Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1291 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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I'm looking for Marketing Automation Software that is:

Some CRM’s Manage Sales Ours Gets You Sales!

Commence CRM software has a proven track record of helping customers enhance sales by automating sales and customer relationship management. We achieve this by providing a full set of tools that encompass contact management, lead management, sales opportunity management, activity management, marketing campaign management, customer service, project management, and more. Read more about Commence CRM

Free Trial

30 Days

Pricing Type

$12 Per month

Location

United States

Brandgility is an innovative brand management software designed to help organizations maintain brand consistency and control across various marketing channels. This powerful platform provides tools for brand asset management, campaign tracking, and analytics, ensuring that businesses can optimize their branding efforts. With its user-friendly interface, Brandgility allows marketing teams to collab... Read more about Brandgility

Free Trial

Available

Pricing Type

$100 Per user

Location

United Kingdom

MarketTrax is a robust marketing automation software designed to streamline marketing efforts for businesses of all sizes. It empowers users to create, execute, and analyze marketing campaigns with ease, providing tools for email marketing, lead generation, and customer segmentation. With its user-friendly interface, teams can automate repetitive tasks, freeing up valuable time to focus on strateg... Read more about MarketTrax

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

LiveVox is a cloud-based call center software that provides businesses with tools to manage their customer interactions efficiently. It offers features such as automatic call distribution, predictive dialing, and real-time analytics, allowing call centers to optimize their operations and improve customer service. LiveVox also integrates seamlessly with customer relationship management (CRM) system... Read more about LiveVox

Free Trial

NA

Pricing Type

$5000 Per user

Location

United States

eLoop is a powerful email marketing software designed to enhance communication and engagement for businesses and organizations. This platform offers comprehensive tools for creating, managing, and analyzing email campaigns, ensuring effective outreach and customer engagement. With eLoop, users can easily design customized email templates, segment their audience, and track campaign performance in r... Read more about eLoop

Free Trial

Available

Pricing Type

$495 Per feautre

Location

United States

Boingnet is an innovative marketing automation software designed to enhance customer engagement and streamline marketing processes for businesses. This platform provides users with a comprehensive suite of tools for managing campaigns, tracking leads, and analyzing performance metrics, ensuring that organizations can deliver targeted marketing messages effectively. Users can easily create and auto... Read more about Boingnet

Free Trial

Available

Pricing Type

$99 Per user

Location

United States

Solomoto is an advanced marketing automation software designed to simplify and enhance digital marketing efforts for businesses of all sizes. With its user-friendly interface, Solomoto allows marketers to create, manage, and analyze multi-channel campaigns effortlessly. The platform offers features such as email marketing, social media scheduling, and website creation, enabling users to implement ... Read more about Solomoto

Free Trial

Available

Pricing Type

$6.99 Per user

Location

Israel

MoonMail is a powerful email marketing software designed to help businesses connect with their audience effectively. With its intuitive interface, users can create stunning email campaigns using customizable templates and a drag-and-drop editor. MoonMail provides robust automation features, allowing businesses to schedule and send personalized emails based on customer behavior and preferences. The... Read more about MoonMail

Free Trial

Available

Pricing Type

$59 Per month

Location

United States

Lead Guerrilla is a powerful lead management software designed to help businesses streamline their lead generation, tracking, and conversion processes. This comprehensive platform provides tools for capturing leads from various sources, managing lead information, and nurturing relationships with potential customers. With Lead Guerrilla, users can easily organize leads into customizable categories,... Read more about Lead Guerrilla

Free Trial

NA

Pricing Type

$99 Per feautre

Location

Canada

Brand Amplifier is a cuttingedge marketing automation software designed to help businesses streamline their marketing efforts and enhance brand visibility. This platform offers a suite of tools for managing campaigns, tracking customer interactions, and analyzing marketing performance. With Brand Amplifier, users can create and automate targeted marketing campaigns across various channels, includi... Read more about Brand Amplifier

Free Trial

NA

Pricing Type

$199 Per user

Location

Canada

ROUTEE is a powerful email marketing software designed to help businesses create, manage, and optimize their email campaigns efficiently. With an intuitive interface, ROUTEE allows users to design visually appealing emails using draganddrop tools, ensuring that even those with minimal technical skills can create professionallooking content. The platform offers advanced segmentation and targeting c... Read more about ROUTEE

Free Trial

Available

Pricing Type

$10.6 Per feautre

Location

United States

Serviceform is an innovative chatbot software designed to enhance customer service and automate communication with website visitors. The platform enables businesses to build and deploy intelligent chatbots that can handle customer queries, book appointments, collect leads, and provide realtime support. Serviceform’s intuitive interface allows users to design customized chatbot workflows without ... Read more about Serviceform

