Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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Erxes is a marketing automation software that helps businesses streamline their marketing efforts, increase engagement, and convert leads into customers. The platform offers a range of tools, including email campaigns, lead tracking, and social media management, all from a single interface. Erxes enables marketers to create personalized campaigns, segment audiences, and automate repetitive tasks, ... Read more about Erxes

Free Trial

Available

Pricing Type

$20 Per user

Location

United States

PostPilot is a direct mail automation software designed to help businesses streamline their marketing efforts by sending personalized, targeted mail campaigns. The platform offers an easy-to-use interface, allowing businesses to create and automate direct mail campaigns without the need for complex design or mailing processes. PostPilot’s robust analytics provide detailed insights into the perfo... Read more about PostPilot

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Adplorer is a marketing automation software that empowers businesses to create, manage, and optimize their digital marketing campaigns across multiple channels. It offers a range of tools for campaign management, including email marketing, social media automation, and paid advertising. The platform provides comprehensive analytics and reporting features, enabling businesses to measure the performa... Read more about Adplorer

Free Trial

NA

Pricing Type

$3000 Per month

Location

United States

SerVme is a comprehensive restaurant management software that helps streamline day-to-day operations, improve efficiency, and enhance customer experiences. The platform offers a range of features, including table reservation management, point-of-sale (POS) systems, order tracking, and inventory management. With SerVme, restaurant owners can optimize workflows, manage staff schedules, and track sal... Read more about SerVme

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Arab Emirates

Connectif is a powerful marketing automation software designed to enhance customer engagement and streamline marketing efforts for businesses of all sizes. This platform provides a comprehensive suite of tools for creating personalized and automated marketing campaigns across various channels, including email, SMS, social media, and web. With Connectif, marketers can build complex workflows, segme... Read more about Connectif

Free Trial

Available

Pricing Type

$70 Per month

Location

Spain

WASK is a dynamic social media marketing software designed to help businesses create, manage, and analyze their social media campaigns effectively. This platform offers comprehensive tools for content scheduling, audience engagement, and performance tracking, ensuring that organizations can optimize their social media presence across various channels. With WASK, users can plan and schedule posts i... Read more about WASK

Free Trial

Available

Pricing Type

$19 Per user

Location

United States

Unboxing is a customer loyalty software designed to help businesses build long-term customer relationships by offering rewards and incentives. The platform allows businesses to create loyalty programs, track customer behavior, and offer personalized rewards for repeat purchases or engagement. Unboxing supports multi-channel campaigns and integrates with ecommerce platforms, ensuring businesses can... Read more about Unboxing

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Stannp is a direct mail automation software that helps businesses create and send personalized direct mail campaigns at scale. This platform enables users to design and automate the printing and mailing of postcards, letters, and other printed materials without the need for manual intervention. Stannp integrates with CRM systems, allowing businesses to target specific customer segments and send ta... Read more about Stannp

Free Trial

Available

Pricing Type

$0.49 Per one-time

Location

United Kingdom

MOTENASU is a versatile marketing automation software designed to streamline customer engagement by automating repetitive marketing tasks. It offers tools for email campaigns, social media scheduling, lead nurturing, and analytics, allowing marketers to connect with their audience effectively. MOTENASU’s segmentation capabilities enable personalized messaging, helping businesses reach the right ... Read more about MOTENASU

Free Trial

NA

Pricing Type

$100000 Per feautre

Location

Japan

SmartProfile is a marketing automation software that helps businesses manage and optimize customer interactions, lead generation, and campaign performance. The platform provides tools for email marketing, social media integration, and lead scoring, enabling marketers to create targeted campaigns and nurture leads effectively. SmartProfile’s analytics features offer insights into customer engagem... Read more about SmartProfile

Free Trial

NA

Pricing Type

$50 Per month

Location

France

Kartapult is a comprehensive marketing automation software designed to simplify and optimize marketing campaigns across various channels. With Kartapult, businesses can automate their email marketing, lead generation, and customer segmentation, helping them reach their target audience more effectively. The platform provides tools to create personalized email campaigns, nurture leads, and track cam... Read more about Kartapult

Free Trial

Available

Pricing Type

$0 Per month

Location

India

Growth99 is an all-in-one customer relationship management (CRM) software designed specifically for businesses in the healthcare, wellness, and beauty industries. With Growth99, businesses can centralize patient and client information, track interactions, and streamline marketing and communication efforts, ultimately improving customer satisfaction and loyalty. The platform offers features such as... Read more about Growth99

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

AI powered SEO and Content Marketing Platform

Scalenut is an innovative software solution designed to simplify and optimize content creation for businesses. With a user-friendly interface, it offers tools to create, edit, and manage content efficiently. Scalenut's AI-driven content suggestions enhance the creative process, providing inspiration and improving overall quality. The platform facilitates collaboration among team members, ensuring ... Read more about Scalenut

Free Trial

7 Days

Pricing Type

$19 Per month

Location

United States

Meritto helps boost your Sales, Marketing, Admission, Finance & Operation Teams’ productivity with its Enrollment Cloud & Education CRM.

