Top Kantar Marketplace Alternatives & Competitors

Finding the right software for your business can be challenging, and while Kantar Marketplace is a popular choice, it may not be the perfect fit for everyone. If you're exploring Kantar Marketplace alternatives, you're in the right place. We’ve compiled a list of the top competitors that offer similar features, pricing, and benefits. Compare the best alternatives to Kantar Marketplace and discover the ideal solution tailored to your needs.
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Kantar Marketplace is also listed in these categories:

Popular Alternative Software

Survicate Logo

Survicate

   (4.3)

Semrush Logo

Semrush

   (4.6)

Typeform Logo

Typeform

   (4.5)

SurveyMonkey Enterprise Logo

SurveyMonkey Enterprise

All Competitors and Alternatives to Kantar Marketplace

Online survey tool & questionnaire software.

   5.0

 (2 Reviews)

Overview

SurveyLab is an intuitive online survey and feedback platform that enables businesses of all sizes to design, distribute, and analyze surveys with ease. With a focus on simplicity and flexibility, SurveyLab offers a range of customizable question types, multilingual support, and ready-made templates to help users capture valuable insights from customers, employees, and audiences. Its reporting and... Read more about SurveyLab

Problem It Solves

  • Problem It Solves Improves Feedback Collection And Enhances Data Driven Decision Making.

Core Use Cases

  • Core Use Cases Collect Customer And Employee Feedback
  • Core Use Cases Analyze Survey Responses And Trends
  • Core Use Cases Measure Satisfaction And Experience Levels
  • Core Use Cases Support Market Research And Data Collection

Target Users

  • Target Users HR Teams
  • Target Users Business Analysts
  • Target Users Market Researchers
  • Target Users Customer Experience Teams

Industry Fit

  • Industry Fit Education
  • Industry Fit Healthcare
  • Industry Fit Enterprise Organizations

Key Features

  • Key Features Survey Creation And Distribution
  • Key Features Multichannel Survey Deployment
  • Key Features Automated Survey Workflows

USP

  • USP Survey Platform Delivering Advanced Analytics And Multilingual Feedback Collection.

Pricing

    Starter

    $49 Per Month

    Advanced

    $99 Per Month

    Professional

    $249 Per Month

Free Trial

14 Days

Pricing Type

$49 Per month

Location

Poland

Overview

Survicate is a user-friendly online survey tool designed for gathering customer feedback and insights. It offers a variety of survey types, including website, email, and mobile surveys, which are easy to create and customize. Key features include a range of question types, like multiple-choice and Likert scales, and the ability to add logic to surveys for more relevant questioning. Survicate allow... Read more about Survicate

Problem It Solves

  • Problem It Solves Collecting Customer Feedback To Improve Products And Services

Core Use Cases

  • Core Use Cases Collect Customer Feedback
  • Core Use Cases Measure User Satisfaction
  • Core Use Cases Conduct Market Research
  • Core Use Cases Improve Product Development
  • Core Use Cases Enhance Customer Experience

Target Users

  • Target Users Marketing Managers
  • Target Users Product Managers
  • Target Users Customer Experience Professionals
  • Target Users UX/UI Designers
  • Target Users Customer Success Teams

Industry Fit

  • Industry Fit Marketing
  • Industry Fit SaaS
  • Industry Fit E-commerce
  • Industry Fit Healthcare
  • Industry Fit Education
  • Industry Fit Financial Services

Key Features

  • Key Features Survey Creation
  • Key Features Real-time Feedback
  • Key Features Advanced Analytics
  • Key Features Customizable Templates
  • Key Features Integration Capabilities

USP

  • USP Boost Customer Insights With Effortless Survey Solutions

Pros

  • Pros Targets website visitors with surveys at exactly the right moment
  • Pros NPS, CSAT, and CES surveys come ready to deploy instantly
  • Pros Connects cleanly with HubSpot, Intercom, and other CRM tools
  • Pros AI handles response analysis so teams skip manual tagging entirely
  • Pros Mobile SDK lets product teams collect in-app feedback without friction
  • Pros Recurring surveys track how customer sentiment shifts over time
  • Pros Even non-technical users get surveys live within minutes
  • Pros Free plan offers genuine functionality before committing to paid tiers

Cons

  • Cons Reporting depth feels limited for data-heavy research teams
  • Cons Advanced segmentation options locked behind higher-tier plans
  • Cons Survey design flexibility narrows when using complex logic branching
  • Cons Smaller response volume caps catch growing teams off guard

