SoftwareWorld
Software Category

Top 10 B2B CRM Software in UK

B2B CRM Software is tailored for businesses that sell products or services to other businesses in the UK. This software helps manage complex sales cycles, track interactions with clients, and build strong business relationships. With features like lead and opportunity management, contact management, and sales forecasting, B2B CRM solutions enable companies to stay organized and focused on their sales goals. The software also supports collaboration among team members, ensuring that everyone is on the same page and working towards common objectives. Integration with marketing tools allows businesses to run effective campaigns and nurture leads through the sales funnel. Additionally, B2B CRM Software provides detailed analytics and reporting, helping businesses understand their performance and identify areas for improvement. By centralizing customer data, companies can deliver personalized experiences that meet the unique needs of their business clients. Whether you are a small enterprise or a large corporation, B2B CRM Software can enhance your sales and customer management processes. Discover our top 10 best B2B CRM solutions in the UK to elevate your business relationships.

Trusted by thousands of businesses worldwide for unbiased software insights, verified reviews, and expert-curated rankings. Some listings may be sponsored. Learn how SoftwareWorld ensures transparency
★★★★★4.6 average rating from 29 reviews
Last Updated: October 12, 2026
  • All Software
  • 17 Software
Complete Product Directory

List of Top B2B CRM Software in UK

Review each product’s overview, then open available tabs for buyer fit, use cases, features, integrations, pros and cons, and pricing.

B2B CRM Software UK Products

Overview is available for every product. Additional tabs appear only when matching profile information exists.

17 products shown
#1

Creatio

🏆 SW Recommended

Agentic CRM & Workflow Platform with No-Code and AI at Its Core

No approved reviews yet. Be the first to review
Visit Website

Overview

Creatio delivers a unified B2B CRM platform powered by AI agents that automate complex sales, marketing, and service workflows. It is designed to support long and multi-stage sales cycles, account-based strategies, and cross-team collaboration. Its no-code capabilities allow orga...

Read more about Creatio  
Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#2

Zoho CRM

🏆 SW Recommended

Top-rated Sales CRM Software by Customers

No approved reviews yet. Be the first to review
Visit Website

Overview

Zoho CRM is a user-friendly software designed to streamline customer relationship management for businesses. It helps companies organize and automate their sales processes, fostering better customer interactions. With Zoho CRM, users can efficiently manage contacts, track leads,...

Read more about Zoho CRM  
Free Trial15 Days Starting Price₹9.08 Per month HeadquartersIndia
#3

Pipedrive

🏆 SW Recommended

Sales CRM & Pipeline Management Software

No approved reviews yet. Be the first to review
Visit Website

Overview

Pipedrive is an outstanding CRM software designed to simplify and optimize sales processes for businesses. Its straightforward interface helps teams manage leads and deals efficiently. The software enables users to track communication, set reminders, and prioritize tasks, ensurin...

Read more about Pipedrive  
Free Trial14 Days Starting Price$14 Per month HeadquartersUnited States
#4

Salesforce Sales Cloud

🏆 SW Recommended

Build strong customer relationships and grow revenue with a single source of truth.

★★★★★ 5.0 (2 Reviews)
Visit Website

Overview

Salesforce Sales Cloud is a powerful solution designed to streamline and optimize sales processes for businesses. It serves as a comprehensive customer relationship management (CRM) platform, offering features that help organizations manage leads, track opportunities, and close d...

Read more about Salesforce Sales Cloud  
Free TrialAvailable Starting Price$25 Per month HeadquartersUnited States
#5

Less Annoying CRM

Simplified Customer Relationship Management

★★★★★ 5.0 (2 Reviews)
Visit Website

Overview

Less Annoying CRM is a user-friendly customer relationship management software designed specifically for small businesses. It stands out for its simplicity and affordability, offering essential CRM features without the complexity and high cost of larger systems. Key features incl...

Read more about Less Annoying CRM  
Free Trial30 Days Starting Price$15 Per month HeadquartersUnited States
#6

Copper

CRM platform built for businesses that use Google Workspace.

