CDK Global

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Creating Connections That Move Automotive Retail

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses CDK Global

"Automotive dealerships often rely on CDK Global to manage daily operations across sales, service, and inventory in one connected environment. It helps dealership teams stay organized and reduces the back-and-forth that comes with handling multiple disconnected tools. Dealership management becomes more structured, especially for larger groups running multiple locations. That said, smaller or independent dealerships may find the platform more than they need, and the cost and setup time may not always feel worthwhile at that scale."
Decision Snapshot

CDK Global Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User RatingNot rated yet
Starting PriceContact Vendor
Free TrialNot available
Free VersionNot available
APINot available
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

CDK Global Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About CDK Global

CDK Global is an industry-leading auto dealer software solution designed to enhance the operational efficiency of automotive dealerships. This comprehensive platform offers a range of features, including inventory management, customer relationship management (CRM), and finance and insurance (F&I) solutions. CDK Global enables dealers to streamline their sales processes, providing tools to manage leads, track customer interactions, and optimize vehicle inventory. The software also includes integrated marketing solutions, allowing dealerships to engage customers through targeted campaigns. With its user-friendly interface, CDK Global simplifies complex processes, enabling staff to work efficiently and effectively. Additionally, the platform supports data analytics, providing dealerships with insights into sales performance and customer behavior. By implementing CDK Global, automotive dealerships can improve customer satisfaction, increase sales, and drive overall profitability.
Company CDK Global
Founded 1972
Headquarters United States
Employees 1000+

Support

Phone Chat

Training

In-person Live Online Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based iPhone Android Mac

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 1 language available
English
Industries Served 1 industry available
Automotive

Why Choose CDK Global

Problem it Solves

  • Problem it Solves Streamlining Dealership Operations And Enhancing Customer Experience Through Integrated Technology Solutions

Target Users

  • Target Users Automotive Dealership Owners
  • Target Users Sales Managers
  • Target Users Service Managers
  • Target Users Finance And Insurance Managers
  • Target Users IT Professionals In The Automotive Industry

Core Use Case

  • Core Use Case Streamline Dealership Operations
  • Core Use Case Enhance Customer Engagement
  • Core Use Case Optimize Inventory Management
  • Core Use Case Facilitate Financial Transactions
  • Core Use Case Improve Service Scheduling

USP

  • USP Streamline Automotive Operations With Integrated And Innovative Technology Solutions

Pros

  • Pros Dealer management workflows stay organized across sales, service, and finance
  • Pros Built specifically for automotive retail — not a generic ERP adaptation
  • Pros Integrates with OEM systems to keep vehicle data consistently updated
  • Pros Parts and inventory tracking holds up well in high-volume dealerships
  • Pros Reporting tools give managers real visibility into daily operational numbers
  • Pros Long-standing industry presence means solid compliance and regulatory alignment
  • Pros Service lane management noticeably reduces technician idle time on jobs
  • Pros Training resources are extensive enough for large multi-location dealer groups

Cons

  • Cons Dealer management workflows feel rigid when adapting to unique store processes
  • Cons Reporting customization requires technical knowledge most dealership staff don't have
  • Cons Pricing scales steeply as rooftops and integrations expand
  • Cons Support responsiveness varies noticeably depending on contract tier
Editorial Buyer Guidance

Who Is CDK Global Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Streamlining Dealership Operations And Enhancing Customer Experience Through Integrated Technology Solutions

Target Users

  • Automotive Dealership Owners
  • Sales Managers
  • Service Managers
  • Finance And Insurance Managers
  • IT Professionals In The Automotive Industry

Core Use Cases

  • Streamline Dealership Operations
  • Enhance Customer Engagement
  • Optimize Inventory Management
  • Facilitate Financial Transactions
  • Improve Service Scheduling

Unique Selling Point

Streamline Automotive Operations With Integrated And Innovative Technology Solutions

Strengths and Limitations

CDK Global Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Dealer management workflows stay organized across sales, service, and finance
  • Built specifically for automotive retail — not a generic ERP adaptation
  • Integrates with OEM systems to keep vehicle data consistently updated
  • Parts and inventory tracking holds up well in high-volume dealerships
  • Reporting tools give managers real visibility into daily operational numbers
  • Long-standing industry presence means solid compliance and regulatory alignment
  • Service lane management noticeably reduces technician idle time on jobs
  • Training resources are extensive enough for large multi-location dealer groups
!

