Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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Related Marketing Cloud is a robust marketing automation software designed to help businesses streamline their marketing efforts and enhance customer engagement across multiple channels. This comprehensive platform offers a suite of tools that facilitate campaign management, lead nurturing, email marketing, and analytics, ensuring that organizations can execute effective marketing strategies. Rela... Read more about Related Marketing Cloud

Free Trial

Available

Pricing Type

Contact Vendor

Location

Turkey

MyPRM is a partner relationship management software designed to optimize affiliate and reseller networks. It offers tools for onboarding partners, managing contracts, tracking performance, and automating commission calculations. MyPRM provides a centralized platform for communication, resource sharing, and collaboration between a company and its partners. By streamlining partner management process... Read more about MyPRM

Free Trial

Available

Pricing Type

$299 Per feautre

Location

France

Eber is an innovative customer loyalty software designed to help businesses foster lasting relationships with their customers and enhance retention rates. This platform provides comprehensive tools for creating and managing loyalty programs, enabling organizations to reward customers for their engagement and purchases effectively. With Eber, users can easily customize loyalty tiers, track points a... Read more about Eber

Free Trial

Available

Pricing Type

$69 Per month

Location

Singapore

BEYABLE is a lead generation software designed to help businesses attract and convert potential customers effectively. The platform provides tools for creating targeted marketing campaigns, managing leads, and tracking performance metrics. With its user-friendly interface, businesses can easily design landing pages, forms, and email campaigns to engage their audience. BEYABLE’s analytics capabil... Read more about BEYABLE

Free Trial

Available

Pricing Type

$199 Per user

Location

France

Easymailing is an intuitive email marketing software designed to help businesses create and manage effective email campaigns with ease. It offers a user-friendly drag-and-drop interface, enabling users to design visually appealing emails without the need for coding knowledge. Easymailing provides a wide range of customizable templates, advanced segmentation tools, and automated email workflows, ma... Read more about Easymailing

Free Trial

Available

Pricing Type

$17 Per user

Location

Spain

Messenger Bot is an advanced marketing automation software designed to help businesses engage with customers through messaging platforms like Facebook Messenger. By automating interactions, Messenger Bot enables businesses to provide real-time customer support, send personalized messages, and drive sales without the need for human intervention. The software utilizes artificial intelligence (AI) an... Read more about Messenger Bot

Free Trial

Available

Pricing Type

$12 Per month

Location

United States

GrowMeOrganic is an advanced data extraction software designed to help businesses extract, analyze, and leverage online data to drive growth and improve decision-making. The platform uses web scraping techniques to gather valuable data from websites, search engines, and social media platforms, providing businesses with insights into market trends, customer preferences, and competitive landscapes. ... Read more about GrowMeOrganic

Free Trial

Available

Pricing Type

$49 Per user

Location

India

Brandzooka is a dynamic marketing automation software that empowers businesses to streamline their marketing efforts and drive growth through personalized, data-driven campaigns. Offering a comprehensive suite of tools, Brandzooka enables users to create, manage, and automate email marketing, social media, and digital advertising campaigns with ease. Its advanced segmentation and targeting capabil... Read more about Brandzooka

Free Trial

NA

Pricing Type

$5 Per feautre

Location

United States

charles is a conversational marketing platform designed to help businesses engage with customers in real-time, delivering personalized interactions that drive conversions. Using artificial intelligence and machine learning, charles enables businesses to automate and optimize customer conversations across channels like live chat, chatbots, email, and messaging apps. The platform provides a suite of... Read more about charles

Free Trial

NA

Pricing Type

$349 Per month

Location

Germany

Majin is a powerful marketing automation software designed to help organizations streamline their marketing efforts and improve engagement with their audience. This platform provides users with tools for creating, managing, and optimizing marketing campaigns across multiple channels, including email, social media, and web. With Majin, businesses can automate routine marketing tasks, such as email ... Read more about Majin

Free Trial

NA

Pricing Type

Contact Vendor

Location

Japan

aimstar is a powerful marketing automation software designed to help businesses streamline their marketing efforts and engage customers more effectively. The platform provides tools for automating email campaigns, lead nurturing, and customer segmentation, allowing businesses to deliver personalized content at scale. aimstar also includes analytics and reporting features that help marketers track ... Read more about aimstar

Free Trial

NA

Pricing Type

Contact Vendor

Location

Japan

icomm is a robust customer journey mapping software designed to help businesses understand and optimize the customer experience across all touchpoints. By visually mapping out the entire customer journey, from the first interaction to post-purchase follow-up, icomm enables businesses to identify pain points, gaps, and opportunities for improvement in their customer experience strategy. The softwar... Read more about icomm

Free Trial

NA

Pricing Type

Contact Vendor

Location

Argentina

List Finder is a powerful sales intelligence tool that helps businesses discover and connect with potential leads, making prospecting faster and more efficient. This software provides access to a large database of verified contacts and companies, enabling sales teams to build targeted lists of prospects based on various criteria, such as industry, location, company size, and job title. List Finder... Read more about List Finder

