Software Category

Best Marketing Analytics Software - Page 4

Do you know about marketing analytics software? Over the years, businesses have expanded into new technologies and marketing categories adopted to support them. With new technology, the result was a disconnected data environment. The marketers started deciding based on data from individual sources. However, data from social media and web analytics was not enough. But, with marketing analytics, all marketing efforts from all the sources that are important for better decision-making and efficient, effective program execution are considered. Making a data-driven decision is the right way to successful marketing. So, when you choose the right marketing data analytics, it measures your data appropriately and optimizes the marketing efforts. It will bring a difference in failing to reach the marketing goal and crush them all. Marketing data analytics is the process and technology used by marketers to evaluate the performance of their marketing enterprises. It uses essential business metrics like ROI, marketing attribution, and effectiveness. We here bring the best marketing analytics software that is popular in the market now.

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★★★★★4.6 average rating from 327 reviews
Last Updated: September 14, 2026
Category Leaders

Top 10 Marketing Analytics Software

Explore the ten category leaders by rank, product, and starting price. Hover over any product to see its USP.

1st Diginius Insight £500 Per user USPYour Sales and Marketing Platform 2nd Adobe Analytics Contact Vendor USPReal-time insights for data-driven decision making 3rd Google Analytics 360 Contact Vendor USPOptimize insights and drive growth with advanced analytics 4th HubSpot Marketing Hub $800 Per month USPTransform your marketing with seamless automation and powerful insights 5th Tableau Contact Vendor USPVisualize data insights effortlessly with Tableau's intuitive interface 6th Semrush $117.33 Per month USPBoost your online visibility with expert SEO strategies 7th Sprout Social $199 Per month USPEmpower your brand with seamless social media management 8th Mixpanel $28 Per month USPUnlock insights and drive growth with real-time user analytics 9th Matomo $1,690 Per month USPEmpower your data-driven decisions with privacy-first analytics 10th Supermetrics $29 Per month USPEffortlessly transform data into actionable insights for smarter decisions 11th Funnel $1,100 Per month USPTransform your space with our innovative design solutions
Complete Product Directory

List of Best Marketing Analytics Software - Page 4

Continue with products 76–100. Review each product’s overview, then open available tabs for buyer fit, use cases, features, integrations, pros and cons, and pricing.

Marketing Analytics Software Products 76–100

Use search, filters, and available product tabs to evaluate the next 25 listings in this category.

25 products shown
#76

Google Analytics 360

🏆 SW Recommended

Top Business Analytics Tools & Solutions

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Overview

Google Analytics 360 is a premium, advanced analytics tool offering in-depth insights into website and app performance. It's designed for large enterprises needing detailed, real-time data analysis. Key features include customized reporting, integration with Google's advertising...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#77

TinyURL

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Overview

TinyURL is a link management tool that allows users to create short, customized URLs for long web addresses. It simplifies the process of sharing links across social media, email campaigns, and websites, improving accessibility and making links more user-friendly. TinyURL offers...

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Free TrialNA Starting Price$12.99 Per month HeadquartersUnited States
#78

HubSpot Marketing Hub

🏆 SW Recommended

Marketing Software for Businesses of Every Size

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Overview

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and con...

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Free Trial14 Days Starting Price$800 Per month HeadquartersUnited States
#79

Moat

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Overview

Moat is an advanced marketing analytics software designed to enhance campaign performance and streamline data analysis for marketers. This platform provides a comprehensive suite of tools for tracking marketing metrics, analyzing audience engagement, and optimizing advertising st...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#80

Oracle Data Management Platform

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Overview

Oracle Data Management Platform is a powerful marketing automation software that enables organizations to unify customer data from various sources and optimize their digital marketing efforts. Designed to manage massive datasets, Oracle DMP uses advanced analytics and machine lea...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#81

IBM Watson Advertising Accelerator

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Overview

IBM Watson Advertising Accelerator is an artificial intelligence software designed to optimize digital advertising campaigns by leveraging AI and machine learning. The platform helps businesses create personalized and targeted ads by analyzing customer data and predicting user be...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#82

Looker

🏆 SW Recommended

Looker for Business Intelligence

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Looker is a powerful business intelligence (BI) tool and big data analytics platform that transforms the way companies analyze and utilize their data. Its standout feature is the interactive, web-based interface that allows users to create and share customizable data visualizatio...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#83

Salesforce Marketing Cloud

AI-powered, cloud-based digital marketing platform

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Overview

Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, str...

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Free TrialAvailable Starting Price$1,250 Per month HeadquartersUnited States
#84

Salesforce Marketing Cloud Account Engagement

Grow revenue and scale customer engagement with B2B marketing automation software.

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Overview

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a sophisticated marketing automation tool tailored for B2B companies. It stands out for its deep integration with Salesforce CRM, ensuring seamless alignment between sales and marketing teams. Key feature...

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Free TrialAvailable Starting Price$1250 Per month HeadquartersUnited States
#85

Mailchimp All-in-One Marketing Platform

🏆 SW Recommended

The All-in-one Marketing Platform Built for Small Businesses

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Mailchimp's All-in-One Marketing Platform is a versatile tool designed for effective digital marketing. It simplifies email campaigns, making them accessible even to beginners. With its intuitive drag-and-drop email builder, users can create visually appealing emails quickly. The...

