Smaply

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Smaply

"Teams working on customer experience projects often find Smaply useful for mapping customer journeys in a clear and visual way. It helps bring together personas, touchpoints, and service blueprints in a format that different team members can understand without much training. This makes it easier to align departments around the customer perspective. However, businesses looking for broad project management capabilities alongside journey mapping may find the focused scope a bit limiting for wider team workflows."
Decision Snapshot

Smaply Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.8 / 5
Starting Price€33 / month
Free TrialNot specified
Free VersionYes
APINot specified
DeploymentCloud Hosted
HeadquartersAustria
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Product Overview

Smaply Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Smaply

Smaply is a specialized customer journey mapping tool designed to help businesses visualize and improve their customers' experience. The software allows teams to create detailed journey maps that outline each interaction a customer has with their product or service, identifying key touchpoints and pain points along the way. Smaply’s easy-to-use drag-and-drop interface enables users to map out customer journeys, personas, and stakeholder maps, providing a clear overview of the entire customer experience. These insights help businesses pinpoint areas for improvement, optimize processes, and enhance customer satisfaction. Smaply also supports collaboration, allowing teams to work together in real-time, share feedback, and update journey maps as needed. Its export functionality allows users to generate professional reports and presentations, making it easier to communicate insights with stakeholders. Whether you're a marketing team looking to refine your customer engagement strategy or a UX designer seeking to enhance user experience, Smaply provides the tools to better understand and serve your customers.
Company More than Metrics
Founded 2012
Headquarters Austria
Employees NA

Support

Email Phone Knowledge Base

Training

In-person Live Online Webinar Documentation Videos

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Self-Employed Small-Business Midsize-Business
Languages Supported 1 language available
English
Industries Served 3 industries available
Design Information Technology & Services Management Consulting

Why Choose Smaply

Problem it Solves

  • Problem it Solves Visualizing Customer Journeys To Enhance User Experience And Drive Business Decisions

Target Users

  • Target Users Young Professionals
  • Target Users Tech-savvy Millennials
  • Target Users Small Business Owners
  • Target Users Remote Workers
  • Target Users Digital Nomads

Core Use Case

  • Core Use Case Create Customer Journey Maps
  • Core Use Case Visualize Stakeholder Interactions
  • Core Use Case Gather User Feedback
  • Core Use Case Analyze Touchpoints
  • Core Use Case Collaborate With Team Members

USP

  • USP Empower Your Team With Intuitive Journey Mapping Tools

Pros

  • Pros Visual journey mapping tools that actually make complex experiences digestible
  • Pros Stakeholder maps help teams align on who influences decisions quickly
  • Pros Persona creation feels grounded, not just another template exercise
  • Pros Multiple maps can link together, showing system-wide experience connections
  • Pros Collaboration works well for distributed teams working across time zones
  • Pros Export quality is clean enough for client presentations without extra polish
  • Pros Free trial lets you explore core features before committing financially

Cons

  • Cons Pricing climbs noticeably once team collaboration features become necessary
  • Cons Advanced analytics feel limited for data-driven journey mapping teams
  • Cons Onboarding new members takes more structured effort than expected
  • Cons Export options feel restrictive when sharing outside the platform
Editorial Buyer Guidance

Who Is Smaply Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Visualizing Customer Journeys To Enhance User Experience And Drive Business Decisions

Target Users

  • Young Professionals
  • Tech-savvy Millennials
  • Small Business Owners
  • Remote Workers
  • Digital Nomads

Core Use Cases

  • Create Customer Journey Maps
  • Visualize Stakeholder Interactions
  • Gather User Feedback
  • Analyze Touchpoints
  • Collaborate With Team Members

Unique Selling Point

Empower Your Team With Intuitive Journey Mapping Tools

Strengths and Limitations

Smaply Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Visual journey mapping tools that actually make complex experiences digestible
  • Stakeholder maps help teams align on who influences decisions quickly
  • Persona creation feels grounded, not just another template exercise
  • Multiple maps can link together, showing system-wide experience connections
  • Collaboration works well for distributed teams working across time zones
  • Export quality is clean enough for client presentations without extra polish
  • Free trial lets you explore core features before committing financially
!

