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Meltwater

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Media, Social & Consumer Intelligence

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Meltwater

"Keeping track of what people are saying about your brand across news, social media, and online publications can take a lot of time. Meltwater helps marketing and communications teams monitor media coverage without manually searching through dozens of sources. It works well for businesses that need regular reporting on brand mentions or industry trends. That said, smaller teams with limited budgets may find the pricing difficult to justify if their media monitoring needs are fairly basic."
SoftwareWorld Review Team
SoftwareWorld Highly Recommended 2026
Decision Snapshot

Meltwater Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User RatingNot rated yet
Starting PriceContact Vendor
Free Trial7 Days
Free VersionNot available
APIAvailable
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

Meltwater Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Meltwater

Meltwater is a comprehensive media intelligence platform that provides businesses with powerful tools for monitoring, analyzing, and extracting insights from online media sources. This platform offers real-time tracking of news, social media, and other digital content, allowing users to stay informed about relevant trends and conversations. Meltwater's advanced analytics tools transform data into actionable insights, aiding companies in making informed decisions. It goes beyond simple media monitoring, offering features like sentiment analysis and competitive benchmarking. Businesses leverage Meltwater to enhance their brand reputation, track competitors, and identify emerging opportunities. The platform's user-friendly interface and customizable dashboards make it accessible for professionals across various industries, empowering them to navigate the complexities of the digital landscape.
Company Meltwater
Founded 2001
Headquarters United States
Employees 1000+

Support

24x7 Support Email Phone Chat Knowledge Base

Training

Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based iPhone Android Mac

Typical Customers

Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 12 languages available
Chinese Dutch English French German Irish Italian Japanese Norwegian Portuguese Spanish Swedish

Why Choose Meltwater

Problem it Solves

  • Problem it Solves Meltwater Helps Businesses Monitor And Analyze Media Coverage To Enhance Brand Visibility

Target Users

  • Target Users Public Relations Professionals
  • Target Users Marketing Teams
  • Target Users Corporate Communications Specialists
  • Target Users Media Analysts
  • Target Users Brand Managers

Core Use Case

  • Core Use Case Monitor Media Coverage
  • Core Use Case Analyze Social Media Trends
  • Core Use Case Track Brand Sentiment
  • Core Use Case Identify Key Influencers
  • Core Use Case Generate Media Reports

USP

  • USP Real-time Media Insights For Smarter Business Decisions

Pros

  • Pros Real-time media monitoring covers news, social, and broadcast sources
  • Pros AI-powered insights surface trends before they become obvious
  • Pros Boolean search lets teams get highly specific with queries
  • Pros Influencer discovery goes beyond follower counts into actual engagement data
  • Pros Editorial coverage and earned media tracking in one dashboard
  • Pros Competitive benchmarking shows exactly where rivals are gaining traction
  • Pros Reporting exports are clean enough to hand directly to executives

Cons

  • Cons Pricing climbs significantly as monitoring volume and users scale up
  • Cons Annual contract commitment feels rigid for smaller or growing teams
  • Cons Sentiment analysis occasionally misreads nuanced or industry-specific content
  • Cons Onboarding the full platform takes longer than most teams anticipate
Editorial Buyer Guidance

Who Is Meltwater Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Meltwater Helps Businesses Monitor And Analyze Media Coverage To Enhance Brand Visibility

Target Users

  • Public Relations Professionals
  • Marketing Teams
  • Corporate Communications Specialists
  • Media Analysts
  • Brand Managers

Core Use Cases

  • Monitor Media Coverage
  • Analyze Social Media Trends
  • Track Brand Sentiment
  • Identify Key Influencers
  • Generate Media Reports

Unique Selling Point

Real-time Media Insights For Smarter Business Decisions

Strengths and Limitations

Meltwater Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Real-time media monitoring covers news, social, and broadcast sources
  • AI-powered insights surface trends before they become obvious
  • Boolean search lets teams get highly specific with queries
  • Influencer discovery goes beyond follower counts into actual engagement data
  • Editorial coverage and earned media tracking in one dashboard
  • Competitive benchmarking shows exactly where rivals are gaining traction
  • Reporting exports are clean enough to hand directly to executives
!

