Best Marketing Automation Software for Small Businesses (Free & Paid)

Marketing Automation Software automates repetitive marketing tasks, allowing businesses to focus on strategy and creativity. It can handle email campaigns, social media posting, and online ad management seamlessly. For small businesses, this software saves time and reduces the need for a large marketing team. Features often include lead generation, customer segmentation, and automated messaging. By automating these tasks, small businesses can nurture leads and increase customer engagement without manual effort. It helps in delivering personalized content to the right audience at the right time. This not only improves efficiency but also enhances customer relationships. Marketing automation software can also track customer interactions and provide insights for future campaigns. It enables small businesses to compete with larger companies by leveling the playing field. Investing in this software makes marketing more efficient and effective. Here are some marketing automation software options you might find useful:

  • 4.8 avg. rating from 04 reviews

Last Updated: September 18, 2025

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1291 Software

Popular Picks in Marketing Automation Software

Lusha

Lusha

$36 Per month

Unbounce

Unbounce

$74 Per month

AdCreative.ai

AdCreative.ai

$29 Per month

Castmagic

Castmagic

$39 Per month

List of Top Marketing Automation Software for Small Businesses

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I'm looking for Marketing Automation Software that is:

Reelevant is a content marketing software platform designed to help businesses create personalized and engaging content strategies. The platform uses advanced AI-driven insights to optimize content delivery, ensuring that marketing campaigns reach the right audience at the right time. Reelevant’s content recommendation engine analyzes user behavior to suggest relevant content, improving engageme... Read more about Reelevant

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

Leaf Grow is an advanced marketing automation software designed to help businesses automate and optimize their marketing campaigns, drive engagement, and increase sales. With Leaf Grow, companies can streamline their marketing processes, from lead generation to customer retention, by automating tasks such as email marketing, social media posting, and ad management. The platform uses data-driven in... Read more about Leaf Grow

Free Trial

Available

Pricing Type

$130 Per month

Location

United Kingdom

PUSHTech is a marketing automation software that helps businesses automate their marketing processes, streamline communication, and increase engagement with their target audience. The platform allows businesses to design and launch personalized marketing campaigns across multiple channels, including email, SMS, social media, and push notifications. PUSHTech’s powerful segmentation tools enable b... Read more about PUSHTech

Free Trial

NA

Pricing Type

Contact Vendor

Location

Spain

dragdropr is an innovative email marketing software that enables businesses to create and manage visually engaging email campaigns effortlessly. With its intuitive drag-and-drop editor, users can design stunning emails without any coding knowledge, making it accessible for marketers of all skill levels. The platform offers a wide range of customizable templates, allowing users to align their email... Read more about dragdropr

Free Trial

NA

Pricing Type

Contact Vendor

Location

Austria

360NRS is a comprehensive email marketing software designed to help businesses create, manage, and analyze email campaigns to drive engagement and sales. The platform offers powerful tools for designing visually appealing email templates, segmenting audiences, and automating campaigns, making it easier for businesses to reach the right customers with personalized messages. 360NRS integrates with v... Read more about 360NRS

Free Trial

Available

Pricing Type

$0.04 Per feautre

Location

Spain

Quartile is a campaign management software designed to help businesses optimize their digital advertising efforts. The platform uses artificial intelligence to automate and enhance key aspects of campaign management, including targeting, bid adjustments, and budget allocation. Quartile enables users to create and manage cross-platform advertising campaigns across search engines, social media, and ... Read more about Quartile

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Touchpoint MX is an innovative email marketing software designed to help businesses create personalized, automated email campaigns that drive engagement and boost conversion rates. The platform offers a user-friendly interface for designing eye-catching email templates, segmenting audiences, and scheduling email deliveries. Touchpoint MX uses advanced analytics to track email performance, includin... Read more about Touchpoint MX

Free Trial

NA

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Contact Vendor

Location

New Zealand

Bubbl is a marketing automation software designed to help businesses streamline and optimize their marketing campaigns. The platform offers tools for automating email marketing, social media posting, lead nurturing, and customer segmentation, allowing businesses to engage with their audience in a more personalized and efficient manner. Bubbl’s intuitive drag-and-drop interface enables marketers ... Read more about Bubbl

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

CustoCentrix is a customer relationship management (CRM) software that helps businesses improve customer engagement, enhance sales processes, and drive long-term customer loyalty. The platform offers a wide array of features designed to manage customer interactions, streamline sales workflows, and track key customer data in a single, centralized system. With tools for contact management, lead nurt... Read more about CustoCentrix

Free Trial

NA

Pricing Type

Contact Vendor

Location

Belgium

AutoLine is a comprehensive marketing automation software designed to help businesses streamline their marketing efforts and drive customer engagement. This platform provides a suite of tools for creating, managing, and analyzing marketing campaigns across multiple channels, including email, social media, and websites. AutoLine features user-friendly templates and automation workflows that enable ... Read more about AutoLine

Free Trial

NA

Pricing Type

$88000 Per month

Location

Japan

Optimus Price is a business intelligence (BI) software solution designed to provide businesses with actionable insights to optimize pricing strategies. This platform utilizes advanced analytics, machine learning, and data visualization tools to help companies monitor market trends, analyze competitors’ pricing, and make informed decisions about their own pricing structures. Optimus Price allows ... Read more about Optimus Price

