Best Sales Force Automation Software for Small Businesses (Free & Paid)

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right sales force automation software can significantly improve your workflow and help you compete more effectively. Here, we feature the top sales force automation software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.

Last Updated: June 25, 2025

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List of Top Best Sales Force Automation Software for Small Businesses

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Quote Based

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Self Employed

Small Business

Medium Business

Enterprise

Magileads is a comprehensive customer relationship management (CRM) software designed to enhance customer engagement and streamline sales processes. This platform provides a suite of tools for managing leads, tracking customer interactions, and automating marketing campaigns. With its user-friendly interface, Magileads enables sales teams to manage customer relationships effectively, ensuring pers... Read more about Magileads

Free Trial

Available

Pricing Type

$133 Per month

Location

France

Palo Alto Sales and Marketing Pro is an advanced email marketing software designed to help businesses create targeted, effective email campaigns that drive engagement and increase sales. The platform offers a user-friendly drag-and-drop email builder, allowing marketers to design visually appealing emails without any coding experience. It also includes a wide variety of pre-built templates to help... Read more about Palo Alto Sales and Marketing Pro

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Delta Sales App is a sales force automation (SFA) software designed to streamline sales processes, improve team productivity, and enhance sales performance. The platform provides sales teams with tools to manage leads, track opportunities, and automate repetitive tasks. Delta Sales App features an intuitive interface that allows sales reps to access customer data, sales history, and important cont... Read more about Delta Sales App

Free Trial

Available

Pricing Type

Contact Vendor

Location

Nepal

JUST.SFA is a sales force automation software that helps businesses optimize their sales processes and enhance team performance. Designed for both small businesses and large enterprises, JUST.SFA streamlines key aspects of sales management, from lead tracking and opportunity management to pipeline forecasting and customer engagement. With features like automated task reminders, follow-up notificat... Read more about JUST.SFA

Free Trial

Available

Pricing Type

Contact Vendor

Location

Japan

Keap

Leading small business CRM and automation platform

Keap is a versatile customer relationship management (CRM) software designed for small businesses, offering an array of features to streamline client interactions and business processes. It includes advanced automation for tasks and marketing, helping users efficiently manage emails, appointments, and follow-ups. Its sales pipeline management tool ensures effective tracking of prospects and deals.... Read more about Keap

Free Trial

14 Days

Pricing Type

$249 Per month

Location

United States

Xactly Incent

Incentive Compensation Management Software

Xactly Incent is a cloud-based incentive compensation management software designed to streamline and optimize sales commission processes. It's particularly beneficial for businesses looking to motivate their sales teams and align sales strategies with business goals. Xactly Incent automates the calculation of sales commissions, reducing errors and administrative workload. Its key features include ... Read more about Xactly Incent

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Outreach

The Sales Execution Platform

Outreach is a powerful sales engagement platform designed to optimize the performance of sales teams. It streamlines communication by integrating email, phone, and social media interactions, ensuring consistent messaging across channels. With its automated workflows and sequencing, Outreach enables sales reps to follow up with prospects efficiently, enhancing productivity. The software offers insi... Read more about Outreach

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Salesloft

Meet the first AI-powered revenue orchestration platform

Salesloft is an innovative sales engagement platform that enhances the effectiveness of sales teams. It specializes in streamlining communication processes, integrating seamlessly with email, phone calls, and social media for cohesive customer interactions. Salesloft's standout feature is its automated workflow system, enabling sales reps to efficiently manage and follow up with leads. The softwar... Read more about Salesloft

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Cadalys Concierge is a cutting-edge sales force automation software designed to help organizations streamline their sales processes and enhance customer relationship management. This platform provides a suite of tools for managing leads, tracking sales activities, and analyzing performance metrics, ensuring that sales teams can operate efficiently and effectively. With features such as customizabl... Read more about Cadalys Concierge

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

PROS Smart CPQ is an advanced proposal management software designed to streamline the creation and management of quotes and proposals for businesses. This platform offers a comprehensive suite of tools that enable sales teams to configure, price, and quote products with accuracy and speed. With PROS Smart CPQ, organizations can automate pricing rules, generate professional proposals, and ensure co... Read more about PROS Smart CPQ

Free Trial

Available

Pricing Type

$95 Per feautre

Location

United States

Apollo.io

The only tool you need to grow your business

Apollo.io is a powerful sales engagement platform designed to help businesses streamline their outreach efforts and enhance lead generation. With a robust suite of features, Apollo.io enables users to identify potential customers, track interactions, and automate follow-up processes. The platform integrates seamlessly with existing CRM systems, allowing teams to manage their sales pipelines more e... Read more about Apollo.io

Free Trial

Available

Pricing Type

$0 Per user

Location

United States

Conga CPQ

Better connected, more intelligent

Conga CPQ is an industry-leading proposal management software specifically designed to simplify and accelerate the process of creating and managing quotes and proposals for sales teams. This platform provides an intuitive interface that allows users to generate accurate, professional proposals in a fraction of the time it would typically take. With features such as guided selling, pricing automati... Read more about Conga CPQ

