Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1291 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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Predictive Response is a state-of-the-art Marketing Automation Software designed to transform how businesses engage with their audience. Leveraging advanced algorithms and machine learning, it predicts customer behavior and tailors marketing campaigns for maximum impact. Features include automated email marketing, personalized content delivery, and dynamic segmentation, allowing marketers to creat... Read more about Predictive Response

Free Trial

NA

Pricing Type

$399 Per feautre

Location

United States

FeedOtter is a powerful email marketing software designed to help businesses automate their email campaigns by integrating with RSS feeds. The platform allows marketers to create dynamic email newsletters, pulling content directly from blogs, news sites, or other content sources. FeedOtter integrates with major email marketing platforms like Mailchimp and HubSpot, automating the process of generat... Read more about FeedOtter

Free Trial

Available

Pricing Type

$130 Per month

Location

United States

Gamooga is a robust marketing automation software designed to empower businesses in their digital marketing efforts. With its comprehensive suite of tools, Gamooga enables marketers to create, execute, and analyze targeted campaigns across various channels, including email, social media, and web. The platform’s intuitive interface allows users to segment their audience effectively, ensuring pers... Read more about Gamooga

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

BlueWinston is an innovative marketing automation software that simplifies and enhances digital marketing efforts for businesses of all sizes. It offers a range of features designed to automate campaign management, including email marketing, social media scheduling, and lead generation. With its intuitive interface, users can create targeted marketing campaigns that reach their audience effectivel... Read more about BlueWinston

Free Trial

Available

Pricing Type

$39 Per month

Location

Slovakia

CoGoBuzz is an innovative marketing automation software designed to help businesses streamline their marketing efforts and enhance customer engagement. This comprehensive platform offers tools for campaign management, social media integration, and email marketing, enabling organizations to reach their target audience effectively. With its intuitive interface, CoGoBuzz allows users to create and ma... Read more about CoGoBuzz

Free Trial

Available

Pricing Type

$99 Per user

Location

United States

CASA is a marketing automation software designed to help businesses streamline and optimize their marketing campaigns across various channels. With CASA, companies can automate repetitive tasks like email campaigns, social media posting, and lead nurturing, freeing up time for marketers to focus on strategy and creativity. CASA’s robust analytics tools provide insights into campaign performance,... Read more about CASA

Free Trial

Available

Pricing Type

$60 Per user

Location

India

LivePlatform is a dynamic marketing automation software designed to help businesses streamline their marketing efforts and achieve higher engagement and conversion rates. With its robust set of tools, LivePlatform enables marketers to create, manage, and optimize multi-channel campaigns with ease. Key features include email marketing, social media scheduling, lead nurturing, and personalized conte... Read more about LivePlatform

Free Trial

Available

Pricing Type

$58227 Per user

Location

United States

Frizbit is a cutting-edge Email Marketing Software designed to help businesses engage with their audience through personalized, automated email campaigns. It offers a platform that leverages user behavior and segmentation to deliver relevant messages at the right time. Frizbit features tools for creating dynamic content, setting up automated workflows, and triggering emails based on specific user ... Read more about Frizbit

Free Trial

Available

Pricing Type

$99 Per user

Location

Spain

AiTrillion is an all-in-one email marketing software that helps businesses automate their marketing efforts and enhance customer engagement. The platform provides users with customizable templates and a drag-and-drop editor, making it easy to create visually stunning email campaigns. AiTrillion supports audience segmentation, enabling marketers to target specific customer demographics effectively.... Read more about AiTrillion

Free Trial

NA

Pricing Type

$1 Per month

Location

United States

Promo2Go is a comprehensive marketing automation software designed to help businesses automate and optimize their marketing campaigns across various channels. With Promo2Go, businesses can create personalized email campaigns, SMS messages, and social media ads that target specific customer segments based on behavior, preferences, and demographics. The software offers powerful tools for audience se... Read more about Promo2Go

Free Trial

Available

Pricing Type

$10 Per month

Location

Netherlands

PromoNavi is a robust marketing automation software designed to help businesses streamline their marketing workflows and increase efficiency. It offers an all-in-one solution to automate tasks like lead generation, email marketing, social media management, and customer segmentation. With PromoNavi, marketers can create and execute targeted campaigns based on user behavior and preferences, enabling... Read more about PromoNavi

Free Trial

Available

Pricing Type

$49 Per feautre

Location

Cyprus

TrustAnalytica is a robust SMS marketing platform that allows businesses to connect with their customers via text messaging. Offering a wide range of features, TrustAnalytica helps businesses run SMS campaigns that boost customer engagement, promote products or services, and build customer loyalty. The software enables users to segment their audience, craft personalized messages, and schedule camp... Read more about TrustAnalytica

