Best Survey Software for Small Businesses (Free & Paid)

Survey Software enables businesses to create, distribute, and analyze surveys for valuable feedback from customers, employees, and other stakeholders. For small businesses, understanding audience needs and opinions is essential for making informed decisions and enhancing products or services. This software offers an easy-to-use interface to design custom surveys with various question types, including multiple choice, rating scales, and open-ended responses. You can distribute surveys through multiple channels like email, social media, or embedding them on your website, ensuring a broad reach. Features such as branching logic allow you to tailor questions based on previous answers, making surveys more relevant and engaging. Real-time data collection and analysis tools help you quickly interpret results with charts, graphs, and detailed reports. These analytics enable you to identify trends, measure customer satisfaction, and pinpoint areas for improvement. By using Survey Software, small businesses can make data-driven decisions, enhance customer experiences, and foster continuous improvement. To gather actionable insights and better understand your audience, here are some Survey Software options you can choose from:

  • 3.9 avg. rating from 02 reviews

Last Updated: October 01, 2025

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Popular Picks in Survey Software

Survicate

Survicate

   (4.0)

$299 Per month

Moosend

Moosend

$7 Per month

Outgrow

Outgrow

$14 Per month

List of Top Survey Software for Small Businesses

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Ecommerce growth tools by Shopper Approved

Shopper Approved is a versatile software developed to amplify customer voices and enhance e-commerce experiences. Its standout feature is the collection and display of verified customer reviews, ratings, and testimonials, which greatly boost consumer trust and credibility for online businesses. The platform specializes in seamlessly gathering feedback post-purchase, ensuring authentic and relevant... Read more about Shopper Approved

Free Trial

NA

Pricing Type

$119 Per month

Location

United States

Improve product experiences and user adoption with product analytics, in-app engagements, and comprehensive customer feedback.

Gainsight PX is a powerful and user-centric software developed to enhance customer experience and streamline product management. It's unique in offering detailed insights into user behavior and product usage, crucial for businesses aiming to understand and improve their customer journey. With Gainsight PX, companies can easily track user interactions, identify patterns, and pinpoint areas for impr... Read more about Gainsight PX

Free Trial

NA

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Location

United States

Collect data anywhere

ODK is a powerful open-source software developed for efficient data collection in challenging environments. It allows users to create customized digital forms for surveys and data collection, making it easier to gather information accurately on mobile devices, even offline. ODK's standout feature is its flexibility, enabling users to incorporate complex logic, GPS data, and multimedia into their f... Read more about ODK

Free Trial

NA

Pricing Type

$199 Per month

Location

United States

Single-Sourced Consumer Data - Numerator

Numerator Insights is a robust market intelligence software that offers detailed consumer insights and competitive analysis for businesses. Its main strength lies in its vast consumer panel data, providing real-time insights into shopping behaviors, brand preferences, and purchasing trends. Numerator Insights excels in tracking and analyzing market share, advertising effectiveness, and promotional... Read more about Numerator Insights

Free Trial

NA

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Location

United States

Shiji ReviewPro Guest Experience Platform is a survey software solution designed to help businesses in the hospitality industry collect and analyze customer feedback to enhance guest experiences. The platform allows businesses to send customized surveys to guests before, during, or after their stay, providing valuable insights into customer satisfaction. With a range of question types and template... Read more about Shiji ReviewPro Guest Experience Platform

Free Trial

NA

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Location

United States

Questant is an advanced survey software designed to help organizations gather valuable insights and feedback from their audience. This platform provides users with a comprehensive suite of tools for creating, distributing, and analyzing surveys with ease. With Questant, businesses can design customized surveys using a variety of question types, including multiple choice, open-ended, and rating sca... Read more about Questant

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NA

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Location

United States

The most comprehensive online survey tool and experience management platform

Sogolytics, formerly known as SoGoSurvey, is a comprehensive survey tool designed to facilitate data collection and analysis for businesses and researchers. It offers a range of survey types, including customer feedback, employee engagement, and market research. The platform is user-friendly, with drag-and-drop survey creation and a variety of customizable templates. Sogolytics provides robust dat... Read more about Sogolytics

Free Trial

Available

Pricing Type

$25 Per month

Location

United States

Eval&GO is an intuitive survey software designed to simplify the process of gathering and analyzing feedback for organizations of all sizes. With its user-friendly interface, users can create tailored surveys using a diverse range of question types, including multiple-choice, Likert scales, and open-ended responses. The platform supports easy distribution through various channels such as email and... Read more about Eval&GO

Free Trial

Available

Pricing Type

$29 Per feautre

Location

France

Numerator is a powerful Survey Software designed to help businesses collect, analyze, and act on customer feedback, ensuring data-driven decisions, enhanced customer understanding, and improved brand loyalty. This comprehensive platform offers features like survey creation, audience segmentation, data analytics, reporting, and real-time feedback collection, covering all aspects of survey managemen... Read more about Numerator

Free Trial

NA

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Location

United States

uQuiz is a survey software designed to help businesses create and distribute custom surveys and quizzes. The platform provides tools for designing interactive surveys with various question types, including multiple-choice, rating scales, and open-ended responses. uQuiz allows users to customize the look and feel of surveys, ensuring they align with brand aesthetics. The software offers real-time a... Read more about uQuiz

Free Trial

Available

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Location

United States

Assessment software to digitize your advice

PointerPro is user-friendly assessment software designed to evaluate and track individual or team performance. This tool helps organizations streamline their assessment processes. With a straightforward interface, it allows users to create and administer tests effortlessly. The software supports various question formats, ensuring flexibility in assessments. Users can easily analyze results through... Read more about Pointerpro

