SoftwareWorld Editorial Review
Why SoftwareWorld Chooses Brand24
"Keeping track of what people say about your brand online can be time-consuming without the right tools. Brand24 helps businesses monitor online mentions and sentiment across social media, news sites, blogs, and forums in one place. Marketing and PR teams find it useful for staying on top of brand reputation and responding quickly when needed. Smaller teams especially benefit from having this kind of visibility without heavy manual effort. That said, businesses with very niche or local audiences may find the volume of relevant data limited."
Decision Snapshot
Brand24 Evaluation Snapshot
Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.
Buyer Contribution
Your Brand24 experience can help other buyers
Used Brand24? Share an honest review about usability, features, support, and overall experience. Your feedback can help other buyers evaluate the product with greater confidence.
Reviews are published after SoftwareWorld moderation.
Write a Review
Trust & Transparency
Why Buyers Can Trust This Page
Structured Product Information
Consistent buyer-focused fields make software profiles easier to evaluate.
Clear Sponsored Disclosure
Paid placements are labeled and separated from product facts and reviews.
Editorial Independence
Sponsored participation does not influence SoftwareWorld's editorial assessment.
Data Transparency
Pricing and availability can change, so current details should be confirmed with the vendor.
Product Overview
Brand24 Overview
Product description, media, company details, support, training, deployment, customer size, languages, and industries.
Support
Training
Licensing & Deployment
Typical Customers
Why Choose Brand24
Problem it Solves
-
Real-time Social Media Monitoring And Analytics For Brand Reputation Management
Target Users
-
Small Business Owners
-
Marketing Professionals
-
PR Agencies
-
Social Media Managers
-
Brand Managers
Core Use Case
-
Monitor Online Mentions
-
Analyze Brand Sentiment
-
Track Social Media Engagement
-
Identify Influencers
-
Manage Crisis Communication
USP
-
Real-time Social Media Monitoring For Actionable Insights
Pros
-
Real-time brand mention tracking across social, news, and blogs
-
Sentiment analysis actually catches tone shifts worth acting on
-
Influence scores help prioritize which mentions genuinely matter
-
Discussion volume charts make spotting PR crises early straightforward
-
Slack and email alerts keep teams informed without constant login
-
Affordable entry plans compared to most enterprise-level listening tools
-
PDF reports look clean enough to share directly with clients
Cons
-
Pricing climbs quickly as monitored keywords and users scale up
-
Advanced analytics reserved for higher-tier plans only
-
Mention volume caps on lower plans hit faster than expected
-
Real-time alerts need careful tuning to avoid notification overload
Editorial Buyer Guidance
Who Is Brand24 Best For?
Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.
Problem It Solves
Real-time Social Media Monitoring And Analytics For Brand Reputation ManagementTarget Users
- Small Business Owners
- Marketing Professionals
- PR Agencies
- Social Media Managers
- Brand Managers
Core Use Cases
- Monitor Online Mentions
- Analyze Brand Sentiment
- Track Social Media Engagement
- Identify Influencers
- Manage Crisis Communication
Unique Selling Point
Real-time Social Media Monitoring For Actionable Insights
Strengths and Limitations
Brand24 Pros & Cons
Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.
+
Pros
- Real-time brand mention tracking across social, news, and blogs
- Sentiment analysis actually catches tone shifts worth acting on
- Influence scores help prioritize which mentions genuinely matter
- Discussion volume charts make spotting PR crises early straightforward
- Slack and email alerts keep teams informed without constant login
- Affordable entry plans compared to most enterprise-level listening tools
- PDF reports look clean enough to share directly with clients
!
Cons
- Pricing climbs quickly as monitored keywords and users scale up
- Advanced analytics reserved for higher-tier plans only
- Mention volume caps on lower plans hit faster than expected
- Real-time alerts need careful tuning to avoid notification overload
Sponsored Products
Explore Similar Software
Discover sponsored software products relevant to Brand24 and its buyer use cases. Review product fit, trial availability, and other profile signals before visiting a vendor website.
