Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1291 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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GrooveJar is a dynamic marketing automation software designed to help businesses streamline their marketing efforts and drive customer engagement effectively. It offers a comprehensive suite of tools for email marketing, lead nurturing, campaign management, and performance tracking, ensuring a cohesive and efficient marketing strategy. GrooveJar’s intuitive interface allows marketers to create p... Read more about GrooveJar

Free Trial

Available

Pricing Type

$39 Per feautre

Location

United States

OptiMine is a powerful marketing automation software designed to optimize digital advertising efforts across multiple channels. This platform uses advanced algorithms and machine learning to analyze campaign performance, helping businesses allocate their marketing budgets more effectively. OptiMine provides real-time insights into which ads are driving conversions, enabling marketers to make data-... Read more about OptiMine

Free Trial

Available

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Location

United States

Propago is a dynamic digital asset management software designed to help businesses efficiently manage and distribute their marketing assets. With its centralized platform, Propago enables users to organize, store, and share digital files seamlessly, ensuring easy access to essential resources. The software features powerful search capabilities, allowing teams to quickly locate specific assets base... Read more about Propago

Free Trial

NA

Pricing Type

$449 Per feautre

Location

United States

Flashy is an innovative Email Marketing Software designed to help businesses create, manage, and analyze email campaigns effectively. This platform offers a user-friendly interface that allows marketers to design visually appealing emails using customizable templates and drag-and-drop tools. With features such as automated scheduling, list segmentation, and A/B testing, Flashy empowers users to op... Read more about Flashy

Free Trial

Available

Pricing Type

$20 Per user

Location

Israel

Nurture.ai is an innovative SMS marketing software designed to help businesses engage with their customers through personalized text messaging campaigns. With its easy-to-use interface, users can create and manage SMS campaigns that reach customers directly on their mobile devices, ensuring higher engagement rates. The software allows for segmentation and targeting, enabling businesses to send tai... Read more about Nurture.ai

Free Trial

NA

Pricing Type

$500 Per month

Location

United States

DailyStory is a versatile email marketing software designed to help businesses engage customers through targeted and effective email campaigns. With customizable templates, DailyStory enables marketers to create visually appealing emails that reflect the brand’s identity. The software’s segmentation and automation tools allow for personalized messaging based on user behavior, preferences, and ... Read more about DailyStory

Free Trial

NA

Pricing Type

$5 Per month

Location

United States

PushAd is a marketing automation software focused on increasing customer engagement through push notifications and personalized campaigns. It enables businesses to segment their audience and deliver targeted messages based on behavior, location, and preferences. PushAd provides analytics to track clickthrough rates, conversions, and customer interactions, giving businesses insights to refine their... Read more about PushAd

Free Trial

Available

Pricing Type

$5 Per feautre

Location

Poland

InstaSuite is an allinone email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. This comprehensive platform provides tools for designing eyecatching emails, segmenting audiences, and tracking campaign performance, ensuring organizations can maximize their email marketing efforts. With InstaSuite, users can easily create responsive emai... Read more about InstaSuite

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NA

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NA

Doctor Genius Marketing Suite is a comprehensive marketing automation software specifically designed for healthcare providers and medical practices. This platform enables users to streamline their marketing efforts by automating various tasks such as patient outreach, appointment reminders, and followup communications. With its intuitive interface, healthcare professionals can easily create target... Read more about Doctor Genius Marketing Suite

Free Trial

NA

Pricing Type

$599 Per feautre

Location

United States

Loyalistic is a dynamic marketing automation software designed to help businesses streamline their marketing efforts and enhance customer engagement through data-driven strategies. The platform offers a comprehensive suite of tools for email marketing, social media management, lead nurturing, and customer segmentation, enabling marketers to create and execute targeted campaigns with ease. Loyalist... Read more about Loyalistic

Free Trial

NA

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Location

Finland

RocketLevel is a powerful marketing automation software designed to streamline marketing efforts and enhance lead generation for businesses. This platform provides tools for creating and managing multi-channel marketing campaigns, allowing organizations to reach customers across various platforms effectively. With its user-friendly interface, marketers can easily design custom landing pages, autom... Read more about RocketLevel

Free Trial

NA

Pricing Type

$250 Per user

Location

United States

Evam is a cutting-edge marketing automation software designed to help businesses create personalized customer journeys and engage audiences effectively. With Evam, users can automate marketing campaigns across channels, including email, SMS, and push notifications, ensuring consistent messaging. The platform offers real-time data analysis, allowing marketers to respond to customer actions instantl... Read more about Evam

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Available

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Location

United States

Amanda AI is a powerful pay-per-click (PPC) software that leverages artificial intelligence to optimize digital advertising campaigns. Designed to help marketers maximize their return on investment, Amanda AI automates key aspects of campaign management, from keyword bidding to ad targeting. The platform analyzes large amounts of data to identify trends and make real-time adjustments, ensuring tha... Read more about Amanda AI