Cons

  • Pricing climbs noticeably once team collaboration features become necessary
  • Advanced analytics feel limited for data-driven journey mapping teams
  • Onboarding new members takes more structured effort than expected
  • Export options feel restrictive when sharing outside the platform
Category-Based Capabilities

Smaply Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Customer Engagement Software 22 selected features Open category ↗
Churn Management Engagement Tracking Email Management Social Media Integration CRM Multi-Language Real Time Analytics Campaign Management Content Management Event Triggered Actions Feedback Management Multi-Channel Communication Customer Database Surveys & Feedback Customer Experience Management Communication Management Live Chat Customer Segmentation Visual Analytics Customer History Customer Portal Sentiment Analysis
Customer Satisfaction Software 23 selected features Open category ↗
Trend Analysis Survey/Poll Management Data Visualization Reporting/Analytics Chat/Messaging CRM Feedback Management Customer Segmentation Customer Database SMS Messaging Visual Analytics Email Management Engagement Tracking Multi-Channel Communication Complaint Monitoring Customer Experience Management Sentiment Analysis Performance Metrics Social Media Integration Customer Journey Mapping NPS Survey CES Survey CSAT Survey
Customer Experience Software 17 selected features Open category ↗
Surveys & Feedback Dashboard Data Visualization Text Analysis Reporting/Analytics Customer Segmentation Negative Feedback Management Engagement Tracking Real-Time Notifications Knowledge Management Customizable Templates Customizable Fields Survey/Poll Management Feedback Management Customizable Forms Multi-Channel Data Collection NPS Survey Structure
Customer Journey Mapping Tools Software 14 selected features Open category ↗
Customer Profiles Behavioral Analytics Reporting & Statistics Customizable Templates Drag & Drop Activity Dashboard Collaboration Tools Customer Experience Management Data Import/Export Activity Tracking Engagement Tracking Performance Metrics Predictive Analytics Customer Segmentation
Personalization Software 24 selected features Open category ↗
Recommendations Abandoned Cart Saver Account Based Marketing Content Analytics Third-Party Integrations Campaign Segmentation Customer Segmentation Engagement Tracking Behavioral Targeting Customizable Branding Experience Management Customer Profiles Behavior Tracking A/B Testing Real-Time Analytics Website Personalization Contextual Targeting Drag & Drop Reporting/Analytics Activity Dashboard Alerts/Notifications Real-Time Reporting Website Analytics Email Marketing
User Experience (UX) Software 14 selected features Open category ↗
User Research Analysis Prototype Creation Heatmaps Usability Testing User Journeys Unmoderated Testing For Websites Screen Activity Recording Reporting/Analytics Third-Party Integrations Surveys & Feedback Data Import/Export For Mobile Collaboration Tools
Connected Applications

Smaply Integrations

Integration information is displayed only when approved integration products are available on the profile.

Pricing Information

Smaply Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Per User
Preferred Currency EUR (€)
Free Trial NA
Free Version Yes
Payment Frequency Annual Subscription, Monthly Subscription
Repository
€33 Per Month
Framework
€58 Per Month
Governance
€83 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

Smaply Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Smaply Review ↗
4.8
Based on 1 approved review
5 stars 75%
4 stars 25%
3 stars 0%
2 stars 0%
1 star 0%
Jonathan L.
Jonathan L. Experience Strategist

One of the Best Customer Journey Mapping Platforms

Smaply made mapping our customer journey simple and organized. Creating custom swimlanes was easy, and the support team was helpful. More sharing options would make it even better.

Reviewed on February, 2025
Alternative Products

Top Smaply Alternatives

Explore leading products commonly evaluated alongside Smaply.

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Frequently Asked Questions

Smaply FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Smaply is a specialized customer journey mapping tool designed to help businesses visualize and improve their customers' experience. The software allows teams to create detailed journey maps that outline each interaction a customer has with their product or service, identifying key touchpoints and pain points along the way. Smaply’s easy-to-use drag-and-drop interface enables users to map out customer journeys, personas, and stakeholder maps, providing a clear overview of the entire customer experience. These insights help businesses pinpoint areas for improvement, optimize processes, and enhance customer satisfaction. Smaply also supports collaboration, allowing teams to work together in real-time, share feedback, and update journey maps as needed. Its export functionality allows users to generate professional reports and presentations, making it easier to communicate insights with stakeholders. Whether you're a marketing team looking to refine your customer engagement strategy or a UX designer seeking to enhance user experience, Smaply provides the tools to better understand and serve your customers.

  • Yes, Smaply offers a free version.

  • No, Smaply does not offer any free trial.

  • Smaply offers the following pricing plans & packages:

    Repository

    €33 Per Month

    Framework

    €58 Per Month

    Governance

    €83 Per Month

  • Smaply supports the following payment frequencies:

    • Annual Subscription , Monthly Subscription

  • No, Smaply does not offer an API.

  • Smaply can be integrated with the following applications:

    • Jira , Asana , Miro , Confluence , Slack , Google Drive , Trello , Microsoft Teams , Zapier , Dropbox , jira

  • Smaply offers support with the following options:
    • Email , Phone , Knowledge Base

  • Smaply offers training with the following options:
    • In-person , Live Online , Webinar , Documentation , Videos

  • Smaply supports the following languages:
    • English

  • Following are the typical users of the Smaply:
    • Self-Employed , Small-Business , Midsize-Business

  • Smaply supports the following deployment:
    • Cloud Hosted

  • Smaply supports the following devices and operating systems:
    • Web-Based
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