Heap

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Heap

"Product and marketing teams often turn to Heap when they want a clearer picture of how users actually behave on their website or app. The ability to capture user interaction data without manually setting up every event beforehand saves a lot of time. It works well for teams that need quick answers about where users drop off or what actions lead to conversions. That said, smaller businesses with limited analytics needs may find the depth of data more than they actually require."
SoftwareWorld Review Team
SoftwareWorld Highly Recommended 2026
Decision Snapshot

Heap Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.9 / 5
Starting PriceContact Vendor
Free TrialAvailable
Free VersionYes
APINot specified
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

Heap Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Heap

Heap is an advanced data analysis software designed to empower businesses to capture, analyze, and visualize their data with ease and precision. It offers a comprehensive platform for tracking user interactions, events, and behaviors across websites and applications without the need for manual tagging. Heap’s intuitive interface allows users to create custom reports, perform cohort analyses, and generate real-time insights into user engagement and conversion metrics. Advanced features include automated data collection, SQL querying, and machine learning-powered analytics, enabling businesses to uncover hidden patterns and optimize their strategies effectively. Additionally, Heap integrates seamlessly with popular data visualization tools, CRM systems, and marketing platforms, providing a unified approach to data-driven decision-making. Elevate your data analysis capabilities and drive informed business growth with Heap’s powerful and scalable solutions.
Company Heap
Founded 2013
Headquarters United States
Employees NA

Support

Email Chat Knowledge Base FAQs/Forum

Training

Live Online Webinar Documentation Videos

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Self-Employed Small-Business Midsize-Business
Languages Supported 1 language available
English
Industries Served 5 industries available
Advertising & Marketing Internet Leisure & Travel Research Travel & Tourism

Why Choose Heap

Problem it Solves

  • Problem it Solves Streamlining Communication And Collaboration For Remote Teams

Target Users

  • Target Users Data Analysts
  • Target Users Product Managers
  • Target Users Marketing Teams
  • Target Users UX Researchers
  • Target Users Business Intelligence Professionals

Core Use Case

  • Core Use Case Analyze User Behavior
  • Core Use Case Track Conversion Rates
  • Core Use Case Identify User Segments
  • Core Use Case Optimize User Experience
  • Core Use Case Generate Custom Reports

USP

  • USP Unleash Potential With Innovative Solutions Tailored For Success

Pros

  • Pros Automatically captures every user interaction without manual event tracking setup
  • Pros Session replays help pinpoint exactly where users drop off or struggle
  • Pros Retroactive data analysis lets you answer questions about past behavior anytime
  • Pros No engineering dependency means product teams move faster on their own
  • Pros Funnel and path analysis visuals are clean and genuinely easy to read
  • Pros Behavioral segmentation goes deep without requiring SQL knowledge from analysts
  • Pros Works well across web and mobile with consistent data fidelity
  • Pros Pricing scales with usage but can get costly for high-traffic products

Cons

  • Cons Mobile app tracking requires additional SDK setup beyond basic install
  • Cons Retroactive data power diminishes without consistent event taxonomy from the start
  • Cons Pricing climbs sharply as monthly session volume scales upward
  • Cons Deeper funnel analysis demands more configuration than casual users expect
Editorial Buyer Guidance

Who Is Heap Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Streamlining Communication And Collaboration For Remote Teams

Target Users

  • Data Analysts
  • Product Managers
  • Marketing Teams
  • UX Researchers
  • Business Intelligence Professionals

Core Use Cases

  • Analyze User Behavior
  • Track Conversion Rates
  • Identify User Segments
  • Optimize User Experience
  • Generate Custom Reports

Unique Selling Point

Unleash Potential With Innovative Solutions Tailored For Success

Strengths and Limitations

Heap Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Automatically captures every user interaction without manual event tracking setup
  • Session replays help pinpoint exactly where users drop off or struggle
  • Retroactive data analysis lets you answer questions about past behavior anytime
  • No engineering dependency means product teams move faster on their own
  • Funnel and path analysis visuals are clean and genuinely easy to read
  • Behavioral segmentation goes deep without requiring SQL knowledge from analysts
  • Works well across web and mobile with consistent data fidelity
  • Pricing scales with usage but can get costly for high-traffic products
!