Free Trial

NA

Pricing Type

$85 Per user

Location

United States

Resco Mobile Sales is a powerful sales force automation (SFA) software designed to help businesses manage their sales teams and optimize sales processes. With its intuitive mobile interface, Resco Mobile Sales empowers sales representatives with real-time access to customer information, sales opportunities, and inventory details, all from their mobile devices. This enables them to make informed de... Read more about Resco Mobile Sales

Free Trial

Available

Pricing Type

Contact Vendor

Location

Slovakia

EQUP is a robust customer relationship management (CRM) software designed to help businesses manage and nurture customer relationships effectively. The platform provides a suite of tools for tracking customer interactions, managing sales pipelines, and automating marketing efforts, ensuring that businesses can deliver personalized experiences and drive customer loyalty. EQUP allows businesses to s... Read more about EQUP

Free Trial

Available

Pricing Type

$0 Per month

Location

United States

Apptivo

Simplify your business operations with Business Management Software.

Apptivo is a cloud-based suite of business applications designed to support various aspects of organizational management. It includes a comprehensive CRM system for effective customer relationship management, streamlining communication and sales processes. The software offers project management tools, facilitating task tracking and team collaboration. Inventory management within Apptivo assists in... Read more about Apptivo

Free Trial

30 Days

Pricing Type

$15 Per month

Location

United States

Gong

Revenue Intelligence Platform

Gong is a cutting-edge sales intelligence platform that revolutionizes how sales teams operate. It captures and analyzes sales calls, emails, and meetings to provide actionable insights. The software uses AI to transcribe and examine customer interactions, identifying patterns and trends. This allows sales teams to understand what strategies work best. Gong's real-time feedback helps improve commu... Read more about Gong

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

iText is a powerful document management software that specializes in PDF creation and manipulation. It provides developers and businesses with the tools needed to generate dynamic and interactive PDF documents programmatically. With iText, users can easily create, edit, and customize PDFs, incorporating features such as forms, digital signatures, and watermarks. The software supports a wide range ... Read more about iText

Free Trial

Available

Pricing Type

Contact Vendor

Location

Canada

Javelin is a cutting-edge sales force automation software that helps businesses streamline their sales processes, improve productivity, and increase revenue. The platform provides sales teams with the tools they need to track leads, manage customer relationships, and close deals more effectively. Javelin’s CRM functionality allows sales representatives to capture key information about prospects ... Read more about Javelin

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Infer is a powerful lead management software that uses predictive analytics to help businesses identify and prioritize high-quality leads. By analyzing historical data, customer behavior, and engagement patterns, Infer helps sales teams focus on the leads most likely to convert. The platform integrates with CRM systems like Salesforce to provide real-time lead scoring, segmentation, and nurturing ... Read more about Infer

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Efficy CRM

Everything you need to power your growth in one CRM.

Efficy CRM is a comprehensive software solution designed to streamline customer relationship management for businesses of all sizes. With its user-friendly interface, Efficy CRM simplifies data management, allowing easy access to customer information, interactions, and sales processes. The software excels in contact management, helping teams organize and track their customer relationships efficien... Read more about Efficy CRM

Free Trial

14 Days

Pricing Type

$25 Per month

Location

Belgium

ClearSlide is a powerful sales content management software designed to empower sales teams with the tools they need to enhance customer engagement and drive revenue. The platform organizes and delivers presentations, tracks customer interactions, and analyzes content performance, making it easier for sales representatives to access relevant materials. Users can upload and share various types of co... Read more about ClearSlide

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

SalesDirector.ai is a cuttingedge data entry software solution designed to enhance sales productivity and streamline CRM processes. This innovative tool uses artificial intelligence to automate data entry tasks, allowing sales teams to focus on building relationships and closing deals. With its userfriendly interface, SalesDirector.ai simplifies the process of capturing and managing customer infor... Read more about SalesDirector.ai

Free Trial

Available

Pricing Type

$29 Per feautre

Location

United States

InsideView is a robust Lead Management Software designed to empower sales and marketing teams with the tools they need to efficiently capture, track, and nurture leads throughout the sales funnel. This comprehensive platform offers a wide range of features, including lead scoring, automated workflows, CRM integration, real-time analytics, and detailed reporting, ensuring that all aspects of lead m... Read more about InsideView

Free Trial

NA

Pricing Type

$99 Per feautre

Location

United States

Leadlovers is a powerful email marketing software designed to help businesses automate their email campaigns, nurture leads, and engage with customers. The platform offers a wide range of tools to create, send, and track email marketing campaigns, from simple newsletters to sophisticated drip campaigns. Leadlovers allows users to design visually appealing emails using drag-and-drop templates, or c... Read more about Leadlovers

Free Trial

NA

Pricing Type

$47 Per feautre

Location

Brazil

webCRM is a customer relationship management (CRM) solution designed to help businesses manage and optimize their interactions with customers, leads, and prospects. It offers a user-friendly platform for tracking customer communication, managing sales activities, and automating follow-ups to ensure that no opportunity slips through the cracks. With its customizable dashboard, webCRM enables busine... Read more about webCRM

Free Trial

Available

Pricing Type

$25 Per user

Location

Belgium

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