Software Category

Best Free Marketing Analytics Software - Page 3

Free marketing analytics software solutions are digital platforms that marketers and small businesses use to evaluate and get a complete overview of their marketing efforts. The solutions offer analytical abilities and key metrics to assist marketing specialists in tracking the outcome of their diverse marketing strategies and campaigns. Some essential features that free marketing analytics tools provide are predictive analytics, landing page analytics, dashboards, engagement tracking, campaign tracking, social media integrations, multi-channel management, behaviour tracking, etc. Are you searching for free marketing analytics platforms? You are in luck! SoftwareWorld has done an in-depth analysis and curated a list of the best free and open-source marketing analytics tools that come in handy. Please go through the list and determine which software best meets your marketing analysis needs:

Note: Most of the products listed in this Free marketing analytics software category offer free trial versions, though they have restrictions like timens limits, fixed number of users, or limited features. For more options and features, compare and evaluate all marketing analytics software to find the best fit for you.

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★★★★★4.6 average rating from 258 reviews
Last Updated: September 14, 2026
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Popular Picks in Marketing Analytics Software

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Instapage

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Google Analytics 360

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Adobe Analytics

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Complete Product Directory

List of Top Free Marketing Analytics Software - Page 3

Continue with products 51–75. Review each product’s overview, then open available tabs for buyer fit, use cases, features, integrations, pros and cons, and pricing.

Best Free Marketing Analytics Software Products 51–75

Use search, filters, and available product tabs to evaluate the next 25 listings in this category.

25 products shown
#51

Smartlook

🏆 SW Recommended

Comprehensive product analytics & visual user insights

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Overview

Smartlook is an advanced heatmap software that helps businesses understand user behavior on their websites and apps through visual analytics. By tracking clicks, scrolls, and interactions, Smartlook provides insights into how users navigate digital interfaces, helping companies i...

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Free TrialAvailable Starting Price$55 Per month HeadquartersUnited States
#52

Lead Gen & CRM (formerly SharpSpring)

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Lead Gen & CRM is a comprehensive marketing automation software that combines powerful tools for customer relationship management and lead generation. Designed for businesses seeking to streamline their marketing efforts, this platform offers features like email marketing, social...

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Free TrialAvailable Starting Price$449 Per month HeadquartersUnited States
#53

AppsFlyer

🏆 SW Recommended

Make good data-driven choices

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AppsFlyer is a leading click fraud prevention software designed to help businesses protect their advertising investments and optimize marketing performance. This robust platform offers advanced analytics and attribution solutions that empower marketers to track the effectiveness...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#54

Zoho Marketing Plus

🏆 SW Recommended

Unified marketing platform for marketing teams

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Zoho Marketing Plus is an all-in-one campaign management software designed to help businesses execute, manage, and track the performance of marketing campaigns across multiple channels. From email marketing to social media and paid advertising, Zoho Marketing Plus provides a unif...

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Free TrialAvailable Starting Price$25 Per year HeadquartersUnited States
#55

Zoho Social

🏆 SW Recommended

The easiest way to manage your brands on social media

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Zoho Social is a dynamic social media management platform that redefines how businesses handle their online presence. Serving as a centralized solution, Zoho Social enables users to schedule posts, engage with their audience, and analyze social media performance effortlessly. Wit...

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Free Trial15 Days Starting Price₹900 Per month HeadquartersBritish Indian Ocean Territory
#56

Zoho Marketing Automation

Generate & convert more leads with seamless marketing automation

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Zoho Marketing Automation functions as a marketing analytics software that helps businesses measure, analyze, and optimize their marketing performance across the entire customer lifecycle. It goes beyond campaign execution by providing deep insights into customer behavior, engage...

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Free TrialAvailable Starting Price$14 Per month HeadquartersUnited States
#57

Similarweb

🏆 SW Recommended

The World’s Leading AI-Powered Digital Data Company

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Similarweb provides actionable insights that help marketers understand campaign performance, audience behavior, and competitor strategies. By analyzing websites, apps, and digital channels in real time, teams can optimize marketing efforts, allocate budgets smarter, and identify...

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Free Trial7 Days Starting PriceContact Vendor HeadquartersUnited States
#58

Quantcast

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Quantcast is a powerful brand management software designed to enhance digital marketing strategies for organizations. With advanced analytics capabilities, Quantcast provides insights into audience behavior, engagement metrics, and campaign performance. The platform supports targ...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#59

SAS Customer Intelligence 360

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SAS Customer Intelligence 360 is an advanced campaign management software that empowers businesses to plan, execute, and optimize multi-channel marketing campaigns. With SAS Customer Intelligence 360, businesses can create highly targeted and personalized marketing campaigns acro...