Free Trial

Available

Pricing Type

$99 Per month

Location

Canada

SoMin is an all-in-one social media marketing software that helps businesses optimize their social media presence, engage with their audience, and drive conversions. The platform allows businesses to schedule and manage posts across multiple social media platforms, ensuring a consistent and timely presence. SoMin’s AI-powered tools assist in content creation, recommending the best posts based on... Read more about SoMin

Free Trial

NA

Pricing Type

Contact Vendor

Location

Singapore

MarketSnare is an innovative marketing automation software designed to help organizations streamline their marketing efforts and improve engagement with their target audience. This platform provides users with a comprehensive suite of tools for creating, managing, and optimizing marketing campaigns across multiple channels, including email, social media, and web. With MarketSnare, businesses can a... Read more about MarketSnare

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

High-quality Machine Learning Products & Solutions for High Performance Standards

AD cube is an innovative marketing automation software that enables businesses to streamline their marketing processes and engage customers more effectively. With AD cube, marketing teams can automate email campaigns, manage social media posts, and personalize customer interactions, saving time and maximizing reach. The platform’s robust analytics provide valuable insights into campaign per... Read more about AD cube

Free Trial

Available

Pricing Type

$1 Per year

Location

Italy

Tyke is an innovative investment management software that helps investors and financial advisors efficiently manage portfolios, track investments, and optimize returns. The software provides an intuitive interface for monitoring assets across multiple platforms, including stocks, bonds, mutual funds, and real estate. Tyke offers powerful portfolio analysis tools, such as asset allocation models, r... Read more about Tyke

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Breakthrough is a powerful marketing automation software designed to help businesses streamline their marketing efforts and increase the efficiency of their campaigns. By automating repetitive tasks such as email marketing, lead nurturing, and customer segmentation, Breakthrough allows marketing teams to focus on strategic initiatives that drive growth. The platform integrates with a wide range of... Read more about Breakthrough

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

PlugCMO is an innovative artificial intelligence (AI) software designed to empower businesses with advanced data-driven insights and automation capabilities. Leveraging machine learning algorithms and natural language processing, PlugCMO can analyze vast amounts of data to uncover patterns, predict trends, and support strategic decision-making. The platform offers customizable AI models, real-time... Read more about PlugCMO

Free Trial

NA

Pricing Type

$5000 Per month

Location

India

Sikiapi is a marketing automation software designed to help businesses streamline their marketing processes, reach their target audience, and boost engagement. The platform provides tools for managing email campaigns, social media posts, customer segmentation, and lead nurturing, allowing businesses to automate their marketing efforts and improve efficiency. Sikiapi’s advanced analytics and repo... Read more about sikiapi

Free Trial

NA

Pricing Type

$4800 Per month

Location

Japan

AesirX DMA is a marketing automation software that enables businesses to streamline and scale their marketing activities by automating campaigns, tracking engagement, and personalizing customer interactions. The platform offers tools for email marketing, social media management, and lead nurturing, allowing users to create multi-channel campaigns from a single dashboard. AesirX DMA’s segmentatio... Read more about AesirX DMA

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Typetone is an AI-powered writing assistant software designed to enhance the writing process by providing real-time grammar, style, and tone suggestions. Whether you are drafting emails, reports, blog posts, or social media content, Typetone offers intelligent recommendations to improve clarity, readability, and engagement. The platform also helps writers maintain consistency in tone, ensuring tha... Read more about Typetone

Free Trial

NA

Pricing Type

Contact Vendor

Location

Netherlands

All-in-one Cloud Phone System & CRM Dialer, Marketing Automation, and Lead Management System.

Ricochet360 stands out as an innovative sales automation platform, tailored for enhancing productivity in sales environments. Its primary strength lies in streamlining the communication process, offering integrated calling, texting, and emailing, all within a single interface. This integration allows for seamless transitions between different modes of communication, crucial for maintaining custome... Read more about Ricochet360

Free Trial

NA

Pricing Type

$24 Per month

Location

United States

Marketing Optimizer is a powerful lead management software designed to help businesses streamline their sales and marketing processes. It offers tools for capturing, nurturing, and converting leads into customers. The software integrates with various marketing channels, including email, social media, and web forms, allowing businesses to collect leads from multiple sources. Marketing Optimizer als... Read more about Marketing Optimizer

Free Trial

Available

Pricing Type

$49 Per feautre

Location

United States

BuzzBuilder is a powerful email marketing software designed to help businesses create, manage, and optimize email campaigns effortlessly. With an easy-to-use drag-and-drop editor, users can design visually appealing emails without any coding knowledge. BuzzBuilder offers advanced segmentation tools, enabling marketers to tailor messages based on customer demographics and behaviors for higher engag... Read more about BuzzBuilder

Free Trial

NA

Pricing Type

$250 Per month

Location

United States

bethebrand is an advanced digital asset management software designed to help organizations store, organize, and manage their digital assets effectively. This comprehensive platform allows users to centralize their media files, including images, videos, documents, and marketing materials, making it easy to access and share resources across teams. With features such as customizable metadata fields, ... Read more about bethebrand

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

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