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Best Free AB Testing Tools

AB testing software refers to tools that allow businesses to compare different versions of their digital assets, such as websites or apps, to determine which performs better. Our free AB testing software category offers a cost-effective solution for businesses looking to optimize their online presence without financial commitment. Utilizing a free AB test platform enables companies to systematically assess variations in layouts, content, and functionalities through split testing software, ensuring each change enhances user engagement and conversion rates. The benefits of free AB testing software extend to improved customer satisfaction, increased revenue, and reduced risks when implementing changes. By leveraging these no-cost tools, businesses of all sizes can make data-driven decisions, stay competitive in the ever-evolving digital landscape, and continuously refine their offerings based on real user feedback and performance metrics. Explore our comprehensive selection of free AB testing software to find the ideal split testing software that meets your business needs and propels your success forward.
                                  
Note: Most of the products listed in this free AB testing tools category offer free trial versions, though they have restrictions like time limits, fixed number of users, or limited features. For more options and features, compare and evaluate all AB testing tools to find the best fit for you.
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★★★★★4.6 average rating from 54 reviews
Last Updated: October 12, 2026
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Popular Picks in AB Testing Software

Landingi Logo

Landingi

   (5.0)

Unbounce Logo

Unbounce

   (4.3)

Instapage Logo

Instapage

   (5.0)

Crazy Egg Logo

Crazy Egg

   (5.0)

Complete Product Directory

List of Top Free AB Testing Tools

Review each product’s overview, then open available tabs for buyer fit, use cases, features, integrations, pros and cons, and pricing.

Best Free AB Testing Tools Products

Overview is available for every product. Additional tabs appear only when matching profile information exists.

25 products shown
#1

Zoho PageSense

🏆 SW Recommended

The Conversion Optimization and Personalization Platform

★★★★★ 5.0 (2 Reviews)
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Overview

Zoho PageSense is an advanced heatmap software designed to help organizations analyze user behavior and optimize their websites effectively. This platform offers a userfriendly interface that enables users to visualize how visitors interact with their web pages. Zoho PageSense su...

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Free TrialAvailable Starting Price$1,200 Per feautre HeadquartersUnited States
#2

Crazy Egg

🏆 SW Recommended

Make the most of every visitor.

★★★★★ 5.0 (2 Reviews)
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Overview

Crazy Egg is an advanced heatmap software designed to help businesses optimize their websites and improve user experience through data-driven insights. By providing visual representations of user interactions, Crazy Egg allows website owners to understand how visitors engage with...

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Free Trial30 Days Starting Price$29 Per month HeadquartersUnited States
#3

Instapage

🏆 SW Recommended

#1 Landing Page Builder

★★★★★ 5.0 (2 Reviews)
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Overview

Instapage is a powerful landing page software built to help businesses create, optimize, and scale high-converting pages without relying on developers. Designed specifically for performance-driven marketing teams, it combines a no-code drag-and-drop builder, AI-powered content ge...

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Free Trial14 Days Starting Price$79 Per month HeadquartersUnited States
#4

Landingi

Top Landing Page Builder & Platform for Marketers

★★★★★ 5.0 (2 Reviews)
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Overview

Landingi is a conversion-focused landing page builder software that enables businesses to create, manage, and optimize landing pages for marketing campaigns and lead generation. This landing page platform helps marketers improve conversion rates and streamline campaign execution...

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Free Trial14 Days Starting Price$24 Per month HeadquartersUnited States
#5

Zyro

Revenue attribution and A/B testing that drives real sales

★★★★★ 5.0 (1 Reviews)
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Overview

Zyro is a remarkable tool that empowers users to create and customize websites effortlessly. With its user-friendly interface, even those without technical expertise can design professional-looking sites. Choose from a variety of templates to kickstart your project and easily mod...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersAustralia
#6

VWO Testing

🏆 SW Recommended
★★★★★ 5.0 (1 Reviews)
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Overview

VWO Testing is a leading AB Testing Software designed to help businesses optimize their websites, apps, and marketing campaigns through data-driven experimentation. Featuring an intuitive platform, VWO Testing allows users to create and run AB tests seamlessly, comparing differen...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersIndia
#7

Heap

🏆 SW Recommended
★★★★☆ 4.9 (2 Reviews)
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Overview

Heap is an advanced data analysis software designed to empower businesses to capture, analyze, and visualize their data with ease and precision. It offers a comprehensive platform for tracking user interactions, events, and behaviors across websites and applications without the n...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#8

Lucky Orange

🏆 SW Recommended

Less time crunching website data. More time growing your business.