Free Trial

Available

Pricing Type

Contact Vendor

Location

Spain

Ticker is a customer communications management (CCM) software solution that enables businesses to streamline communication with customers across multiple channels, including email, SMS, social media, and print. By centralizing customer communications, Ticker ensures that messages are personalized, timely, and consistent, improving the customer experience. The software supports multi-channel campai... Read more about Ticker

Free Trial

NA

Pricing Type

$9.99 Per user

Location

Peru

Dr. Marketing is a comprehensive Marketing Automation Software designed to streamline and enhance marketing campaigns, improve customer engagement, and drive business growth. It offers a robust platform for managing email marketing, social media campaigns, lead generation, and customer relationship management, ensuring that businesses can execute effective and personalized marketing strategies wit... Read more about Dr. Marketing

Free Trial

Available

Pricing Type

$150000 Per month

Location

Japan

theMarketer is a robust marketing automation software solution designed to streamline and enhance digital marketing efforts. This all-in-one platform allows businesses to manage and automate various marketing tasks, including email campaigns, social media management, and customer segmentation. With theMarketer, businesses can create personalized marketing campaigns that resonate with specific cust... Read more about theMarketer

Free Trial

NA

Pricing Type

$0 Per month

Location

Romania

MakesBridge Marketing Automation is a comprehensive email marketing and automation platform designed to help businesses streamline their marketing efforts and improve customer engagement. The software offers a wide array of features, including campaign creation, lead scoring, A/B testing, and analytics, empowering marketers to develop targeted and effective email campaigns. With its user-friendly ... Read more about MakesBridge Marketing Automation

Free Trial

Available

Pricing Type

$365 Per month

Location

United States

Pando is an innovative marketing automation software designed to streamline marketing processes and enhance customer engagement for businesses. This platform provides a comprehensive suite of tools for managing campaigns, segmenting audiences, and tracking performance metrics, ensuring that organizations can deliver targeted marketing messages effectively. Users can easily create and automate emai... Read more about Pando

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Experiture is a powerful email marketing software designed to help businesses enhance their marketing strategies and customer engagement. The platform offers comprehensive tools for creating, managing, and analyzing email campaigns, enabling users to optimize their outreach efforts. With Experiture, organizations can easily design responsive email templates, segment audiences, and track campaign p... Read more about Experiture

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

AvidMobile is a powerful SMS marketing software designed to help businesses engage with their customers through targeted mobile marketing campaigns. The platform provides features like bulk messaging, customizable text templates, and automated scheduling, making it easy for businesses to send personalized messages to their customers. AvidMobile also offers two-way messaging, allowing businesses to... Read more about AvidMobile

Free Trial

Available

Pricing Type

$19.99 Per user

Location

United States

Instiller is a dynamic email marketing software that empowers businesses to create and manage effective email campaigns effortlessly. With its intuitive drag-and-drop editor, users can design visually appealing emails without needing extensive technical skills. Instiller offers a suite of features that include customizable templates, list segmentation, and automated workflows, allowing businesses ... Read more about Instiller

Free Trial

Available

Pricing Type

$325 Per month

Location

United Kingdom

Zymplify is an innovative marketing automation software that empowers businesses to streamline their marketing efforts and drive engagement. With a suite of powerful tools, Zymplify enables users to create targeted campaigns across various channels, including email, social media, and websites. The platform's user-friendly interface simplifies campaign management, allowing marketers to segment thei... Read more about Zymplify

Free Trial

Available

Pricing Type

$180 Per user

Location

United Kingdom

Intempt is a powerful marketing automation software designed to streamline and enhance marketing efforts for businesses of all sizes. By leveraging advanced analytics and customer data, Intempt enables marketers to create personalized and targeted campaigns that resonate with their audience. The platform offers a range of tools for email marketing, social media management, and lead nurturing, allo... Read more about Intempt

Free Trial

NA

Pricing Type

$99 Per month

Location

United States

Clickback is an advanced email marketing software designed to optimize campaigns and drive higher engagement rates. This platform allows marketers to create and manage targeted email lists, develop eyecatching templates, and analyze campaign performance. With its userfriendly interface, Clickback simplifies the process of crafting personalized email content, enabling organizations to connect with ... Read more about Clickback

Free Trial

Available

Pricing Type

$190 Per month

Location

Canada

EasyAutoTagging is a marketing automation software that simplifies the process of managing and tracking digital ad campaigns across multiple platforms. The software automatically tags campaigns, ad groups, and creatives, ensuring consistent data for analysis in platforms like Google Analytics. EasyAutoTagging helps marketers monitor campaign performance, track conversions, and optimize ad spend th... Read more about EasyAutoTagging

Free Trial

Available

Pricing Type

$99 Per month

Location

United States

Markate is an allinone business management software designed to help small and mediumsized businesses streamline their daily operations. With features for scheduling, invoicing, customer management, and field service tracking, Markate provides a central hub for managing business tasks efficiently. The software’s CRM functionality allows businesses to keep track of customer interactions, history,... Read more about Markate

Free Trial

Available

Pricing Type

$39.95 Per month

Location

United States

Incomaker is a sophisticated marketing automation software designed to help businesses streamline their marketing efforts, engage with customers more effectively, and drive higher conversions. With Incomaker, businesses can automate lead generation, nurture prospects, and personalize customer interactions based on behavior and preferences. The platform provides tools for creating and managing emai... Read more about Incomaker

Free Trial

Available

Pricing Type

$49 Per feautre

Location

NA

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