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Free TrialAvailable Starting Price$8000 Per year HeadquartersUnited States
#60

Comscore

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Comscore is a leading web analytics software that provides businesses with valuable insights into their online performance and audience behavior. This powerful platform enables organizations to track and analyze web traffic, user engagement, and conversion metrics across various...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#61

YouGov Surveys: Self-serve

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YouGov Surveys: Self-serve is an innovative polling software designed to empower organizations to gather insights and feedback from their audiences. This platform allows users to create and distribute surveys quickly and easily, ensuring that valuable data is collected to inform...

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Free TrialAvailable Starting Price$1.5 Per one-time HeadquartersUnited Kingdom
#62

Sprout Social

🏆 SW Recommended

A powerful solution for social media management

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Sprout Social is a comprehensive social media management platform that redefines how businesses connect, engage, and analyze their online presence. As a centralized solution, Sprout Social allows users to schedule posts, monitor conversations, and analyze performance across vario...

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Free Trial30 Days Starting Price$199 Per month HeadquartersUnited States
#63

data.ai Intelligence

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data.ai Intelligence is a leading app store optimization (ASO) tools software designed to help app developers and marketers improve their app’s visibility, ranking, and user acquisition on app stores. The platform provides tools for keyword analysis, competitor benchmarking, and...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#64

Data Impact

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Data Impact is a dynamic ecommerce software designed to optimize online store operations, enhance customer experience, and drive sales. This platform provides tools for inventory management, order processing, and marketing automation, making it easier to manage and grow an ecomme...

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Free TrialAvailable Starting Price€30000 Per user HeadquartersFrance
#65

Wrike

🏆 SW Recommended

Versatile & Robust Project Management Software

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Wrike, a dynamic project management platform, revolutionizes team collaboration with its user-friendly features. Designed for simplicity, Wrike empowers teams to plan, track, and manage projects seamlessly. The platform's customizable dashboards offer real-time insights, enhancin...

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Free Trial14 Days Starting Price$10 Per month HeadquartersUnited States
#66

Kochava

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Kochava is an industryleading click fraud detection software designed to help businesses protect their ad spend by identifying fraudulent clicks and ensuring ad integrity. The platform offers advanced tools to monitor ad campaigns, detect unusual patterns, and eliminate invalid t...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#67

Mode

Business Intelligence built around data teams

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Mode is a collaborative analytics platform that combines SQL, Python, and R in a single environment. Designed for ease of use, it allows users to analyze data using SQL queries, then visualize results with interactive dashboards and reports. Unique to Mode is its integrated noteb...

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Free Trial14 Days Starting PriceContact Vendor HeadquartersUnited States
#68

ContentKing

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ContentKing is a website monitoring software that provides businesses with real-time tracking of website performance, uptime, and SEO health. The platform offers tools for monitoring website changes, ensuring that content is updated and compliant with SEO best practices. ContentK...

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Free TrialAvailable Starting Price$139 Per feautre HeadquartersUnited States
#69

Klipfolio

🏆 SW Recommended

Unlock value in your data for business users

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Klipfolio is a dynamic cloud-based dashboard and reporting tool that redefines data visualization for businesses. This robust platform empowers users to craft customized dashboards, transforming complex data into visually compelling insights. With a user-friendly interface, Klipf...

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Free Trial30 Days Starting Price$120 Per month HeadquartersCanada
#70

Branch Metrics

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Branch Metrics is a sophisticated mobile analytics software designed to help businesses optimize their mobile marketing strategies and improve user engagement. By providing deep insights into user behavior across mobile apps and websites, Branch Metrics enables marketers to under...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#71

Conductor

Enterprise SEO & Content Marketing Platform

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Conductor is a robust software designed to optimize online marketing efforts for businesses. With a user-friendly interface, it simplifies and enhances various aspects of digital marketing. The platform's SEO tools empower users to improve their online visibility by identifying s...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#72

Woopra

🏆 SW Recommended

Journey & Product Analytics Software Tool

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Woopra is an innovative, real-time customer analytics software developed to transform how businesses understand and interact with their customers. Its core strength lies in its ability to track customer behavior across multiple touchpoints, providing a unified view of the custome...

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Free Trial14 Days Starting Price$999 Per month HeadquartersUnited States
#73

Amplitude

🏆 SW Recommended

We help companies build better products.

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Amplitude is the cutting-edge product analytics software that empowers businesses to deeply understand user behavior and drive growth through data-driven insights. The platform provides comprehensive tools for tracking user interactions across web and mobile apps, enabling effect...

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Free TrialNA Starting Price$49 Per month HeadquartersUnited States
#74

TraceDock

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TraceDock is a cutting-edge data discovery software designed to help organizations uncover valuable insights hidden in large datasets. The platform uses advanced algorithms and machine learning techniques to scan and analyze data from various sources, allowing businesses to easil...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersNetherlands
#75

Marin Software

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Marin Software is a sophisticated social media marketing software designed to optimize online advertising campaigns across multiple platforms. With its comprehensive suite of tools, marketers can manage ad placements, track performance metrics, and analyze audience engagement eff...

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Free TrialAvailable Starting Price$500 Per month HeadquartersUnited States

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