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Multichannel Marketing Journey Orchestration

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Optimove Overview

Optimove is a sophisticated first customer-led marketing software focused on personalizing and optimizing marketing campaigns. Its standout feature is the use of advanced analytics and machine learning to segment customers into micro-segments, allowing highly targeted and relevant marketing messages. Optimove excels in automating a wide range of marketing actions across various channels, including email, SMS, and social media, ensuring consistent customer engagement. Its predictive analytics tools enable businesses to forecast customer behavior, enhancing retention strategies. The platform also offers robust campaign measurement and optimization features, continuously improving campaign effectiveness. With its user-friendly interface, Optimove makes complex data actionable, ideal for businesses seeking to build lasting, personalized relationships with their customers.

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Optimove Screenshot & Video

Contact Details

  • Vendor Name Optimove
  • Founded 2009
  • Location United States
  • Employees 101-500

Support

  • 24x7 Support 24x7 Support

Training

  • Webinar Webinar
  • Documentation Documentation

Licensing & Deployment

  • Proprietary Proprietary
  • Cloud Hosted Cloud Hosted
  • Web-Based Web-Based

Typical Customers

  • Small-Business Small-Business
  • Midsize-Business Midsize-Business
  • Large-Enterprise-Business Large-Enterprise-Business

Languages Supported

English

Industries

Information Services, Information Technology & Services

Optimove Features

  • Arrow Icon Predictive Analytics
  • Arrow Icon Website Analytics
  • Arrow Icon Dashboard
  • Arrow Icon Engagement Tracking
  • Arrow Icon Campaign Tracking
  • Arrow Icon Customer Journey Mapping
  • Arrow Icon ROI Tracking
  • Arrow Icon Data Visualization
  • Arrow Icon Social Media Integration
  • Arrow Icon Behavior Tracking
  • Arrow Icon AB Testing
  • Arrow Icon Multi-Channel Attribution
  • Arrow Icon Keyword Tracking
  • Arrow Icon Performance Metrics
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Customizable Reports
  • Arrow Icon Campaign Analytics
  • Arrow Icon Conversion Tracking
  • Arrow Icon Customer Segmentation
  • Arrow Icon Ad hoc Reporting
  • Arrow Icon Multi-Channel Data Collection
  • Arrow Icon Tag Management
  • Arrow Icon Data Source Connectors
  • Arrow Icon SEO Management
  • Arrow Icon Cohort Analysis
  • Arrow Icon KPI Monitoring
  • Arrow Icon Lead Management
  • Arrow Icon Activity Dashboard
  • Arrow Icon Campaign Management
  • Arrow Icon Data Import/Export
  • Arrow Icon Campaign Segmentation
  • Arrow Icon Contact Database
  • Arrow Icon Campaign Planning
  • Arrow Icon Multi-Channel Marketing
  • Arrow Icon Channel Management
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Lead Capture
  • Arrow Icon Campaign Scheduling
  • Arrow Icon Drip Campaigns
  • Arrow Icon Lead Generation
  • Arrow Icon Engagement Tracking
  • Arrow Icon Conversion Rate Optimization
  • Arrow Icon Visual Analytics
  • Arrow Icon Click Tracking
  • Arrow Icon Auto-Responders
  • Arrow Icon Template Management
  • Arrow Icon Customer Segmentation
  • Arrow Icon Multi-Campaign
  • Arrow Icon Campaign Analytics
  • Arrow Icon Social Media Integration
  • Arrow Icon Email Marketing
  • Arrow Icon AB Testing
  • Arrow Icon Content Management
  • Arrow Icon Artificial Intelligence
  • Arrow Icon Churn Management
  • Arrow Icon Engagement Tracking
  • Arrow Icon Email Management
  • Arrow Icon Social Media Integration
  • Arrow Icon CRM
  • Arrow Icon Multi-Language
  • Arrow Icon Real Time Analytics
  • Arrow Icon Campaign Management
  • Arrow Icon Content Management
  • Arrow Icon Event Triggered Actions
  • Arrow Icon Feedback Management
  • Arrow Icon Multi-Channel Communication
  • Arrow Icon Customer Database
  • Arrow Icon Surveys & Feedback
  • Arrow Icon Customer Experience Management
  • Arrow Icon Communication Management
  • Arrow Icon Live Chat
  • Arrow Icon Customer Segmentation
  • Arrow Icon Visual Analytics
  • Arrow Icon Customer History
  • Arrow Icon Customer Portal
  • Arrow Icon Sentiment Analysis
  • Arrow Icon AI/Machine Learning
  • Arrow Icon Marketing Management
  • Arrow Icon AI Content Creation
  • Arrow Icon AI Writing Assistant
  • Arrow Icon Personalization
  • Arrow Icon SEO Management
  • Arrow Icon Behavior Analytics
  • Arrow Icon Campaign Analytics
  • Arrow Icon Campaign Management
  • Arrow Icon Marketing Automation
  • Arrow Icon Personalization
  • Arrow Icon Campaign Management
  • Arrow Icon Customer Segmentation
  • Arrow Icon GDPR Compliance
  • Arrow Icon Behavioral Analytics
  • Arrow Icon Data Integration
  • Arrow Icon Predictive Modeling
  • Arrow Icon Customer Profiles
  • Arrow Icon Artificial Intelligence
  • Arrow Icon Performance Metrics
  • Arrow Icon Feedback Management
  • Arrow Icon Customer Communication
  • Arrow Icon Engagement Tracking
  • Arrow Icon Customer Journey Mapping
  • Arrow Icon Churn Management
  • Arrow Icon Retention Tracking
  • Arrow Icon Customer Segmentation
  • Arrow Icon Customer Data Management
  • Arrow Icon Personalization
  • Arrow Icon Health Score
  • Arrow Icon Customer Engagement
  • Arrow Icon Artificial Intelligence
  • Arrow Icon Tiered Commissions
  • Arrow Icon Member Accounts
  • Arrow Icon Referral Tracking
  • Arrow Icon Commission Calculations
  • Arrow Icon Inventory Management
  • Arrow Icon Online Payments
  • Arrow Icon Shipping Management
  • Arrow Icon Prospecting Tools
  • Arrow Icon Lead Management
  • Arrow Icon Multi-Channel Marketing
  • Arrow Icon Multi-Country
  • Arrow Icon Sales Reports
  • Arrow Icon Artificial Intelligence

