Best Mobile Analytics Software

Understanding user behavior is critical for the success of any mobile app. Mobile Analytics Software empowers developers, marketers, and business owners to gain insights into app performance and user engagement. These tools track key metrics like session duration, retention rates, and in-app purchases, providing data to refine strategies and improve user experiences. By analyzing this information, app creators can identify trends, address bottlenecks, and optimize their applications for maximum impact. The best mobile app analytics tools not only offer detailed reports but also integrate seamlessly with other platforms. They enable businesses to understand their audience better, tailor marketing campaigns, and achieve higher app engagement. From real-time tracking to user segmentation, these tools help businesses stay ahead in a competitive digital market. Explore our curated list of Mobile Analytics Software to discover solutions that provide actionable insights, helping you transform data into meaningful strategies for app success.
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Last Updated: September 03, 2025

93 Software

List of Top Mobile Analytics Software | Best Mobile App Analytics Tools

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

In-App Events Tracking

Multi-Channel Attribution

Retention Tracking

Push Notifications

Behavior Tracking

Cohort Analysis

Conversion Tracking

Funnel Analysis

Uninstall Tracking

A/B Testing

Customer Segmentation

Reporting/Analytics

Heatmaps

Session Recording

Issue Management

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Mobile Analytics Software that is:

Optimize End Users’ Digital Experiences ‍with Data Science Capabilities

HeadSpin, a pivotal player in the realm of web, audio/video, and mobile application testing and monitoring, functions as a comprehensive platform for ensuring optimal app performance. It offers a unified solution that enables developers and testers to evaluate how their applications perform across various devices, networks, and locations. HeadSpin's cloud-based infrastructure allows users to acces... Read more about HeadSpin

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Performance Marketing & Mobile Attribution Platform

Affise is a versatile and intuitive performance marketing platform, designed to streamline advertising efforts for businesses. This platform offers a centralized place for companies to manage, track, and optimize their digital marketing campaigns. With a user-friendly interface, Affise simplifies the complexities of performance marketing and offers seamless navigation for users. It provides robust... Read more about Affise

Free Trial

Available

Pricing Type

$500 Per month

Location

Lithuania

Insights-led Customer Engagement Platform

MoEngage is an intelligent customer engagement platform designed to aid businesses in understanding and responding to their customers' needs more effectively. This software excels in analyzing customer behavior across various digital touchpoints, enabling companies to craft personalized marketing strategies. MoEngage's key features include automation of marketing campaigns, real-time segmentation,... Read more about MoEngage

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Product Experience and Digital Adoption Solutions

Pendo is a versatile software platform designed to enhance user experience and product engagement for digital products and applications. Its core functionality revolves around in-app analytics, user feedback, and guided tours. Pendo captures detailed user behavior data within apps, providing insights into how features are used and where users encounter issues. This data helps businesses optimize t... Read more about Pendo

Free Trial

NA

Pricing Type

$3500 Per year

Location

United States

Understand and elevate your app’s reputation

AppFollow is a versatile software tool tailored for app tracking and management, offering a comprehensive solution for businesses and developers. It specializes in monitoring app reviews and ratings across various platforms, helping users stay updated with customer feedback. A standout feature is its real-time analytics, providing insights into app performance and user sentiment. AppFollow simplif... Read more about AppFollow

Free Trial

Available

Pricing Type

$179 Per month

Location

Finland

Improve product experiences and user adoption with product analytics, in-app engagements, and comprehensive customer feedback.

