Software Category

Best Marketing Analytics Software - Page 3

Do you know about marketing analytics software? Over the years, businesses have expanded into new technologies and marketing categories adopted to support them. With new technology, the result was a disconnected data environment. The marketers started deciding based on data from individual sources. However, data from social media and web analytics was not enough. But, with marketing analytics, all marketing efforts from all the sources that are important for better decision-making and efficient, effective program execution are considered. Making a data-driven decision is the right way to successful marketing. So, when you choose the right marketing data analytics, it measures your data appropriately and optimizes the marketing efforts. It will bring a difference in failing to reach the marketing goal and crush them all. Marketing data analytics is the process and technology used by marketers to evaluate the performance of their marketing enterprises. It uses essential business metrics like ROI, marketing attribution, and effectiveness. We here bring the best marketing analytics software that is popular in the market now.

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★★★★★4.6 average rating from 327 reviews
Last Updated: September 14, 2026
Category Leaders

Top 10 Marketing Analytics Software

Explore the ten category leaders by rank, product, and starting price. Hover over any product to see its USP.

1st Diginius Insight £500 Per user USPYour Sales and Marketing Platform 2nd Adobe Analytics Contact Vendor USPReal-time insights for data-driven decision making 3rd Google Analytics 360 Contact Vendor USPOptimize insights and drive growth with advanced analytics 4th HubSpot Marketing Hub $800 Per month USPTransform your marketing with seamless automation and powerful insights 5th Tableau Contact Vendor USPVisualize data insights effortlessly with Tableau's intuitive interface 6th Semrush $117.33 Per month USPBoost your online visibility with expert SEO strategies 7th Sprout Social $199 Per month USPEmpower your brand with seamless social media management 8th Mixpanel $28 Per month USPUnlock insights and drive growth with real-time user analytics 9th Matomo $1,690 Per month USPEmpower your data-driven decisions with privacy-first analytics 10th Supermetrics $29 Per month USPEffortlessly transform data into actionable insights for smarter decisions 11th Funnel $1,100 Per month USPTransform your space with our innovative design solutions
Complete Product Directory

List of Best Marketing Analytics Software - Page 3

Continue with products 51–75. Review each product’s overview, then open available tabs for buyer fit, use cases, features, integrations, pros and cons, and pricing.

Marketing Analytics Software Products 51–75

Use search, filters, and available product tabs to evaluate the next 25 listings in this category.

25 products shown
#51

Grin

🏆 SW Recommended
★★★★☆ 4.5 (2 Reviews)
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Overview

Grin is an allinone influencer marketing software platform that helps brands manage and scale their influencer campaigns. Designed for ecommerce brands, Grin simplifies the process of discovering, managing, and collaborating with influencers. The platform offers a comprehensive i...

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Free TrialNA Starting Price$999 Per month HeadquartersUnited States
#52

Funnel

🏆 SW Recommended

Mission control for your marketing data

★★★★☆ 4.5 (2 Reviews)
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Overview

Funnel is a cutting-edge marketing data integration platform expertly crafted to consolidate and streamline digital marketing data from multiple sources. Its main feature lies in its ability to automatically collect, transform, and feed data into any Business Intelligence (BI) to...

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Free TrialAvailable Starting Price$1,100 Per month HeadquartersSweden
#53

Kissmetrics

🏆 SW Recommended

Event Analytics for Web, Mobile and More

★★★★☆ 4.5 (2 Reviews)
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Overview

Kissmetrics is a powerful analytics software tailored for e-commerce and SaaS businesses. It is focused on optimizing customer engagement and conversion. Its standout feature is the deep customer insights it provides by tracking individual user behavior across multiple devices an...

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Free Trial7 Days Starting Price$20 Per month HeadquartersUnited States
#54

Emarsys

Omnichannel Customer Engagement Platform

★★★★☆ 4.5 (1 Reviews)
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Overview

Marketing teams today face the challenge of reaching customers across multiple channels while still delivering personalized experiences that drive engagement and revenue. Emarsys is a customer engagement platform built to solve exactly that problem. It brings together customer da...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#55

CAKE

Software for Affiliate Marketing and Lead Distribution

★★★★☆ 4.5 (1 Reviews)
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Overview

CAKE is a comprehensive marketing performance tracking and analytics platform that simplifies digital marketing for businesses. Tailored for advertisers, publishers, and networks, it provides a centralized solution for managing, measuring, and optimizing marketing campaigns. CAKE...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#56

STX Cloud

Powerful salon booking software for scheduling, management, marketing and POS

★★★★☆ 4.5 (1 Reviews)
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Overview

STX Cloud is a modern salon and spa management software built to streamline daily operations in the beauty and wellness industry. Its cloud-based booking system simplifies appointment scheduling for both clients and staff, while advanced client management tools help deliver perso...

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Free TrialNA Starting Price$59 Per month HeadquartersUnited States
#57

Mixpanel

🏆 SW Recommended

AI Digital Analytics Platform for Product Teams

★★★★☆ 4.4 (12 Reviews)
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Overview

Mixpanel is an advanced product analytics software designed to help businesses track user behavior, analyze engagement, and optimize digital experiences across web and mobile applications. It enables teams to capture event-based data, understand user journeys, and measure key met...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#58

AgencyAnalytics

🏆 SW Recommended

Automated Client Reporting for Marketing Agencies

★★★★☆ 4.4 (2 Reviews)
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Overview

AgencyAnalytics is a comprehensive marketing platform that streamlines data analysis and reporting for agencies. This tool consolidates various marketing channels into a unified dashboard, offering a centralized view of key metrics. With customizable reports, users can present da...