★★★★☆ 4.9 (2 Reviews)
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Overview

Lucky Orange helps businesses understand how visitors actually behave on a website, not just what analytics numbers show. Instead of relying only on reports, it provides visual insights through heatmaps, session recordings, and real time interaction tracking so teams can identify...

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Free Trial7 Days Starting Price$32 Per month HeadquartersUnited States
#9

Jahia

🏆 SW Recommended

Create Websites & Portals using Jahia Digital Experience Platform

★★★★☆ 4.9 (2 Reviews)
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Overview

Jahia is a comprehensive digital asset management (DAM) software designed to help businesses organize, store, and share digital content. With its powerful search and tagging capabilities, Jahia allows users to easily locate and retrieve assets, ensuring that content is always acc...

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Free TrialAvailable Starting Price€1700 Per year HeadquartersSwitzerland
#10

Chartbeat

🏆 SW Recommended
★★★★☆ 4.8 (1 Reviews)
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Overview

Chartbeat is a website optimization tool designed to help publishers, content creators, and digital marketers maximize engagement and performance on their websites. By providing real-time analytics and insights into how users interact with content, Chartbeat allows businesses to...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#11

Shogun

🏆 SW Recommended
★★★★☆ 4.6 (8 Reviews)
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Overview

Shogun is an advanced ecommerce software solution designed to help online businesses create and manage high-converting, customizable websites without requiring coding expertise. With its drag-and-drop page builder, Shogun makes it easy for ecommerce store owners to design visuall...

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Free TrialAvailable Starting Price$39 Per month HeadquartersUnited States
#12

Userlytics

🏆 SW Recommended

One-stop shop for all your UX research needs

★★★★☆ 4.5 (2 Reviews)
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Overview

Userlytics is an innovative user testing software designed to help businesses gather valuable insights into user behavior and improve the usability of their websites, applications, and digital products. It offers a comprehensive platform for conducting remote usability tests, col...

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Free TrialAvailable Starting Price$34 Per user HeadquartersUnited States
#13

Mixpanel

🏆 SW Recommended

AI Digital Analytics Platform for Product Teams

★★★★☆ 4.4 (12 Reviews)
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Overview

Mixpanel is an advanced product analytics software designed to help businesses track user behavior, analyze engagement, and optimize digital experiences across web and mobile applications. It enables teams to capture event-based data, understand user journeys, and measure key met...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#14

AB Tasty

🏆 SW Recommended
★★★★☆ 4.4 (2 Reviews)
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Overview

AB Tasty is an advanced A/B testing software designed to help businesses optimize their digital experiences through data-driven insights. The platform offers comprehensive tools for designing experiments, analyzing user behavior, and tracking performance metrics. With its user-fr...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersFrance
#15

Unbounce

🏆 SW Recommended

The Landing Page Builder & Platform

★★★★☆ 4.3 (11 Reviews)
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Overview

Unbounce is a specialized landing page builder developed for marketers to increase conversions. It stands out with its drag-and-drop functionality, allowing users to create custom, mobile-responsive landing pages without needing coding expertise. Unbounce offers a wide range of t...

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Free TrialAvailable Starting Price$74 Per month HeadquartersCanada
#16

Ranorex Studio

🏆 SW Recommended

Functional UI Test Automation with Intelligent Test Design

★★★★☆ 4.3 (2 Reviews)
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Overview

Ranorex Studio is a powerful and user-friendly test automation solution that simplifies the process of testing desktop, web, and mobile applications. The platform provides an integrated environment for test development, execution, and result analysis. With its intuitive drag-and-...

