Rubrik

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Rubrik

"Businesses that handle large amounts of data often turn to Rubrik when data protection and recovery become a priority. It helps teams manage backups and respond to data loss situations without relying on outdated manual processes. IT teams especially find value in having more control and visibility over their data environments. That said, smaller businesses with limited IT budgets may find the pricing and setup complexity harder to justify compared to simpler backup solutions."
Decision Snapshot

Rubrik Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.8 / 5
Starting PriceContact Vendor
Free TrialNot available
Free VersionNot available
APIAvailable
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

Rubrik Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Rubrik

Rubrik is a cloud-native data management and security platform that helps organizations unify backup, disaster recovery, and ransomware protection across cloud and on-prem environments. It delivers seamless data protection and automated recovery workflows so teams can eliminate manual backup scripts, reduce downtime, and safeguard critical data against threats. With intelligent automation and policy-driven controls, Rubrik gives enterprises the confidence to manage data at scale without complexity.

Why Rubrik?

  • Centralizes backup and recovery across cloud and on-prem systems.
  • Improves resilience with built-in ransomware detection and rapid restore.
  • Reduces operational burden with automation and policy-based controls.
  • Provides unified visibility into data protection health.
Company Rubrik
Founded 2014
Headquarters United States
Employees 1000+

Support

24x7 Support Email Phone Chat

Training

Webinar Documentation Videos

Licensing & Deployment

Proprietary Cloud Hosted Web-Based Windows Mac

Typical Customers

Large-Enterprise-Business
Languages Supported 1 language available
English
Industries Served 4 industries available
Education Management Financial Services Government Administration Hospital & Health Care

Why Choose Rubrik

Problem it Solves

  • Problem it Solves Streamlining Data Management And Protection For Hybrid Cloud Environments

Target Users

  • Target Users IT Administrators
  • Target Users Backup And Recovery Specialists
  • Target Users Data Protection Officers
  • Target Users Compliance Managers
  • Target Users Cloud Architects

Core Use Case

  • Core Use Case Automate Data Protection
  • Core Use Case Simplify Data Management
  • Core Use Case Accelerate Cloud Adoption
  • Core Use Case Ensure Compliance
  • Core Use Case Enhance Disaster Recovery

USP

  • USP Simplify Data Management With Rubrik's Seamless Protection And Recovery

Pros

  • Pros Zero Trust data security built into the platform from day one
  • Pros Ransomware recovery works without paying attackers or trusting backup integrity
  • Pros Air-gapped immutable snapshots protect data even when credentials are compromised
  • Pros Cyber recovery drills let teams rehearse actual breach scenarios beforehand
  • Pros Single dashboard covers cloud, on-premises, and SaaS data simultaneously
  • Pros Threat hunting identifies blast radius fast after a suspected attack
  • Pros Automated compliance reporting cuts audit prep from days to hours
  • Pros Scales across multi-cloud environments without rebuilding your existing data policies

Cons

  • Cons Pricing scales significantly as data volumes and protected workloads grow
  • Cons Enterprise-grade setup demands skilled IT staff and meaningful onboarding time
  • Cons Policy management across hybrid environments adds unexpected administrative complexity
  • Cons Smaller organizations may find the platform's scope exceeds their actual needs
Editorial Buyer Guidance

Who Is Rubrik Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Streamlining Data Management And Protection For Hybrid Cloud Environments

Target Users

  • IT Administrators
  • Backup And Recovery Specialists
  • Data Protection Officers
  • Compliance Managers
  • Cloud Architects

Core Use Cases

  • Automate Data Protection
  • Simplify Data Management
  • Accelerate Cloud Adoption
  • Ensure Compliance
  • Enhance Disaster Recovery

Unique Selling Point

Simplify Data Management With Rubrik's Seamless Protection And Recovery

Strengths and Limitations

Rubrik Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Zero Trust data security built into the platform from day one
  • Ransomware recovery works without paying attackers or trusting backup integrity
  • Air-gapped immutable snapshots protect data even when credentials are compromised
  • Cyber recovery drills let teams rehearse actual breach scenarios beforehand
  • Single dashboard covers cloud, on-premises, and SaaS data simultaneously
  • Threat hunting identifies blast radius fast after a suspected attack
  • Automated compliance reporting cuts audit prep from days to hours
  • Scales across multi-cloud environments without rebuilding your existing data policies
!