Cons

  • Mobile app tracking requires additional SDK setup beyond basic install
  • Retroactive data power diminishes without consistent event taxonomy from the start
  • Pricing climbs sharply as monthly session volume scales upward
  • Deeper funnel analysis demands more configuration than casual users expect
Category-Based Capabilities

Heap Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Business Intelligence Software 26 selected features Open category ↗ ⌄
Ad hoc Reporting Strategic Planning Dashboard Real Time Analytics Multiple Data Sources Data Transformation Scorecards Metadata Management Customizable Reports Trend Analysis Data Import/Export Collaboration Tools Key Performance Indicators Data Extraction Data Visualization Forecasting Data Connectors Data Synchronization Self Service Data Preparation Visual Analytics Access Controls/Permissions Data Mapping Predictive Analytics Dashboard Creation Performance Metrics Reporting/Analytics
Data Analysis Software 28 selected features Open category ↗ ⌄
Data Discovery Reporting & Statistics Multiple Data Sources Data Storage Management Predictive Analytics Visual Analytics Customizable Reports Data Mapping Ad hoc Analysis Visual Discovery Data Visualization Data Import/Export Performance Metrics Dashboard Drag & Drop Alerts/Notifications Search/Filter Charting Data Extraction Sales Trend Analysis Metadata Management Widgets Data Connectors Forecasting Sentiment Analysis Self Service Data Preparation Self-service Analytics User Management
Product Management Software 32 selected features Open category ↗ ⌄
Surveys & Feedback Product Lifecycle Management Single Sign On Real Time Updates Communication Management Deadline Management Release Planning Activity Dashboard Projections Document Storage Idea Management Customer Journey Mapping Task Management Multiple Projects Product Roadmapping Reporting/Analytics Project Workflow Project Time Tracking Resource Management Status Tracking Project Tracking Calendar Management Prioritization Gantt/Timeline View Planning Tools Milestone Tracking Requirements Management Project Management Collaboration Tools Real Time Data @mentions Email Management
Marketing Analytics Software 26 selected features Open category ↗ ⌄
Predictive Analytics Website Analytics Dashboard Engagement Tracking Campaign Tracking Customer Journey Mapping ROI Tracking Data Visualization Social Media Integration Behavior Tracking AB Testing Multi-Channel Attribution Keyword Tracking Performance Metrics Reporting & Statistics Customizable Reports Campaign Analytics Conversion Tracking Customer Segmentation Ad hoc Reporting Multi-Channel Data Collection Tag Management Data Source Connectors SEO Management Cohort Analysis KPI Monitoring
Product Lifecycle Management (PLM) Software 31 selected features Open category ↗ ⌄
Collaboration Tools Compliance Management Lifecycle Management Cost Tracking Supplier Management Activity Dashboard Product Data Management Document Management Requirements Management Project Management Change Management Design Management Prioritization Task Management Audit Management Role-Based Permissions Approval Process Control Progress Tracking Version Control Calendar Management Portfolio Management File Management Milestone Tracking Bills of Material Commenting/Notes Ideation Alerts/Notifications Audit Trail Quality Management Production Management Item Management
Business Dashboard Software 20 selected features Open category ↗ ⌄
Scorecards Data Connectors KPI Monitoring Alerts/Notifications Public Dashboards Data Visualization Private Dashboards Customizable Reports Forecasting Reporting/Analytics Performance Metrics Collaboration Tools Widgets Dashboard Creation Data Synchronization Single Page View Trend Analysis Functions/Calculations Multiple Data Sources Predictive Analytics
AB Testing Software 15 selected features Open category ↗ ⌄
Split Testing Third-Party Integrations Audience Targeting Drag & Drop Visual Editor Multivariate Testing Campaign Segmentation Funnel Analysis A/B Testing Heatmaps Surveys & Feedback Landing Pages/Web Forms Behavior Tracking Statistical Analysis Reporting/Analytics
Customer Experience Software 17 selected features Open category ↗ ⌄
Surveys & Feedback Dashboard Data Visualization Text Analysis Reporting/Analytics Customer Segmentation Negative Feedback Management Engagement Tracking Real-Time Notifications Knowledge Management Customizable Templates Customizable Fields Survey/Poll Management Feedback Management Customizable Forms Multi-Channel Data Collection NPS Survey Structure
Customer Journey Mapping Tools Software 14 selected features Open category ↗ ⌄
Customer Profiles Behavioral Analytics Reporting & Statistics Customizable Templates Drag & Drop Activity Dashboard Collaboration Tools Customer Experience Management Data Import/Export Activity Tracking Engagement Tracking Performance Metrics Predictive Analytics Customer Segmentation
Digital Adoption Platform Software 10 selected features Open category ↗ ⌄
User Onboarding In-App Training Surveys & Feedback Audience Targeting Content Creation Data Quality Control Self Service Tools Contextual Guidance Launch Management Multi-Language
Machine Learning Software 12 selected features Open category ↗ ⌄
Model Training Activity Dashboard Predictive Modeling Deep Learning Workflow Management Collaboration Tools ML Algorithm Library API Natural Language Processing Data Visualization Data Import/Export Predictive Analytics
Mobile Analytics Software 15 selected features Open category ↗ ⌄
In-App Events Tracking Multi-Channel Attribution Retention Tracking Push Notifications Behavior Tracking Cohort Analysis Conversion Tracking Funnel Analysis Uninstall Tracking A/B Testing Customer Segmentation Reporting/Analytics Heatmaps Session Recording Issue Management
Product Analytics Software 11 selected features Open category ↗ ⌄
Customer Segmentation Usage Tracking/Analytics Funnel Analysis Interactive Reports Machine Learning Session Recording Engagement Tracking Conversion Tracking Cohort Analysis Customer Journey Mapping A/B Testing
Reporting Software 19 selected features Open category ↗ ⌄
Forecasting OLAP Customizable Dashboard Visual Analytics Multiple Data Sources Performance Metrics Data Import/Export Financial Reporting Real-Time Reporting Drag & Drop Access Controls/Permissions Ad hoc Query Scheduled/Automated Reports Search/Filter Third-Party Integrations Sales Reports Marketing Reports Data Connectors Collaboration Tools
User Experience (UX) Software 14 selected features Open category ↗ ⌄
User Research Analysis Prototype Creation Heatmaps Usability Testing User Journeys Unmoderated Testing For Websites Screen Activity Recording Reporting/Analytics Third-Party Integrations Surveys & Feedback Data Import/Export For Mobile Collaboration Tools
Web Analytics Software 12 selected features Open category ↗ ⌄
Time on Site Tracking User Interaction Tracking Referral Tracking Goal Setting/Tracking Multiple Site Management Campaign Management Web Traffic Reporting Pageview Tracking Site Search Tracking Keyword Tracking Heatmaps Funnel Analysis
Connected Applications

