Software Category

Best Marketing Analytics Software for Small Businesses (Free & Paid) - Page 4

Marketing Analytics Software helps businesses measure and analyze the effectiveness of their marketing efforts. It collects data from various channels like social media, email campaigns, and websites to provide a clear picture of performance. For small businesses, this software offers valuable insights without the need for a large marketing team or extensive resources. Features include tracking customer engagement, conversion rates, and return on investment. By understanding these analytics, small businesses can optimize their campaigns to reach more customers and increase sales. It helps them identify which strategies are working and which ones need improvement. This allows for better allocation of limited resources, ensuring maximum impact. The software often includes dashboards and reporting tools that are easy to understand, making data accessible to everyone on the team. Utilizing marketing analytics software enables small businesses to make smarter decisions and achieve better results. Here are some marketing analytics tools available for you to consider:

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Last Updated: September 14, 2026
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Popular Picks in Marketing Analytics Software

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Google Analytics 360

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Complete Product Directory

List of Top Marketing Analytics Software for Small Businesses - Page 4

Continue with products 76–100. Review each product’s overview, then open available tabs for buyer fit, use cases, features, integrations, pros and cons, and pricing.

Marketing Analytics Software for Small Businesses Products 76–100

Use search, filters, and available product tabs to evaluate the next 25 listings in this category.

25 products shown
#76

HubSpot Marketing Hub

🏆 SW Recommended

Marketing Software for Businesses of Every Size

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Overview

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and con...

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Free Trial14 Days Starting Price$800 Per month HeadquartersUnited States
#77

Moat

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Moat is an advanced marketing analytics software designed to enhance campaign performance and streamline data analysis for marketers. This platform provides a comprehensive suite of tools for tracking marketing metrics, analyzing audience engagement, and optimizing advertising st...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#78

Oracle Data Management Platform

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Oracle Data Management Platform is a powerful marketing automation software that enables organizations to unify customer data from various sources and optimize their digital marketing efforts. Designed to manage massive datasets, Oracle DMP uses advanced analytics and machine lea...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#79

IBM Watson Advertising Accelerator

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IBM Watson Advertising Accelerator is an artificial intelligence software designed to optimize digital advertising campaigns by leveraging AI and machine learning. The platform helps businesses create personalized and targeted ads by analyzing customer data and predicting user be...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#80

Looker

🏆 SW Recommended

Looker for Business Intelligence

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Looker is a powerful business intelligence (BI) tool and big data analytics platform that transforms the way companies analyze and utilize their data. Its standout feature is the interactive, web-based interface that allows users to create and share customizable data visualizatio...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#81

Salesforce Marketing Cloud

AI-powered, cloud-based digital marketing platform

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Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, str...

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Free TrialAvailable Starting Price$1,250 Per month HeadquartersUnited States
#82

Salesforce Marketing Cloud Account Engagement

Grow revenue and scale customer engagement with B2B marketing automation software.

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Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a sophisticated marketing automation tool tailored for B2B companies. It stands out for its deep integration with Salesforce CRM, ensuring seamless alignment between sales and marketing teams. Key feature...

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Free TrialAvailable Starting Price$1250 Per month HeadquartersUnited States
#83

Mailchimp All-in-One Marketing Platform

🏆 SW Recommended

The All-in-one Marketing Platform Built for Small Businesses

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Mailchimp's All-in-One Marketing Platform is a versatile tool designed for effective digital marketing. It simplifies email campaigns, making them accessible even to beginners. With its intuitive drag-and-drop email builder, users can create visually appealing emails quickly. The...

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Free TrialNA Starting Price₹11,500 Per month HeadquartersUnited States
#84

Datorama

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Datorama is a cutting-edge reporting software designed to revolutionize the way businesses aggregate, analyze, and visualize their data. As a comprehensive marketing intelligence platform, Datorama seamlessly integrates data from multiple sources, including CRM systems, social me...

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Free TrialNA Starting Price$3000 Per user HeadquartersUnited States
#85

Smartlook

🏆 SW Recommended

Comprehensive product analytics & visual user insights

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Smartlook is an advanced heatmap software that helps businesses understand user behavior on their websites and apps through visual analytics. By tracking clicks, scrolls, and interactions, Smartlook provides insights into how users navigate digital interfaces, helping companies i...

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Free TrialAvailable Starting Price$55 Per month HeadquartersUnited States
#86

Salesforce Engage

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Salesforce Engage is a marketing automation software designed to help businesses streamline and enhance their marketing efforts. It integrates seamlessly with Salesforce’s Customer Relationship Management (CRM) platform, allowing businesses to automate lead nurturing, email campa...