Pricing

    Volume

    $299 Per Month

    Pro

    $299 Per Month

    Enterprise

    $499 Per Month

Free Trial

Available

Pricing Type

$299 Per month

Location

Poland

Gift Cards. Rewards & payouts & more

Overview

Tremendous is a versatile reward and incentive platform designed to streamline the distribution of digital rewards. Its standout feature is the ease of sending incentives, like gift cards, prepaid Visa® cards, and money transfers, making it a favorite for businesses and researchers. The platform offers a vast selection of reward options, catering to a global audience. Users appreciate the simplic... Read more about Tremendous

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

People-Friendly Forms and Surveys

   4.5

 (24 Reviews)

Overview

Typeform is an interactive form-building tool that specializes in creating engaging and user-friendly forms, surveys, and quizzes. It stands out for its intuitive interface, allowing users to create forms that feel like a conversation. This approach helps in getting higher response rates. Typeform offers a variety of question types, from simple multiple-choice to complex logic jumps, making it ver... Read more about Typeform

Problem It Solves

  • Problem It Solves Streamlining Data Collection Through Engaging And Interactive Surveys

Core Use Cases

  • Core Use Cases Create Surveys
  • Core Use Cases Collect Feedback
  • Core Use Cases Generate Leads
  • Core Use Cases Conduct Quizzes
  • Core Use Cases Analyze Responses

Target Users

  • Target Users Small Business Owners
  • Target Users Marketers
  • Target Users HR Professionals
  • Target Users Educators
  • Target Users Event Organizers

Industry Fit

  • Industry Fit Marketing
  • Industry Fit Education
  • Industry Fit Human Resources
  • Industry Fit Healthcare
  • Industry Fit Event Management
  • Industry Fit Customer Service

Key Features

  • Key Features User-friendly Interface
  • Key Features Customizable Templates
  • Key Features Real-time Analytics
  • Key Features Seamless Integrations
  • Key Features Mobile Responsiveness

USP

  • USP Create Engaging Forms Effortlessly With Typeform's Intuitive Design

Pros

  • Pros One question at a time keeps respondents focused and engaged
  • Pros Completion rates noticeably higher than traditional multi-field forms
  • Pros Logic jumps let you tailor paths based on previous answers
  • Pros Design quality makes forms feel like branded experiences, not surveys
  • Pros Native integrations cover Slack, HubSpot, Mailchimp, and dozens more
  • Pros Analytics dashboard gives quick clarity on drop-off points
  • Pros Mobile experience holds up well without any extra configuration

Cons

  • Cons Mobile app experience feels noticeably limited compared to desktop editing
  • Cons Advanced features and asset libraries sit behind paid plan tiers
  • Cons Template customization hits a wall when projects need deeper control
  • Cons Export quality settings could offer more granular control options

Pricing

    Basic

    $25 Per Month

    Plus

    $50 Per Month

    Business

    $83 Per Month

Free Trial

Available

Pricing Type

$25 Per month

Location

United States

Overview

SurveyJS is a versatile and intuitive 360-degree feedback software that enables organizations to collect valuable feedback from employees, managers, peers, and subordinates in a comprehensive and structured manner. This software is designed to facilitate performance reviews, professional development, and organizational assessments by gathering feedback from multiple sources to provide a holistic v... Read more about SurveyJS

Problem It Solves

  • Problem It Solves Streamlining Survey Creation And Data Collection For Better Insights

Core Use Cases

  • Core Use Cases Create Surveys
  • Core Use Cases Collect Responses
  • Core Use Cases Analyze Data
  • Core Use Cases Customize Design
  • Core Use Cases Integrate With Applications

Target Users

  • Target Users Developers
  • Target Users Survey Creators
  • Target Users Market Researchers
  • Target Users UX Designers
  • Target Users Data Analysts

Industry Fit

  • Industry Fit Market Research
  • Industry Fit Education
  • Industry Fit Healthcare
  • Industry Fit Customer Feedback
  • Industry Fit Human Resources
  • Industry Fit Software Development

Key Features

  • Key Features User-friendly Interface
  • Key Features Customizable Templates
  • Key Features Real-time Data Analysis
  • Key Features Seamless Integration
  • Key Features Multilingual Support

USP

  • USP Create Engaging Surveys Effortlessly With SurveyJS

Pros

  • Pros Open-source core means no vendor lock-in for your data
  • Pros White-label option lets you ship surveys under your own brand
  • Pros JSON-based survey logic is version-controllable and developer-friendly
  • Pros Conditional branching handles complex survey flows without extra plugins
  • Pros Works offline and integrates cleanly with React, Angular, and Vue
  • Pros Built-in PDF export saves teams from manual workaround headaches