Meritto, formerly known as NoPaperForms, is an innovative software designed to revolutionize the education sector. It's a comprehensive solution that simplifies and automates the admission process, making it seamless for both institutions and applicants. With its user-friendly interface, Meritto enables institutions to easily manage inquiries, applications, and communications. It offers robust ana... Read more about Meritto

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Optimize, control and elevate your business with Upnify® Suite

With Upnify® CRM it's possible to facilitate interaction with your clients, and maintain control of your marketing in a simple and secure manner. Additionally, receive support from our experts 100% in your language. The advantage is that all Upnify users can use that information to make reports, campaigns, contracts and quotes, as well as organize their agenda or activities that allow them to ex... Read more about UPNIFY CRM

Free Trial

30 Days

Pricing Type

$20 Per month

Location

United States

Validar Full Measure Suite is a comprehensive lead management software designed to streamline the process of capturing, tracking, and nurturing leads. This powerful tool allows businesses to manage leads from various sources, ensuring no opportunity is missed. With its user-friendly interface, sales teams can easily input and update lead information, prioritize follow-ups, and track engagement. Va... Read more about Validar Full Measure Suite

Free Trial

NA

Pricing Type

$399 Per user

Location

United States

LEADSExplorer is an advanced lead management software designed to help businesses streamline the process of capturing, tracking, and nurturing leads. This powerful tool allows users to manage leads from various sources, ensuring no opportunity is missed. With its user-friendly interface, sales teams can easily input and update lead information, prioritize follow-ups, and track engagement. LEADSExp... Read more about LEADSExplorer

Free Trial

Available

Pricing Type

$35 Per feautre

Location

United Kingdom

Appforma is a cutting-edge marketing automation software designed to streamline marketing processes and enhance customer engagement. This platform provides a suite of tools for managing campaigns, tracking customer interactions, and analyzing marketing performance. With its intuitive interface, users can easily create and automate email campaigns, social media posts, and landing pages without the ... Read more about Appforma

Free Trial

Available

Pricing Type

Contact Vendor

Location

Israel

Infocorp Contrib is a sophisticated marketing automation software that empowers businesses to optimize their marketing efforts and engage customers effectively. With its comprehensive suite of tools, users can automate campaigns, manage leads, and analyze performance in real-time. Infocorp Contrib enables businesses to create personalized marketing messages based on customer behavior and preferenc... Read more about Infocorp Contrib

Free Trial

NA

Pricing Type

$8000 Per user

Location

Uruguay

White Rabbit is a featurerich email marketing software designed to simplify and enhance email campaign efforts for businesses. It offers a comprehensive suite of tools, including email automation, list segmentation, and realtime performance tracking. Users can craft visually engaging, personalized emails with ease, thanks to White Rabbit’s library of customizable templates and its userfriendly d... Read more about White Rabbit

Free Trial

Available

Pricing Type

$90 Per user

Location

Italy

crowdy.ai is a cutting-edge marketing automation software that empowers businesses to optimize their marketing campaigns and enhance customer engagement. The platform uses AI-driven insights to segment audiences, personalize content, and automate marketing workflows across various channels like email, social media, and web. crowdy.ai helps businesses streamline lead nurturing, track customer behav... Read more about crowdy.ai

Free Trial

Available

Pricing Type

$56 Per feautre

Location

Germany

Corebox is a powerful Marketing Automation Software designed to help businesses streamline their marketing campaigns and nurture customer relationships. It offers a comprehensive platform for managing email marketing, lead generation, social media engagement, and customer segmentation. Corebox provides robust tools for creating personalized marketing content, automating workflows, and tracking cam... Read more about Corebox

Free Trial

NA

Pricing Type

Contact Vendor

Location

Australia

RUZIVO is a cutting-edge Marketing Automation Software that empowers businesses to streamline their marketing efforts and engage customers effectively. This platform allows users to automate repetitive marketing tasks, including email campaigns, social media postings, and lead generation, saving valuable time and resources. With its advanced analytics and reporting features, RUZIVO provides insigh... Read more about RUZIVO

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

IntellaSphere is a robust customer relationship management (CRM) software designed to help businesses manage and enhance their customer interactions effectively. This platform provides a comprehensive suite of tools for tracking leads, managing sales pipelines, and analyzing customer data. With IntellaSphere, users can easily segment their contacts, monitor engagement, and personalize communicatio... Read more about IntellaSphere

Free Trial

Available

Pricing Type

$49 Per feautre

Location

United States

Appgain is a comprehensive mobile marketing software designed to help businesses engage and retain their mobile app users effectively. This platform offers tools for user acquisition, engagement, and retention, ensuring that businesses can optimize their mobile marketing strategies. With Appgain, users can create personalized marketing campaigns that target specific user segments based on behavior... Read more about Appgain

Free Trial

Available

Pricing Type

$99 Per user

Location

United States

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