%
2 stars 0%
1 star 0%
Barrie W.
Barrie W. General Manager

Time-Saving Tool with Handy Shortcuts

I really love the shortcut keys for creating deals or adding new lines to work orders—they save a lot of time, especially when handling multiple sales for the same fleet customer or several PDI work orders. The only drawback is that the accounting integration could be better; accessories and gross profits need to be added and calculated manually, which takes extra effort.

Reviewed on May, 2022
Michael C.
Michael C. Porter

Smooth and User-Friendly DMS

My experience with Dealertrack DMS has been really positive, especially when it comes to their customer service—it’s always helpful and friendly. The software itself is simple to use and makes managing tasks straightforward. Honestly, I haven’t run into any issues; its simplicity makes it easy to work with.

Reviewed on May, 2021
Alternative Products

Top Dealertrack DMS Alternatives

Explore leading products commonly evaluated alongside Dealertrack DMS.

View All Dealertrack DMS Alternatives ↗

Autosoft

Frazer

Quorum

DealerBuilt

Frequently Asked Questions

Dealertrack DMS FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Dealertrack DMS is a comprehensive auto dealer software solution designed to streamline operations and enhance customer experiences for automotive dealerships. This powerful platform provides essential tools for managing inventory, sales, and customer interactions efficiently. With its user-friendly interface, dealership staff can easily access vehicle information, track leads, and process sales transactions in real time. Dealertrack DMS features advanced reporting capabilities that provide insights into sales performance, inventory turnover, and customer preferences, enabling dealerships to make informed decisions and optimize their strategies. The software supports integration with existing financial and customer relationship management (CRM) systems, facilitating seamless data sharing and enhancing overall efficiency. Additionally, Dealertrack DMS includes compliance management tools to help dealerships adhere to industry regulations and best practices. Ideal for automotive dealerships of all sizes, Dealertrack DMS is essential for optimizing operations and improving customer satisfaction.

  • No, Dealertrack DMS does not offer a free version.

  • No, Dealertrack DMS does not offer any free trial.

  • No, Dealertrack DMS does not offer an API.

  • Dealertrack DMS can be integrated with the following applications:

    • VinSolutions Connect CRM , RouteOne , Dealertrack DMS , CDK Global , Dealer.com , DealerSocket CRM

  • Dealertrack DMS offers support with the following options:
    • Email , Phone , Chat , Knowledge Base , FAQs/Forum

  • Dealertrack DMS offers training with the following options:
    • In-person , Live Online , Webinar , Documentation , Videos

  • Dealertrack DMS supports the following languages:
    • English

  • Following are the typical users of the Dealertrack DMS:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • Dealertrack DMS supports the following deployment:
    • Cloud Hosted

  • Dealertrack DMS supports the following devices and operating systems:
    • Web-Based , Mac
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