Best Content Marketing Software for Small Businesses (Free & Paid)
Content marketing software is a tool that helps businesses plan, create, distribute, and analyze content used for marketing purposes. It includes features like content calendars, collaboration tools, and analytics to track performance. For small businesses, effective content marketing can increase brand awareness, attract new customers, and build customer loyalty. This software simplifies the process of managing blog posts, social media updates, videos, and other types of content. It often provides SEO suggestions to improve visibility in search engines. Some platforms offer templates and design tools to create professional-looking content without the need for graphic design skills. The software can also help in identifying content gaps and generating ideas based on industry trends. Integration with social media and email marketing platforms is often available for broader reach. By using content marketing software, small businesses can streamline their marketing efforts, save time, and measure the success of their campaigns. Here are some content marketing software options available for small businesses to choose from:
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Software
List of Top Content Marketing Software for Small Businesses
HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub
14 Days
$800 Per month
United States
Canva is a user-friendly and one of the most popular graphic design platforms that is changing how people create visual content. Catering to both professionals and beginners, it offers an extensive library of templates for various projects. Canva's intuitive drag-and-drop interface simplifies the design operations and allows users to customize layouts, fonts, and colors effortlessly. With a pletho... Read more about Canva
30 Days
$15 Per month
Australia
Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp
Available
$575 Per year
United States
Scoop.it is a user-friendly content curation tool that helps people and businesses gather, organize, and share information effortlessly. Its straightforward interface allows users to create customized digital magazines by collecting content from diverse sources like articles and images. With Scoop.it, individuals can position themselves as experts in specific subjects, establishing credibility. Co... Read more about Scoop.it
7 Days
$14.99 Per month
United States
Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports soci... Read more about Constant Contact
30 Days
$12 Per month
United States
Hootsuite is one of the leading social media management platforms that revolutionizes how businesses approach their online presence. As a centralized hub, Hootsuite empowers users to schedule, manage, and analyze content across various social media channels seamlessly. With a user-friendly interface, it facilitates efficient social media planning and collaboration among team members. Hootsuite's d... Read more about Hootsuite
30 Days
$1,915 Per month
Canada
Buffer is a user-friendly software designed to simplify social media management for businesses. With an intuitive interface, it allows users to schedule and publish posts seamlessly across various social media platforms. Buffer's scheduling feature enables efficient planning, ensuring content reaches the audience at optimal times. The platform's analytics features provide insights into post-perfor... Read more about Buffer
14 Days
$5 Per month
United States
Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush
7 Days
$139.95 Per month
United States
Grammarly is a user-friendly software designed to enhance writing by providing grammar and spelling assistance. With its intuitive interface, Grammarly seamlessly integrates into various platforms, offering real-time suggestions to improve writing clarity and correctness. The platform's advanced grammar-checking tools go beyond basic spell-check, offering users insights into sentence structure and... Read more about Grammarly Business
NA
$15 Per month
United States
Outbrain is a versatile content discovery platform that enhances online engagement for businesses. With its user-friendly interface, Outbrain amplifies content reach by placing recommended articles and videos on various websites, attracting a broader audience. The platform's algorithm intelligently suggests relevant content to users, improving the overall browsing experience. Outbrain supports con... Read more about Outbrain
NA
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United States
Ahrefs is a magnificent SEO tool widely used for website analysis and keyword research. With its intuitive interface, Ahrefs simplifies the process of optimizing online content. The platform's Site Explorer feature provides comprehensive insights into a website's backlink profile and organic search traffic. Ahrefs' Keyword Explorer helps users discover valuable keywords and assess their competitiv... Read more about Ahrefs
NA
$129 Per month
United States
Contently is a versatile content marketing platform designed to simplify the creation and management of engaging brand stories. This user-friendly software empowers businesses to develop, publish, and optimize content for maximum impact. With features like content planning, collaboration tools, and editorial calendars, Contently facilitates seamless coordination among team members. It offers a cen... Read more about Contently
NA
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United States
Optimizely Content Marketing Platform is a versatile tool created to enhance digital content creation and optimization. It empowers users to create, manage, and optimize content seamlessly across various digital channels. With user-friendly interfaces, it simplifies the content creation process, allowing even non-technical users to design engaging materials. The platform offers A/B testing capabil... Read more about Optimizely Content Marketing Platform