Cons

  • Pricing scales significantly as data volumes and protected workloads grow
  • Enterprise-grade setup demands skilled IT staff and meaningful onboarding time
  • Policy management across hybrid environments adds unexpected administrative complexity
  • Smaller organizations may find the platform's scope exceeds their actual needs
Category-Based Capabilities

Rubrik Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Backup Software 26 selected features Open category ↗ ⌄
Access Controls/Permissions Data Migration Document Storage Backup Log Archiving & Retention Email Alerts Cloud Backup Data Recovery File Management Data Replication Remote Server Options Local Server Options Incremental Backup SSL Security Data Synchronization Policy Management Duplicate Detection Backup Scheduling Backup and Recovery Web Access/Restoration Encryption Disaster Recovery Continuous Backup Automatic Backup Version Control Role-Based Permissions
Business Continuity Software 18 selected features Open category ↗ ⌄
Monitoring Alerts/Notifications Disaster Recovery Backup and Recovery Risk Assessment Activity Dashboard Incident Management Policy Management Secure Data Storage Action Management Vulnerability Management Document Management Multi-Channel Communication Risk Management Emergency Notification Crisis Management Business Impact Analysis Compliance Management
Data Center Management Software 21 selected features Open category ↗ ⌄
Multi-User Collaboration Inventory Management Access Controls/Permissions Real Time Updates Power Management Compliance Management Event Logs SSL Security Uptime Reporting Capacity Management Alerts/Notifications Prioritization Role-Based Permissions Server Monitoring Configuration Management IT Asset Tracking Audit Management Data Import/Export Change Management Data Storage Management Performance Monitoring
Cloud Management Software 25 selected features Open category ↗ ⌄
Cost Management Compliance Management Server Monitoring User Management Event Logs Configurable Workflow Access Controls/Permissions Alerts/Notifications Secure Data Storage Activity Tracking Configuration Management Data Visualization Database Support Capacity Analytics Audit Management Multi-Cloud Management Monitoring Resource Management Data Storage Management Performance Analysis Data Migration SLA Management Application Management Data Import/Export Cloud Encryption
Archiving Software 14 selected features Open category ↗ ⌄
Version Control Disaster Recovery Data Retention Management Document Management Data Import/Export Storage Management Match & Merge Full Text Search Multimedia Archiving Data Migration eDiscovery Web Archiving Compliance Management Data Recovery
Cloud Security Software 12 selected features Open category ↗ ⌄
Threat Intelligence Reporting/Analytics Vulnerability Protection Vulnerability Scanning Compliance Management Alerts/Notifications Access Controls/Permissions Real-Time Monitoring Incident Management Behavioral Analytics Endpoint Management Cloud Encryption
Data Governance Software 8 selected features Open category ↗ ⌄
Data Mapping Access Controls/Permissions Deletion Management Policy Management Data Discovery Role-Based Permissions Data Profiling Process Management
Data Management Software 17 selected features Open category ↗ ⌄
Data Integration Data Visualization Activity Dashboard Data Quality Control Data Synchronization Master Data Management Data Migration Data Connectors Data Capture and Transfer Access Controls/Permissions Automatic Backup Customer Database Data Analysis Tools Data Security Information Governance Data Import/Export Multiple Data Sources
Disaster Recovery Software 15 selected features Open category ↗ ⌄
Backup and Recovery Disaster Recovery Risk Management VM Backup Data Replication Scenario Planning Business Impact Analysis Incident Management Alerts/Notifications Deduplication Reporting/Analytics Continuous Monitoring Policy Management Continuous Backup Encryption
Server Backup Software 18 selected features Open category ↗ ⌄
Continuous Backup Automatic Backup Third-Party Integrations Policy Management Disaster Recovery Differential Backup Deduplication Data Recovery Real-Time Monitoring Encryption SSL Security Bare-Metal Restore VM Backup Backup Log Compression Backup Scheduling Incremental Backup Two-Factor Authentication
Vulnerability Management Software 11 selected features Open category ↗ ⌄
Asset Tagging Monitoring Risk Management Patch Management Activity Dashboard Reporting/Analytics Vulnerability Assessment Compliance Management Policy Management Vulnerability Scanning Asset Discovery
Connected Applications

Rubrik Integrations

Integration information is displayed only when approved integration products are available on the profile.

Pricing Information

Rubrik Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Contact Vendor
Preferred Currency USD ($)
Free Trial Not available
Free Version Not available
Payment Frequency Not available
Verified User Feedback

Rubrik Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Rubrik Review ↗
4.8
Based on 10 approved reviews
5 stars 78%
4 stars 23%
3 stars 0%
2 stars 0%
1 star 0%
Burhan K
Burhan K System Engineer

Ultimate Data Protection Software

“I really like the instant VM recovery through the direct mount feature in Rubrik, along with the option to archive backups to cloud storage. It’s also very easy to use overall. On the downside, the pricing and licensing structure are quite complex. Integration is also limited with open-source virtualization platforms like Proxmox and KVM.

