Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1291 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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QuickPivot is an innovative marketing automation software designed to streamline and optimize marketing campaigns for businesses of all sizes. It offers a comprehensive suite of tools for email marketing, social media management, lead nurturing, and campaign analytics, ensuring that marketing efforts are efficient and effective. QuickPivot includes features such as automated workflows, personalize... Read more about QuickPivot

Free Trial

NA

Pricing Type

$100000 Per user

Location

United States

Legal Publish is a specialized Content Management Software tailored for legal professionals and law firms. It provides a secure platform for creating, organizing, and sharing legal documents, ensuring compliance and confidentiality. Key features include customizable templates, version control, and advanced search capabilities that enhance document management efficiency. Legal Publish also offers c... Read more about Legal Publish

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

WeatherAds is a cutting-edge marketing automation software that leverages real-time weather data to optimize advertising campaigns. This innovative platform enables businesses to create targeted marketing strategies based on weather patterns, enhancing customer engagement and improving campaign effectiveness. With its user-friendly interface, marketers can easily design and schedule campaigns that... Read more about WeatherAds

Free Trial

Available

Pricing Type

$49 Per user

Location

United Kingdom

CampaignDrive is a robust email marketing software designed to help businesses create, manage, and analyze effective email campaigns. This platform offers an intuitive interface that allows users to design visually appealing emails using customizable templates, ensuring that messages resonate with target audiences. CampaignDrive features advanced segmentation tools, enabling organizations to tailo... Read more about CampaignDrive

Free Trial

Available

Pricing Type

$4000 Per user

Location

United States

Personyze is a sophisticated personalization software that enables businesses to deliver tailored content and recommendations to their users, enhancing engagement and conversion rates. This platform utilizes advanced data analytics and machine learning to analyze user behavior and preferences, allowing businesses to create personalized experiences in real time. With Personyze, companies can implem... Read more about Personyze

Free Trial

Available

Pricing Type

$225 Per feautre

Location

Israel

Simon Data is an innovative marketing automation software designed to empower businesses with personalized customer engagement strategies. This platform offers a comprehensive suite of tools for managing customer data, creating targeted campaigns, and analyzing marketing performance. With Simon Data, users can easily segment their audience based on behaviors, preferences, and demographics, enablin... Read more about Simon Data

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Digesto is an advanced marketing automation software designed to help businesses streamline their marketing campaigns and enhance customer engagement. This platform offers a comprehensive suite of tools for email marketing, lead nurturing, and analytics, ensuring effective marketing operations. With Digesto, users can easily create and automate campaigns, track performance metrics, and segment aud... Read more about Digesto

Free Trial

Available

Pricing Type

$49 Per month

Location

Canada

Perspective Funnels is a dynamic lead generation software designed to optimize the sales funnel process and enhance conversion rates. This platform provides businesses with a comprehensive set of tools to create, manage, and analyze marketing campaigns across various channels, including email, social media, and web. With its intuitive drag-and-drop interface, Perspective Funnels allows marketers t... Read more about Perspective Funnels

Free Trial

Available

Pricing Type

$63 Per user

Location

Germany

DeltaNET is a comprehensive real estate CRM software designed to help real estate professionals streamline client management and boost sales. With DeltaNET, users can track leads, manage contacts, and automate follow-ups, ensuring that no opportunity is missed. The software offers advanced features like customizable dashboards, email campaigns, and automated task assignments, making it easier to s... Read more about DeltaNET

Free Trial

NA

Pricing Type

$99 Per feautre

Location

United States

Google Ads Creator is a marketing automation software designed to simplify the creation, management, and optimization of digital advertising campaigns. With its intuitive interface, users can easily set up and customize ads across various Google platforms, including Google Search, YouTube, and Google Display Network. Google Ads Creator automates key aspects of ad creation, targeting, and bidding, ... Read more about Google Ads Creator

Free Trial

Available

Pricing Type

Contact Vendor

Location

Spain

Nomination is a powerful lead capture software that helps businesses efficiently collect, track, and manage leads from various sources. Whether you're hosting a trade show, running an online campaign, or managing a sales team, Nomination enables businesses to capture lead information in real time and centralize it in one easy-to-access platform. The software supports integration with CRM systems, ... Read more about Nomination

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

BrandBot Email Marketing Software is a powerful platform designed to help businesses create, automate, and optimize their email marketing campaigns. With an intuitive drag-and-drop editor, users can easily design visually appealing emails without needing any coding knowledge. BrandBot offers advanced segmentation and targeting features, enabling businesses to send personalized emails to specific c... Read more about BrandBot

Free Trial

NA

Pricing Type

$99 Per user

Location

United States

Clever Ads Manager is an all-in-one SEO software designed to help businesses optimize their online presence and improve search engine rankings. The platform offers a suite of tools for keyword research, on-page optimization, backlink analysis, and competitor tracking. Clever Ads Manager provides detailed insights into keyword performance, allowing users to identify high-performing keywords to targ... Read more about Clever Ads Manager

