Best Free Marketing Analytics Software
Free marketing analytics software solutions are digital platforms that marketers and small businesses use to evaluate and get a complete overview of their marketing efforts. The solutions offer analytical abilities and key metrics to assist marketing specialists in tracking the outcome of their diverse marketing strategies and campaigns. Some essential features that free marketing analytics tools provide are predictive analytics, landing page analytics, dashboards, engagement tracking, campaign tracking, social media integrations, multi-channel management, behaviour tracking, etc. Are you searching for free marketing analytics platforms? You are in luck! SoftwareWorld has done an in-depth analysis and curated a list of the best free and open-source marketing analytics tools that come in handy. Please go through the list and determine which software best meets your marketing analysis needs:
Note: Most of the products listed in this Free marketing analytics software category offer free trial versions, though they have restrictions like timens limits, fixed number of users, or limited features. For more options and features, compare and evaluate all marketing analytics software to find the best fit for you.
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List of Top Free Marketing Analytics Software
Dynamics 365 Marketing is a versatile software from Microsoft, designed to unify customer information and marketing activities within a single platform. Its strength lies in seamlessly integrating with other Dynamics 365 applications, enhancing data consistency and accessibility. The software excels in automation, enabling users to create and manage marketing campaigns efficiently. A standout feat... Read more about Dynamics 365 Marketing
30 Days
$20 Per month
United States
Adobe Campaign is a comprehensive marketing solution designed for creating, coordinating, and delivering engaging customer experiences across various channels. Its features include email campaign management, allowing users to design and send personalized emails. There's also a multi-channel marketing feature, supporting not just email, but also SMS, direct mail, and more, ensuring a unified brand ... Read more about Adobe Campaign
Available
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United States
HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub
14 Days
$800 Per month
United States
Salesforce Marketing Cloud Account Engagement
Grow revenue and scale customer engagement with B2B marketing automation software.
Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a sophisticated marketing automation tool tailored for B2B companies. It stands out for its deep integration with Salesforce CRM, ensuring seamless alignment between sales and marketing teams. Key features include lead generation and nurturing tools, which automate personalized customer journeys, and email marketing that e... Read more about Salesforce Marketing Cloud Account Engagement
Available
$1250 Per month
United States
Tableau is one of the leading data visualization and business intelligence platforms in the market. It can empower users to transform raw data into actionable insights. Renowned for its intuitive interface, Tableau facilitates the creation of interactive dashboards and reports. Whether for technical or non-technical users, its user-friendly design promotes accessibility in data analysis. Tableau's... Read more about Tableau
Available
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United States
Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush
7 Days
$139.95 Per month
United States
Sprout Social is a comprehensive social media management platform that redefines how businesses connect, engage, and analyze their online presence. As a centralized solution, Sprout Social allows users to schedule posts, monitor conversations, and analyze performance across various social media channels. Its intuitive interface facilitates efficient collaboration among team members, streamlining t... Read more about Sprout Social
30 Days
$199 Per month
United States
Mixpanel is a powerful product analytics software designed to help businesses understand user behavior and maximize product engagement. Its user-friendly interface allows for easy creation and tracking of custom events and user journeys, providing invaluable insights into how users interact with products. With advanced segmentation capabilities, users can target specific user groups and analyze th... Read more about Mixpanel
Available
$28 Per month
Afghanistan
Matomo is a comprehensive web analytics platform that prioritizes user privacy and data ownership. Unlike other analytics tools, Matomo offers full control over data, ensuring compliance with privacy regulations like GDPR and CCPA. Its customizable dashboard allows users to track key metrics such as website traffic, conversions, and user behavior in real-time. With features like heatmaps and sessi... Read more about Matomo
15 Days
$1,690 Per month
Afghanistan
Wrike, a dynamic project management platform, revolutionizes team collaboration with its user-friendly features. Designed for simplicity, Wrike empowers teams to plan, track, and manage projects seamlessly. The platform's customizable dashboards offer real-time insights, enhancing decision-making processes. Wrike's flexibility adapts to various work styles, making it suitable for diverse teams and... Read more about Wrike
14 Days
$9.80 Per month
United States
Mode is a collaborative analytics platform that combines SQL, Python, and R in a single environment. Designed for ease of use, it allows users to analyze data using SQL queries, then visualize results with interactive dashboards and reports. Unique to Mode is its integrated notebook environment, where users can apply Python and R for advanced analytics. The platform emphasizes real-time collaborat... Read more about Mode
14 Days
Contact Vendor
United States