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Free TrialNA Starting Price₹11,500 Per month HeadquartersUnited States
#86

Datorama

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Datorama is a cutting-edge reporting software designed to revolutionize the way businesses aggregate, analyze, and visualize their data. As a comprehensive marketing intelligence platform, Datorama seamlessly integrates data from multiple sources, including CRM systems, social me...

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Free TrialNA Starting Price$3000 Per user HeadquartersUnited States
#87

Smartlook

🏆 SW Recommended

Comprehensive product analytics & visual user insights

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Overview

Smartlook is an advanced heatmap software that helps businesses understand user behavior on their websites and apps through visual analytics. By tracking clicks, scrolls, and interactions, Smartlook provides insights into how users navigate digital interfaces, helping companies i...

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Free TrialAvailable Starting Price$55 Per month HeadquartersUnited States
#88

Salesforce Engage

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Overview

Salesforce Engage is a marketing automation software designed to help businesses streamline and enhance their marketing efforts. It integrates seamlessly with Salesforce’s Customer Relationship Management (CRM) platform, allowing businesses to automate lead nurturing, email campa...

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Free TrialNA Starting Price$50 Per user HeadquartersUnited States
#89

Salesforce for Travel & Hospitality

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Overview

Salesforce for Travel & Hospitality is a powerful hospitality property management software that helps businesses in the travel and hospitality industry manage guest experiences, optimize bookings, and streamline operations. The software integrates customer relationship management...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#90

Tradedoubler

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Overview

Tradedoubler is an advanced marketing analytics software designed to help businesses optimize their marketing campaigns and maximize their return on investment (ROI). The platform provides detailed insights into campaign performance, enabling businesses to track key metrics such...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#91

Constant Contact Advanced Automation & CRM Platform

Attract, Win, and Grow with Lead Gen & CRM

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Overview

Constant Contact Advanced Automation & CRM Platform is a multifaceted solution designed to streamline and enhance customer relationship management and marketing automation. Its core strength lies in its advanced email marketing capabilities, enabling users to craft and send targe...

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Free TrialNA Starting Price$12 Per month HeadquartersUnited States
#92

Lead Gen & CRM (formerly SharpSpring)

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Lead Gen & CRM is a comprehensive marketing automation software that combines powerful tools for customer relationship management and lead generation. Designed for businesses seeking to streamline their marketing efforts, this platform offers features like email marketing, social...

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Free TrialAvailable Starting Price$449 Per month HeadquartersUnited States
#93

Geotoko

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Overview

Geotoko is an innovative brand management software designed to help organizations enhance their brand visibility and engagement through location-based marketing strategies. This platform provides comprehensive tools for managing promotions, tracking customer interactions, and ana...

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Free TrialNA Starting PriceContact Vendor HeadquartersCanada
#94

AppsFlyer

🏆 SW Recommended

Make good data-driven choices

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Overview

AppsFlyer is a leading click fraud prevention software designed to help businesses protect their advertising investments and optimize marketing performance. This robust platform offers advanced analytics and attribution solutions that empower marketers to track the effectiveness...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#95

Zoho Marketing Plus

🏆 SW Recommended

Unified marketing platform for marketing teams

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Zoho Marketing Plus is an all-in-one campaign management software designed to help businesses execute, manage, and track the performance of marketing campaigns across multiple channels. From email marketing to social media and paid advertising, Zoho Marketing Plus provides a unif...

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Free TrialAvailable Starting Price$25 Per year HeadquartersUnited States
#96

Nielsen Marketing Cloud

Modernize for the future for smarter and more effective marketing

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Nielsen Marketing Cloud is a sophisticated data-driven marketing solution renowned for its comprehensive consumer data and analytics capabilities. It integrates various data sources, including Nielsen's extensive media and consumer databases, to offer a 360-degree view of custome...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#97

Zoho Social

🏆 SW Recommended

The easiest way to manage your brands on social media

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Zoho Social is a dynamic social media management platform that redefines how businesses handle their online presence. Serving as a centralized solution, Zoho Social enables users to schedule posts, engage with their audience, and analyze social media performance effortlessly. Wit...

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Free Trial15 Days Starting Price₹900 Per month HeadquartersBritish Indian Ocean Territory
#98

Zoho Marketing Automation

Generate & convert more leads with seamless marketing automation

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Zoho Marketing Automation functions as a marketing analytics software that helps businesses measure, analyze, and optimize their marketing performance across the entire customer lifecycle. It goes beyond campaign execution by providing deep insights into customer behavior, engage...

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Free TrialAvailable Starting Price$14 Per month HeadquartersUnited States
#99

Similarweb

🏆 SW Recommended

The World’s Leading AI-Powered Digital Data Company

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Similarweb provides actionable insights that help marketers understand campaign performance, audience behavior, and competitor strategies. By analyzing websites, apps, and digital channels in real time, teams can optimize marketing efforts, allocate budgets smarter, and identify...

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Free Trial7 Days Starting PriceContact Vendor HeadquartersUnited States
#100

Quantcast

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Quantcast is a powerful brand management software designed to enhance digital marketing strategies for organizations. With advanced analytics capabilities, Quantcast provides insights into audience behavior, engagement metrics, and campaign performance. The platform supports targ...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States

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