Cons

  • Pricing climbs significantly as monitoring volume and users scale up
  • Annual contract commitment feels rigid for smaller or growing teams
  • Sentiment analysis occasionally misreads nuanced or industry-specific content
  • Onboarding the full platform takes longer than most teams anticipate
Category-Based Capabilities

Meltwater Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Reputation Management Software 28 selected features Open category ↗ ⌄
Sentiment Analysis Campaign Management Visual Analytics Review Generation Keyword Tracking Widgets Real Time Notifications Engagement Tracking Review Monitoring SEO Management Response Management Social Media Integration Content Management SMS Messaging Brand Tracking Surveys & Feedback Campaign Analytics Multi-Location Review Request Review Notification Customer Experience Management Review Display Review Sharing Hashtag Tracking Post Scheduling Complaint Management Social Media Monitoring Artificial Intelligence
Marketing Analytics Software 27 selected features Open category ↗ ⌄
Predictive Analytics Website Analytics Dashboard Engagement Tracking Campaign Tracking Customer Journey Mapping ROI Tracking Data Visualization Social Media Integration Behavior Tracking AB Testing Multi-Channel Attribution Keyword Tracking Performance Metrics Reporting & Statistics Customizable Reports Campaign Analytics Conversion Tracking Customer Segmentation Ad hoc Reporting Multi-Channel Data Collection Tag Management Data Source Connectors SEO Management Cohort Analysis KPI Monitoring Artificial Intelligence
Campaign Management Software 28 selected features Open category ↗ ⌄
Lead Management Activity Dashboard Campaign Management Data Import/Export Campaign Segmentation Contact Database Campaign Planning Multi-Channel Marketing Channel Management Reporting & Statistics Lead Capture Campaign Scheduling Drip Campaigns Lead Generation Engagement Tracking Conversion Rate Optimization Visual Analytics Click Tracking Auto-Responders Template Management Customer Segmentation Multi-Campaign Campaign Analytics Social Media Integration Email Marketing AB Testing Content Management Artificial Intelligence
Social Media Marketing Software 31 selected features Open category ↗ ⌄
Automated Publishing Campaign Analytics Commenting/Notes Tagging Contact Management Social Media Monitoring Performance Metrics Campaign Planning Multi-Campaign Content Management Social Promotion Multi-Channel Marketing Image Library Post Scheduling Email Marketing Conversion Tracking Campaign Management Drag & Drop Reporting/Analytics Engagement Tracking Multi-Channel Management Content Library AB Testing Multi-Account Management Social Media Integration Calendar Management Trend Analysis Customer Segmentation Keyword Filtering Automated Scheduling Click Tracking
Brand Management Software 23 selected features Open category ↗ ⌄
Change Management Fulfillment Distribution Collaboration Tools Visual Analytics Commenting/Notes Image Editing Campaign Management Metadata Management Digital Asset Management Customizable Branding Version Control Search/Filter Approval Process Control Template Management Artwork Management Content Library Document Storage Content Management Social Media Integration Brand Guidelines Image Library File Management Artificial Intelligence
All-in-One Marketing Platform Software 7 selected features Open category ↗ ⌄
Lead Management List Management Multi-Channel Marketing Landing Pages/Web Forms Behavior Analytics Dynamic Content Lead Nurturing
Competitive Intelligence Software 25 selected features Open category ↗ ⌄
Social Media Monitoring Activity Dashboard Benchmarking Search/Filter Alerts/Notifications Data Visualization Customer Profiles Forecasting Trend Analysis Sentiment Analysis SEO Management Monitoring Engagement Tracking Customer Segmentation Keyword Tracking Real-Time Analytics Competitive Analysis Third-Party Integrations Real Time Comparisons Website Monitoring API Reporting/Analytics Performance Metrics Data Import/Export Artificial Intelligence
Influencer Marketing Software 12 selected features Open category ↗ ⌄
Influencer Tracking Campaign Analytics Content Management CRM Campaign Management ROI Tracking Payment Tracking Influencer Relationship Management Social Media Monitoring Influencer Discovery Faceted Search/Filter Artificial Intelligence
Public Relations Software 22 selected features Open category ↗ ⌄
Press Release Builder Campaign Planning Multi-Channel Distribution Clippings Management Social Media Monitoring Direct Mail Management Reporting & Statistics Multi-Channel Marketing Press Monitoring Monitoring Communication Management Campaign Management Digital Asset Management Auto Update Campaign Analytics Customizable Reports Email Distribution Contact Management Article Author Database Search/Filter Activity Tracking Media Monitoring
Social Listening Tools Software 15 selected features Open category ↗ ⌄
Brand Tracking Sentiment Analysis Data Visualization Keyword Filtering Reporting/Analytics Negative Feedback Management Trend Analysis Social Media Monitoring Multi-Channel Data Collection Hashtag Tracking Audience Analytics Campaign Analytics Competitor Monitoring Performance Metrics Artificial Intelligence
Social Media Analytics Tools Software 9 selected features Open category ↗ ⌄
Multi-Channel Data Collection Engagement Tracking Lead Attribution Campaign Analytics Influencer Tracking Post Scheduling Customizable Reports Competitor Monitoring Artificial Intelligence
Social Media Management Software 18 selected features Open category ↗ ⌄
Engagement Tracking Tagging Image Library Customer Engagement @mentions Reporting/Analytics Keyword Tracking Brand Tracking Post Scheduling Alerts/Notifications Automated Publishing Multi-Account Management Social Media Integration Campaign Management Multi-Campaign Collaboration Tools Calendar Management Artificial Intelligence
Social Media Monitoring Software 20 selected features Open category ↗ ⌄
Competitive Analysis Trend Analysis Customizable Reports Audience Targeting Social Media Integration Performance Metrics Impact Measurement Visual Analytics Reputation Management Real-Time Notifications Reporting & Statistics Campaign Analytics Sentiment Analysis Customer Engagement Engagement Tracking Content Management Influencer Tracking Dashboard Multi-Channel Data Collection Artificial Intelligence
Connected Applications