Free Trial

Available

Pricing Type

$69 Per month

Location

Belgium

Leading Review Management & Messaging Platform for Local Businesses

Birdeye is an all-in-one customer experience platform developed to empower businesses with tools for reputation management, customer interactions, and marketing insights. Serving as a centralized solution, Birdeye consolidates reviews, surveys, and social media mentions, providing businesses with a comprehensive view of their online reputation. The platform facilitates real-time engagement with cu... Read more about Birdeye

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

User Research & Customer Feedback Software

Qualaroo is a user feedback and survey tool designed to help businesses gain insights directly from their customers. It features targeted surveys which can be displayed on websites, mobile apps, or via link sharing. These surveys are customizable, allowing for varied question types and branding options. Qualaroo's nudge technology enables you to ask the right questions at the right time, ensuring ... Read more about Qualaroo

Free Trial

Available

Pricing Type

$19.99 Per month

Location

United States

Turn leads into revenue and keep customers satisfied

Landbot is an innovative software tool developed to create interactive chatbots without needing coding skills. Its intuitive, drag-and-drop interface allows users to easily design chatbots for websites, WhatsApp, or Facebook Messenger. Landbot stands out for its versatility, enabling personalized conversations and automating responses to enhance user engagement. It integrates seamlessly with vario... Read more about Landbot

Free Trial

Available

Pricing Type

$40 Per month

Location

Spain

Recruit High-Quality Participants for User Research

Respondent is a dynamic platform developed to connect researchers with targeted survey participants. Its standout feature is the ability to access a diverse pool of respondents for qualitative and quantitative research studies. Users can define specific demographics and criteria to ensure they reach their desired audience effectively. With a user-friendly interface, researchers can design and laun... Read more about Respondent

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NA

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Location

United States

Forsta is a leading survey software designed to help organizations gather valuable insights through customizable surveys and feedback tools. With its intuitive interface, users can create surveys that suit their specific needs, employing various question types and formats to engage respondents effectively. Forsta offers robust analytics and reporting features, enabling businesses to visualize data... Read more about Forsta

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Available

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Location

United States

Engage, inspire & retain your employees with WorkTango

Coaster CMS is a versatile content management software that empowers users to create, manage, and publish digital content effortlessly. With its intuitive interface, users can easily design websites, blogs, and online stores without extensive technical knowledge. Coaster CMS offers a variety of customizable templates and plugins, allowing users to tailor their content to suit specific needs and en... Read more about WorkTango

Free Trial

NA

Pricing Type

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Location

Canada

Skeepers Feedback Management is a customer satisfaction software designed to help businesses collect, analyze, and act on customer feedback to improve the overall customer experience. The platform allows businesses to create custom surveys and feedback forms that can be sent to customers through multiple channels, including email, SMS, and mobile apps. With its powerful analytics tools, Skeepers e... Read more about Skeepers Feedback Management

Free Trial

NA

Pricing Type

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Location

France

Hospitality-specific solutions that hotels bank on

Revinate is a powerful and user-friendly software designed to revolutionize your hospitality business. With its intuitive interface, Revinate simplifies guest relationship management, making it easy to collect, analyze, and act on guest feedback. Its standout feature is the robust guest segmentation tool, allowing you to target specific guest groups with tailored marketing campaigns. The automated... Read more about Revinate

Free Trial

NA

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Location

United States

Create surveys in seconds with the power of AI

Pollfish is an innovative survey platform that revolutionizes the way organizations conduct market research. Its standout feature is its vast, global network, accessing over 250 million real-time respondents, which ensures a diverse and representative sample. The platform is designed for speed and efficiency, allowing users to create and distribute surveys quickly across various channels, includin... Read more about Pollfish

Free Trial

NA

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Location

United States

The world's most effective online survey tool, hands down!

Voxco Online is a versatile survey platform known for its flexibility and powerful data collection capabilities. It is designed to cater to a wide range of survey needs, from market research to customer feedback. The software's standout feature is its multi-channel approach, enabling surveys via online, mobile, and even offline modes, broadening the reach of data collection. Voxco Online offers a ... Read more about Voxco Online

Free Trial

NA

Pricing Type

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Location

Canada

Opinio 6.2 is a versatile survey software that empowers organizations to create, distribute, and analyze surveys with ease. This intuitive platform offers a wide range of customizable templates and question types, enabling users to design surveys tailored to their specific needs. With features such as real-time reporting, data visualization, and automated notifications, Opinio 6.2 streamlines the ... Read more about Opinio 6.2

Free Trial

NA

Pricing Type

$2400 Per user

Location

Norway

FormAssembly is a versatile form builder software designed to help businesses and organizations create, manage, and optimize online forms with ease. It offers a comprehensive platform for designing custom forms, surveys, and data collection tools without any coding required. FormAssembly’s intuitive drag-and-drop interface allows users to build responsive forms that are compatible with all devic... Read more about FormAssembly

Free Trial

Available

Pricing Type

$89 Per month

Location

United States

Manage your entire team in one app

Connecteam is a handy team management app. It makes teamwork a breeze for everyone. With easy-to-use features, Connecteam simplifies communication and collaboration. Team members can share updates, create schedules, and track time effortlessly. Its customizable options fit any business smoothly. The app's simple design ensures that anyone can use it without a hitch. Connecteam acts as a central hu... Read more about Connecteam

Free Trial

14 Days

Pricing Type

$29 Per month

Location

United States

Best and free online form builder to create online web forms and online surveys.

forms.app is a fantastic online form builder that simplifies data collection and management. Its standout feature is its customization options, allowing you to create forms tailored to your specific needs with ease. Whether you're designing contact forms, surveys, or registration forms, forms.app provides a range of templates and form-building tools to streamline the process. The software offers r... Read more about forms.app

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

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