Sponsored placements are paid positions and do not influence Brand24 profile information, SoftwareWorld’s editorial assessment, or user reviews.
Category-Based Capabilities
Brand24 Features
Each category combines the selected software category, its category-specific description, and the features assigned to that category.
Reputation Management Software 28 selected features Open category ↗ ⌄
Sentiment Analysis
Campaign Management
Visual Analytics
Review Generation
Keyword Tracking
Widgets
Real Time Notifications
Engagement Tracking
Review Monitoring
SEO Management
Response Management
Social Media Integration
Content Management
SMS Messaging
Brand Tracking
Surveys & Feedback
Campaign Analytics
Multi-Location
Review Request
Review Notification
Customer Experience Management
Review Display
Review Sharing
Hashtag Tracking
Post Scheduling
Complaint Management
Social Media Monitoring
Artificial Intelligence
Brand Management Software 23 selected features Open category ↗ ⌄
Change Management
Fulfillment Distribution
Collaboration Tools
Visual Analytics
Commenting/Notes
Image Editing
Campaign Management
Metadata Management
Digital Asset Management
Customizable Branding
Version Control
Search/Filter
Approval Process Control
Template Management
Artwork Management
Content Library
Document Storage
Content Management
Social Media Integration
Brand Guidelines
Image Library
File Management
Artificial Intelligence
AI Marketing Tools Software 11 selected features Open category ↗ ⌄
AI/Machine Learning
Marketing Management
AI Content Creation
AI Writing Assistant
Personalization
SEO Management
Behavior Analytics
Campaign Analytics
Campaign Management
Marketing Automation
Artificial Intelligence
Influencer Marketing Software 11 selected features Open category ↗ ⌄
Influencer Tracking
Campaign Analytics
Content Management
CRM
Campaign Management
ROI Tracking
Payment Tracking
Influencer Relationship Management
Social Media Monitoring
Influencer Discovery
Faceted Search/Filter
Public Relations Software 22 selected features Open category ↗ ⌄
Press Release Builder
Campaign Planning
Multi-Channel Distribution
Clippings Management
Social Media Monitoring
Direct Mail Management
Reporting & Statistics
Multi-Channel Marketing
Press Monitoring
Monitoring
Communication Management
Campaign Management
Digital Asset Management
Auto Update
Campaign Analytics
Customizable Reports
Email Distribution
Contact Management
Article Author Database
Search/Filter
Activity Tracking
Media Monitoring
Review Management Software 10 selected features Open category ↗ ⌄
Social Sharing
Review Notification
Campaign Management
Review Monitoring
Sentiment Analysis
Negative Feedback Management
Dashboard
Review Request
Response Management
Artificial Intelligence
Social Media Analytics Tools Software 9 selected features Open category ↗ ⌄
Multi-Channel Data Collection
Engagement Tracking
Lead Attribution
Campaign Analytics
Influencer Tracking
Post Scheduling
Customizable Reports
Competitor Monitoring
Artificial Intelligence
Social Media Management Software 17 selected features Open category ↗ ⌄
Engagement Tracking
Tagging
Image Library
Customer Engagement
@mentions
Reporting/Analytics
Keyword Tracking
Brand Tracking
Post Scheduling
Alerts/Notifications
Automated Publishing
Multi-Account Management
Social Media Integration
Campaign Management
Multi-Campaign
Collaboration Tools
Calendar Management
Social Media Monitoring Software 20 selected features Open category ↗ ⌄
Competitive Analysis
Trend Analysis
Customizable Reports
Audience Targeting
Social Media Integration
Performance Metrics
Impact Measurement
Visual Analytics
Reputation Management
Real-Time Notifications
Reporting & Statistics
Campaign Analytics
Sentiment Analysis
Customer Engagement
Engagement Tracking
Content Management
Influencer Tracking
Dashboard
Multi-Channel Data Collection
Artificial Intelligence
Connected Applications
Brand24 Integrations
Integration information is displayed only when approved integration products are available on the profile.