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Free TrialNA Starting Price$50 Per user HeadquartersUnited States
#87

Salesforce for Travel & Hospitality

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Salesforce for Travel & Hospitality is a powerful hospitality property management software that helps businesses in the travel and hospitality industry manage guest experiences, optimize bookings, and streamline operations. The software integrates customer relationship management...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#88

Tradedoubler

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Tradedoubler is an advanced marketing analytics software designed to help businesses optimize their marketing campaigns and maximize their return on investment (ROI). The platform provides detailed insights into campaign performance, enabling businesses to track key metrics such...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#89

Constant Contact Advanced Automation & CRM Platform

Attract, Win, and Grow with Lead Gen & CRM

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Constant Contact Advanced Automation & CRM Platform is a multifaceted solution designed to streamline and enhance customer relationship management and marketing automation. Its core strength lies in its advanced email marketing capabilities, enabling users to craft and send targe...

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Free TrialNA Starting Price$12 Per month HeadquartersUnited States
#90

Lead Gen & CRM (formerly SharpSpring)

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Lead Gen & CRM is a comprehensive marketing automation software that combines powerful tools for customer relationship management and lead generation. Designed for businesses seeking to streamline their marketing efforts, this platform offers features like email marketing, social...

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Free TrialAvailable Starting Price$449 Per month HeadquartersUnited States
#91

Geotoko

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Geotoko is an innovative brand management software designed to help organizations enhance their brand visibility and engagement through location-based marketing strategies. This platform provides comprehensive tools for managing promotions, tracking customer interactions, and ana...

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Free TrialNA Starting PriceContact Vendor HeadquartersCanada
#92

AppsFlyer

🏆 SW Recommended

Make good data-driven choices

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AppsFlyer is a leading click fraud prevention software designed to help businesses protect their advertising investments and optimize marketing performance. This robust platform offers advanced analytics and attribution solutions that empower marketers to track the effectiveness...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#93

Zoho Marketing Plus

🏆 SW Recommended

Unified marketing platform for marketing teams

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Zoho Marketing Plus is an all-in-one campaign management software designed to help businesses execute, manage, and track the performance of marketing campaigns across multiple channels. From email marketing to social media and paid advertising, Zoho Marketing Plus provides a unif...

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Free TrialAvailable Starting Price$25 Per year HeadquartersUnited States
#94

Nielsen Marketing Cloud

Modernize for the future for smarter and more effective marketing

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Nielsen Marketing Cloud is a sophisticated data-driven marketing solution renowned for its comprehensive consumer data and analytics capabilities. It integrates various data sources, including Nielsen's extensive media and consumer databases, to offer a 360-degree view of custome...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#95

Zoho Social

🏆 SW Recommended

The easiest way to manage your brands on social media

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Zoho Social is a dynamic social media management platform that redefines how businesses handle their online presence. Serving as a centralized solution, Zoho Social enables users to schedule posts, engage with their audience, and analyze social media performance effortlessly. Wit...

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Free Trial15 Days Starting Price₹900 Per month HeadquartersBritish Indian Ocean Territory
#96

Zoho Marketing Automation

Generate & convert more leads with seamless marketing automation

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Zoho Marketing Automation functions as a marketing analytics software that helps businesses measure, analyze, and optimize their marketing performance across the entire customer lifecycle. It goes beyond campaign execution by providing deep insights into customer behavior, engage...

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Free TrialAvailable Starting Price$14 Per month HeadquartersUnited States
#97

Similarweb

🏆 SW Recommended

The World’s Leading AI-Powered Digital Data Company

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Similarweb provides actionable insights that help marketers understand campaign performance, audience behavior, and competitor strategies. By analyzing websites, apps, and digital channels in real time, teams can optimize marketing efforts, allocate budgets smarter, and identify...

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Free Trial7 Days Starting PriceContact Vendor HeadquartersUnited States
#98

Quantcast

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Quantcast is a powerful brand management software designed to enhance digital marketing strategies for organizations. With advanced analytics capabilities, Quantcast provides insights into audience behavior, engagement metrics, and campaign performance. The platform supports targ...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#99

SAS Marketing Optimization

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SAS Marketing Optimization is a leading marketing analytics software that enables organizations to maximize their marketing investments. This sophisticated platform provides powerful tools for analyzing campaign performance, customer segmentation, and predictive modeling. Users c...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#100

SAS Customer Intelligence 360

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SAS Customer Intelligence 360 is an advanced campaign management software that empowers businesses to plan, execute, and optimize multi-channel marketing campaigns. With SAS Customer Intelligence 360, businesses can create highly targeted and personalized marketing campaigns acro...

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Free TrialAvailable Starting Price$8000 Per year HeadquartersUnited States

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