★★★★★ 5.0 (1 Reviews)
Visit Website

Overview

Copper is a customer relationship management (CRM) tool designed for ease of use, focusing on simplicity and integration with Google Workspace. It automates data entry by capturing and organizing emails, calls, and meetings, keeping customer interactions in one place. Copper's st...

Read more about Copper  
Free Trial14 Days Starting Price$23 Per month HeadquartersUnited States
#7

Close

🏆 SW Recommended

The All-In-One CRM for Growing Teams

★★★★☆ 4.9 (2 Reviews)
Visit Website

Overview

Close is a dynamic sales engagement CRM designed for small to medium-sized businesses, particularly those with a focus on inside sales. Its core strength lies in its ability to streamline the sales process, providing tools for email, calling, and SMS directly within the platform....

Read more about Close  
Free Trial14 Days Starting Price$35 Per month HeadquartersUnited States
#8

Pipeliner CRM

Build a connection with customers and opportunities with a powerful Sales CRM for Sales & Account Management.

★★★★☆ 4.9 (2 Reviews)
Visit Website

Overview

Pipeliner CRM is a visually oriented customer relationship management platform designed to help sales leaders and revenue teams accelerate deals, forecast pipelines, and streamline customer lifecycle activities with intuitive drag-and-drop visual pipelines. Unlike generic CRM too...

Read more about Pipeliner CRM  
Free Trial14 Days Starting Price$65 Per month HeadquartersUnited States
#9

Nimble

🏆 SW Recommended

CRM Software To Grow Your Business

★★★★☆ 4.6 (15 Reviews)
Visit Website

Overview

Nimble is a straightforward CRM tool, designed for efficient contact management and relationship building. It integrates social media profiles, enriching customer data. The platform simplifies tracking interactions, ensuring follow-ups are timely. Nimble's calendar and task manag...

Read more about Nimble  
Free Trial14 Days Starting Price$24.90 Per month HeadquartersUnited States
#10

Insightly CRM

🏆 SW Recommended

Choose the flexible CRM for fast-growing companies

★★★★☆ 4.5 (2 Reviews)
Visit Website

Overview

Insightly CRM is a versatile customer relationship management software designed for small to mid-sized businesses, focusing on enhancing customer interactions and streamlining sales processes. It offers a unique blend of project management and CRM capabilities, enabling users to...

Read more about Insightly CRM  
Free Trial14 Days Starting Price$29 Per month HeadquartersUnited States
#11

Nutshell

🏆 SW Recommended

Save Time. Close Deals.

★★★★☆ 4.3 (1 Reviews)
Visit Website

Overview

Nutshell is a sales CRM and marketing automation software designed to help businesses manage leads, track deals, and streamline customer communication from one centralized system. It combines contact management, pipeline tracking, and sales automation so teams can organize their...

Read more about Nutshell  
Free Trial14 Days Starting Price$19 Per month HeadquartersUnited States
#12

Zendesk Sell

🏆 SW Recommended

Sell smarter, not harder

★★★★☆ 4.1 (2 Reviews)
Visit Website

Overview

Zendesk Sell is a sales automation software designed for enhancing productivity in sales processes. It offers a streamlined interface for managing sales pipelines, ensuring efficient tracking of deals from initiation to closure. The software integrates with email, allowing for ea...

Read more about Zendesk Sell  
Free TrialAvailable Starting Price$19 Per month HeadquartersUnited States
#13

HubSpot CRM

🏆 SW Recommended

Free CRM Software & Tools for Your Whole Team

No approved reviews yet. Be the first to review
Visit Website

Overview

HubSpot is a top-rated all-in-one CRM platform that caters to the needs of small and scaling businesses. With its intuitive user experience, powerful features, and scalability, HubSpot stands out as the best CRM choice for small and scaling businesses alike. This platform offers...

Read more about HubSpot CRM  
Free TrialAvailable Starting Price$752 Per month HeadquartersUnited States
#14

SAP Sales Cloud

Improve sales engagements and build relationships that last

No approved reviews yet. Be the first to review
Visit Website

Overview

SAP Sales Cloud is a powerful software solution designed to streamline and enhance your sales processes. With its user-friendly interface, it simplifies lead management, opportunity tracking, and customer engagement, making it easy for your sales team to focus on what matters mos...

