Trying to decide between Heap and Smartlook? Both are industry-leading solutions, but which one is the best fit for your business? In this detailed comparison, we evaluate their features, pricing, ease of use, and customer support to help you make an informed choice. Whether you need advanced automation, better scalability, or user-friendly interfaces, this guide breaks down everything you need to know to select the right software for your needs.
Explore other software products that may fit your needs before making a final choice.
Compare ratings, pricing, descriptions, buyer fit, integrations, category features, product details, alternatives, and SoftwareWorld’s final conclusion with Heap on the left and Smartlook on the right.
Heap
Visit Website
Smartlook
Visit Website
See ratings, free-trial availability, starting price, and a short description for each product in two dedicated columns.
Software
Heap is an advanced data analysis software designed to empower businesses to capture, analyze, and visualize their data with ease and precision. It offers a comprehensive platform for tracking user...
Read more about Heap
Software
Smartlook is an advanced heatmap software that helps businesses understand user behavior on their websites and apps through visual analytics. By tracking clicks, scrolls, and interactions, Smartlook provides insights into...
Read more about SmartlookCompare problem it solves, core use cases, target users, industry fit, key features, and USP for both products in two dedicated columns.
Buyer fit
Streamlining Communication And Collaboration For Remote Teams
Unleash Potential With Innovative Solutions Tailored For Success
Buyer fit
Enhances User Experience By Providing Insights Into Customer Behavior And Interactions
Optimize User Experience With Real-time Analytics And Insights
Compare the popular integrations highlighted on each profile and open the full integration list for either product when you want deeper detail.
Microsoft Teams
Google Analytics
HubSpot CRM
Zendesk Suite
Microsoft Teams
Shopify
WordPress.com
Google Analytics
Open any shared category to compare the features selected under that category for both products.
Features shown here belong only to the Marketing Analytics Software category.
| Feature | Heap | Smartlook |
|---|---|---|
| Predictive Analytics | Listed | Listed |
| Website Analytics | Listed | Listed |
| Dashboard | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Campaign Tracking | Listed | Listed |
| Customer Journey Mapping | Listed | Listed |
| ROI Tracking | Listed | Listed |
| Data Visualization | Listed | Listed |
| Social Media Integration | Listed | Listed |
| Behavior Tracking | Listed | Listed |
| AB Testing | Listed | Listed |
| Multi-Channel Attribution | Listed | Listed |
| Keyword Tracking | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Customizable Reports | Listed | Listed |
| Campaign Analytics | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Ad hoc Reporting | Listed | Listed |
| Multi-Channel Data Collection | Listed | Listed |
| Tag Management | Listed | Listed |
| Data Source Connectors | Listed | Listed |
| SEO Management | Listed | Listed |
| Cohort Analysis | Listed | Listed |
| KPI Monitoring | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Customer Experience Software category.
| Feature | Heap | Smartlook |
|---|---|---|
| Surveys & Feedback | Listed | Listed |
| Dashboard | Listed | Listed |
| Data Visualization | Listed | Listed |
| Text Analysis | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Negative Feedback Management | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Real-Time Notifications | Listed | Listed |
| Knowledge Management | Listed | Listed |
| Customizable Templates | Listed | Listed |
| Customizable Fields | Listed | Listed |
| Survey/Poll Management | Listed | Listed |
| Feedback Management | Listed | Listed |
| Customizable Forms | Listed | Listed |
| Multi-Channel Data Collection | Listed | Listed |
| NPS Survey Structure | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Customer Journey Mapping Tools Software category.
| Feature | Heap | Smartlook |
|---|---|---|
| Customer Profiles | Listed | Listed |
| Behavioral Analytics | Listed | Listed |
| Reporting & Statistics | Listed | Listed |
| Customizable Templates | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Activity Dashboard | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Customer Experience Management | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Activity Tracking | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Predictive Analytics | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Mobile Analytics Software category.