Google Drive
Microsoft Teams
Google Analytics
HubSpot CRM
Salesforce Sales Cloud
Trello
Slack
Zapier
Asana
Pipedrive
Pricing Information
Brand24 Pricing
Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.
Individual
$149
Per Month
Team
$249
Per Month
Pro
$299
Per Month
Business
$499
Per Month
Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.
Verified User Feedback
Write a Brand24 Review ↗
Brand24 Reviews
Approved reviews submitted through verified Google or LinkedIn reviewer accounts.
Megan J.
PR Account Executive
Essential Tool for Social Monitoring
I really like how Brand24 tracks mentions across so many social platforms, catching things I might have missed otherwise. The platform isn’t the simplest to navigate, and it can take a little time to teach new team members how to use it. Even so, our team has had a very positive experience overall, and we consider it an essential tool for monitoring and reporting social activity.
Reviewed on July, 2025
Devlin B.
Director
Exceptional Service That Feels Personal
The customer service at Brand24 is truly outstanding. I explored all the competitors, and while price was a factor, it was the way the team interacted with me that made me choose Brand24 for an important campaign. The one-off payment can feel steep for those of us in regions with lower exchange rates, but I understand it’s standard in the industry and provides security for the business. Overall, I’m very happy—working with them feels like collaborating with an internal team, and they really understand customer experience in the digital age.
Reviewed on July, 2024
Alternative Products
View All Brand24 Alternatives ↗
Top Brand24 Alternatives
Explore leading products commonly evaluated alongside Brand24.
Frequently Asked Questions
Brand24 FAQs
Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.
Brand24 is a powerful social media monitoring software designed to help businesses track online mentions, monitor brand reputation, and engage with their audience across social media platforms. The platform offers real-time alerts for brand mentions, allowing businesses to respond to customer feedback, complaints, or inquiries promptly. Brand24 also tracks sentiment, providing insights into how customers perceive a brand or product. The software’s analytics and reporting features offer detailed insights into social media engagement, influencer activity, and overall brand awareness, helping businesses optimize their social media strategies and improve customer relationships. With its intuitive interface and real-time monitoring capabilities, Brand24 helps businesses stay on top of their online presence and protect their brand reputation.
- No, Brand24 does not offer a free version.
- Yes, Brand24 offers a free trial.
- No, Credit Card details are not required for the Brand24 trial.
-
Brand24 offers the following pricing plans & packages:
Individual
$149 Per Month
Team
$249 Per Month
Pro
$299 Per Month
Business
$499 Per Month
-
Brand24 supports the following payment frequencies:
- Monthly Subscription
- No, Brand24 does not offer an API.
-
Brand24 can be integrated with the following applications:
- Salesforce Sales Cloud , Asana , HubSpot CRM , Slack , Pipedrive , Google Drive , Trello , Microsoft Teams , Zapier , Google Analytics
-
Brand24 offers support with the following options:
- Email , Phone , Chat , Knowledge Base , FAQs/Forum
-
Brand24 offers training with the following options:
- In-person , Live Online , Webinar , Documentation , Videos
-
Brand24 supports the following languages:
- Arabic , Croatian , Czech , Danish , Dutch , English , Finnish , French , German , Hungarian , Indonesian , Italian , Korean , Norwegian , Polish , Portuguese , Romanian , Slovak , Spanish , Swedish , Thai , Turkish , Vietnamese
-
Following are the typical users of the Brand24:
- Self-Employed , Small-Business , Midsize-Business
-
Brand24 supports the following deployment:
- Cloud Hosted
-
Brand24 supports the following devices and operating systems:
- Web-Based , iPhone , Android , Mac
Are you an authorized Brand24 representative?
Claim this profile with an official business email to request management access. Public product information and approved reviews remain available before the profile is claimed.
Product Comparisons
Brand24 Comparisons
Open published two-product comparison pages for a side-by-side evaluation.
Get Expert Help