Best Personalization Software for Small Businesses (Free & Paid)

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right personalization software can significantly improve your workflow and help you compete more effectively. Here, we feature the top personalization software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.
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Last Updated: September 18, 2025

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387 Software

Popular Picks in Personalization Software

Instapage

Instapage

$79 Per month

Survicate

Survicate

   (4.0)

$299 Per month

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List of Top Best Personalization Software for Small Businesses

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Drive results with unforgettable email marketing.

Campaign Monitor is an email marketing platform that simplifies your marketing efforts. With a user-friendly interface, it's easy to create and send engaging email campaigns. You can customize templates, personalize content, and schedule emails for optimal delivery. The platform also offers robust analytics, helping you track open rates, click-through rates, and subscriber engagement. A/B testing ... Read more about Campaign Monitor by Marigold

Free Trial

Available

Pricing Type

$12 Per month

Location

United States

LiveRamp is a leading data management software that enables organizations to connect, analyze, and activate their data across various platforms. With its robust identity resolution capabilities, LiveRamp ensures that businesses can create a unified view of their customers, allowing for more personalized marketing and improved customer experiences. The software facilitates seamless integration with... Read more about LiveRamp

Free Trial

NA

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Location

United States

CORE Home is a customer engagement software that helps businesses improve client relationships and enhance communication through a centralized, digital platform. Designed for real estate and property management professionals, CORE Home offers tools for managing client information, scheduling appointments, and sending personalized updates to clients. The software supports a mobile app, enabling age... Read more about CORE Home

Free Trial

NA

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Location

United States

TCS Customer Intelligence & Insights is an advanced artificial intelligence (AI) software designed to help businesses harness the power of customer data to drive personalized marketing, enhance customer experiences, and optimize business strategies. This AI-powered platform collects and analyzes data from various touchpoints, such as websites, social media, and customer interactions, to generate a... Read more about TCS Customer Intelligence & Insights

Free Trial

Available

Pricing Type

$1 Per year

Location

India

Digital Content Experience Platform & Software for Marketers

Uberflip is a dynamic software solution designed to enhance content experiences for businesses. With a user-friendly interface, it empowers users to create, manage, and personalize content for various marketing channels. Uberflip's content hubs centralize assets, making it easy to organize and share multimedia content seamlessly. The platform's customization features allow businesses to tailor con... Read more about Uberflip

Free Trial

NA

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Location

Canada

Medallia Digital Experience Analytics is a business intelligence software designed to provide in-depth insights into customer interactions on digital platforms. By capturing and analyzing data from websites, apps, and other digital channels, Medallia helps businesses understand user behavior, identify pain points, and enhance customer experience. This software offers features such as session repla... Read more about Medallia Digital Experience Analytics

Free Trial

NA

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Location

United States

theTradeDesk is a powerful demand-side platform (DSP) software designed to help advertisers and agencies manage programmatic ad buying across digital channels such as display, video, mobile, and social media. The platform offers tools for real-time bidding, audience targeting, and campaign optimization, ensuring that advertisers can reach the right audience with the right message. theTradeDesk int... Read more about theTradeDesk

Free Trial

NA

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Location

United States

Sitecore CDP (Customer Data Platform) is an advanced personalization software designed to help businesses deliver highly tailored and relevant customer experiences across all digital touchpoints. It offers a comprehensive platform for collecting, unifying, and analyzing customer data from various sources, enabling organizations to understand customer behavior, preferences, and needs effectively. W... Read more about Sitecore CDP

Free Trial

NA

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Location

United States

Wyng is a campaign management software designed to help businesses create and manage engaging marketing campaigns. The platform offers tools for designing interactive content, running contests, and collecting customer data. Wyng’s draganddrop interface makes it easy to build personalized landing pages, surveys, and forms that capture leads and drive conversions. The software integrates with popu... Read more about Wyng

Free Trial

NA

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Location

United States

Digital documents that increase lead gen, demand gen and ABM.

Turtl is an innovative digital document creator designed to revolutionize how content is created, shared, and consumed. It offers a user-friendly interface that allows users to effortlessly craft visually stunning and interactive documents without the need for specialized design skills. Turtl's unique feature lies in its focus on reader engagement, offering dynamic elements like embedded multimedi... Read more about Turtl

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

AdRoll is a powerful display advertising software designed to help businesses reach their target audiences effectively and maximize their marketing ROI. It offers a comprehensive platform for creating, managing, and optimizing display ad campaigns across various digital channels, including websites, social media, and mobile apps. With AdRoll, marketers can leverage advanced targeting options, such... Read more about AdRoll

Free Trial

NA

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Location

United States

Ecommerce Email Marketing and SMS Platform

Omnisend is an e-commerce marketing platform designed to streamline communication with customers. It offers tools for creating, automating, and personalizing emails, SMS, and push notifications. Key features include advanced segmentation for targeted messaging, pre-built automation workflows for events like cart abandonment, and a drag-and-drop editor for easy email design. Omnisend also provides ... Read more about Omnisend

