Software Category

Best Marketing Analytics Software for Small Businesses (Free & Paid) - Page 8

Marketing Analytics Software helps businesses measure and analyze the effectiveness of their marketing efforts. It collects data from various channels like social media, email campaigns, and websites to provide a clear picture of performance. For small businesses, this software offers valuable insights without the need for a large marketing team or extensive resources. Features include tracking customer engagement, conversion rates, and return on investment. By understanding these analytics, small businesses can optimize their campaigns to reach more customers and increase sales. It helps them identify which strategies are working and which ones need improvement. This allows for better allocation of limited resources, ensuring maximum impact. The software often includes dashboards and reporting tools that are easy to understand, making data accessible to everyone on the team. Utilizing marketing analytics software enables small businesses to make smarter decisions and achieve better results. Here are some marketing analytics tools available for you to consider:

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Last Updated: September 14, 2026
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Complete Product Directory

List of Top Marketing Analytics Software for Small Businesses - Page 8

Continue with products 176–200. Review each product’s overview, then open available tabs for buyer fit, use cases, features, integrations, pros and cons, and pricing.

Marketing Analytics Software for Small Businesses Products 176–200

Use search, filters, and available product tabs to evaluate the next 25 listings in this category.

25 products shown
#176

Optimove

🏆 SW Recommended

Multichannel Marketing Journey Orchestration

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Overview

Optimove is a sophisticated first customer-led marketing software focused on personalizing and optimizing marketing campaigns. Its standout feature is the use of advanced analytics and machine learning to segment customers into micro-segments, allowing highly targeted and relevan...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#177
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Overview

Juicebox is an advanced business intelligence software designed to empower organizations with actionable insights and data-driven decision-making capabilities. With its intuitive interface, Juicebox enables users to analyze complex data sets, visualize trends, and generate compre...

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Free TrialAvailable Starting Price$49 Per month HeadquartersUnited States

Overview

SalesDirector.ai is a cuttingedge data entry software solution designed to enhance sales productivity and streamline CRM processes. This innovative tool uses artificial intelligence to automate data entry tasks, allowing sales teams to focus on building relationships and closing...

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Free TrialAvailable Starting Price$29 Per feautre HeadquartersUnited States
#179
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Overview

InsideView is a robust Lead Management Software designed to empower sales and marketing teams with the tools they need to efficiently capture, track, and nurture leads throughout the sales funnel. This comprehensive platform offers a wide range of features, including lead scoring...

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Free TrialNA Starting Price$99 Per feautre HeadquartersUnited States
#180
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Overview

MikMak is an all-in-one eCommerce software designed to enhance online shopping experiences and increase conversion rates. The platform provides businesses with a comprehensive set of tools to create a visually appealing and functional online store. MikMak offers customizable temp...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#181
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Overview

Roq.ad is an advanced marketing analytics software that helps businesses measure, analyze, and optimize their digital marketing campaigns. The platform collects data from various marketing channels, including social media, paid ads, email, and websites, providing a comprehensive...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#182

SEO & Digital Marketing Tools

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Overview

WebCEO is a cloud-based SEO and digital marketing platform designed to help agencies, in-house marketers, and businesses manage their SEO activities from a single dashboard. The platform combines keyword research, rank tracking, website audits, backlink analysis, competitor resea...

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Free TrialNA Starting Price$119 Per month HeadquartersUnited States
#183

BL.INK

🏆 SW Recommended

Short Links & QR Codes That Drive Business

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Overview

BL.INK is a versatile software tailored for link management and tracking. It simplifies the way you share and analyze links. With BL.INK, you can create branded short links that enhance your online presence and make sharing more professional. These links are customizable with you...

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Free TrialNA Starting Price$48 Per month HeadquartersUnited States

Overview

The Comarch Loyalty Marketing Platform is a versatile solution designed to help businesses build and manage customer loyalty programs. This platform enables companies across industries, including retail, hospitality, and telecommunications, to create personalized loyalty experien...

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Free TrialNA Starting PriceContact Vendor HeadquartersPoland
#185

Engage and support customers on social media

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Overview

NapoleonCat helps businesses turn social media data into actionable insights. With advanced analytics and automated reporting, you can track engagement, campaign performance, sentiment, and response times across platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube. B...