Read more about SAP Sales Cloud  
Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#15

Freshsales

🏆 SW Recommended

Easy Sales CRM Software

No approved reviews yet. Be the first to review
Visit Website

Overview

Freshsales is a customer relationship management (CRM) software that caters to businesses of all sizes. It streamlines the sales process by offering lead scoring, email tracking, and sales pipeline management in a single platform. Freshsales provides a 360-degree view of customer...

Read more about Freshsales  
Free TrialAvailable Starting Price₹999 Per month HeadquartersUnited States
#16

ActiveCampaign for Sales

🏆 SW Recommended

Drive relationships forward to grow your business.

No approved reviews yet. Be the first to review
Visit Website

Overview

ActiveCampaign for Sales is a customer experience automation platform, enhancing sales processes. It combines email marketing, automation, and CRM tools. Users can automate email follow-ups, ensuring timely engagement with leads. The software allows for segmentation of contacts b...

Read more about ActiveCampaign for Sales  
Free Trial14 Days Starting Price$145 Per month HeadquartersUnited States
#17

Salesflare

🏆 SW Recommended

B2B sales CRM with less admin through automatic data capture

No approved reviews yet. Be the first to review
Visit Website

Overview

Salesflare is a sales CRM for small and medium-sized businesses selling to other businesses. Automatic contact and activity capture keeps account records useful with less manual work, while shared timelines and relationship strength reveal the context behind each opportunity. Tea...

Read more about Salesflare  
Free Trial30 Days Starting Price$29 Per month HeadquartersBelgium

Why Trust SoftwareWorld

At SoftwareWorld, we believe choosing the right software or service partner should be based on clarity, credibility, and real insights, not marketing noise. Our mission is to help businesses make confident, data-driven decisions through unbiased research and structured evaluation.

We combine expert analysis, real user feedback, and market data to ensure every recommendation delivers practical value and helps buyers discover the most relevant solutions for their needs.

Our Review & Evaluation Process

Every software product and service provider listed on SoftwareWorld is evaluated through a multi-layered approach designed to highlight quality, relevance, and practical value.

  • Verified user reviews and real-world feedback
  • Product capabilities and core use cases
  • Industry relevance and business fit
  • Feature depth and innovation, including AI capabilities where applicable
  • Market presence and vendor credibility

For service providers, we also review project portfolios, case studies, specialization areas, and delivery capabilities to help buyers compare partners more effectively.

How We Ensure Authentic Reviews

We prioritize review quality and reliability so buyers can make decisions based on genuine experiences rather than inflated or misleading signals.

  • Reviews are assessed for quality, relevance, and duplication patterns
  • Suspicious, low-quality, or biased submissions are filtered or removed
  • Ongoing monitoring helps maintain long-term review integrity

This helps SoftwareWorld maintain a review environment focused on useful, decision-supporting insights.

Transparent Rankings, Not Pay-to-Win

SoftwareWorld does not rank products or service providers solely based on payments. Our category visibility is shaped by a mix of relevance, category fit, capabilities, market signals, and user value.

  • Category relevance and specialization
  • Product or service quality signals
  • User feedback and engagement trends
  • Business use case fit and market demand

Sponsored or featured placements, where applicable, are clearly identified to maintain transparency for buyers.

Built for Better Business Decisions

SoftwareWorld is designed to help buyers move from discovery to shortlist with confidence by offering structured comparisons, practical use case insights, and category-specific guidance.

  • Clear comparison-focused content
  • Practical use case coverage
  • Decision-ready information for faster evaluation

Our goal is to reduce research friction and make it easier for businesses to choose solutions that match their real operational needs.

Our Commitment to Trust

We continuously improve our systems to maintain data accuracy, content transparency, and fair visibility across our platform. SoftwareWorld helps businesses discover, compare, and choose the right software and service partners through unbiased insights, structured evaluation, and real-world use cases.

Get Expert Help