Optimove Pricing

Pricing Type

  • Pricing Type Contact Vendor

Preferred Currency

  • USD ($) USD ($)

Free Trial

  • NA

Free Version

  • NA

Payment Frequency

  • NA
Pricing Page  

Top Optimove Alternatives

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Optimove FAQs

Optimove is a sophisticated first customer-led marketing software focused on personalizing and optimizing marketing campaigns. Its standout feature is the use of advanced analytics and machine learning to segment customers into micro-segments, allowing highly targeted and relevant marketing messages. Optimove excels in automating a wide range of marketing actions across various channels, including email, SMS, and social media, ensuring consistent customer engagement. Its predictive analytics tools enable businesses to forecast customer behavior, enhancing retention strategies. The platform also offers robust campaign measurement and optimization features, continuously improving campaign effectiveness. With its user-friendly interface, Optimove makes complex data actionable, ideal for businesses seeking to build lasting, personalized relationships with their customers.

  • No, Optimove does not offer a free version.

  • No, Optimove does not offer any free trial.

  • No, Credit Card details are not required for the Optimove trial.

  • No, Optimove does not offer an API.

  • Optimove offers support with the following options:
    • 24x7 Support

  • Optimove offers training with the following options:
    • Webinar , Documentation

  • Optimove supports the following languages:
    • English

  • Following are the typical users of the Optimove:
    • Small-Business , Midsize-Business , Large-Enterprise-Business

  • Optimove supports the following deployment:
    • Cloud Hosted

  • Optimove supports the following devices and operating systems:
    • Web-Based