Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1291 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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Customer Lifecycle Marketing is a robust email marketing software solution designed to enhance customer engagement and drive conversions for businesses. This powerful platform provides essential tools for creating targeted campaigns, managing subscriber lists, and analyzing performance metrics seamlessly. With its user-friendly interface, marketing teams can easily design visually appealing emails... Read more about Customer Lifecycle Marketing

Free Trial

NA

Pricing Type

$300 Per user

Location

United States

Jumplead is a powerful customer relationship management (CRM) software designed to help businesses manage their customer interactions and sales processes effectively. This platform provides tools for tracking leads, managing contacts, and automating marketing campaigns, ensuring that organizations can engage with customers at every stage of the sales funnel. With its user-friendly interface, users... Read more about Jumplead

Free Trial

Available

Pricing Type

$24 Per feautre

Location

United Kingdom

DOTS Lead Validation is a specialized lead management software designed to optimize the qualification and validation of sales leads for organizations. This comprehensive platform provides tools for assessing lead quality, tracking interactions, and managing follow-ups, ensuring that sales teams can focus on high-potential opportunities. With features such as automated lead scoring, detailed report... Read more about DOTS Lead Validation

Free Trial

Available

Pricing Type

$165 Per month

Location

United States

RedPoint Interaction is a sophisticated campaign management software designed to enhance marketing efforts and customer engagement for organizations. This platform provides comprehensive tools for planning, executing, and analyzing marketing campaigns across multiple channels, including email, social media, and direct mail. With its user-friendly interface, marketers can easily create targeted cam... Read more about RedPoint Interaction

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

CommuniGator is an advanced email marketing software designed to help businesses optimize their email campaigns and engage customers effectively. This platform provides a comprehensive suite of tools for creating, managing, and analyzing email marketing campaigns. With its intuitive drag-and-drop editor, users can design visually appealing emails without requiring coding skills. CommuniGator offer... Read more about CommuniGator

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

Retargeting.biz is a specialized email marketing software designed to help businesses engage their audience and drive conversions effectively. This platform offers comprehensive tools for creating and managing email campaigns, segmenting audiences, and tracking performance metrics. Users can easily design visually appealing emails, personalize content based on user preferences, and automate follow... Read more about Retargeting.biz

Free Trial

Available

Pricing Type

$0.01 Per feautre

Location

Romania

Marketing Miner is a powerful SEO software designed to help digital marketers and businesses enhance their online visibility and improve search engine rankings. This platform offers a suite of tools for keyword research, backlink analysis, and competitor tracking, enabling users to develop effective SEO strategies. With its user-friendly interface, Marketing Miner simplifies the process of gatheri... Read more about Marketing Miner

Free Trial

Available

Pricing Type

$0 Per month

Location

NA

Customerly is an innovative live chat software solution that enhances customer support and engagement for businesses. The platform allows organizations to interact with customers in real time, addressing inquiries and resolving issues efficiently. With its user-friendly interface, Customerly enables support teams to manage multiple conversations simultaneously while tracking customer interactions ... Read more about Customerly

Free Trial

Available

Pricing Type

Contact Vendor

Location

Ireland

PushPushGo is an advanced push notifications software that enables businesses to engage users through targeted and personalized messaging. The platform allows users to create and send push notifications to web and mobile audiences, enhancing user interaction and retention. PushPushGo supports advanced segmentation, enabling marketers to tailor messages based on user behavior, preferences, and demo... Read more about PushPushGo

Free Trial

Available

Pricing Type

Contact Vendor

Location

Poland

CANDDi is a sophisticated lead generation software designed to help businesses identify and engage potential customers effectively. This powerful platform offers a suite of tools that facilitate visitor tracking, lead scoring, and outreach automation, ensuring that organizations can convert leads into customers. CANDDi’s user-friendly interface allows users to monitor website visitors, capture l... Read more about CANDDi

Free Trial

NA

Pricing Type

$249 Per month

Location

United Kingdom

ROI Hunter Easy is an intuitive marketing automation software designed to help businesses enhance their advertising strategies and improve customer engagement. This platform provides comprehensive tools for managing campaigns, tracking performance, and optimizing ad spend, ensuring effective marketing practices. With features such as customizable ad templates, automated scheduling, and real-time a... Read more about ROI Hunter Easy

Free Trial

Available

Pricing Type

Contact Vendor

Location

NA

Flexitive is a versatile graphic design software that caters to both professional designers and creative enthusiasts by offering a wide range of tools for creating stunning visual content. It features an intuitive interface with powerful functionalities such as vector and raster graphics editing, advanced typography, and customizable templates, enabling users to design logos, marketing materials, ... Read more about Flexitive

Free Trial

Available

Pricing Type

$24 Per feautre

Location

Canada

Lime Go is a cloud-based sales force automation software designed to help businesses streamline their sales processes and increase team productivity. The platform automates key sales activities, such as lead management, pipeline tracking, and task scheduling, allowing sales teams to focus more on selling and less on administrative tasks. Lime Go offers features such as customer relationship manage... Read more about Lime Go