Free Trial

NA

Pricing Type

$600 Per feautre

Location

Sweden

Atendare is a versatile customer relationship management (CRM) software designed to improve engagement and streamline communication between businesses and their customers. This platform provides tools for managing customer interactions, tracking sales activities, and analyzing customer behavior. With Atendare, users can manage leads, automate marketing campaigns, and generate detailed reports on c... Read more about Atendare

Free Trial

Available

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Location

Brazil

Campaign.Plus is an advanced marketing automation software that helps businesses drive personalized, data-driven marketing campaigns across multiple channels. With Campaign.Plus, marketers can design, automate, and track email campaigns, social media posts, and customer journeys with ease. The platform allows for the segmentation of target audiences based on demographic, behavioral, or transaction... Read more about Campaign.Plus

Free Trial

Available

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Location

Germany

iVision Mobile is a conversational marketing platform designed to help businesses engage customers through text messaging and chat-based communication. The platform allows businesses to create personalized marketing campaigns, send automated messages, and track customer interactions in real time. iVision Mobile also integrates with CRM systems, enabling businesses to create targeted, data-driven c... Read more about iVision Mobile

Free Trial

Available

Pricing Type

$59 Per month

Location

United States

Lebesgue is an advanced marketing analytics software that helps businesses optimize their digital marketing strategies through data-driven insights. The platform enables marketers to measure the performance of their marketing campaigns across multiple channels, including social media, email, paid ads, and content marketing. Lebesgue's AI-powered tools analyze vast amounts of marketing data to iden... Read more about Lebesgue

Free Trial

Available

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Location

Croatia

CCMP is an advanced marketing analytics software that helps businesses measure, analyze, and optimize their marketing campaigns across multiple channels. By aggregating data from various touchpoints like social media, email, paid ads, and website interactions, CCMP provides a comprehensive view of marketing performance. The software’s intuitive dashboard visualizes key metrics, such as conv... Read more about CCMP

Free Trial

NA

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Location

United States

NeoRed is an email marketing software designed to help businesses create, send, and track personalized email campaigns that drive engagement and conversions. The platform offers a variety of customizable email templates, allowing businesses to design professional-looking emails without any technical skills. NeoRed includes features for automating email sequences, segmenting email lists, and person... Read more about NeoRed

Free Trial

Available

Pricing Type

Contact Vendor

Location

Mexico

NeoWiFi is a lead generation software designed to help businesses capture and convert leads through wireless networks. By using Wi-Fi networks as a marketing tool, NeoWiFi enables companies to gather valuable customer information by offering free internet access in exchange for personal details, such as email addresses or phone numbers. The software also provides businesses with detailed analytics... Read more about NeoWiFi

Free Trial

Available

Pricing Type

$800 Per month

Location

Mexico

MailCampaigns is a powerful marketing automation software designed to help businesses of all sizes streamline their email marketing efforts and engage their audience more effectively. The platform allows users to create and manage email campaigns, automate workflows, and track performance all within a single, easy-to-use interface. MailCampaigns provides a range of features, including drag-and-dro... Read more about MailCampaigns

Free Trial

NA

Pricing Type

Contact Vendor

Location

Netherlands

Tempr is a powerful marketing automation software that helps businesses create, manage, and optimize their marketing campaigns across multiple channels. With Tempr, businesses can automate email marketing, social media posts, lead nurturing, and customer segmentation, allowing them to deliver personalized content to their target audience at the right time. The platform offers an intuitive drag-and... Read more about Tempr

Free Trial

NA

Pricing Type

$400 Per month

Location

France

Context-based Marketing Automation

iPresso is a cutting-edge marketing automation software tailored specifically for mid-sized to large enterprises. It stands out with its ability to handle complex customer data, enabling businesses to craft highly personalized marketing campaigns. Key features include multi-channel campaign management, which allows users to coordinate efforts across email, social media, and other digital platforms... Read more about iPresso

Free Trial

NA

Pricing Type

Contact Vendor

Location

Poland

Mumara is a comprehensive email marketing software that helps businesses create, automate, and optimize their email marketing campaigns. The platform provides a wide range of features, including list management, automated email workflows, and detailed analytics, making it easy for marketers to engage with their audiences effectively. With Mumara, users can design professional email templates, segm... Read more about Mumara

Free Trial

Available

Pricing Type

$7 Per user

Location

Pakistan

LetReach is a powerful marketing automation software designed to help businesses streamline their marketing efforts, engage customers effectively, and drive growth through automated and data-driven strategies. Whether you're aiming to enhance lead generation, nurture customer relationships, or optimize campaign performance, LetReach offers a comprehensive suite of tools to achieve your marketing o... Read more about LetReach

Free Trial

NA

Pricing Type

$15 Per feautre

Location

India

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