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Best Web Analytics Software for Small Businesses (Free & Paid) - Page 2

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right web analytics software can significantly improve your workflow and help you compete more effectively. Here, we feature the top web analytics software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.
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★★★★★4.7 average rating from 150 reviews
Last Updated: October 09, 2026
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Complete Product Directory

List of Top Best Web Analytics Software for Small Businesses - Page 2

Continue with products 26–50. Review each product’s overview, then open available tabs for buyer fit, use cases, features, integrations, pros and cons, and pricing.

Web Analytics Software for Small Businesses Products 26–50

Use search, filters, and available product tabs to evaluate the next 25 listings in this category.

25 products shown
#26

Mouseflow

🏆 SW Recommended

Behavior analytics for optimal website UX

★★★★☆ 4.8 (2 Reviews)
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Overview

Mouseflow is a website analytics and user behavior tracking software platform designed to help businesses understand how visitors interact with their websites. It provides tools such as session replay, heatmaps, and conversion funnel analysis that allow teams to visualize user ac...

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Free Trial14 Days Starting Price$25 Per month HeadquartersUnited States
#27

Chartbeat

🏆 SW Recommended
★★★★☆ 4.8 (1 Reviews)
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Overview

Chartbeat is a website optimization tool designed to help publishers, content creators, and digital marketers maximize engagement and performance on their websites. By providing real-time analytics and insights into how users interact with content, Chartbeat allows businesses to...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#28

Matomo

🏆 SW Recommended

Google Analytics alternative that protects your data and your customers' privacy

★★★★☆ 4.8 (1 Reviews)
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Overview

Matomo is a comprehensive web analytics platform that prioritizes user privacy and data ownership. Unlike other analytics tools, Matomo offers full control over data, ensuring compliance with privacy regulations like GDPR and CCPA. Its customizable dashboard allows users to track...

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Free Trial15 Days Starting Price$1,690 Per month HeadquartersNew Zealand
#29

Majestic

🏆 SW Recommended

SEO Backlink Checker & Link Building Toolset

★★★★☆ 4.8 (1 Reviews)
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Overview

Majestic is a robust SEO and link intelligence software solution designed to help businesses analyze backlinks, evaluate website authority, and improve search engine visibility. This software enables digital marketers, SEO professionals, and businesses to explore backlink profile...

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Free TrialNA Starting Price$49.99 Per month HeadquartersUnited States
#30

Pendo

🏆 SW Recommended

Product Experience and Digital Adoption Solutions

★★★★☆ 4.6 (10 Reviews)
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Overview

Pendo is a versatile software platform designed to enhance user experience and product engagement for digital products and applications. Its core functionality revolves around in-app analytics, user feedback, and guided tours. Pendo captures detailed user behavior data within app...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#31

TUNE

Best Partner Marketing Platform

★★★★☆ 4.6 (2 Reviews)
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Overview

TUNE is a partner marketing and performance measurement platform that helps businesses manage, track, and optimize partnerships — including affiliates, influencers, and strategic partners — with transparency and precision. Instead of scattering link tracking, attribution, and par...

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Free TrialAvailable Starting Price$599 Per month HeadquartersUnited States
#32

Quantum Metric

🏆 SW Recommended
★★★★☆ 4.6 (2 Reviews)
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Overview

Quantum Metric is a powerful web analytics platform designed to help businesses optimize digital experiences by analyzing user behavior, engagement, and conversions. Quantum Metric’s realtime analytics provide insights into how users navigate websites and applications, identifyin...

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Free TrialNA Starting Price$25000 Per feautre HeadquartersUnited States
#33

Dreamdata

🏆 SW Recommended
★★★★☆ 4.6 (2 Reviews)
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Overview

Dreamdata is a marketing attribution software platform that helps businesses track and analyze the effectiveness of their marketing campaigns. By consolidating data from various marketing channels such as email, social media, and paid ads, Dreamdata provides insights into how dif...

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Free TrialAvailable Starting Price$750 Per month HeadquartersDenmark
#34

Semrush

🏆 SW Recommended

Get measurable results from online marketing

★★★★☆ 4.6 (24 Reviews)
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Overview

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, a...

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Free Trial7 Days Starting Price$117.33 Per month HeadquartersUnited States
#35

Marketing 360

🏆 SW Recommended

#1 Marketing Platform® for Small Business

★★★★☆ 4.6 (14 Reviews)
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Overview

Marketing 360 is a versatile software designed for small to medium-sized businesses, offering a comprehensive suite of marketing tools. It streamlines digital marketing with its user-friendly interface, allowing users to manage social media, create websites, and track SEO perform...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#36

AppFigures

🏆 SW Recommended
★★★★☆ 4.6 (5 Reviews)
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Overview

AppFigures is a comprehensive web analytics software designed to help businesses track and analyze their online performance across various platforms. With AppFigures, users can monitor key metrics like website traffic, user engagement, conversion rates, and revenue in real time....

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Free TrialAvailable Starting Price$9.99 Per feautre HeadquartersUnited States
#37

Hootsuite

🏆 SW Recommended

Best Social Media Marketing and Management Tool

★★★★☆ 4.5 (11 Reviews)
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Overview

Hootsuite is one of the leading social media management platforms that revolutionizes how businesses approach their online presence. As a centralized hub, Hootsuite empowers users to schedule, manage, and analyze content across various social media channels seamlessly. With a use...

