Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1291 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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A-Suite Ad is a powerful marketing automation software designed to help organizations optimize their marketing campaigns and enhance customer engagement. This platform provides a comprehensive suite of tools for managing email marketing, social media campaigns, and digital advertising efforts effectively. With A-Suite Ad, users can easily create and schedule marketing campaigns, segment their audi... Read more about A-Suite Ad

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Eyepin is a robust marketing automation software that empowers businesses to deliver personalized and automated marketing campaigns at scale. With Eyepin, businesses can create and schedule email marketing campaigns, segment customer audiences, and track user engagement in real-time. The platform provides automation tools that trigger personalized messages based on user behavior, such as email ope... Read more about eyepin

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

Adnymics is a customer loyalty software platform designed to help businesses build and nurture strong, long-lasting relationships with their customers. The software leverages advanced data analytics to create personalized loyalty programs that reward customers for their purchases and engagement. By analyzing customer behavior and preferences, Adnymics allows businesses to segment their audience an... Read more about adnymics

Free Trial

NA

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Location

Germany

InboxAlly is an innovative email tracking software designed to enhance the effectiveness of email communications for businesses and individuals. The platform offers real-time tracking of email opens, clicks, and engagement metrics, providing valuable insights into recipient behavior and interaction with email content. InboxAlly enables users to set up automated notifications, ensuring that they ar... Read more about InboxAlly

Free Trial

Available

Pricing Type

$149 Per month

Location

United States

Next SFA is an advanced sales tracking software designed to help organizations manage their sales processes effectively. This platform provides users with tools to track leads, monitor sales activities, and analyze performance metrics, ensuring that sales teams can work efficiently and meet their targets. With Next SFA, users can create and assign tasks, set deadlines, and log customer interaction... Read more about Next SFA

Free Trial

NA

Pricing Type

Contact Vendor

Location

Japan

Practice ZEBRA is an intuitive review management software designed to help businesses monitor and manage their online reputation effectively. This platform provides users with tools to collect, analyze, and respond to customer reviews across various platforms, including Google, Yelp, and social media. With Practice ZEBRA, organizations can easily solicit feedback from customers, ensuring that they... Read more about Practice ZEBRA

Free Trial

Available

Pricing Type

$199 Per month

Location

United States

Groundhogg is a powerful marketing automation software designed to help businesses automate and optimize their digital marketing efforts. The platform enables users to create targeted marketing campaigns, track leads, and engage with customers through email, SMS, social media, and other communication channels. Groundhogg provides tools for building sophisticated email funnels, automating follow-up... Read more about Groundhogg

Free Trial

Available

Pricing Type

$20 Per month

Location

Canada

Delivra is a robust email marketing software designed to help businesses create, execute, and analyze personalized email campaigns. With its intuitive drag-and-drop editor, users can easily design visually appealing email templates without any coding knowledge. Delivra supports segmentation and targeting, allowing businesses to send customized messages based on customer behavior and preferences. T... Read more about Delivra

Free Trial

Available

Pricing Type

$29 Per month

Location

United States

GoQMieruca is an intuitive and comprehensive marketing automation software designed to help businesses optimize their marketing workflows and achieve better customer engagement. The software enables teams to create automated marketing campaigns that target specific customer segments, ensuring that each message is relevant and personalized. GoQMieruca integrates with email, social media, and web ch... Read more about GoQMieruca

Free Trial

Available

Pricing Type

$50000 Per month

Location

Japan

AskCory is a cutting-edge marketing automation software that helps businesses create personalized and efficient marketing campaigns across multiple channels. The platform leverages AI to understand customer behavior and preferences, allowing businesses to automate their marketing strategies and deliver the right message to the right audience at the right time. AskCory enables users to segment thei... Read more about AskCory

Free Trial

Available

Pricing Type

$19.7 Per month

Location

Portugal

Advanced local business marketing on autopilot!

Referrizer is an innovative marketing software developed to boost business growth through referral and loyalty programs. Its standout feature is the seamless creation and management of referral campaigns, making it easy for businesses to incentivize and track customer referrals. Referrizer specializes in automating communication, sending personalized messages and offers to engage both existing and... Read more about Referrizer

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Cloud Contact Center for Customer Engagement

Regal is a robust outbound phone and SMS sales platform specifically designed to streamline and enhance sales communication. It's a powerful tool for businesses focusing on direct outreach, offering features like automated dialing and efficient SMS campaigns. With Regal, sales teams can manage a high volume of calls and messages effortlessly, ensuring they reach more prospects in less time. The pl... Read more about Regal

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

AI-Powered Social Media Marketing

Hookle is a specialized software crafted for social media management particularly aimed at small businesses and individual entrepreneurs. Its standout feature is the ability to manage multiple social media accounts from a single dashboard. This makes posting, monitoring, and engaging with audiences across different platforms incredibly efficient. Hookle's intuitive design simplifies the scheduling... Read more about Hookle