Free Trial

Available

Pricing Type

$39 Per user

Location

Sweden

Performance Suite is a robust email marketing software designed to help businesses create, manage, and optimize email campaigns for maximum engagement and conversions. With an easy-to-use interface and powerful automation tools, Performance Suite allows marketers to design visually appealing emails, segment their audience, and schedule campaigns with just a few clicks. The software provides advanc... Read more about Performance Suite

Free Trial

Available

Pricing Type

$250 Per month

Location

Germany

Claspo is a lead generation software designed to help businesses capture, nurture, and convert leads into customers. The platform provides tools for creating lead capture forms, landing pages, and pop-ups that integrate with websites, social media, and email marketing campaigns. Claspo allows businesses to track lead activity, segment leads based on behavior and demographics, and automatically fol... Read more about Claspo

Free Trial

Available

Pricing Type

$10 Per month

Location

United States

b→dash is a powerful Marketing Automation Software designed to streamline and enhance marketing campaigns, improve customer engagement, and drive business growth. It offers a comprehensive platform for managing email marketing, social media campaigns, lead generation, and customer relationship management, ensuring that businesses can execute effective and personalized marketing strategies with e... Read more about b→dash

Free Trial

NA

Pricing Type

$300000 Per month

Location

Japan

Magicpitch is a sophisticated account-based marketing (ABM) software designed to help B2B marketers personalize their outreach and engagement with key accounts. By combining predictive analytics and targeted content, Magicpitch enables businesses to focus their marketing efforts on high-value prospects, driving stronger engagement and higher conversion rates. The platform’s segmentation and pers... Read more about Magicpitch

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Arab Emirates

The #1 Most Used Tool for Meta Ad Optimization

Madgicx, a cutting-edge advertising software, revolutionizes digital marketing with its AI-driven approach. Designed for efficiency and optimization, it targets businesses seeking to boost their online advertising impact. Key features include autonomous ad buying, where AI automates ad purchases to maximize ROI. Its audience targeting capabilities are precise, utilizing data analytics to reach ide... Read more about Madgicx

Free Trial

NA

Pricing Type

$29 Per month

Location

Israel

ILINKMarketing is an advanced marketing automation software that empowers businesses to streamline their marketing efforts and maximize outreach. With features for email marketing, social media management, and lead generation, ILINKMarketing allows organizations to create targeted campaigns that drive engagement and conversions. The software’s analytics tools provide valuable insights into campa... Read more about ILINKMarketing

Free Trial

NA

Pricing Type

$200 Per feautre

Location

United States

InTouch CRM is a comprehensive lead management software designed to help businesses nurture and convert leads into loyal customers. This platform offers a range of tools for tracking leads, managing customer interactions, and automating marketing campaigns. With InTouch, users can easily segment their leads based on various criteria, enabling targeted communications that resonate with potential cu... Read more about InTouch CRM

Free Trial

Available

Pricing Type

$15 Per feautre

Location

United Kingdom

Resulticks is an advanced marketing automation software designed to enhance customer engagement and drive revenue growth for businesses. This platform offers a comprehensive suite of tools for creating, managing, and analyzing marketing campaigns across various channels, including email, social media, and digital advertising. With its intuitive interface, Resulticks enables marketers to design per... Read more about Resulticks

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Agillic is a cutting-edge marketing automation software designed to enhance customer engagement and streamline marketing efforts for businesses. This platform enables marketers to create, execute, and analyze personalized marketing campaigns across multiple channels, including email, social media, and web. With its robust segmentation and targeting capabilities, Agillic allows users to tailor mess... Read more about Agillic

Free Trial

Available

Pricing Type

$18600 Per feautre

Location

Denmark

Around.io is an innovative eCommerce software platform designed to help businesses build and manage their online stores effortlessly. The platform offers a user-friendly interface that enables users to create visually appealing and functional eCommerce websites without any coding knowledge. Around.io provides essential features such as product management, inventory tracking, payment processing, an... Read more about Around.io

Free Trial

Available

Pricing Type

$14.99 Per feautre

Location

United States

Snappii is a powerful construction management software designed to streamline project management and enhance collaboration for construction professionals. With its user-friendly platform, Snappii allows users to manage project timelines, budgets, and resources effectively. The software features customizable templates for various construction forms, enabling users to collect data and document proce... Read more about Snappii

Free Trial

Available

Pricing Type

$17 Per user

Location

United States

Venntive is a powerful marketing automation software designed to help organizations streamline their marketing efforts and enhance engagement. The platform offers comprehensive tools for campaign management, lead generation, and customer segmentation. With its user-friendly interface, users can easily create and execute marketing campaigns, track performance metrics, and analyze customer behavior.... Read more about Venntive

Free Trial

Available

Pricing Type

$149 Per month

Location

United States

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