Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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I'm looking for Marketing Automation Software that is:

Mirabel's Marketing Manager is an innovative marketing automation software designed to streamline campaign management and enhance marketing efforts for businesses of all sizes. With its user-friendly interface, the platform allows marketers to create, schedule, and analyze multi-channel campaigns effortlessly. Mirabel’s robust tools enable users to segment audiences, personalize messaging, and a... Read more about Mirabel's Marketing Manager

Free Trial

Available

Pricing Type

$149 Per month

Location

United States

MailOptin is a powerful email marketing software designed to help businesses engage with their audience effectively through targeted campaigns. This platform offers a range of tools for creating and managing email lists, designing visually appealing newsletters, and automating marketing workflows. With its userfriendly draganddrop editor, MailOptin allows users to create stunning email templates w... Read more about MailOptin

Free Trial

Available

Pricing Type

Contact Vendor

Location

Nigeria

ExitAdviser.com is a marketing automation platform tailored specifically for small business owners looking to sell their business. This software provides tools and resources to prepare for sale, reach potential buyers, and close deals efficiently. ExitAdviser.com guides users through the selling process with sales documentation templates, valuation tools, and sales agreement forms. Its marketing a... Read more about ExitAdviser.com

Free Trial

Available

Pricing Type

$99 Per feautre

Location

United States

BigMailer is an all-in-one marketing software designed to help organizations manage their marketing campaigns and engage with their audience effectively. It provides a comprehensive suite of tools for email marketing, social media management, and analytics, enabling businesses to optimize their marketing strategies. With its user-friendly interface, BigMailer allows users to easily create and mana... Read more about BigMailer

Free Trial

Available

Pricing Type

$0 Per user

Location

United States

InboundWP is a robust marketing automation software tailored for businesses looking to optimize their digital marketing strategies. This platform offers tools for automating email campaigns, lead generation, and content distribution, allowing businesses to engage with their audience efficiently. InboundWP integrates with websites and social media channels, helping to capture leads and nurture them... Read more about InboundWP

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Custobar is a customer relationship management (CRM) software focused on helping businesses build meaningful customer relationships through data-driven insights and personalized engagement. The platform integrates data from various sources, including e-commerce, in-store sales, and marketing channels, to create a 360-degree view of each customer. Custobar’s segmentation tools allow businesses to... Read more about Custobar

Free Trial

Available

Pricing Type

$195 Per month

Location

Finland

ELAINE is a powerful email marketing software designed to help businesses effectively reach, engage, and convert their target audiences. It provides comprehensive tools for creating, scheduling, and automating email campaigns that resonate with subscribers. The platform features a drag-and-drop email builder, allowing users to design visually appealing, responsive emails with ease. Additionally, E... Read more about ELAINE

Free Trial

NA

Pricing Type

$750 Per user

Location

Germany

Evocalize is an advanced digital asset management (DAM) software designed to help organizations efficiently organize, store, manage, and distribute their digital assets. It offers a comprehensive platform for handling various types of digital content, including images, videos, documents, and multimedia files, ensuring that all assets are easily accessible and securely managed. Evocalize’s intuit... Read more about Evocalize

Free Trial

NA

Pricing Type

$19 Per month

Location

United States

Adriel is a comprehensive marketing analytics software that helps businesses track, measure, and optimize their marketing campaigns. The platform consolidates data from various marketing channels, including paid search, social media, email marketing, and display ads, providing a unified view of campaign performance. Adriel offers real-time reporting, allowing businesses to monitor key metrics such... Read more about Adriel

Free Trial

Available

Pricing Type

$299 Per month

Location

United States

LongShot AI is a content marketing software that leverages artificial intelligence to help businesses create high-quality, engaging content quickly and efficiently. The platform offers tools for content ideation, writing, optimization, and distribution, making it easy for businesses to scale their content marketing efforts. LongShot AI uses advanced natural language processing (NLP) algorithms to ... Read more about LongShot AI

Free Trial

Available

Pricing Type

$19 Per year

Location

India

Streampage is a marketing automation software designed to help businesses drive engagement, nurture leads, and convert prospects into customers. By automating various marketing processes, Streampage enables businesses to personalize communication and optimize marketing campaigns across multiple channels such as email, social media, and website. The platform allows for advanced segmentation, enabli... Read more about Streampage

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Alpine Marketing is a powerful personalization software designed to enhance customer engagement by delivering tailored experiences. The platform leverages data analytics and machine learning to understand user preferences, enabling businesses to create targeted marketing campaigns that resonate with individual customers. With Alpine Marketing, companies can personalize content, product recommendat... Read more about Alpine Marketing

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

GotPhoto is an innovative photography studio software designed to simplify studio management and enhance the client experience. Tailored for portrait photographers, school photographers, and event photographers, GotPhoto streamlines booking, scheduling, and sales processes, allowing photographers to focus on their craft while the software handles the back-end tasks. It offers automated email remin... Read more about GotPhoto

