Best Survey Software for Small Businesses (Free & Paid)

Survey Software enables businesses to create, distribute, and analyze surveys for valuable feedback from customers, employees, and other stakeholders. For small businesses, understanding audience needs and opinions is essential for making informed decisions and enhancing products or services. This software offers an easy-to-use interface to design custom surveys with various question types, including multiple choice, rating scales, and open-ended responses. You can distribute surveys through multiple channels like email, social media, or embedding them on your website, ensuring a broad reach. Features such as branching logic allow you to tailor questions based on previous answers, making surveys more relevant and engaging. Real-time data collection and analysis tools help you quickly interpret results with charts, graphs, and detailed reports. These analytics enable you to identify trends, measure customer satisfaction, and pinpoint areas for improvement. By using Survey Software, small businesses can make data-driven decisions, enhance customer experiences, and foster continuous improvement. To gather actionable insights and better understand your audience, here are some Survey Software options you can choose from:

  • 3.9 avg. rating from 02 reviews

Last Updated: October 01, 2025

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Popular Picks in Survey Software

Survicate

Survicate

   (4.0)

$299 Per month

Moosend

Moosend

$7 Per month

Outgrow

Outgrow

$14 Per month

List of Top Survey Software for Small Businesses

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The Survey System is a robust survey software designed to simplify the creation, distribution, and analysis of surveys. With its user-friendly interface, users can build customized surveys with a variety of question types, including multiple-choice and open-ended formats. The software features powerful analytics tools that provide real-time insights and visualizations, helping organizations make d... Read more about The Survey System

Free Trial

NA

Pricing Type

$49 Per one-time

Location

United States

Omniconvert is a powerful personalization software designed to help businesses enhance customer experiences through tailored marketing strategies. This platform provides comprehensive tools for creating personalized campaigns, analyzing user behavior, and optimizing conversion rates seamlessly. With its intuitive interface, marketers can easily segment audiences, customize messaging, and monitor c... Read more about Omniconvert

Free Trial

Available

Pricing Type

$320 Per month

Location

Romania

Signpost is a leading customer satisfaction software designed to help businesses gather and analyze customer feedback effectively. With its easy-to-use interface, users can create surveys and questionnaires that capture valuable insights into customer experiences. The software automates the feedback collection process, ensuring timely responses and reducing manual effort. Signpost’s powerful ana... Read more about Signpost

Free Trial

NA

Pricing Type

$199 Per user

Location

United States

Suzy is a survey software platform that enables businesses to gather real-time insights from their target audience through customizable surveys. The software offers tools for creating, distributing, and analyzing surveys, making it easy to capture customer feedback and market data. Suzy’s intuitive interface allows users to design surveys with diverse question types, and its analytics provide in... Read more about Suzy

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

HappyOrNot is a customer experience software solution designed to help businesses gather real-time feedback and insights from their customers to improve overall satisfaction. The platform uses simple, interactive smiley-face kiosks and online surveys to capture customer sentiment immediately after service interactions. This instant feedback mechanism allows businesses to identify areas of improvem... Read more about HappyOrNot

Free Trial

NA

Pricing Type

Contact Vendor

Location

Finland

Empowers mobile teams to monitor, prioritize, and debug performance and stability issues.

Instabug is a powerful in-app feedback and bug-reporting platform that empowers app developers to enhance user satisfaction and app performance. Serving as a direct communication channel, Instabug allows users to submit feedback and report bugs seamlessly within the app interface. The platform excels in providing comprehensive bug reports, including detailed device information and user steps, stre... Read more about Instabug

Free Trial

14 Days

Pricing Type

$249 Per month

Location

United States

Unified CX platform to grow your brand

SurveySparrow is an online survey tool that facilitates engaging and conversational surveys. It offers a dual interface, allowing users to create both chat-like and form-like surveys, enhancing respondent experience. The platform is known for its ease of use, with drag-and-drop functionalities making survey creation simple. It features a variety of question types and customizable templates, cateri... Read more about SurveySparrow

Free Trial

14 Days

Pricing Type

Contact Vendor

Location

United States

Toluna Start is an advanced survey software platform that empowers businesses to conduct market research with ease and efficiency. Designed for both novice and experienced researchers, this intuitive tool enables users to create customized surveys quickly, leveraging a library of pre-built templates and questions. With its real-time data collection and analysis features, Toluna Start allows organi... Read more about Toluna Start

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Klaxoon is an innovative Meeting Software designed to revolutionize the way teams collaborate and conduct meetings, enhancing productivity and engagement in professional settings. It offers a comprehensive platform for planning, organizing, and executing meetings with interactive tools that facilitate active participation and effective communication among team members. Klaxoon features intuitive t... Read more about Klaxoon

Free Trial

Available

Pricing Type

$24.9 Per user

Location

France

LeadQuizzes is an interactive survey software designed to help businesses capture leads and engage customers effectively. The platform allows users to create customizable quizzes and surveys that can be embedded on websites or shared via social media. With features like real-time analytics, lead scoring, and automated follow-ups, LeadQuizzes empowers organizations to turn survey responses into act... Read more about LeadQuizzes

Free Trial

Available

Pricing Type

$49 Per user

Location

United States

Drag'n Survey is an easy-to-use survey software that enables businesses and organizations to create custom surveys quickly and efficiently. The platform offers a drag-and-drop interface, allowing users to build surveys without any coding knowledge. Drag'n Survey provides a variety of question types, such as multiple-choice, rating scales, and open-ended questions, ensuring that users can gather de... Read more about Drag'n Survey