Gainsight PX is a powerful and user-centric software developed to enhance customer experience and streamline product management. It's unique in offering detailed insights into user behavior and product usage, crucial for businesses aiming to understand and improve their customer journey. With Gainsight PX, companies can easily track user interactions, identify patterns, and pinpoint areas for impr... Read more about Gainsight PX

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Automate Your Entire Marketing Reporting

Improvado is an advanced marketing data aggregation tool that is developed to streamline and simplify the way businesses handle their marketing data. Its primary strength lies in its ability to integrate with over 200 marketing platforms, from social media to CRM systems, allowing for efficient data collection and consolidation under one roof. This eliminates the need for manual data extraction an... Read more about Improvado

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

The CRM for sales teams on the move

We like to work at the highest level, ensuring our final customers use our app daily to accelerate their opportunities. Our mission is to change the world of B2B mid-market sales teams through technology. We always seek people who want to join our team to achieve this .ForceManager is the leading CRM with a full service WebApp created for a range of work styles including home, office or the field. Read more about ForceManager

Free Trial

7 Days

Pricing Type

$34 Per month

Location

Spain

mParticle Analytics is a leading business intelligence software designed to help organizations leverage their data for informed decision-making. This powerful tool enables users to collect, analyze, and visualize data from various sources seamlessly. With its user-friendly interface, businesses can easily create custom dashboards and reports that cater to their specific needs. mParticle supports i... Read more about mParticle Analytics

Free Trial

Available

Pricing Type

$950 Per feautre

Location

United States

Countly is an advanced web analytics software designed to provide deep insights into user behavior and engagement across digital platforms. This platform offers a comprehensive suite of tools for tracking website traffic, analyzing user interactions, and generating actionable reports. With its real-time data visualization capabilities, users can monitor key performance indicators and assess the ef... Read more about Countly

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

Heap is an advanced data analysis software designed to empower businesses to capture, analyze, and visualize their data with ease and precision. It offers a comprehensive platform for tracking user interactions, events, and behaviors across websites and applications without the need for manual tagging. Heap’s intuitive interface allows users to create custom reports, perform cohort analyses, and... Read more about Heap

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

App Radar is a leading app store optimization (ASO) software designed to help mobile app developers and marketers improve their app’s visibility, rankings, and downloads in app stores. It offers a comprehensive suite of tools that streamline the ASO process, including keyword research, competitor analysis, and performance tracking. App Radar’s intuitive interface allows users to identify and t... Read more about App Radar

Free Trial

14 Days

Pricing Type

$58 Per month

Location

Austria

Fullstory is a leading Customer Experience Software designed to help businesses understand and enhance user interactions on their digital platforms. It offers a comprehensive suite of tools for session replay, heatmaps, and user journey analysis, enabling organizations to identify pain points and optimize user experiences effectively. Key features include real-time analytics, error detection, and ... Read more about Fullstory

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Leanplum is a powerful marketing automation software that helps businesses engage and retain customers through personalized experiences. With its comprehensive suite of tools, Leanplum enables marketers to create targeted campaigns across various channels, including email, push notifications, and in-app messages. The platform's advanced analytics provide insights into customer behavior, allowing f... Read more about Leanplum

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Near is an advanced store locator software designed to enhance customer engagement by providing users with easy access to store information. This solution allows businesses to create customized, interactive maps that guide customers to their nearest locations. With features like geo-targeting and real-time inventory updates, Near ensures users receive accurate information tailored to their needs. ... Read more about Near

Free Trial

NA

Pricing Type

$0.01 Per feautre

Location

France

Kumulos is a leading mobile analytics software designed to help businesses track and analyze user behavior across their mobile applications. With its intuitive dashboard, Kumulos provides insights into key performance metrics, such as user engagement, retention rates, and inapp purchases, enabling businesses to make datadriven decisions to enhance their mobile strategy. The software allows users t... Read more about Kumulos

Free Trial

Available

Pricing Type

$50 Per feautre

Location

Israel

SplitMetrics Acquire is a social media marketing software focused on helping businesses maximize user acquisition and app growth through targeted advertising campaigns. It provides tools for creating, testing, and optimizing ad creatives to engage users effectively on various social media platforms. SplitMetrics Acquire supports in-depth analytics and A/B testing, enabling marketers to identify hi... Read more about SplitMetrics Acquire

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

ScientiaMobile is a cutting-edge business intelligence software designed to provide organizations with deep insights into their mobile applications and user behavior. It offers a comprehensive suite of tools for tracking app performance, analyzing user engagement, and monitoring market trends, enabling businesses to make data-driven decisions. ScientiaMobile features real-time analytics, customiza... Read more about ScientiaMobile