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Free Trial14 Days Starting Price$79 Per month HeadquartersCanada
#59

Mailchimp

🏆 SW Recommended

Marketing, Automation & Email Platform

★★★★☆ 4.3 (11 Reviews)
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Overview

Mailchimp is a leading integrated marketing platform that helps businesses of all sizes grow their audience, nurture relationships, and drive revenue through smarter email and digital campaigns. At its core, Mailchimp provides flexible email marketing automation, audience segment...

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Free TrialAvailable Starting Price₹575 Per year HeadquartersUnited States
#60

Whatagraph

🏆 SW Recommended

The easiest marketing intelligence platform you’ll ever use

★★★★☆ 4.3 (2 Reviews)
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Overview

Whatagraph, a robust marketing analytics and reporting platform, simplifies the complexities of data visualization for businesses. Tailored for marketers, it effortlessly transforms intricate marketing data into clear and engaging visual reports. Whatagraph supports integration w...

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Free TrialAvailable Starting Price€229 Per month HeadquartersNetherlands
#61

Perpetua

🏆 SW Recommended
★★★★☆ 4.3 (1 Reviews)
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Overview

Perpetua is an advanced pay-per-click (PPC) software designed to optimize digital advertising campaigns across various platforms. This platform provides a comprehensive suite of tools for managing bids, analyzing performance, and automating campaign adjustments in real time. With...

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Free TrialNA Starting Price$695 Per month HeadquartersUnited States
#62

ActiveDEMAND

🏆 SW Recommended
★★★★☆ 4.1 (2 Reviews)
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Overview

ActiveDEMAND is a powerful email marketing software designed to help businesses enhance their email campaigns and customer engagement. The platform offers comprehensive tools for creating, managing, and analyzing email marketing efforts, enabling users to optimize their outreach...

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Free TrialAvailable Starting Price$20 Per month HeadquartersCanada
#63

ON24

🏆 SW Recommended

AI Webinar & Engagement Platform

★★★★☆ 4.0 (2 Reviews)
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Overview

ON24 is an AI-powered digital engagement and webinar software platform designed to help businesses create interactive virtual events, webinars, and content-driven experiences that drive pipeline and revenue. It enables marketing, sales, and customer success teams to deliver perso...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#64

Yext

🏆 SW Recommended

The leading digital presence platform for multi-location brands to deliver consistent, accurate, and engaging experiences.

★★★★☆ 4.0 (1 Reviews)
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Overview

Yext is a digital presence management software solution that helps businesses manage their online listings, location data, and brand information across search engines, maps, directories, and websites. It enables organizations to maintain accurate and consistent business details s...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#65

Dynamics 365 Marketing

Adapt and innovate with intelligent CRM and ERP business applications.

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Overview

Dynamics 365 Marketing is a versatile software from Microsoft, designed to unify customer information and marketing activities within a single platform. Its strength lies in seamlessly integrating with other Dynamics 365 applications, enhancing data consistency and accessibility....

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Free Trial30 Days Starting Price$20 Per month HeadquartersUnited States
#66

Google Marketing Platform

🏆 SW Recommended

Faster, smarter marketing

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Overview

Google Marketing Platform (GMP) is the integrated suite of enterprise tools designed to unify digital media buying, measurement, and optimization. It combines advertising products like Display & Video 360 and Search Ads 360 with analytics tools like Analytics 360, enabling holist...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#67

Google Tag Manager 360

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Overview

Google Tag Manager 360 is a powerful marketing analytics and tag management tool that enables businesses to manage and deploy marketing tags (like tracking pixels or analytics scripts) on their website or mobile apps without the need for a developer. This software provides a user...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#68

Google AdMob

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Overview

Google AdMob is a leading mobile advertising platform designed to help developers monetize their mobile apps and games through in-app ads. Offering a variety of ad formats, including banner ads, interstitial ads, and video ads, AdMob enables developers to create customized ad exp...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#69

Adobe Campaign

Go next level with your campaigns using Adobe Campaign.

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Overview

Adobe Campaign is a comprehensive marketing solution designed for creating, coordinating, and delivering engaging customer experiences across various channels. Its features include email campaign management, allowing users to design and send personalized emails. There's also a mu...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#70

Adobe Marketo Engage

🏆 SW Recommended

Leading Marketing Automation Platform

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Overview

Adobe Marketo Engage is a comprehensive marketing automation platform designed to assist businesses in managing their marketing campaigns and customer engagement effectively. It offers tools for email marketing, lead management, and revenue attribution, enabling marketers to crea...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#71

Bizible

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Overview

Bizible is a powerful marketing analytics software designed to provide businesses with deep insights into their marketing performance. This platform offers tools for tracking marketing campaigns, analyzing customer interactions, and measuring ROI across various channels. With its...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#72

Adobe Advertising Cloud

🏆 SW Recommended
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Overview

Adobe Advertising Cloud is an all-in-one advertising agency software designed to help businesses manage and optimize their digital advertising campaigns across various channels. The platform provides tools for media planning, programmatic buying, and cross-channel performance ana...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#73

Marketo Sales Connect

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Overview

Marketo Sales Connect is a powerful sales enablement software designed to streamline the sales process, improve team productivity, and drive revenue growth. The platform provides a comprehensive suite of tools that help sales teams engage with leads, nurture relationships, and cl...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#74

Microsoft Advertising

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Overview

Microsoft Advertising is a leading pay-per-click (PPC) advertising software that enables businesses to reach their target audience across the Microsoft Search Network and partner sites. This platform offers a range of tools for creating, managing, and optimizing PPC campaigns, he...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#75

PromoteIQ

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Overview

PromoteIQ is an advanced retargeting software that helps businesses increase conversions by targeting users who have previously interacted with their brand. The platform enables companies to re-engage potential customers who have visited their website, abandoned their shopping ca...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States

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