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

The Employee Survey Platform is a survey software that allows HR teams to gauge employee engagement, satisfaction, and feedback efficiently. The platform provides customizable survey templates for employee engagement, performance reviews, and workplace satisfaction, ensuring that surveys are tailored to each organization’s needs. The software includes automated survey distribution, reminders, an... Read more about Employee Survey Platform

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Make Beautiful Surveys, Forms, and Polls Free

SurveyLegend is an online survey tool that simplifies creating, distributing, and analyzing surveys. It offers a drag-and-drop interface for easy survey design, allowing users to include various types of questions and multimedia elements. The platform supports mobile-responsive surveys, ensuring they look great on any device. Real-time analytics are a key feature, providing instant insights into s... Read more about SurveyLegend

Free Trial

Available

Pricing Type

$15 Per month

Location

Sweden

Full-Stack Customer Engagement and Retention Platform

WebEngage is a multi-channel marketing automation software that empowers businesses to create more personalized and effective customer engagement strategies. It focuses on enhancing user experience across various digital platforms including email, SMS, in-app messages, and web notifications. With its robust segmentation and targeting capabilities, WebEngage allows marketers to deliver highly perso... Read more about WebEngage

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Engage, empower and align your team, wherever work is happening.

Polly is an interactive polling and survey software developed to enhance communication and decision-making within teams using messaging platforms like Slack and Microsoft Teams. Its standout feature is its seamless integration with these popular messaging apps, allowing users to create and share polls, surveys, and feedback forms directly within their team chats. Polly's user-friendly interface ma... Read more about Polly

Free Trial

Available

Pricing Type

$1 Per month

Location

United States

Build and Brand Your Workplace as an Employer of Choice

Energage is a user-friendly software designed to help businesses improve their workplace environment. It focuses on employee engagement which is a key factor for any company's success. The software conducts surveys to gather employees' opinions and feelings about their work. With its clear, simple interface, Energage makes it easy for everyone to participate and engage. The results from these surv... Read more about Energage

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Online Form Builder For AI-Powered Lead Generation

involve.me is a versatile and user-friendly software designed to enhance customer engagement and data collection. It specializes in creating interactive content such as quizzes, surveys, forms, and calculators. Its drag-and-drop interface makes it easy to design customized, branded content without needing technical skills. A standout feature is its ability to personalize user experiences based on ... Read more about involve.me

Free Trial

Available

Pricing Type

$29 Per month

Location

United States

The Most Powerful Platform for Choice Analytics

Lighthouse Studio is a specialized software tool primarily used for creating sophisticated online surveys and conjoint analysis studies. It's highly regarded for its ability to handle complex survey designs that many other platforms can't, making it a favorite among market researchers and data analysts. The software excels in its advanced conjoint analysis features, which are crucial for understan... Read more about Lighthouse Studio

Free Trial

NA

Pricing Type

$375 Per month

Location

United States

Survs is an accessible survey software designed for individuals and organizations looking to gather feedback and insights effortlessly. With its straightforward interface, users can create customizable surveys using a variety of question formats, such as multiple-choice and rating scales. Survs supports easy sharing via email or social media, allowing users to reach their target audience effective... Read more about Survs

Free Trial

Available

Pricing Type

$19 Per month

Location

Portugal

GuildQuality is a specialized survey software designed to help businesses collect feedback from customers, particularly in the home building, remodeling, and real estate industries. With GuildQuality, companies can create and distribute surveys to measure customer satisfaction, identify areas for improvement, and enhance service quality. The platform offers customizable surveys and advanced report... Read more about GuildQuality

Free Trial

Available

Pricing Type

$100 Per user

Location

United States

Formidable Forms is a versatile form builder software designed to empower businesses and individuals to create dynamic, interactive forms with ease. By offering a user-friendly drag-and-drop interface, Formidable Forms enables users to design custom forms without any coding knowledge, making it accessible to everyone from beginners to experienced developers. The software features a wide range of f... Read more about Formidable Forms

Free Trial

Available

Pricing Type

$79 Per year

Location

United States

LamaPoll is an intuitive survey software designed to help businesses and organizations collect, analyze, and act on valuable feedback from their target audiences. The platform offers a wide range of customizable survey templates, enabling users to create engaging and professional surveys tailored to their specific needs. LamaPoll’s drag-and-drop editor allows for easy addition of various questio... Read more about LamaPoll

Free Trial

Available

Pricing Type

Contact Vendor

Location

Germany

SurveyMonkey Audience is a powerful market research software that enables businesses to conduct surveys and gather insights from targeted audiences quickly. The platform provides tools for designing customizable surveys, distributing them to specific demographics, and analyzing responses in real time. SurveyMonkey Audience allows users to access a diverse pool of respondents, ensuring that busines... Read more about SurveyMonkey Audience

Free Trial

NA

Pricing Type

$1 Per feautre

Location

United States

Wufoo is a popular online form builder software that allows users to create custom forms for a wide variety of purposes, from contact forms and surveys to registration forms and event sign-ups. With its drag-and-drop interface, Wufoo makes it easy to design forms without any coding knowledge. The platform offers customizable templates, allowing users to choose from pre-designed form layouts and mo... Read more about Wufoo

Free Trial

Available

Pricing Type

$0 Per user

Location

United States

RedCap is a powerful electronic data capture (EDC) software designed for clinical research and data management. The software allows researchers to collect, manage, and analyze clinical trial data securely and efficiently. RedCap’s user-friendly interface enables researchers to design custom data entry forms, create automated workflows, and monitor data collection in real time. The platform suppo... Read more about RedCap

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

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