Meltwater Integrations

Integration information is displayed only when approved integration products are available on the profile.

Showing 8 of 9 integrations
Pricing Information

Meltwater Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Contact Vendor
Preferred Currency USD ($)
Free Trial Not available
Free Version Not available
Payment Frequency Not available
Pricing Page ↗
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Frequently Asked Questions

Meltwater FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Meltwater is a comprehensive media intelligence platform that provides businesses with powerful tools for monitoring, analyzing, and extracting insights from online media sources. This platform offers real-time tracking of news, social media, and other digital content, allowing users to stay informed about relevant trends and conversations. Meltwater's advanced analytics tools transform data into actionable insights, aiding companies in making informed decisions. It goes beyond simple media monitoring, offering features like sentiment analysis and competitive benchmarking. Businesses leverage Meltwater to enhance their brand reputation, track competitors, and identify emerging opportunities. The platform's user-friendly interface and customizable dashboards make it accessible for professionals across various industries, empowering them to navigate the complexities of the digital landscape.

  • No, Meltwater does not offer a free version.

  • No, Meltwater does not offer any free trial.

  • Yes, Meltwater offers an API.

  • Meltwater can be integrated with the following applications:

    • Salesforce Sales Cloud , Google Workspace , Hootsuite , HubSpot CRM , Adobe Experience Manager , Slack , Microsoft Teams , Zapier , Oracle Eloqua Marketing Automation

  • Meltwater offers support with the following options:
    • 24x7 Support , Email , Phone , Chat , Knowledge Base

  • Meltwater offers training with the following options:
    • Webinar , Documentation

  • Meltwater supports the following languages:
    • Chinese , Dutch , English , French , German , Irish , Italian , Japanese , Norwegian , Portuguese , Spanish , Swedish

  • Following are the typical users of the Meltwater:
    • Small-Business , Midsize-Business , Large-Enterprise-Business

  • Meltwater supports the following deployment:
    • Cloud Hosted

  • Meltwater supports the following devices and operating systems:
    • Web-Based , iPhone , Android , Mac
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