Free Trial

NA

Pricing Type

Contact Vendor

Location

Japan

DewCRM is a powerful customer relationship management (CRM) software that helps businesses manage and nurture customer relationships. Designed for ease of use, DewCRM centralizes customer data, including contact information, interaction history, and purchase behavior, into a single platform. This enables sales and customer service teams to track leads, follow up with prospects, and provide persona... Read more about DewCRM

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Ecommerce advertising made easy with AI

AdScale is an advanced e-commerce advertising platform that employs artificial intelligence to optimize digital advertising campaigns. Geared towards online retailers, it automates the entire advertising process, from ad creation to campaign management. AdScale stands out for its machine learning algorithms that analyze data in real-time to make data-driven decisions for maximizing ROI. Its user-f... Read more about AdScale

Free Trial

14 Days

Pricing Type

$96 Per month

Location

United States

Easy CRM with Email Marketing and Automated Follow-Up

AllClients is a user-friendly CRM software designed for small businesses. Its intuitive interface makes managing customer relationships a breeze. Key features include a comprehensive contact management system, where users can effortlessly organize and access client information. The software offers customizable email templates, enabling personalized communication with clients. AllClients also boast... Read more about AllClients

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

The Complete Toolkit for Small Business

AllProWebTools combines the tools most business owners use separately into one complete dashboard - web hosting, CRM, workflow management, and more. The integrated toolkit provides deeper visibility into what's working in your business, and what's not. CRM Pro: Take customer relationship management to the next level with our advanced option. Add custom fields to CRM entries, see customer lifetime ... Read more about AllProWebTools

Free Trial

NA

Pricing Type

$30 Per month

Location

United States

SalesSeek is a powerful customer relationship management (CRM) software designed to help businesses effectively track and manage customer interactions and sales processes. This platform offers tools for lead management, sales tracking, and customer engagement, empowering organizations to enhance their sales performance and customer relationships. With its intuitive interface, users can access real... Read more about SalesSeek

Free Trial

Available

Pricing Type

$85 Per user

Location

United Kingdom

CredSpark is a versatile survey software designed to help businesses and organizations create, distribute, and analyze surveys effortlessly. This comprehensive platform offers features such as customizable survey templates, advanced question types, real-time analytics, and seamless integration with other business tools, providing users with the tools needed to gather valuable feedback and insights... Read more about CredSpark

Free Trial

Available

Pricing Type

$2000 Per month

Location

United States

Notificare is an innovative push notifications software designed to enhance customer engagement through timely and relevant messaging. The platform allows businesses to send personalized notifications to users via mobile apps and websites, ensuring they stay informed about updates, promotions, and events. Notificare’s intuitive dashboard enables marketers to segment audiences based on behaviors ... Read more about Notificare

Free Trial

Available

Pricing Type

$29 Per month

Location

Netherlands

EVALANCHE is a leading email marketing software that simplifies the process of creating, executing, and analyzing email campaigns. Designed for marketers seeking to enhance their communication strategies, EVALANCHE offers a range of customizable templates that cater to various industries and marketing goals. Its intuitive drag-and-drop editor allows users to craft visually appealing emails without... Read more about EVALANCHE

Free Trial

Available

Pricing Type

$195 Per feautre

Location

Germany

Mission Suite is a robust customer relationship management (CRM) software tailored for nonprofit organizations. It helps nonprofits manage their relationships with donors, volunteers, and stakeholders more effectively. With features like donor tracking, event management, and campaign management, Mission Suite enables organizations to streamline their fundraising efforts and enhance engagement. Use... Read more about Mission Suite

Free Trial

NA

Pricing Type

$30 Per month

Location

United States

RumbleUp is an innovative SMS marketing software designed to enhance communication and engagement between businesses and their customers through text messaging. This platform allows organizations to create targeted SMS campaigns that reach customers instantly, ensuring timely delivery of important information, promotions, and updates. With RumbleUp, users can segment their audience based on prefer... Read more about RumbleUp

Free Trial

Available

Pricing Type

$0.02 Per month

Location

United States

BizKonnect Platform is a comprehensive marketing automation software designed to streamline marketing efforts and enhance customer engagement for businesses. This platform provides a suite of tools for managing campaigns, tracking leads, and analyzing marketing performance, allowing organizations to optimize their marketing strategies effectively. Users can create personalized email campaigns, aut... Read more about BizKonnect Platform

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Maileon is a powerful email marketing platform tailored for businesses seeking to optimize their digital outreach. This software enables marketers to design, schedule, and analyze email campaigns with ease, making it ideal for driving customer engagement. Maileon offers advanced segmentation tools, allowing users to target specific demographics for personalized messaging. The platform also integra... Read more about Maileon

Free Trial

Available

Pricing Type

$49 Per month

Location

Germany

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