Free Trial

Available

Pricing Type

$500 Per month

Location

United States

Everything you need to grow in the app stores

AppTweak is an app store optimization (ASO) software designed to help businesses improve their app visibility and increase downloads. The platform provides a suite of tools to optimize app titles, descriptions, keywords, and screenshots for better discoverability in app stores. AppTweak offers analytics to track app performance, monitor keyword rankings, and analyze competitors, enabling users to ... Read more about AppTweak

Free Trial

Available

Pricing Type

$69 Per month

Location

Belgium

MobileAction is a powerful app store optimization (ASO) software designed to help businesses boost their mobile app visibility and improve rankings in app stores. The platform provides keyword tracking, competitor analysis, and performance analytics to help app developers optimize their app listings and enhance discoverability. MobileAction offers insights into app store algorithms, user reviews, ... Read more about MobileAction

Free Trial

Available

Pricing Type

$0 Per month

Location

United States

Repro is a marketing analytics software designed to help businesses optimize their marketing campaigns through data-driven insights. The platform tracks and analyzes customer interactions across multiple channels, providing a comprehensive view of user behavior, engagement, and conversion rates. Repro’s real-time reporting tools allow businesses to monitor campaign performance and make adjustmen... Read more about Repro

Free Trial

NA

Pricing Type

Contact Vendor

Location

Japan

Netcore Customer Engagement is a campaign management software designed to help businesses engage with their customers through personalized communication. The platform allows marketers to create, execute, and analyze multi-channel campaigns, including email, SMS, push notifications, and in-app messaging. Netcore offers automation features, enabling businesses to send targeted messages based on cust... Read more about Netcore Customer Engagement

Free Trial

Available

Pricing Type

$22 Per year

Location

India

SplitMetrics Optimize is a cutting-edge A/B Testing Software designed to help businesses optimize their mobile app performance and increase user engagement through data-driven experimentation. It offers a comprehensive platform for creating, deploying, and analyzing A/B tests, enabling marketers and developers to make informed decisions based on real user behavior and preferences. SplitMetrics Opt... Read more about SplitMetrics Optimize

Free Trial

Available

Pricing Type

$4999 Per user

Location

United States

Small Business WiFi is a customer loyalty software designed specifically for small businesses looking to enhance customer engagement and retention through their WiFi network. By offering free WiFi to customers in exchange for a sign-up or engagement, businesses can create a valuable database of customer information and gain insights into customer behavior. The platform allows businesses to customi... Read more about Small Business WiFi

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

Taplytics is a cutting-edge Automated Testing Software designed to help businesses optimize their digital products and user experiences through efficient and reliable testing methodologies. It offers a comprehensive platform for conducting A/B testing, multivariate testing, and user behavior analysis, ensuring that organizations can make data-driven decisions to enhance their websites, mobile apps... Read more about Taplytics

Free Trial

Available

Pricing Type

$40 Per user

Location

United States

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Frequently Asked Questions

Mobile analytics software tracks and analyzes user interactions within mobile applications to improve performance and user experience.

These tools provide insights into user behavior, app usage patterns, and engagement metrics to help optimize app performance.

Product managers, marketers, app developers, UX designers, and business analysts frequently use mobile analytics platforms.

It collects data from user interactions within an app, such as screen views, button clicks, and session duration, and visualizes trends.

Any mobile app—whether in e-commerce, gaming, education, healthcare, or finance—can benefit from tracking user engagement.

By identifying where users drop off, you can optimize those points and personalize experiences to retain users longer.

Yes, crash analytics and error reports help developers resolve issues quickly and reduce app downtime.

Look for event tracking, user segmentation, funnel analysis, heatmaps, real-time data, and crash reporting.

It reveals what's working, what’s not, and where to allocate resources for performance and growth.

They vary in data visualization, event tracking depth, integrations, user segmentation, real-time support, and pricing models.

They vary in data visualization, event tracking depth, integrations, user segmentation, real-time support, and pricing models.