ActiveDEMAND

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses ActiveDEMAND

"Marketing agencies and small businesses often turn to ActiveDEMAND when they need a single place to manage campaigns, track leads, and measure results across multiple clients. The platform works well for agencies handling multiple client accounts, since it allows organized campaign management without mixing data. It also supports call tracking and attribution, which helps teams understand what is actually driving results. That said, businesses with very basic marketing needs may find the feature set more than they require."
SoftwareWorld Review Team
SoftwareWorld Highly Recommended 2026
Decision Snapshot

ActiveDEMAND Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.1 / 5
Starting Price$20 / month
Free TrialAvailable
Free VersionYes
APINot specified
DeploymentCloud Hosted
HeadquartersCanada
✎
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Product Overview

ActiveDEMAND Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About ActiveDEMAND

ActiveDEMAND is a powerful email marketing software designed to help businesses enhance their email campaigns and customer engagement. The platform offers comprehensive tools for creating, managing, and analyzing email marketing efforts, enabling users to optimize their outreach strategies. With ActiveDEMAND, organizations can easily design responsive email templates, segment audiences, and track campaign performance seamlessly. The software provides features for automation, A/B testing, and reporting, allowing users to gain insights into engagement metrics and improve their email strategies. ActiveDEMAND supports integration with various CRM and marketing automation platforms, enhancing its functionality and facilitating seamless workflows. Ideal for marketing teams and organizations seeking to improve their email marketing efforts, ActiveDEMAND empowers users to enhance customer engagement, boost conversions, and drive overall marketing success.
Company ActiveDEMAND
Founded 2012
Headquarters Canada
Employees NA

Support

Email Phone Chat Knowledge Base FAQs/Forum

Training

Live Online Webinar Documentation Videos

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Self-Employed Small-Business Midsize-Business
Languages Supported 4 languages available
Danish Dutch English French
Industries Served 3 industries available
Advertising & Marketing Computer Software Food & Beverages

Why Choose ActiveDEMAND

Problem it Solves

  • Problem it Solves Streamlining Marketing Automation For Small To Medium-sized Businesses

Target Users

  • Target Users Marketing Professionals
  • Target Users Small Business Owners
  • Target Users Digital Agencies
  • Target Users Sales Teams
  • Target Users Enterprise Marketers

Core Use Case

  • Core Use Case Generate Marketing Reports
  • Core Use Case Automate Email Campaigns
  • Core Use Case Track Lead Conversions
  • Core Use Case Schedule Social Media Posts
  • Core Use Case Analyze Customer Engagement

USP

  • USP Boost Sales With Targeted, Automated Marketing Solutions

Pros

  • Pros Call tracking built directly into the marketing automation platform
  • Pros Multi-client agency management saves significant time across campaigns
  • Pros White-label options let agencies brand the platform as their own
  • Pros Attribution reporting connects marketing spend to actual revenue outcomes
  • Pros Built-in appointment scheduling removes the need for third-party tools
  • Pros Drip campaigns and lead scoring work together without manual handoffs
  • Pros Affordable entry point compared to similar all-in-one agency platforms

Cons

  • Cons Reporting dashboard takes time to fully navigate and interpret
  • Cons Workflow automation setup feels complex for non-technical marketers
  • Cons Pricing climbs noticeably as contact lists and features scale
  • Cons Onboarding new team members benefits from more guided resources
Editorial Buyer Guidance

Who Is ActiveDEMAND Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Streamlining Marketing Automation For Small To Medium-sized Businesses

Target Users

  • Marketing Professionals
  • Small Business Owners
  • Digital Agencies
  • Sales Teams
  • Enterprise Marketers

Core Use Cases

  • Generate Marketing Reports
  • Automate Email Campaigns
  • Track Lead Conversions
  • Schedule Social Media Posts
  • Analyze Customer Engagement

Unique Selling Point

  • Boost Sales With Targeted
  • Automated Marketing Solutions
Strengths and Limitations

ActiveDEMAND Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Call tracking built directly into the marketing automation platform
  • Multi-client agency management saves significant time across campaigns
  • White-label options let agencies brand the platform as their own
  • Attribution reporting connects marketing spend to actual revenue outcomes
  • Built-in appointment scheduling removes the need for third-party tools
  • Drip campaigns and lead scoring work together without manual handoffs
  • Affordable entry point compared to similar all-in-one agency platforms
!