Cons

  • Dealer management workflows feel rigid when adapting to unique store processes
  • Reporting customization requires technical knowledge most dealership staff don't have
  • Pricing scales steeply as rooftops and integrations expand
  • Support responsiveness varies noticeably depending on contract tier
Category-Based Capabilities

CDK Global Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Auto Dealer Software 20 selected features Open category ↗ ⌄
Used Car Dealer New Car Dealer Financing Management Accounting Contact Database Lease Tracking Payment Collection Reporting & Statistics Buy Here, Pay Here For Automotive Dealerships Website Integration Sales Floor Management Document Management Service Department Inventory Management Alerts/Notifications Lead Management Lead Capture Customer Database Artificial Intelligence
Auto Dealer Accounting Software 16 selected features Open category ↗ ⌄
Recurring/Subscription Billing Payment Collection Financing Management Payroll Management Reporting/Analytics Inventory Management Cash Flow Management Parts Management Real-Time Data Bank Reconciliation Sales Tax Management Multi-Location Multi-Currency Expense Management Quotes/Estimates Artificial Intelligence
CRM Software 30 selected features Open category ↗ ⌄
Referral Tracking Mobile Access Lead Qualification Contact Database Sales Pipeline Management Territory Management Quotes/Estimates Customizable Fields Calendar/Reminder System Marketing Automation Task Management Interaction Tracking Social Media Integration Pipeline Management Lead Capture Forecasting Contact Management Email Management Lead Generation Workflow Management Activity Dashboard Internal Chat Integration Segmentation Alerts/Notifications Document Storage Lead Management Reporting/Analytics Data Import/Export AI/Machine Learning Artificial Intelligence
Connected Applications

CDK Global Integrations

Integration information is displayed only when approved integration products are available on the profile.

Pricing Information

CDK Global Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Contact Vendor
Preferred Currency USD ($)
Free Trial Not available
Free Version Not available
Payment Frequency Not available
Alternative Products

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Frequently Asked Questions

CDK Global FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

CDK Global is an industry-leading auto dealer software solution designed to enhance the operational efficiency of automotive dealerships. This comprehensive platform offers a range of features, including inventory management, customer relationship management (CRM), and finance and insurance (F&I) solutions. CDK Global enables dealers to streamline their sales processes, providing tools to manage leads, track customer interactions, and optimize vehicle inventory. The software also includes integrated marketing solutions, allowing dealerships to engage customers through targeted campaigns. With its user-friendly interface, CDK Global simplifies complex processes, enabling staff to work efficiently and effectively. Additionally, the platform supports data analytics, providing dealerships with insights into sales performance and customer behavior. By implementing CDK Global, automotive dealerships can improve customer satisfaction, increase sales, and drive overall profitability.

  • No, CDK Global does not offer a free version.

  • No, CDK Global does not offer any free trial.

  • No, CDK Global does not offer an API.

  • CDK Global can be integrated with the following applications:

    • Salesforce Sales Cloud , QuickBooks Online , Google Workspace , Slack , Zoom Meetings , VinSolutions Connect CRM , RouteOne , DocuSign , Microsoft Teams , Zapier , Microsoft Azure , Dealertrack DMS , Xtime , DealerSocket CRM

  • CDK Global offers support with the following options:
    • Phone , Chat

  • CDK Global offers training with the following options:
    • In-person , Live Online , Webinar , Documentation

  • CDK Global supports the following languages:
    • English

  • Following are the typical users of the CDK Global:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • CDK Global supports the following deployment:
    • Cloud Hosted

  • CDK Global supports the following devices and operating systems:
    • Web-Based , iPhone , Android , Mac
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