Free Trial

Available

Pricing Type

$0 Per month

Location

United States

Powerful, Intuitive, Highly Customizable

LeadMaster CRM is a radically simple, all-in-one solution for managing customer relationships, sales management, marketing automation, and help desk management. Organizations of all sizes can leverage the most advanced CRM tools available today. The system is highly customizable and adaptable to a variety of business sectors. LeadMaster CRM can be configured so that specific features within the s... Read more about LeadMaster

Free Trial

30 Days

Pricing Type

$15 Per month

Location

United States

eMaximation is a cutting-edge marketing automation software designed to enhance the efficiency of marketing campaigns and boost engagement. This powerful platform offers tools for email marketing, social media management, and lead generation, enabling businesses to reach their target audience effectively. With its intuitive interface, eMaximation allows users to create and automate marketing workf... Read more about eMaximation

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SimpleFeed is an innovative brand management software designed to streamline brand communication and enhance overall brand visibility. This user-friendly platform enables businesses to create, manage, and distribute consistent brand messaging across various channels. With SimpleFeed, users can easily curate content, track brand performance, and analyze audience engagement, ensuring alignment with ... Read more about SimpleFeed

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SparkPage is a robust marketing automation software designed to streamline marketing efforts for businesses of all sizes. This platform provides comprehensive tools for creating, managing, and optimizing marketing campaigns across various channels, including email, social media, and web content. With its intuitive drag-and-drop interface, users can easily design visually appealing landing pages an... Read more about SparkPage

Free Trial

Available

Pricing Type

$79 Per month

Location

United States

Texting Base is an innovative SMS marketing software that allows businesses to engage with their customers through personalized and automated text message campaigns. The platform provides features like bulk messaging, scheduling, and personalized texts, enabling businesses to reach large audiences with relevant and timely communications. Texting Base integrates with CRM systems, allowing businesse... Read more about Texting Base

Free Trial

Available

Pricing Type

$0 Per month

Location

United States

FirstHive is a sophisticated SMS marketing software that allows businesses to engage with their customers through targeted and personalized text message campaigns. The platform supports bulk SMS sending, enabling businesses to reach a wide audience with promotional offers, product updates, or important notifications. FirstHive offers segmentation tools that help marketers divide their audience int... Read more about FirstHive

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

MindFire is a robust marketing automation software designed to help businesses create, manage, and optimize multi-channel marketing campaigns. The platform offers tools for automating email marketing, direct mail, SMS, and social media campaigns, allowing businesses to engage customers across multiple touchpoints. MindFire integrates with CRM and analytics platforms, enabling marketers to track cu... Read more about MindFire

Free Trial

Available

Pricing Type

$600 Per feautre

Location

United States

MOBIT is a comprehensive SMS Marketing Software designed to help businesses engage customers through interactive SMS campaigns. The platform offers tools for creating personalized text messages, automating campaigns, and tracking customer responses. MOBIT features an intuitive interface that allows users to segment audiences, schedule messages, and analyze campaign performance in real time. The so... Read more about MOBIT

Free Trial

Available

Pricing Type

$147 Per feautre

Location

United States

EverThere is a robust Lead Management Software designed to help businesses capture, track, and nurture leads effectively throughout the sales funnel. The platform offers tools for lead generation, scoring, and distribution, ensuring that sales teams can focus on high-potential prospects. EverThere features an intuitive interface that allows users to manage lead information, track interactions, and... Read more about EverThere

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Callbox Pipeline is an innovative customer relationship management (CRM) software tailored for businesses looking to streamline their sales processes and enhance customer interactions. This platform offers a comprehensive suite of tools for managing leads, tracking sales activities, and automating follow-ups. Callbox Pipeline’s user-friendly interface allows sales teams to visualize their sales ... Read more about Callbox Pipeline

Free Trial

Available

Pricing Type

Contact Vendor

Location

Singapore

PageProof is a user-friendly online proofing software designed to streamline the review and approval process for creative projects. This platform enables teams to collaborate seamlessly on designs, videos, and other visual content, facilitating efficient feedback collection and revisions. With its intuitive interface, users can upload their work, invite stakeholders to review, and provide comments... Read more about PageProof

Free Trial

Available

Pricing Type

$249 Per month

Location

New Zealand

MassMailer is a powerful email marketing software designed to help businesses manage and execute effective email campaigns. This platform offers a range of tools for creating, sending, and tracking email communications, ensuring efficient marketing operations. With MassMailer, users can easily design customizable email templates, segment their audience, and analyze campaign performance through an ... Read more about MassMailer

Free Trial

Available

Pricing Type

$49.99 Per user

Location

United States

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