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Free Trial14 Days Starting PriceContact Vendor HeadquartersUnited States
#17

Google Optimize

🏆 SW Recommended
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Overview

Google Optimize is a powerful A/B testing software designed to help organizations improve their website performance and user experience through data-driven experimentation. This platform allows users to create and run A/B tests, multivariate tests, and personalized content variat...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#18

Alter

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Alter is a powerful marketing automation software designed to help businesses streamline their marketing efforts, enhance customer engagement, and drive revenue growth through targeted and efficient campaigns. It offers a comprehensive suite of tools for email marketing, social m...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#19

Freshsales

🏆 SW Recommended

Easy Sales CRM Software

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Freshsales is a customer relationship management (CRM) software that caters to businesses of all sizes. It streamlines the sales process by offering lead scoring, email tracking, and sales pipeline management in a single platform. Freshsales provides a 360-degree view of customer...

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Free TrialAvailable Starting Price₹999 Per month HeadquartersUnited States
#20

ec-concier

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ec-concier is an advanced A/B testing software solution designed to help businesses optimize their digital marketing and user experience through data-driven decision-making. This tool allows users to test different variations of their website or mobile app to determine which vers...

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Free TrialNA Starting Price¥9800 Per month HeadquartersUnited States
#21

Poll the People

10X More Effective Surveys, Powered By ChatGPT

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Overview

Poll the People is an intuitive market research software designed to help businesses gather valuable consumer feedback quickly and cost-effectively. This platform allows companies to create and distribute surveys, polls, and questionnaires to a targeted audience, providing action...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#22

Omniconvert

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Omniconvert is a powerful personalization software designed to help businesses enhance customer experiences through tailored marketing strategies. This platform provides comprehensive tools for creating personalized campaigns, analyzing user behavior, and optimizing conversion ra...

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Free TrialAvailable Starting Price$320 Per month HeadquartersRomania
#23

Convert Experiences

🏆 SW Recommended

Enterprise-grade experimentation at self-service prices. For CRO teams that want to scale + agencies.

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Confidently run tests across all your growth channels with our thoughtfully designed features, in-depth onboarding, and 4x faster support. Experimentation is human nature. It doesn't matter whether you're testing on your website, or across your apps - you shouldn't have to tear y...

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Free TrialAvailable Starting Price$299 Per month HeadquartersUnited States
#24

Kameleoon

🏆 SW Recommended
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Kameleoon is a leading AB Testing Software designed to help businesses optimize their websites and digital experiences through data-driven experimentation. It offers a comprehensive platform for designing, conducting, and analyzing AB tests, ensuring that organizations can make i...

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Free TrialNA Starting Price$495 Per month HeadquartersFrance
#25

Evolv AI

🏆 SW Recommended
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Evolv AI is an innovative UX software solution that leverages artificial intelligence to optimize user experiences and enhance website performance. Designed for businesses looking to improve engagement and conversion rates, this platform uses advanced algorithms to analyze user b...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
Daily Discovery

Explore Today’s Featured Best Free AB Testing Tools

Three additional products from this category, refreshed for ongoing discovery.

Featured Today

Exit Monitor

No approved reviews yet

Exit Monitor is a specialized A/B testing software designed to help businesses understand and optimize user behavior during the critical exit points of their websites. This comprehensive platform offers a range of features including exit-intent popups, variant creation, user segmentation, statistical analysis, and performance tracking, ensuring that businesses can effectively capture and analyze d...

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Featured Today

Serviceform

No approved reviews yet

Serviceform is an innovative chatbot software designed to enhance customer service and automate communication with website visitors. The platform enables businesses to build and deploy intelligent chatbots that can handle customer queries, book appointments, collect leads, and provide realtime support. Serviceform’s intuitive interface allows users to design customized chatbot workflows without ...

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Featured Today

Statsig

No approved reviews yet

Statsig is an automated testing software designed to help businesses optimize their digital products through data-driven experimentation. It enables product teams to conduct A/B tests and analyze the impact of new features on user behavior. Statsig provides real-time analytics and performance metrics, allowing teams to make data-backed decisions for product improvements. The software’s user-frie...

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