Cons

  • Cons Embedding surveys into existing apps demands solid developer knowledge upfront
  • Cons Self-hosted setup shifts infrastructure and maintenance burden onto your own team
  • Cons Styling and theming flexibility narrows quickly outside predefined component boundaries
  • Cons Documentation depth varies across features, leaving some integrations harder to troubleshoot
Free Trial

Available

Pricing Type

Contact Vendor

Location

Estonia

Enterprise Online Survey Software & Tools

   4.9

 (3 Reviews)

Overview

<b>Alchemer</b> is a powerful <b>survey and customer feedback platform</b> that helps businesses capture insights, understand audiences, and improve decision-making with flexible data-collection tools. From simple surveys to advanced journey analytics, Alchemer enables teams in marketing, customer experience, HR, and product to design customized surveys, distribute them across channels, and analyz... Read more about Alchemer

Problem It Solves

  • Problem It Solves Streamlining Customer Feedback Collection And Analysis For Actionable Insights

Core Use Cases

  • Core Use Cases Create Surveys
  • Core Use Cases Collect Feedback
  • Core Use Cases Analyze Data
  • Core Use Cases Generate Reports
  • Core Use Cases Improve Customer Experience

Target Users

  • Target Users Survey Creators
  • Target Users Market Researchers
  • Target Users Customer Experience Professionals
  • Target Users Academic Researchers
  • Target Users Product Managers

Industry Fit

  • Industry Fit Market Research
  • Industry Fit Healthcare
  • Industry Fit Education
  • Industry Fit Non-profit
  • Industry Fit Government
  • Industry Fit Technology

Key Features

  • Key Features Customizable Survey Templates
  • Key Features Advanced Reporting Tools
  • Key Features Real-time Data Analysis
  • Key Features Seamless Integrations
  • Key Features Mobile-friendly Interface

USP

  • USP Transform Insights Into Action With Alchemer's Powerful Survey Solutions

Pros

  • Pros Deep customization options let you build surveys far beyond basic templates
  • Pros Branching logic handles complex survey flows without requiring technical expertise
  • Pros Data ownership policies give enterprises full control over sensitive responses
  • Pros Integrates cleanly with Salesforce, HubSpot, and other CRM platforms
  • Pros Reporting tools turn raw responses into digestible visual dashboards quickly
  • Pros API access opens doors for developers building custom data workflows
  • Pros Offline survey capability works well for field research without connectivity
  • Pros Pricing scales reasonably for mid-market teams needing advanced functionality

Cons

  • Cons Workflow logic for complex surveys grows unwieldy at scale
  • Cons Pricing climbs sharply once team seats and responses increase
  • Cons Reporting tools feel underpowered compared to dedicated analytics platforms
  • Cons New users face a noticeable adjustment period before working confidently

Pricing

    Collaborator

    $55 Per Month

    Professional

    $165 Per Month

    Full Access

    $275 Per Month

Free Trial

Available

Pricing Type

$55 Per month

Location

United States

Overview

Cint is a leading market research software that revolutionizes the way organizations gather and analyze consumer insights. Designed for businesses of all sizes, Cint offers a user-friendly platform that connects brands with their target audiences through a global panel of respondents. With tools for survey creation, data collection, and real-time analytics, users can quickly gather valuable feedba... Read more about Cint

Pricing

    Basic

    kr0.01 Per Feature

Free Trial

Available

Pricing Type

kr0.01 Per feautre

Location

Sweden

Overview

Giftbit is a digital rewards platform and API that enables businesses to easily send instant, personalized gift cards and prepaid rewards worldwide. With access to 1,400+ best-in-class brands like Starbucks, Amazon and Mastercard®, across 40+ regions, seamless integrations, real-time tracking, and no platform fees, Giftbit helps teams engage employees, customers, and partners at scale. Read more about Giftbit

Problem It Solves

  • Problem It Solves Streamlining Gift Card Management And Distribution For Businesses

Core Use Cases

  • Core Use Cases Send Digital Gift Cards
  • Core Use Cases Reward Employees
  • Core Use Cases Incentivize Customers
  • Core Use Cases Track Gift Card Usage
  • Core Use Cases Customize Branding

Target Users

  • Target Users Small To Medium-sized Businesses
  • Target Users Marketing Professionals
  • Target Users HR Managers
  • Target Users Customer Service Teams
  • Target Users Sales Teams

Industry Fit

  • Industry Fit Retail
  • Industry Fit Hospitality
  • Industry Fit Healthcare
  • Industry Fit Finance
  • Industry Fit Technology

Key Features

  • Key Features Digital Gift Cards
  • Key Features Customizable Branding
  • Key Features Real-time Tracking
  • Key Features Secure Transactions
  • Key Features API Integration