Free Trial

NA

Pricing Type

$4.99 Per month

Location

France

LeadLander is a powerful lead management software designed to help businesses identify and engage potential customers effectively. This platform provides real-time tracking of website visitors, allowing organizations to understand user behavior and interests. With its user-friendly interface, sales teams can manage leads efficiently, nurturing them through the sales funnel with targeted communicat... Read more about LeadLander

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

InBoundio is a comprehensive marketing automation software designed to help businesses streamline their marketing efforts and boost customer engagement. This user-friendly platform allows users to create and manage targeted email campaigns, track leads, and analyze marketing performance with ease. Key features include social media integration, landing page creation, and advanced customer segmentat... Read more about InBoundio

Free Trial

NA

Pricing Type

$27 Per user

Location

Australia

Gold-Vision CRM is a comprehensive customer relationship management software designed to enhance customer engagement and streamline sales processes for businesses. This platform provides users with powerful tools for managing contacts, tracking interactions, and analyzing customer data, enabling organizations to build stronger relationships with their clients. Gold-Vision CRM includes features for... Read more about Gold-Vision CRM

Free Trial

Available

Pricing Type

$55 Per user

Location

United Kingdom

Swift Digital Suite is a comprehensive marketing automation software designed to enhance marketing strategies and drive customer engagement. The platform offers a wide range of tools for email marketing, social media management, and campaign analytics. With its intuitive interface, marketers can create and manage campaigns effortlessly, segment their audience, and track performance in real-time. S... Read more about Swift Digital Suite

Free Trial

NA

Pricing Type

$2988 Per year

Location

Australia

StructuredWeb is a powerful marketing automation software designed to help businesses create, manage, and optimize their marketing campaigns with ease and precision. It offers a comprehensive platform for email marketing, lead generation, customer segmentation, and campaign analytics, ensuring that marketing efforts are targeted and effective. StructuredWeb includes features such as automated emai... Read more about StructuredWeb

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Reactful is a cutting-edge Marketing Automation Software designed to enhance customer engagement and drive sales growth. It offers a comprehensive platform for creating, managing, and optimizing marketing campaigns across multiple channels, including email, social media, and web. Reactful’s intuitive interface allows marketers to design personalized and targeted campaigns using advanced segmenta... Read more about Reactful

Free Trial

Available

Pricing Type

$99 Per user

Location

United States

Ungapped is a comprehensive email marketing software designed to help businesses create, send, and track effective email campaigns. The platform offers an easy-to-use drag-and-drop editor for designing professional email templates, enabling businesses to engage their audience with personalized, visually appealing content. Ungapped also supports list segmentation, ensuring that the right message re... Read more about Ungapped

Free Trial

NA

Pricing Type

$69 Per feautre

Location

Sweden

Carts Guru is a comprehensive Email Marketing Software designed to help businesses create, manage, and optimize their email marketing campaigns effectively. The platform offers tools for designing visually appealing emails, segmenting contact lists, and automating email sequences, ensuring that businesses can reach their audience with targeted and personalized messages. Carts Guru features an intu... Read more about Carts Guru

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Datacrush is a dynamic Customer Relationship Management (CRM) software designed to help businesses manage and enhance their interactions with customers, streamline sales processes, and drive growth. Offering a comprehensive suite of tools, Datacrush enables organizations to build stronger customer relationships, improve sales performance, and increase overall efficiency. The software features an i... Read more about Datacrush

Free Trial

Available

Pricing Type

$16 Per user

Location

Argentina

PushAlert is a versatile marketing automation software designed to help businesses enhance customer engagement through targeted notifications and campaigns. With its easy-to-use interface, users can create, schedule, and send personalized messages across various channels, including web push notifications, email, and SMS. PushAlert’s segmentation capabilities enable businesses to tailor their mar... Read more about PushAlert

Free Trial

Available

Pricing Type

$12 Per month

Location

India

Insert is a powerful Marketing Automation Software designed to enhance marketing strategies through streamlined processes and data-driven insights. This platform provides a comprehensive suite of tools for managing campaigns, automating email marketing, and tracking customer engagement. With its intuitive drag-and-drop interface, users can easily create personalized campaigns tailored to specific ... Read more about Insert

Free Trial

Available

Pricing Type

$0.01 Per user

Location

Israel

Odysys is a user-friendly website builder software designed for businesses and individuals looking to create stunning and functional websites without any coding knowledge. With its drag-and-drop interface, users can easily customize layouts, add multimedia content, and integrate various features to enhance their online presence. Odysys offers a wide selection of templates tailored for different in... Read more about Odysys

Free Trial

NA

Pricing Type

$149 Per month

Location

United States

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