Omnisend is an e-commerce marketing platform designed to streamline communication with customers. It offers tools for creating, automating, and personalizing emails, SMS, and push notifications. Key features include advanced segmentation for targeted messaging, pre-built automation workflows for events like cart abandonment, and a drag-and-drop editor for easy email design. Omnisend also provides ... Read more about Omnisend
NA
$16 Per month
United Kingdom
Woopra is an innovative, real-time customer analytics software developed to transform how businesses understand and interact with their customers. Its core strength lies in its ability to track customer behavior across multiple touchpoints, providing a unified view of the customer journey. Woopra's detailed analytics enable businesses to gain deep insights into customer actions, preferences, and t... Read more about Woopra
14 Days
$999 Per month
United States
Geckoboard is a dynamic business dashboard platform designed to simplify data visualization for teams. Offering a straightforward approach, Geckoboard transforms complex data into easy-to-understand visual displays. Users can effortlessly connect and display key metrics from various data sources, creating a centralized hub for real-time insights. With customizable widgets and a user-friendly inter... Read more about Geckoboard
14 Days
$39 Per month
United Kingdom
CleverTap is a comprehensive customer engagement and retention platform that leverages real-time analytics and user segmentation to help businesses maximize user engagement. It integrates advanced data science to understand user behavior, enabling personalized and timely interactions across various channels like push notifications, emails, and in-app messages. CleverTap's platform offers automatio... Read more about CleverTap
30 Days
$72 Per month
United States
Mouseflow is an insightful web analytics tool designed to enhance user experience and website optimization through real-time tracking. Its standout feature is the ability to record user sessions, providing visual playback of visitor interactions on a website. This includes mouse movements, clicks, scrolls, and keystrokes, giving a comprehensive view of user behavior. Mouseflow also offers heatmaps... Read more about Mouseflow
14 Days
$31 Per month
United States
CallRail is a dynamic call tracking and analytics platform that empowers businesses to optimize their marketing efforts. It allows users to track phone call conversions from online and offline marketing campaigns, including PPC ads, SEO, and direct mail. With its call recording feature, businesses can gain valuable insights into customer interactions, enhancing training and service quality. CallRa... Read more about CallRail
14 Days
$45 Per month
United States
CAKE is a comprehensive marketing performance tracking and analytics platform that simplifies digital marketing for businesses. Tailored for advertisers, publishers, and networks, it provides a centralized solution for managing, measuring, and optimizing marketing campaigns. CAKE excels in real-time tracking, offering insights into the performance of online and offline marketing channels. Its user... Read more about CAKE
Available
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United States
Supermetrics is one of the best marketing analytics tools that streamlines data reporting and analysis across various platforms. It simplifies the process of gathering and visualizing marketing data, offering users a centralized solution. With its user-friendly interface, Supermetrics facilitates seamless integration with popular marketing platforms to automate data extraction. The platform suppor... Read more about Supermetrics
14 Days
$29 Per month
Finland
Funnel is a cutting-edge marketing data integration platform expertly crafted to consolidate and streamline digital marketing data from multiple sources. Its main feature lies in its ability to automatically collect, transform, and feed data into any Business Intelligence (BI) tool or data warehouse, simplifying the analytics process. Funnel supports integration with over 500 data sources, includi... Read more about Funnel
Available
$1,100 Per month
Sweden
AgencyAnalytics is a comprehensive marketing platform that streamlines data analysis and reporting for agencies. This tool consolidates various marketing channels into a unified dashboard, offering a centralized view of key metrics. With customizable reports, users can present data in a visually appealing manner, enhancing client communication. AgencyAnalytics supports integration with popular mar... Read more about AgencyAnalytics
14 Days
$79 Per month
Canada
ContentStudio is a versatile content marketing and social media management tool designed for simplicity and efficiency. It empowers users to discover, plan, and publish engaging content across various platforms. With a user-friendly interface, ContentStudio makes content creation easy, offering a library of royalty-free stock images and articles for inspiration. The software's automation features ... Read more about ContentStudio
14 Days
$20 Per month
United States
TapClicks is an all-in-one marketing dashboard and analytics platform designed to simplify data-driven decision-making for businesses. With a user-friendly interface, TapClicks consolidates marketing data from various sources, offering a comprehensive overview of performance metrics. The platform supports real-time reporting, allowing users to track key performance indicators seamlessly. TapClicks... Read more about TapClicks
14 Days
$99 Per feautre
United States
Swydo is a dynamic, user-friendly software designed for digital marketers focusing on campaign management and reporting. Its standout feature is the ability to integrate with multiple platforms, like Google Ads, Facebook, and LinkedIn, streamlining data collection and analysis. Swydo simplifies creating comprehensive, customized reports, enhancing client communication with clear visuals and insigh... Read more about Swydo
14 Days
$49 Per month
Netherlands
WhatConverts is a sophisticated lead tracking and reporting software, expertly developed to measure the effectiveness of marketing campaigns across various channels. It excels in capturing detailed information about each lead, including the source, medium, and the specific marketing interaction that led