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Free TrialAvailable Starting Price$79 Per month HeadquartersPoland

Overview

The Intelligent Engagement Platform is an AI-powered software solution designed to enhance customer engagement through personalized interactions and automated workflows. By leveraging advanced machine learning algorithms, it analyzes vast amounts of customer data and behaviors to...

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Free TrialNA Starting Price€0.01 Per feautre HeadquartersBelgium

Overview

Unionmetrics is a comprehensive marketing analytics software that helps businesses measure, analyze, and optimize their digital marketing efforts across various platforms. The software provides detailed insights into social media campaigns, content performance, and audience engag...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#188

Full-Stack Customer Engagement and Retention Platform

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Overview

WebEngage is a multi-channel marketing automation software that empowers businesses to create more personalized and effective customer engagement strategies. It focuses on enhancing user experience across various digital platforms including email, SMS, in-app messages, and web no...

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Free TrialNA Starting PriceContact Vendor HeadquartersIndia
#189

Insights-led Customer Engagement Platform

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Overview

MoEngage is an intelligent customer engagement platform designed to aid businesses in understanding and responding to their customers' needs more effectively. This software excels in analyzing customer behavior across various digital touchpoints, enabling companies to craft perso...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#190
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Overview

Ortto is a powerful email marketing software designed to help businesses create, manage, and optimize their email campaigns effortlessly. This platform offers a comprehensive suite of tools for designing visually appealing email templates, segmenting audiences, and tracking campa...

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Free TrialAvailable Starting Price$509 Per month HeadquartersAustralia
#191
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Overview

AdStage is a powerful Social Media Marketing Software designed to help businesses create, manage, and optimize their social media campaigns across multiple platforms. It offers a unified dashboard that integrates with major social networks like Facebook, Instagram, Twitter, and L...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#192
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Overview

Semantria is a powerful marketing analytics software designed to provide businesses with deep insights into their marketing campaigns and customer interactions. This comprehensive platform offers a range of features including sentiment analysis, topic modeling, keyword extraction...

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Free TrialAvailable Starting Price$999 Per feautre HeadquartersUnited States
#193
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Overview

Cyberimpact is a powerful email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. It offers a comprehensive platform for designing professional emails, segmenting audiences, and automating email workflows, ensuring that...

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Free TrialNA Starting PriceContact Vendor HeadquartersCanada

Overview

Mapp Marketing Cloud is a comprehensive email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. It offers a robust platform for designing visually appealing emails, segmenting audiences, and automating campaign workflow...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States

Overview

Mediarithmics is a powerful data management software designed to help businesses effectively manage, analyze, and leverage their data to make informed decisions. The platform integrates with various data sources, including CRM systems, marketing platforms, and customer databases,...

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Free TrialNA Starting Price€7000 Per user HeadquartersFrance
#196
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Overview

Clear Ring is a sophisticated call tracking software designed to help businesses monitor and optimize their inbound call campaigns. Whether you're running a marketing campaign or managing customer service inquiries, Clear Ring enables you to track and analyze call performance wit...

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Free TrialAvailable Starting Price£29.99 Per month HeadquartersUnited Kingdom
#197

Automate your digital marketing reporting

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Overview

OWOX BI is a comprehensive business intelligence platform specifically designed for data-driven decision-making and marketing analytics. Its key feature is the seamless integration of data from various sources like Google Analytics, advertising services, and CRM systems into a si...

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Free TrialNA Starting Price$99 Per month HeadquartersUnited States

Overview

iCrowdNewsire ReleaseLive is a powerful public relations software that enables organizations to distribute press releases and manage PR campaigns effectively. With access to a vast network of media outlets, the software helps companies maximize their reach, targeting specific aud...

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Free TrialAvailable Starting Price$250 Per one-time HeadquartersUnited States
#199
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Overview

Pathmatics is an advanced marketing analytics software that helps businesses track and analyze their digital advertising efforts across various channels. The platform provides insights into ad placements, impressions, and spending trends, enabling marketers to assess the effectiv...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States

Overview

Metaps Analytics is a powerful marketing analytics software designed to help organizations optimize their marketing strategies through data-driven insights. This platform provides comprehensive tools for tracking campaign performance, analyzing customer behavior, and measuring ke...

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Free TrialNA Starting PriceContact Vendor HeadquartersJapan

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