Oracle Data Management Platform

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Oracle Data Management Platform Evaluation Snapshot

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User RatingNot rated yet
Starting PriceContact Vendor
Free TrialNot specified
Free VersionNo
APINot specified
DeploymentCloud Hosted
HeadquartersUnited States
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Product Overview

Oracle Data Management Platform Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Oracle Data Management Platform

Oracle Data Management Platform is a powerful marketing automation software that enables organizations to unify customer data from various sources and optimize their digital marketing efforts. Designed to manage massive datasets, Oracle DMP uses advanced analytics and machine learning to help businesses create detailed audience segments and deliver personalized experiences. The platform integrates with a wide range of ad networks and marketing channels, allowing marketers to track customer journeys across platforms. Oracle DMP provides robust tools for data cleansing, deduplication, and enrichment, ensuring that marketing campaigns are based on accurate, comprehensive data. With privacy and compliance features, it also helps organizations stay aligned with data protection regulations. Oracle DMP enables marketers to make datadriven decisions, enhance audience targeting, and boost the effectiveness of their digital marketing strategies, resulting in improved ROI and customer satisfaction.
Company Oracle
Founded 1977
Headquarters United States
Employees NA

Support

Email FAQs/Forum

Training

Videos

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Self-Employed Small-Business Midsize-Business
Languages Supported 1 language available
English
Industries Served 3 industries available
Apparel & Fashion Computer Software Information Technology & Services
Category-Based Capabilities

Oracle Data Management Platform Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Marketing Analytics Software 26 selected features Open category ↗
Predictive Analytics Website Analytics Dashboard Engagement Tracking Campaign Tracking Customer Journey Mapping ROI Tracking Data Visualization Social Media Integration Behavior Tracking AB Testing Multi-Channel Attribution Keyword Tracking Performance Metrics Reporting & Statistics Customizable Reports Campaign Analytics Conversion Tracking Customer Segmentation Ad hoc Reporting Multi-Channel Data Collection Tag Management Data Source Connectors SEO Management Cohort Analysis KPI Monitoring
Marketing Automation Software 30 selected features Open category ↗
Drip Campaigns Customizable CTAs Email Marketing Engagement Tracking Customizable Forms ROI Tracking Website Visitor Tracking Lead Capture Marketing Calendar Dynamic Content Event Triggered Actions SMS Marketing AB Testing Lead Qualification Data Import/Export Conversion Tracking Social Marketing Landing Pages Template Management Segmentation Campaign Analytics Lead Generation Multi-Channel Communication Sales Analytics Lead Management Multi-Campaign Multi-Channel Marketing Marketing Automation Campaign Management CRM
Big Data Software 14 selected features Open category ↗
Data Blending Third-Party Integrations Trend Analysis Data Connectors Collaboration Tools Predictive Analytics High Volume Processing Data Warehousing Data Visualization Visual Analytics Access Controls/Permissions Forecasting Data Security Statistical Analysis
Data Management Software 17 selected features Open category ↗
Data Integration Data Visualization Activity Dashboard Data Quality Control Data Synchronization Master Data Management Data Migration Data Connectors Data Capture and Transfer Access Controls/Permissions Automatic Backup Customer Database Data Analysis Tools Data Security Information Governance Data Import/Export Multiple Data Sources
Data Management Platforms Software 10 selected features Open category ↗
Data Capture and Transfer Behavioral Analytics Audience Targeting CRM Data Visualization ROI Tracking Competitive Analysis Campaign Management Ad Network Integration Customer Journey Mapping
Metadata Management Software 14 selected features Open category ↗
Data Governance Data Connectors Data Discovery Data Profiling Data Quality Control Compliance Management Access Control Reporting/Analytics Data Mapping Data Modeling Metadata Extraction Metadata Management Tagging Third-Party Integrations
Web Analytics Software 12 selected features Open category ↗
Time on Site Tracking User Interaction Tracking Referral Tracking Goal Setting/Tracking Multiple Site Management Campaign Management Web Traffic Reporting Pageview Tracking Site Search Tracking Keyword Tracking Heatmaps Funnel Analysis
Pricing Information

Oracle Data Management Platform Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Contact Vendor
Preferred Currency USD ($)
Free Trial NA
Free Version NA
Payment Frequency NA
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Frequently Asked Questions

Oracle Data Management Platform FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Oracle Data Management Platform is a powerful marketing automation software that enables organizations to unify customer data from various sources and optimize their digital marketing efforts. Designed to manage massive datasets, Oracle DMP uses advanced analytics and machine learning to help businesses create detailed audience segments and deliver personalized experiences. The platform integrates with a wide range of ad networks and marketing channels, allowing marketers to track customer journeys across platforms. Oracle DMP provides robust tools for data cleansing, deduplication, and enrichment, ensuring that marketing campaigns are based on accurate, comprehensive data. With privacy and compliance features, it also helps organizations stay aligned with data protection regulations. Oracle DMP enables marketers to make datadriven decisions, enhance audience targeting, and boost the effectiveness of their digital marketing strategies, resulting in improved ROI and customer satisfaction.

  • No, Oracle Data Management Platform does not offer a free version.

  • Yes, Oracle Data Management Platform offers a free trial.

  • No, Credit Card details are not required for the Oracle Data Management Platform trial.

  • No, Oracle Data Management Platform does not offer an API.

  • Oracle Data Management Platform offers support with the following options:
    • Email , FAQs/Forum

  • Oracle Data Management Platform offers training with the following options:
    • Videos

  • Oracle Data Management Platform supports the following languages:
    • English

  • Following are the typical users of the Oracle Data Management Platform:
    • Self-Employed , Small-Business , Midsize-Business

  • Oracle Data Management Platform supports the following deployment:
    • Cloud Hosted

  • Oracle Data Management Platform supports the following devices and operating systems:
    • Web-Based
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