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Free Trial30 Days Starting Price₹1,915 pe Per month HeadquartersCanada
#38

Inspectlet

🏆 SW Recommended
★★★★☆ 4.5 (2 Reviews)
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Overview

Inspectlet is a powerful heatmap software that offers invaluable insights into user behavior on your website. By visualizing how visitors interact with your site, Inspectlet allows you to identify which areas attract attention and which sections may be causing frustration. Its he...

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Free TrialNA Starting Price$39 Per month HeadquartersUnited States
#39

Agile CRM

🏆 SW Recommended

Sales Enablement + Marketing Automation + Customer Service

★★★★☆ 4.5 (2 Reviews)
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Overview

One line from Agile CRM's own marketing sums up its pitch pretty well: sell and market like the Fortune 500, without the Fortune 500 budget or complexity. It's an all in one platform bundling sales enablement, marketing automation, and customer service into a single system, aimed...

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Free TrialNA Starting Price$8.99 Per month HeadquartersUnited States
#40

Funnel

🏆 SW Recommended

Mission control for your marketing data

★★★★☆ 4.5 (2 Reviews)
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Overview

Funnel is a cutting-edge marketing data integration platform expertly crafted to consolidate and streamline digital marketing data from multiple sources. Its main feature lies in its ability to automatically collect, transform, and feed data into any Business Intelligence (BI) to...

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Free TrialAvailable Starting Price$1,100 Per month HeadquartersSweden
#41

Countly

🏆 SW Recommended
★★★★☆ 4.5 (2 Reviews)
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Overview

Countly is an advanced web analytics software designed to provide deep insights into user behavior and engagement across digital platforms. This platform offers a comprehensive suite of tools for tracking website traffic, analyzing user interactions, and generating actionable rep...

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Free TrialAvailable Starting Price$40 Per month HeadquartersUnited Kingdom
#42

Kissmetrics

🏆 SW Recommended

Event Analytics for Web, Mobile and More

★★★★☆ 4.5 (2 Reviews)
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Overview

Kissmetrics is a powerful analytics software tailored for e-commerce and SaaS businesses. It is focused on optimizing customer engagement and conversion. Its standout feature is the deep customer insights it provides by tracking individual user behavior across multiple devices an...

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Free Trial7 Days Starting Price$20 Per month HeadquartersUnited States
#43

Mixpanel

🏆 SW Recommended

AI Digital Analytics Platform for Product Teams

★★★★☆ 4.4 (12 Reviews)
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Overview

Mixpanel is an advanced product analytics software designed to help businesses track user behavior, analyze engagement, and optimize digital experiences across web and mobile applications. It enables teams to capture event-based data, understand user journeys, and measure key met...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#44

AB Tasty

🏆 SW Recommended
★★★★☆ 4.4 (2 Reviews)
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Overview

AB Tasty is an advanced A/B testing software designed to help businesses optimize their digital experiences through data-driven insights. The platform offers comprehensive tools for designing experiments, analyzing user behavior, and tracking performance metrics. With its user-fr...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersFrance
#45

AgencyAnalytics

🏆 SW Recommended

Automated Client Reporting for Marketing Agencies

★★★★☆ 4.4 (2 Reviews)
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Overview

AgencyAnalytics is a comprehensive marketing platform that streamlines data analysis and reporting for agencies. This tool consolidates various marketing channels into a unified dashboard, offering a centralized view of key metrics. With customizable reports, users can present da...

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Free Trial14 Days Starting Price$79 Per month HeadquartersCanada
#46

Fullstory

🏆 SW Recommended
★★★★☆ 4.1 (4 Reviews)
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Overview

Fullstory is a leading Customer Experience Software designed to help businesses understand and enhance user interactions on their digital platforms. It offers a comprehensive suite of tools for session replay, heatmaps, and user journey analysis, enabling organizations to identif...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#47

Yext

🏆 SW Recommended

The leading digital presence platform for multi-location brands to deliver consistent, accurate, and engaging experiences.

★★★★☆ 4.0 (1 Reviews)
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Overview

Yext is a digital presence management software solution that helps businesses manage their online listings, location data, and brand information across search engines, maps, directories, and websites. It enables organizations to maintain accurate and consistent business details s...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#48

Bizible

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Overview

Bizible is a powerful marketing analytics software designed to provide businesses with deep insights into their marketing performance. This platform offers tools for tracking marketing campaigns, analyzing customer interactions, and measuring ROI across various channels. With its...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#49

Microsoft Advertising

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Overview

Microsoft Advertising is a leading pay-per-click (PPC) advertising software that enables businesses to reach their target audience across the Microsoft Search Network and partner sites. This platform offers a range of tools for creating, managing, and optimizing PPC campaigns, he...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States
#50

Adobe Customer Journey Analytics

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Overview

Adobe Customer Journey Analytics is a powerful customer engagement software designed to provide businesses with deep insights into customer interactions across multiple touchpoints. This platform aggregates and analyzes data from various sources, enabling organizations to underst...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited States

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