USP

  • USP Effortless Digital Gift Card Management For Businesses

Pros

  • Pros Digital gift card delivery happens in minutes, not days
  • Pros Bulk sending works smoothly for large reward campaigns
  • Pros API integration lets developers connect rewards without heavy lifting
  • Pros Tracking which recipients claimed their rewards is genuinely useful
  • Pros Unused funds return automatically, so budgets don't bleed out
  • Pros Supports a wide range of popular brand gift cards
  • Pros Pay-as-you-go pricing means no wasted spend on subscriptions
  • Pros Real-time reporting gives finance teams actual visibility into disbursements

Cons

  • Cons Bulk reward campaigns require more manual setup than competitors offer
  • Cons API documentation assumes developer familiarity, slowing non-technical team adoption
  • Cons Recipient country coverage feels limiting for globally distributed teams
  • Cons Reward catalog depth varies noticeably depending on region selected
Free Trial

NA

Pricing Type

Free

Location

Canada

Overview

IdSurvey is a powerful survey software designed to facilitate the creation, distribution, and analysis of surveys for businesses and organizations. This platform provides a user-friendly interface for designing surveys, allowing users to customize questions and layout easily. With its robust distribution tools, IdSurvey enables users to reach their target audience through various channels, includi... Read more about IdSurvey

Free Trial

Available

Pricing Type

Contact Vendor

Location

Italy

Overview

IntouchSurvey is a robust survey software designed to help businesses collect, analyze, and act on customer feedback efficiently. The platform offers a wide range of features, including customizable survey templates, advanced branching logic, and multi-channel distribution options such as email, SMS, and web embedding. IntouchSurvey's intuitive interface allows users to create engaging surveys wit... Read more about IntouchSurvey

Pricing

    Basic

    $199 Per Month

Free Trial

Available

Pricing Type

$199 Per month

Location

Canada

Free Online Form Builder & Form Creator

   4.8

 (23 Reviews)

Overview

Jotform is a versatile online form builder designed for creating and managing forms for various purposes, including registrations, surveys, and order forms. It stands out for its user-friendly drag-and-drop interface, making form creation accessible to everyone. Jotform offers a wide range of customizable templates, allowing users to quickly start with a design that suits their needs. It supports ... Read more about Jotform

Problem It Solves

  • Problem It Solves Streamlines Online Form Creation And Data Collection For Businesses

Core Use Cases

  • Core Use Cases Create Online Forms
  • Core Use Cases Collect Data Efficiently
  • Core Use Cases Automate Workflows
  • Core Use Cases Analyze Form Responses
  • Core Use Cases Integrate With Other Tools

Target Users

  • Target Users Small Business Owners
  • Target Users Event Organizers
  • Target Users Educators
  • Target Users Healthcare Professionals
  • Target Users Non-profit Organizations

Industry Fit

  • Industry Fit Healthcare
  • Industry Fit Education
  • Industry Fit Event Management
  • Industry Fit Nonprofit
  • Industry Fit E-commerce
  • Industry Fit Human Resources

Key Features

  • Key Features User-friendly Interface
  • Key Features Customizable Templates
  • Key Features Secure Data Collection
  • Key Features Integration Capabilities
  • Key Features Mobile Responsiveness

USP

  • USP Effortlessly Create Forms And Collect Data With Jotform

Pros

  • Pros Drag-and-drop builder gets forms live in under 10 minutes
  • Pros Over 10,000 templates cover nearly every industry use case
  • Pros Conditional logic makes forms feel smart without touching code
  • Pros Payment integrations with Stripe, PayPal, and Square work right out of the box
  • Pros Offline data collection is a rare and genuinely useful feature
  • Pros Approval workflows reduce the back-and-forth on form submissions noticeably
  • Pros HIPAA-compliant plans make it viable for healthcare teams specifically
  • Pros Affordable entry pricing lets small teams access enterprise-level form features

Cons

  • Cons Mobile app experience feels noticeably limited compared to the desktop
  • Cons Free plan submission caps get hit faster than expected
  • Cons Complex conditional logic workflows can become difficult to manage cleanly
  • Cons Storage limits tighten quickly when forms collect file uploads

Pricing

    Bronze

    $34 Per Month

    Silver

    $39 Per Month

    Gold

    $99 Per Month

Free Trial

Available

Pricing Type

$34 Per month

Location

United States

Survey software tool to build custom brand surveys & get powerful reports & analytics instantly.