Heap Integrations

Integration information is displayed only when approved integration products are available on the profile.

Showing 8 of 14 integrations
Pricing Information

Heap Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Contact Vendor
Preferred Currency USD ($)
Free Trial Available
Free Version Yes
Payment Frequency Annual Subscription
Verified User Feedback

Heap Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Heap Review ↗
4.9
Based on 2 approved reviews
5 stars 88%
4 stars 13%
3 stars 0%
2 stars 0%
1 star 0%
Atour T.
Atour T. Analyst

Advanced Event Tracking with Retroactive Insights

Heap stands out by allowing users to define events and conversions retroactively, making it especially valuable in fast-changing environments where requirements evolve frequently. Since Heap automatically tracks every user interaction without the need for manual tagging, it significantly reduces ongoing maintenance and setup effort. As an analyst-friendly platform, it is well optimized for handling complex web and mobile applications and provides deep visibility into user behavior. While the automatic capture of all events can create storage and data segmentation challenges—sometimes requiring external expertise for advanced querying—the platform excels at identifying exact friction points in the user journey. This capability helps teams improve customer experience while maintaining a clean, intuitive, and engaging interface.

Reviewed on November, 2022
Paulo G.
Paulo G. CTO

Powerful Product Analytics with Effortless Retroactive Tracking

Heap delivers an outstanding analytics experience by automatically tracking every user interaction from the moment it is installed—without requiring prior configuration. This allows teams to retroactively analyze funnels, clicks, behaviors, and feature impact with ease. Its flexible event and segment customization makes it simple to build meaningful dashboards and validate business hypotheses quickly, even long after features are released. While changes to frontend structure can affect event tracking and reporting customization is somewhat limited, Heap still stands out as a powerful, out-of-the-box solution for understanding user behavior at a very granular level.

Reviewed on September, 2020
Alternative Products

Top Heap Alternatives

Explore leading products commonly evaluated alongside Heap.

View All Heap Alternatives ↗

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Pendo

Frequently Asked Questions

Heap FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Heap is an advanced data analysis software designed to empower businesses to capture, analyze, and visualize their data with ease and precision. It offers a comprehensive platform for tracking user interactions, events, and behaviors across websites and applications without the need for manual tagging. Heap’s intuitive interface allows users to create custom reports, perform cohort analyses, and generate real-time insights into user engagement and conversion metrics. Advanced features include automated data collection, SQL querying, and machine learning-powered analytics, enabling businesses to uncover hidden patterns and optimize their strategies effectively. Additionally, Heap integrates seamlessly with popular data visualization tools, CRM systems, and marketing platforms, providing a unified approach to data-driven decision-making. Elevate your data analysis capabilities and drive informed business growth with Heap’s powerful and scalable solutions.

  • Yes, Heap offers a free version.

  • Yes, Heap offers a free trial.

  • No, Credit Card details are not required for the Heap trial.

  • Heap supports the following payment frequencies:

    • Annual Subscription

  • No, Heap does not offer an API.

  • Heap can be integrated with the following applications:

    • Looker , Salesforce Sales Cloud , Tableau , HubSpot CRM , Slack , Braze , Zendesk Suite , Mixpanel , Microsoft Teams , Zapier , Google Analytics , Snowflake , Segment , Amplitude

  • Heap offers support with the following options:
    • Email , Chat , Knowledge Base , FAQs/Forum

  • Heap offers training with the following options:
    • Live Online , Webinar , Documentation , Videos

  • Heap supports the following languages:
    • English

  • Following are the typical users of the Heap:
    • Self-Employed , Small-Business , Midsize-Business

  • Heap supports the following deployment:
    • Cloud Hosted

  • Heap supports the following devices and operating systems:
    • Web-Based
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