Free Trial

Available

Pricing Type

$9 Per feautre

Location

Finland

Dashly is a dynamic live chat software designed to enhance customer engagement and support for businesses of all sizes. By providing a real-time communication platform, Dashly enables organizations to interact with their website visitors instantly, addressing inquiries, resolving issues, and guiding customers through their purchasing journey. The software features an intuitive chat interface that ... Read more about Dashly

Free Trial

Available

Pricing Type

$39 Per month

Location

United States

Wired Plus is a dynamic email marketing software designed to help businesses create, manage, and optimize their email campaigns with ease and efficiency. By providing a comprehensive platform for designing, sending, and analyzing email communications, Wired Plus enables organizations to engage their audience, drive conversions, and build lasting customer relationships. The software features an int... Read more about Wired Plus

Free Trial

Available

Pricing Type

$45 Per feautre

Location

United Kingdom

Textellent is an innovative SMS Marketing Software designed to help businesses engage and communicate with their audiences effectively through targeted and automated text messaging campaigns. It offers a comprehensive platform for creating, managing, and analyzing SMS marketing efforts, ensuring timely and personalized communication that drives customer engagement and retention. Textellent feature... Read more about Textellent

Free Trial

Available

Pricing Type

$29 Per month

Location

United States

MaxTraffic is a powerful lead generation software designed to help businesses attract and convert potential customers effectively. This comprehensive platform offers a suite of tools that facilitate lead capture, nurturing, and conversion tracking, ensuring that organizations can optimize their marketing efforts. MaxTraffic’s user-friendly interface allows users to create targeted landing pages,... Read more about MaxTraffic

Free Trial

Available

Pricing Type

$59 Per user

Location

Latvia

Clerk.io is a powerful e-commerce software designed to optimize online shopping experiences and boost sales for retailers. This platform offers a suite of tools for product recommendations, personalized search, and automated marketing, ensuring that customers find what they need quickly and efficiently. With Clerk.io, users can create tailored shopping experiences based on customer behavior, prefe... Read more about Clerk.io

Free Trial

Available

Pricing Type

$99 Per feautre

Location

Denmark

EmailOversight is a powerful email verification tool designed to help organizations maintain the integrity of their email marketing campaigns. This platform offers advanced verification processes that identify invalid, temporary, or disposable email addresses, ensuring that businesses only engage with legitimate recipients. With features such as real-time verification, batch processing, and compre... Read more about EmailOversight

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Stampede is a powerful email marketing software designed to help businesses create, manage, and optimize email campaigns effectively. With its user-friendly interface, users can design visually appealing emails using customizable templates and a drag-and-drop editor, making it easy to craft professional communications without technical expertise. Stampede provides advanced segmentation and targeti... Read more about Stampede

Free Trial

NA

Pricing Type

$49 Per month

Location

United Kingdom

Signum.ai is a cutting-edge buyer intent software that helps businesses identify and engage potential customers based on their online behavior and intent signals. This platform analyzes data from various sources to track buyer activity, providing insights into what prospects are researching and their level of interest in specific products or services. Signum.ai enables sales and marketing teams to... Read more about Signum.ai

Free Trial

Available

Pricing Type

$159 Per feautre

Location

United States

Reachdesk is a powerful marketing automation software designed to enhance engagement and drive customer loyalty through personalized gifting and direct mail campaigns. The platform allows businesses to automate the creation, sending, and tracking of gifts and promotional materials to clients, prospects, and partners. Reachdesk offers a wide range of gifting options, including branded items, vouche... Read more about Reachdesk

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Koongo is a powerful channel management software designed to help e-commerce businesses streamline product listings across multiple platforms. By integrating with a variety of online marketplaces and shopping carts, Koongo enables businesses to manage inventory, pricing, and product information from a centralized dashboard. The software’s automated features ensure that updates are reflected in r... Read more about Koongo

Free Trial

Available

Pricing Type

$24 Per month

Location

NA

Manet is a vacation rental software platform designed to help property owners and managers streamline the management of short-term rental properties. The platform provides an all-in-one solution for booking management, guest communication, and property maintenance. Manet allows users to manage multiple listings across various online travel agencies (OTAs), such as Airbnb, Booking.com, and Vrbo, al... Read more about Manet

Free Trial

NA

Pricing Type

$3.95 Per user

Location

Italy

Cue is an advanced marketing automation software designed to streamline and optimize marketing campaigns across various channels. The platform provides businesses with the tools to automate email marketing, lead generation, social media posts, and customer segmentation, helping marketers increase engagement and conversion rates. With Cue, businesses can create personalized, targeted campaigns base... Read more about Cue

Free Trial

Available

Pricing Type

$30 Per month

Location

Serbia

Force24 is a comprehensive marketing automation software designed to help businesses enhance their marketing strategies and improve customer engagement. This platform offers a suite of tools for managing email campaigns, social media marketing, and lead nurturing, enabling organizations to automate their marketing processes effectively. With Force24, users can create personalized marketing campaig... Read more about Force24

Free Trial

NA

Pricing Type

$249 Per user

Location

United Kingdom

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