Free Trial

NA

Pricing Type

$16 Per month

Location

United Kingdom

Email Marketing Software That Works For You

Emma by Marigold is an email marketing solution known for its powerful yet user-friendly features, catering to businesses aiming for impactful communication. It excels in offering customizable design templates, making the creation of professional and engaging emails effortless. Emma's advanced segmentation tools allow for precise targeting, ensuring each message reaches the right audience. The sof... Read more about Emma by Marigold

Free Trial

NA

Pricing Type

$99 Per month

Location

United States

Journey & Product Analytics Software Tool

Woopra is an innovative, real-time customer analytics software developed to transform how businesses understand and interact with their customers. Its core strength lies in its ability to track customer behavior across multiple touchpoints, providing a unified view of the customer journey. Woopra's detailed analytics enable businesses to gain deep insights into customer actions, preferences, and t... Read more about Woopra

Free Trial

14 Days

Pricing Type

$999 Per month

Location

United States

Amplitude is a cutting-edge web analytics software that empowers businesses to understand user behavior and drive growth through data-driven insights. This platform provides comprehensive tools for tracking user interactions across websites and mobile applications, enabling organizations to analyze engagement, retention, and conversion metrics effectively. Amplitude's intuitive dashboard allows te... Read more about Amplitude

Free Trial

NA

Pricing Type

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Location

United States

Mobile Marketing Cloud is an innovative email marketing software that helps businesses design, manage, and optimize email marketing campaigns for mobile-first audiences. The platform offers an intuitive drag-and-drop email builder, making it easy for marketers to create responsive, visually appealing emails without any coding knowledge. Mobile Marketing Cloud integrates with CRM systems, social me... Read more about Mobile Marketing Cloud

Free Trial

Available

Pricing Type

$31.99 Per month

Location

Netherlands

Omnichannel Customer Engagement Platform

SAP Emarsys is a comprehensive cloud-based marketing platform designed to significantly enhance customer engagement through personalized experiences. This software uniquely integrates advanced data analytics and marketing automation tools, allowing businesses to create, manage, and optimize their marketing campaigns across multiple channels, including email, social media, SMS, and web. SAP Emarsys... Read more about Emarsys

Free Trial

NA

Pricing Type

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Location

United States

Dynamic Yield is a comprehensive customer experience software that empowers businesses to optimize their digital platforms through personalization and automation. By utilizing advanced machine learning algorithms, Dynamic Yield analyzes user behavior to deliver tailored content, product recommendations, and targeted messaging across websites and mobile applications. This platform allows organizati... Read more about Dynamic Yield

Free Trial

NA

Pricing Type

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Location

United States

Monetate is a powerful eCommerce software designed to enhance customer experiences and drive conversions through personalization and targeted marketing. The platform enables online retailers to tailor content, product recommendations, and promotions to each visitor, optimizing engagement and boosting sales. Monetate’s AI-driven algorithms analyze customer behavior and preferences in real time, a... Read more about Monetate

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

E-commerce Personalization Powered by AI

Bloomreach is a dynamic digital experience platform that revolutionizes online customer interactions. Its core strength lies in powerful AI, which personalizes web content and product recommendations, adapting to individual user behaviors. This software excels in search and merchandising, offering advanced tools that help businesses optimize their online stores for both visibility and conversion. ... Read more about Bloomreach

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Crownpeak Digital Experience Platform is a website accessibility software designed to help businesses ensure their websites comply with accessibility standards and deliver a seamless user experience to all visitors. The platform offers tools for automated accessibility audits, real-time monitoring, and content optimization, ensuring that websites are accessible to users with disabilities. Crownpea... Read more about Crownpeak Digital Experience Platform

Free Trial

NA

Pricing Type

$5 Per feautre

Location

United States

AB Tasty is an advanced A/B testing software designed to help businesses optimize their digital experiences through data-driven insights. The platform offers comprehensive tools for designing experiments, analyzing user behavior, and tracking performance metrics. With its user-friendly interface, users can easily create and manage A/B tests, monitor results in real-time, and make informed decision... Read more about AB Tasty

Free Trial

Available

Pricing Type

Contact Vendor

Location

France

Add additional data and visibility to your customer view

Cxense is an advanced dashboard software that transforms complex data into actionable insights for businesses. This platform enables users to create customizable dashboards that visualize key performance indicators (KPIs) across various departments, facilitating data-driven decision-making. With its intuitive drag-and-drop interface, users can easily design and modify dashboards to reflect specifi... Read more about Cxense

Free Trial

NA

Pricing Type

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Location

United States

Omnichannel Personalization is an eCommerce software designed to help businesses create a consistent and customized shopping experience across multiple sales channels. With this software, brands can gather customer data from various touchpoints—websites, mobile apps, social media, and physical stores—and use it to tailor marketing and product recommendations. Omnichannel Personalization offers... Read more about Omnichannel Personalization

Free Trial

NA

Pricing Type

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Location

United States

The Tapad Customer Data Platform (CDP) is a comprehensive data management tool designed to unify customer data across all touchpoints and devices. By aggregating data from various sources—such as websites, mobile apps, CRM systems, and offline data—the Tapad CDP provides a single, cohesive view of each customer, enabling businesses to deliver highly personalized marketing experiences. The plat... Read more about The Tapad CDP

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

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