NA
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United States
Asana is a powerful project management tool that streamlines collaboration. With a user-friendly interface, it's easy to create tasks and assign them to team members. Tasks can be organized into projects, making it simple to track progress. The platform allows real-time communication within tasks, reducing the need for endless email chains. Asana's calendar feature helps teams stay on schedule, en... Read more about Asana
NA
$10.99 Per month
United States
Airtable is a top-notch app development platform that empowers users to extend the functionality of their databases effortlessly. With a user-friendly interface, creating custom apps becomes accessible even for non-developers. Start by defining data models, then add custom views and interfaces. Leverage Airtable's API to connect with external services and integrate data seamlessly. Its flexibility... Read more about Airtable
Available
$20 Per month
United States
BuzzSumo is a versatile online tool that helps users analyze content trends across various platforms. With a user-friendly interface, it allows individuals and businesses to discover popular topics and influencers in their niche. Users can input keywords to find the most shared and engaging content, gaining insights into effective marketing strategies. BuzzSumo also aids in competitor analysis by ... Read more about BuzzSumo
30 Days
$159 Per month
United Kingdom
monday.com is a versatile work operating system designed to streamline collaboration and project management. Its colorful and intuitive interface simplifies complex workflows, offering customizable boards to fit various team needs. From task tracking to project timelines, monday.com adapts to your unique processes. Team members can easily communicate, share files, and update progress in real-time,... Read more about monday.com
Available
$9 Per month
Israel
Ceros
Content creation platform that empowers marketers and designers to create engaging, interactive, and immersive content.
Ceros is an innovative software platform that empowers businesses to create immersive digital experiences without coding expertise. With a user-friendly interface, Ceros enables the design and development of interactive content, including animations, microsites, and infographics. The platform's real-time collaboration features facilitate seamless teamwork, allowing multiple users to contribute to ... Read more about Ceros
NA
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United States
CoSchedule Marketing Suite
Bring together your team, process, & projects with CoSchedule Marketing Suite.
CoSchedule Marketing Suite is a comprehensive software solution designed to streamline and enhance your marketing strategies. It offers a centralized platform that simplifies marketing campaign management, content creation, and social media coordination. With CoSchedule, you can effortlessly plan, schedule, and collaborate on your marketing projects, ensuring seamless teamwork. Its user-friendly i... Read more about CoSchedule Marketing Suite
NA
$19 Per month
United States
Hemingway Editor is a user-friendly software designed to improve writing clarity and readability. With a simple interface, it helps users create more concise and impactful content. The platform's key features include a readability checker, highlighting complex sentences, and suggesting simplifications for better comprehension. Hemingway Editor also provides insights into adverb and passive voice u... Read more about Hemingway Editor
NA
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United States
Uberflip is a dynamic software solution designed to enhance content experiences for businesses. With a user-friendly interface, it empowers users to create, manage, and personalize content for various marketing channels. Uberflip's content hubs centralize assets, making it easy to organize and share multimedia content seamlessly. The platform's customization features allow businesses to tailor con... Read more about Uberflip
NA
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Canada
ClickUp is an all-in-one project management platform that caters to diverse team requirements. Its user-friendly interface simplifies task organization and collaboration. It also offers customizable views to adapt to different workflows. With features like Docs, Goals, and Time Tracking, ClickUp centralizes tools and eliminates the need for multiple applications. The platform fosters transparency ... Read more about ClickUp
14 Days
$7 Per month
United States
Conductor is a robust software designed to optimize online marketing efforts for businesses. With a user-friendly interface, it simplifies and enhances various aspects of digital marketing. The platform's SEO tools empower users to improve their online visibility by identifying strategic keywords and optimizing content accordingly. Conductor's content insights feature offers valuable data to refin... Read more about Conductor
Available
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United States
Turtl is an innovative digital document creator designed to revolutionize how content is created, shared, and consumed. It offers a user-friendly interface that allows users to effortlessly craft visually stunning and interactive documents without the need for specialized design skills. Turtl's unique feature lies in its focus on reader engagement, offering dynamic elements like embedded multimedi... Read more about Turtl
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