Reviewed on July, 2024
David R.
David R. Data Management Supervisor

Satisfied with the product

The ease of use and reliability of my backups with Rubrik have freed up my time for other projects, and I find it significantly better than the tools I’ve used in the past.

Reviewed on July, 2024
Shawn C.
Shawn C. IT Director

Very good Rubrik Experience

I had a very positive experience with their support staff. They have been incredibly helpful and understanding of my small company's needs treating us with the same level of care as larger clients. I also like the ability to manage and back up all my cloud-based solutions with a single product.

Reviewed on October, 2023
Thushan W.
Thushan W. Software Engineer

Rubrik for Data Backup

Rubrik ensures my server data is backed up securely, eliminating concerns about data loss. I appreciate the flexibility of archiving data based on storage tiers, which I can adjust according to my budget.

Reviewed on May, 2023
teran N.
teran N. software engineer

Solid tool for data recovery and backup

I have been using this cloud management platform for a few months and overall I am quite satisfied with it. It offers a solid range of features, including data archiving, recovery, backup, and analytics.

Reviewed on February, 2023
hasini W.
hasini W. Software Engineer

Top cloud management software solution

Rubrik has features like cloud backup, a management dashboard, instant recovery, and data privacy. The setup process was straightforward, allowing anyone to navigate it easily.

Reviewed on February, 2023
Andrew R.
Andrew R. Storage administrator

My review on Rubrik

The APIs, software, and speed are all significantly improved since I migratted to Rubrik, plus I no longer need accelerators or proxies. The support team is generally helpful, though it sometimes takes a few attempts to resolve issues.

Reviewed on October, 2022
Daniel G.
Daniel G. Systems Administrator

Worthwhile Investment

I once experienced a situation where a fellow admin accidentally deleted some backups without confirming their necessity, leading to unrecoverable data. Thankfully, the exceptional support team at Rubrik stepped in, treating it as a learning opportunity. While they couldn't recover everything due to overwriting, they managed to retrieve our most critical files. The Rubrik appliance is reliable, feature-rich, and their support is truly top-notch.

Reviewed on August, 2022
Anonymous reviewer
Anonymous Reviewer Data Scientist

I am very pleased with my experience using Rubrik so far

The user interface is incredibly friendly and easy to navigate, allowing me to effortlessly plan my data backups and recovery. I appreciate the one-click options for backup, replication, and restoration, which significantly reduce manual intervention by automating SLAs.

Reviewed on August, 2022
Casey G.
Casey G. Sr system engineer

Rubrik is lifesaver for us!

Installation process of Rubrik is straightforward and the customer support has been outstanding. This product has been a lifesaver during instances when our production servers went down, with the instant recovery feature proving invaluable.

Reviewed on October, 2020
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Frequently Asked Questions

Rubrik FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Rubrik is a cloud-native data management and security platform that helps organizations unify backup, disaster recovery, and ransomware protection across cloud and on-prem environments. It delivers seamless data protection and automated recovery workflows so teams can eliminate manual backup scripts, reduce downtime, and safeguard critical data against threats. With intelligent automation and policy-driven controls, Rubrik gives enterprises the confidence to manage data at scale without complexity.

Why Rubrik?

  • Centralizes backup and recovery across cloud and on-prem systems.
  • Improves resilience with built-in ransomware detection and rapid restore.
  • Reduces operational burden with automation and policy-based controls.
  • Provides unified visibility into data protection health.

  • No, Rubrik does not offer a free version.

  • No, Rubrik does not offer any free trial.

  • Yes, Rubrik offers an API.

  • Rubrik can be integrated with the following applications:

    • Salesforce Sales Cloud , ServiceNow , Slack , AWS Cloud , Google Cloud , Nutanix Cloud Manager , Splunk Enterprise , Microsoft 365 , ServiceNow , Microsoft Azure , Oracle Cloud CX , IBM Cloud , ServiceNow

  • Rubrik offers support with the following options:
    • 24x7 Support , Email , Phone , Chat

  • Rubrik offers training with the following options:
    • Webinar , Documentation , Videos

  • Rubrik supports the following languages:
    • English

  • Following are the typical users of the Rubrik:
    • Large-Enterprise-Business

  • Rubrik supports the following deployment:
    • Cloud Hosted

  • Rubrik supports the following devices and operating systems:
    • Web-Based , Windows , Mac
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