Free Trial

NA

Pricing Type

Contact Vendor

Location

Spain

Crossing Minds is a cutting-edge Artificial Intelligence Software designed to empower businesses and organizations with advanced AI-driven solutions for data analysis, automation, and decision-making. It offers a robust platform for developing, deploying, and managing AI models that can process large volumes of data, identify patterns, and generate actionable insights. Crossing Minds features an i... Read more about Crossing Minds

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SwitchPlus is a user-friendly website builder software designed to help businesses and individuals create stunning websites without the need for coding expertise. The platform offers a wide range of customizable templates, drag-and-drop tools, and advanced features that allow users to design professional-looking websites for various purposes, including eCommerce, portfolios, blogs, and corporate s... Read more about SwitchPlus

Free Trial

NA

Pricing Type

$20000 Per month

Location

Japan

Top Rated Mortgage Marketing Engine

Surefire CRM is a dynamic customer relationship management software specifically designed for the mortgage industry. It distinguishes itself with its robust marketing automation, personalized content creation, and lead management capabilities. The platform offers a comprehensive suite of tools for mortgage professionals, including automated communication workflows, which ensure consistent engageme... Read more about Surefire CRM

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

CRM Software that's easy to use

FreeAgent CRM is a modern, cloud-based customer relationship management solution tailored for small and medium-sized businesses seeking to enhance customer engagement and streamline sales processes. Its standout features include a highly customizable interface, enabling users to tailor the CRM solution to their specific business needs. FreeAgent CRM excels in automating sales workflows, managing c... Read more about FreeAgent CRM

Free Trial

Available

Pricing Type

$84 Per month

Location

United States

Revolutionizing RevOps through AI Automations

Powerful software suites designed for operational excellence and streamlined business processes across Sales, Marketing, and Customer Service. Corefactors AI CRM is AI-Powered Customer Relationship Management (CRM) Software that help enterprises in enabling RevOps. The solution is designed to streamline and optimize revenue generation processes by reducing revenue leakages and unlocking untapped ... Read more about Corefactors

Free Trial

7 Days

Pricing Type

$8 Per month

Location

India

Online Ordering and Restaurant Marketing System

Never miss another marketing opportunity again. Grow sales with automated campaigns. Drive repeat orders with proven email and text marketing on autopilot. Grow your sales with proven campaigns - Run automated marketing that grow orders. Grow your customer list - Every direct order grows your list, giving you more data to drive more sales. Write faster with AI - Sending your own campaign? U... Read more about Owner

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

ActiveConversion is a robust customer relationship management (CRM) software designed to help businesses nurture leads and convert them into loyal customers. This comprehensive platform provides users with tools to track customer interactions, manage sales pipelines, and analyze marketing effectiveness effectively. With features such as lead scoring, automated follow-ups, and detailed reporting, A... Read more about ActiveConversion

Free Trial

Available

Pricing Type

$395 Per feautre

Location

Canada

eTrigue DemandCenter is a powerful email marketing software designed to help businesses automate their marketing campaigns and engage with customers effectively. The platform offers a range of tools for creating, sending, and tracking email campaigns, enabling marketers to reach their target audience with personalized messages. eTrigue DemandCenter supports advanced segmentation and targeting feat... Read more about eTrigue DemandCenter

Free Trial

Available

Pricing Type

$5000 Per one-time

Location

United States

EngageCX is a robust document management software designed to streamline document workflows and enhance collaboration within organizations. This platform provides users with tools to store, organize, and manage documents securely, ensuring easy access and retrieval for team members. Users can easily categorize documents, set permissions, and track version history, improving document control and co... Read more about EngageCX

Free Trial

Available

Pricing Type

$100 Per user

Location

United States

ConnectAndSell is a cutting-edge Marketing Automation Software designed to accelerate lead generation and enhance sales team productivity. With its innovative approach, ConnectAndSell offers tools for rapid outbound calling, automated lead distribution, and real-time analytics, ensuring that sales representatives can engage with prospects efficiently and effectively. The software supports features... Read more about ConnectAndSell

Free Trial

NA

Pricing Type

$7500 Per user

Location

United States

Akero is a cutting-edge lead generation software designed to help businesses identify, capture, and nurture high-quality leads efficiently. It offers a comprehensive suite of tools for prospecting, data enrichment, and automated outreach, enabling sales teams to focus on converting leads into customers. Akero's advanced algorithms analyze market data and customer behavior to identify potential lea... Read more about Akero

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

LeadFox is a comprehensive marketing automation software designed to help businesses streamline their marketing efforts and drive lead generation. The platform provides tools for creating, managing, and optimizing email marketing campaigns, landing pages, and social media posts. LeadFox’s drag-and-drop interface makes it easy to design professional-looking campaigns without technical expertise. ... Read more about LeadFox

Free Trial

Available

Pricing Type

$59.95 Per month

Location

Canada

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