| Feature | Heap | Smartlook |
|---|---|---|
| In-App Events Tracking | Listed | Listed |
| Multi-Channel Attribution | Listed | Listed |
| Retention Tracking | Listed | Listed |
| Push Notifications | Listed | Listed |
| Behavior Tracking | Listed | Listed |
| Cohort Analysis | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Funnel Analysis | Listed | Listed |
| Uninstall Tracking | Listed | Listed |
| A/B Testing | Listed | Listed |
| Customer Segmentation | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Heatmaps | Listed | Listed |
| Session Recording | Listed | Listed |
| Issue Management | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Product Analytics Software category.
| Feature | Heap | Smartlook |
|---|---|---|
| Customer Segmentation | Listed | Listed |
| Usage Tracking/Analytics | Listed | Listed |
| Funnel Analysis | Listed | Listed |
| Interactive Reports | Listed | Listed |
| Machine Learning | Listed | Listed |
| Session Recording | Listed | Listed |
| Engagement Tracking | Listed | Listed |
| Conversion Tracking | Listed | Listed |
| Cohort Analysis | Listed | Listed |
| Customer Journey Mapping | Listed | Listed |
| A/B Testing | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Reporting Software category.
| Feature | Heap | Smartlook |
|---|---|---|
| Forecasting | Listed | Listed |
| OLAP | Listed | Listed |
| Customizable Dashboard | Listed | Listed |
| Visual Analytics | Listed | Listed |
| Multiple Data Sources | Listed | Listed |
| Performance Metrics | Listed | Listed |
| Data Import/Export | Listed | Listed |
| Financial Reporting | Listed | Listed |
| Real-Time Reporting | Listed | Listed |
| Drag & Drop | Listed | Listed |
| Access Controls/Permissions | Listed | Listed |
| Ad hoc Query | Listed | Listed |
| Scheduled/Automated Reports | Listed | Listed |
| Search/Filter | Listed | Listed |
| Third-Party Integrations | Listed | Listed |
| Sales Reports | Listed | Listed |
| Marketing Reports | Listed | Listed |
| Data Connectors | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the User Experience (UX) Software category.
| Feature | Heap | Smartlook |
|---|---|---|
| User Research Analysis | Listed | Listed |
| Prototype Creation | Listed | Listed |
| Heatmaps | Listed | Listed |
| Usability Testing | Listed | Listed |
| User Journeys | Listed | Listed |
| Unmoderated Testing | Listed | Listed |
| For Websites | Listed | Listed |
| Screen Activity Recording | Listed | Listed |
| Reporting/Analytics | Listed | Listed |
| Third-Party Integrations | Listed | Listed |
| Surveys & Feedback | Listed | Listed |
| Data Import/Export | Listed | Listed |
| For Mobile | Listed | Listed |
| Collaboration Tools | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Features shown here belong only to the Web Analytics Software category.
| Feature | Heap | Smartlook |
|---|---|---|
| Time on Site Tracking | Listed | Listed |
| User Interaction Tracking | Listed | Listed |
| Referral Tracking | Listed | Listed |
| Goal Setting/Tracking | Listed | Listed |
| Multiple Site Management | Listed | Listed |
| Campaign Management | Listed | Listed |
| Web Traffic Reporting | Listed | Listed |
| Pageview Tracking | Listed | Listed |
| Site Search Tracking | Listed | Listed |
| Keyword Tracking | Listed | Listed |
| Heatmaps | Listed | Listed |
| Funnel Analysis | Listed | Listed |
| Artificial Intelligence | Not listed | Not listed |
Compare deployment, device support, pricing model, support channels, and target company size for both products.
Explore alternatives to Heap and Smartlook before making a final choice.
Explore other software products that buyers may consider instead of Heap.
Explore other software products that buyers may consider instead of Smartlook.
This comparison brings public profile information, category-specific feature selections, review visibility, and clearly labeled sponsored placements together in a structured format so you can evaluate both products with confidence.
Each section keeps Heap and Smartlook in clearly separated columns so you can compare equivalent information without losing context.
Shared categories open into their own feature comparisons, helping you review use-case-specific capabilities rather than only broad product claims.
Sponsored products stay outside the detailed comparison, and paid placements are clearly labeled so the core comparison remains focused on Heap and Smartlook.
Profile pages, category pages, integrations, and alternatives are linked throughout the page so you can continue your research from the same comparison.