Cons

  • Reporting dashboard takes time to fully navigate and interpret
  • Workflow automation setup feels complex for non-technical marketers
  • Pricing climbs noticeably as contact lists and features scale
  • Onboarding new team members benefits from more guided resources
Category-Based Capabilities

ActiveDEMAND Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Lead Capture Software 31 selected features Open category ↗ ⌄
Online Forms Lead Qualification CRM Visitor Tracking Conversion Tracking Chat/Messaging Data Extraction Lead Generation Auto-Responders Lead Distribution Event Triggered Actions Multi-Campaign Lead Capture Contact Management Email Marketing Prospecting Tools Lead Segmentation Lead Management Reporting/Analytics Pipeline Management Alerts/Notifications Web Forms Engagement Tracking Customer Segmentation Business Card/Badge Scanning Email Management Social Media Integration Lead Notifications Lead Nurturing Campaign Management Customer Database
Marketing Analytics Software 26 selected features Open category ↗ ⌄
Predictive Analytics Website Analytics Dashboard Engagement Tracking Campaign Tracking Customer Journey Mapping ROI Tracking Data Visualization Social Media Integration Behavior Tracking AB Testing Multi-Channel Attribution Keyword Tracking Performance Metrics Reporting & Statistics Customizable Reports Campaign Analytics Conversion Tracking Customer Segmentation Ad hoc Reporting Multi-Channel Data Collection Tag Management Data Source Connectors SEO Management Cohort Analysis KPI Monitoring
Marketing Automation Software 30 selected features Open category ↗ ⌄
Drip Campaigns Customizable CTAs Email Marketing Engagement Tracking Customizable Forms ROI Tracking Website Visitor Tracking Lead Capture Marketing Calendar Dynamic Content Event Triggered Actions SMS Marketing AB Testing Lead Qualification Data Import/Export Conversion Tracking Social Marketing Landing Pages Template Management Segmentation Campaign Analytics Lead Generation Multi-Channel Communication Sales Analytics Lead Management Multi-Campaign Multi-Channel Marketing Marketing Automation Campaign Management CRM
Email Marketing Software 30 selected features Open category ↗ ⌄
Template Management Event Triggered Actions AB Testing Image Library Email Tracking Click Tracking Contact Database Dynamic Content Auto-Responders CRM Subscriber Management WYSIWYG Editor Campaign Analytics Contact Management CAN SPAM Compliance Customer Segmentation Multi-Channel Marketing List Management Spam Blocker Drag & Drop Campaign Scheduling Lead Capture Drip Campaigns Landing Pages/Web Forms Engagement Tracking Multi-Campaign eCommerce Integration Customer Journey Mapping GDPR Compliance ROI Tracking
Lead Generation Software 31 selected features Open category ↗ ⌄
Pipeline Management Lead Qualification Contact Management Email Marketing Web Forms Lead Capture Contact Database CRM Activity Tracking Event Triggered Actions Campaign Planning Lead Segmentation Lead Management Customer Segmentation Chat/Messaging Prospecting Tools Campaign Management Engagement Tracking Auto-Responders Social Media Integration Conversion Tracking Multi-Channel Marketing Lead Nurturing Email Management Campaign Analytics Drip Campaigns Landing Pages Multi-Campaign Lead Verification Forms Management Lead Scoring
Account Based Marketing Software 5 selected features Open category ↗ ⌄
Target Account Identification Lead Nurturing Campaign Personalization Lead Qualification Reporting/Analytics
All-in-One Marketing Platform Software 7 selected features Open category ↗ ⌄
Lead Management List Management Multi-Channel Marketing Landing Pages/Web Forms Behavior Analytics Dynamic Content Lead Nurturing
Call Tracking Software 17 selected features Open category ↗ ⌄
CRM Call Monitoring Automatic Call Distribution Caller ID Call Reporting Contact Management Conversion Tracking Campaign Management Call Center Management Computer Telephony Integration Predictive Dialer Keyword Tracking Call Transcription API Voice Mail IVR/Voice Recognition Call Routing
GDPR Compliance Software 12 selected features Open category ↗ ⌄
Risk Management User Management Data Mapping Incident Management PIA/DPIA Risk Assessment Policy Management Access Controls/Permissions Compliance Management Consent Management Audit Management Sensitive Data Identification
Lead Nurturing Software 10 selected features Open category ↗ ⌄
A/B Testing Performance Metrics Lead Notifications Lead Segmentation Personalization Lead Qualification Lead Capture Drip Campaigns Campaign Management Pipeline Management
Marketing Attribution Software 17 selected features Open category ↗ ⌄
Customer Journey Mapping Data Import/Export Advertising Management Cross Channel Attribution Performance Metrics Audience Targeting Campaign Analytics Attribution Modeling Engagement Tracking ROI Tracking Predictive Analytics Multi-Campaign Multi-Touch Attribution Campaign Management Customer Segmentation Conversion Tracking Affiliate Management
Reporting Software 19 selected features Open category ↗ ⌄
Forecasting OLAP Customizable Dashboard Visual Analytics Multiple Data Sources Performance Metrics Data Import/Export Financial Reporting Real-Time Reporting Drag & Drop Access Controls/Permissions Ad hoc Query Scheduled/Automated Reports Search/Filter Third-Party Integrations Sales Reports Marketing Reports Data Connectors Collaboration Tools
Social Media Management Software 17 selected features Open category ↗ ⌄
Engagement Tracking Tagging Image Library Customer Engagement @mentions Reporting/Analytics Keyword Tracking Brand Tracking Post Scheduling Alerts/Notifications Automated Publishing Multi-Account Management Social Media Integration Campaign Management Multi-Campaign Collaboration Tools Calendar Management
Connected Applications

ActiveDEMAND Integrations

Integration information is displayed only when approved integration products are available on the profile.