Overview

Spark Chart is a versatile survey software designed for businesses and consultants to create, deploy, and analyze surveys. Its user-friendly interface allows for quick setup of custom surveys, ideal for gathering client feedback, employee opinions, or market research. Key features include a rich question bank, diverse templates, and real-time data analysis tools. The software supports multiple que... Read more about Spark Chart

Pricing

    Individual

    $320 Per Year

Free Trial

14 Days

Pricing Type

$320 Per year

Location

Australia

Try AI Survey Creator and Start Your Research in Minutes

Overview

Startquestion is a survey creation tool designed for gathering and analyzing feedback efficiently. It enables users to create a variety of surveys, quizzes, and forms with ease. The platform offers customizable templates, making it quick to design surveys tailored to specific needs. Startquestion supports various question types, allowing for diverse data collection. Its user-friendly interface sim... Read more about Startquestion

Pros

  • Pros Clean survey builder with drag-and-drop logic that actually works
  • Pros Polish-based platform offering solid GDPR compliance out of the box
  • Pros Branching and skip logic handles complex survey flows without coding
  • Pros Collects responses via link, email, and embedded forms simultaneously
  • Pros Real-time reporting dashboards update as responses come in live
  • Pros White-label options let agencies brand surveys for their clients
  • Pros Affordable pricing tiers compared to bigger survey tools

Cons

  • Cons Reporting exports feel limited compared to more analytics-focused survey tools
  • Cons Template library covers basics but lacks depth for niche industries
  • Cons Pricing climbs noticeably once team collaboration features become necessary
  • Cons Advanced logic branching requires more setup effort than competitors offer

Pricing

    START

    $79 Per Month

    Business

    $119 Per Month

    Team

    $239 Per Month

Free Trial

14 Days

Pricing Type

$79 Per month

Location

Poland

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FAQs About Kantar Marketplace Alternatives

Some of the best alternatives to Kantar Marketplace include Typeform, Jotform, XM for Strategy & Research, Alchemer, Cint, Survicate, IntouchSurvey, SurveyLab, Tremendous, SurveyJS, Startquestion, Giftbit, IdSurvey and Spark Chart. These alternatives offer similar features, better pricing, and more flexibility depending on your business needs.

There are various reasons why users look for alternatives to Kantar Marketplace, such as pricing concerns, missing features, better integration options, or improved customer support. Exploring alternative solutions ensures that businesses find the best fit for their specific requirements.

Yes! Depending on the product, you may find:

  • Fully Free Software like Giftbit (no subscription required).
  • Free Trial options like Typeform, Jotform, Alchemer, Cint, Survicate, IntouchSurvey, SurveyLab, SurveyJS, Startquestion, Giftbit, IdSurvey and Spark Chart (test premium features before subscribing).

These no-cost or low-cost alternatives can be ideal for startups and small businesses with budget constraints, but often come with feature limitations or usage caps. Always check each option’s details to ensure it fits your specific needs.

Small businesses looking for an easy-to-use and cost-effective alternative to Kantar Marketplace can consider Typeform, Jotform, XM for Strategy & Research, Alchemer, Cint, Survicate, IntouchSurvey, SurveyLab, Tremendous, SurveyJS, Startquestion, Giftbit, IdSurvey and Spark Chart. These software options offer affordable pricing, simple setup, and essential business features tailored for growing teams.

Enterprises seeking a robust alternative to Kantar Marketplace can explore Typeform, Jotform, Alchemer, Survicate, SurveyLab, Tremendous, Startquestion, Giftbit and Spark Chart. These platforms offer scalability, advanced automation, top-tier security, and enterprise-grade customer support to meet large-scale business needs.

Some of the best cloud-based alternatives to Kantar Marketplace include Typeform, Jotform, XM for Strategy & Research, Alchemer, Cint, Survicate, IntouchSurvey, SurveyLab, Tremendous, SurveyJS, Startquestion, Giftbit, IdSurvey and Spark Chart. These platforms offer seamless remote access, real-time collaboration, automatic updates, and enhanced security for smooth software management.

Yes, most Kantar Marketplace alternatives provide mobile apps for iOS and Android. Options like Jotform, XM for Strategy & Research, Survicate, SurveyLab, Giftbit and IdSurvey offer full-featured mobile applications that allow users to manage tasks, track progress, and collaborate on the go.

In conclusion, while Kantar Marketplace offers robust features for market research and insights, several alternatives like Typeform, Alchemer, and Jotform provide unique strengths that cater to diverse user needs. Platforms such as Survicate and Tremendous excel in user engagement and incentive management, while SurveyLab and IntouchSurvey focus on customizable survey solutions. Each alternative presents distinct advantages, from ease of use to advanced analytics. Ultimately, the choice depends on specific project requirements, budget constraints, and desired functionalities, ensuring that businesses can find the right fit for their research objectives.