Showing 8 of 11 integrations
Pricing Information

ActiveDEMAND Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Usage Based
Preferred Currency USD ($)
Free Trial Available
Free Version Yes
Payment Frequency Monthly Subscription
Basic
$20 Per Month
Standard Portal
$109 Per Month
Advanced Portal
$399 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

ActiveDEMAND Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a ActiveDEMAND Review ↗
4.1
Based on 2 approved reviews
5 stars 13%
4 stars 88%
3 stars 0%
2 stars 0%
1 star 0%
Muhammad D.
Muhammad D. seo expert

Comprehensive and User-Friendly Small Business Solution

This software offers a wide range of features combined with ease of use, making it a great choice for small businesses. One of the highlights is the product’s chat functionality, which enhances communication and support. While it isn’t a perfect solution—support for the chat feature can sometimes be challenging, and users may need some familiarity with the software to use it effectively—overall, my experience has been very positive. Having a single platform to manage and list everything has been exciting, and the software remains easy to understand and operate, providing a satisfying experience for day-to-day business operations.

Reviewed on September, 2022
Kristina A.
Kristina A. Marketing Director

All-in-One Marketing Platform with Powerful Integrations

I really appreciate that ActiveDemand brings together Google Analytics, call tracking, and email marketing into a single platform, eliminating the need to log into multiple tools to monitor campaign performance. It also integrates smoothly with PipeDrive and other CRMs, allowing for comprehensive ROI tracking. While it offers nearly every feature you could want in a marketing automation tool, sometimes it feels like a "jack of all trades, master of none." The user interface can be a bit confusing due to the breadth of features, and occasional updates may change settings unexpectedly, requiring some support guidance. Overall, ActiveDemand saves a tremendous amount of time for managing multiple clients, simplifies reporting, and provides a clear view of website, call, and email campaign performance—all from one place.

Reviewed on August, 2020
Alternative Products

Top ActiveDEMAND Alternatives

Explore leading products commonly evaluated alongside ActiveDEMAND.

View All ActiveDEMAND Alternatives ↗

MailerLite

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Salesforce Marketing Cloud

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Frequently Asked Questions

ActiveDEMAND FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

ActiveDEMAND is a powerful email marketing software designed to help businesses enhance their email campaigns and customer engagement. The platform offers comprehensive tools for creating, managing, and analyzing email marketing efforts, enabling users to optimize their outreach strategies. With ActiveDEMAND, organizations can easily design responsive email templates, segment audiences, and track campaign performance seamlessly. The software provides features for automation, A/B testing, and reporting, allowing users to gain insights into engagement metrics and improve their email strategies. ActiveDEMAND supports integration with various CRM and marketing automation platforms, enhancing its functionality and facilitating seamless workflows. Ideal for marketing teams and organizations seeking to improve their email marketing efforts, ActiveDEMAND empowers users to enhance customer engagement, boost conversions, and drive overall marketing success.

  • Yes, ActiveDEMAND offers a free version.

  • Yes, ActiveDEMAND offers a free trial.

  • No, Credit Card details are not required for the ActiveDEMAND trial.

  • ActiveDEMAND offers the following pricing plans & packages:

    Basic

    $20 Per Month

    Standard Portal

    $109 Per Month

    Advanced Portal

    $399 Per Month

  • ActiveDEMAND supports the following payment frequencies:

    • Monthly Subscription

  • No, ActiveDEMAND does not offer an API.

  • ActiveDEMAND can be integrated with the following applications:

    • Salesforce Sales Cloud , QuickBooks Online , Xero , WordPress.com , Google Workspace , HubSpot CRM , Slack , Shopify , WooCommerce , Microsoft 365 , Zapier

  • ActiveDEMAND offers support with the following options:
    • Email , Phone , Chat , Knowledge Base , FAQs/Forum

  • ActiveDEMAND offers training with the following options:
    • Live Online , Webinar , Documentation , Videos

  • ActiveDEMAND supports the following languages:
    • Danish , English , French , Dutch

  • Following are the typical users of the ActiveDEMAND:
    • Self-Employed , Small-Business , Midsize-Business

  • ActiveDEMAND supports the following deployment:
    • Cloud Hosted

  • ActiveDEMAND supports the following devices and operating systems:
    • Web-Based
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