SoftwareWorld Editorial Review
Why SoftwareWorld Chooses SplitMetrics Acquire
"For mobile app marketers focused on Apple Search Ads, SplitMetrics Acquire gives teams a more structured way to manage and optimize their campaigns. It helps reduce the time spent on manual adjustments and makes campaign data easier to act on. Teams running large-scale user acquisition efforts tend to find it particularly useful. That said, businesses with smaller budgets or limited app store marketing activity may not get enough value to justify the investment."
Decision Snapshot
SplitMetrics Acquire Evaluation Snapshot
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Product Overview
SplitMetrics Acquire Overview
Product description, media, company details, support, training, deployment, customer size, languages, and industries.
Support
Training
Licensing & Deployment
Typical Customers
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Category-Based Capabilities
SplitMetrics Acquire Features
Each category combines the selected software category, its category-specific description, and the features assigned to that category.
Campaign Management Software 27 selected features Open category ↗ ⌄
SplitMetrics Acquire is an Apple Ads campaign management platform that helps mobile marketers create, manage, automate, and scale campaigns from a single workspace. Teams can manage campaigns, ad groups, keywords, bids, budgets, schedules, and automation rules in bulk, while AI-powered optimization continuously adjusts performance toward business goals such as CPA, CPI, ROAS and Share of Voice.
Lead Management
Activity Dashboard
Campaign Management
Data Import/Export
Campaign Segmentation
Contact Database
Campaign Planning
Multi-Channel Marketing
Channel Management
Reporting & Statistics
Lead Capture
Campaign Scheduling
Drip Campaigns
Lead Generation
Engagement Tracking
Conversion Rate Optimization
Visual Analytics
Click Tracking
Auto-Responders
Template Management
Customer Segmentation
Multi-Campaign
Campaign Analytics
Social Media Integration
Email Marketing
AB Testing
Content Management
Marketing Automation Software 30 selected features Open category ↗ ⌄
SplitMetrics Acquire automates the repetitive work of managing Apple Ads campaigns, giving mobile growth teams more time to focus on strategy. Its automation engine supports 200+ rule templates and custom workflows for bids, budgets, keywords, campaign actions, alerts, and performance changes. AI-powered bid and budget optimization can also continuously react to campaign performance and market signals, helping teams scale without increasing manual workload.
Drip Campaigns
Customizable CTAs
Email Marketing
Engagement Tracking
Customizable Forms
ROI Tracking
Website Visitor Tracking
Lead Capture
Marketing Calendar
Dynamic Content
Event Triggered Actions
SMS Marketing
AB Testing
Lead Qualification
Data Import/Export
Conversion Tracking
Social Marketing
Landing Pages
Template Management
Segmentation
Campaign Analytics
Lead Generation
Multi-Channel Communication
Sales Analytics
Lead Management
Multi-Campaign
Multi-Channel Marketing
Marketing Automation
Campaign Management
CRM
Social Media Marketing Software 31 selected features Open category ↗ ⌄
SplitMetrics Acquire is designed specifically for mobile app user acquisition rather than traditional social media marketing. While it does not function as a social media publishing or community management platform, it can complement broader paid-media strategies by helping mobile marketers understand acquisition performance, optimize Apple Ads investment, and connect advertising data with downstream app events and revenue. Its focus is on maximizing the performance of app acquisition campaigns within the Apple ecosystem.
Automated Publishing
Campaign Analytics
Commenting/Notes
Tagging
Contact Management
Social Media Monitoring
Performance Metrics
Campaign Planning
Multi-Campaign
Content Management
Social Promotion
Multi-Channel Marketing
Image Library
Post Scheduling
Email Marketing
Conversion Tracking
Campaign Management
Drag & Drop
Reporting/Analytics
Engagement Tracking
Multi-Channel Management
Content Library
AB Testing
Multi-Account Management
Social Media Integration
Calendar Management
Trend Analysis
Customer Segmentation
Keyword Filtering
Automated Scheduling
Click Tracking
App Store Optimization Tools Software 10 selected features Open category ↗ ⌄
SplitMetrics Acquire helps ASO and paid acquisition teams connect Apple Ads performance with the competitive intelligence needed to improve App Store growth. Marketers can analyze keyword performance, competitor activity, Keyword Gap opportunities, and Share of Voice while using Apple Ads data to understand how paid visibility contributes to overall app growth. This makes SplitMetrics Acquire particularly useful for teams looking to align ASO strategy with paid search acquisition.
Reviews Management
A/B Testing
Benchmarking
ASO Reporting
App Store Localization
Competitor Monitoring
Sentiment Analysis
Keyword Rank Tracking
Keyword Research Tools
Artificial Intelligence
Marketing Attribution Software 17 selected features Open category ↗ ⌄
SplitMetrics Acquire brings Apple Ads data and mobile attribution data together to give marketers a fuller view of campaign performance beyond installs and clicks. Through integrations with mobile measurement partners such as AppsFlyer, Adjust, Branch, Kochava, Singular, and others, teams can connect advertising activity with post-install events, revenue, subscriptions, and other business outcomes. Custom conversions and full-funnel reporting help marketers optimize campaigns against the metrics that actually matter to their business.
Customer Journey Mapping
Data Import/Export
Advertising Management
Cross Channel Attribution
Performance Metrics
Audience Targeting
Campaign Analytics
Attribution Modeling
Engagement Tracking
ROI Tracking
Predictive Analytics
Multi-Campaign
Multi-Touch Attribution
Campaign Management
Customer Segmentation
Conversion Tracking
Affiliate Management
Mobile Analytics Software 15 selected features Open category ↗ ⌄
SplitMetrics Acquire provides mobile analytics built around the performance of Apple Ads and the full app acquisition funnel. It brings together Apple Ads data, mobile measurement partner data, and post-install events to help teams understand performance from impressions and downloads through installs, purchases, subscriptions, and other in-app actions. Marketers can create custom conversions, analyze campaign and keyword performance, and use full-funnel insights to identify where acquisition spend is generating real business value.
In-App Events Tracking
Multi-Channel Attribution
Retention Tracking
Push Notifications
Behavior Tracking
Cohort Analysis
Conversion Tracking
Funnel Analysis
Uninstall Tracking
A/B Testing
Customer Segmentation
Reporting/Analytics
Heatmaps
Session Recording
Issue Management
Mobile Marketing Software 13 selected features Open category ↗ ⌄
SplitMetrics Acquire is mobile marketing software designed to help app and game marketers grow efficiently through Apple Ads. As an Apple Ads-focused platform, it combines campaign management, AI-powered optimization, automation, attribution, and market intelligence in one workspace. Teams can optimize bids and budgets, discover high-value keywords, monitor competitors and Share of Voice, and connect advertising activity with downstream revenue and conversion data to make smarter user acquisition decisions.
Text-to-Win
Push Notifications
Mobile Access
SMS Marketing
Customizable Templates
Engagement Tracking
Activity Dashboard
Email Marketing
Campaign Management
Contact Management
Customer Segmentation
Campaign Analytics
Autoresponders
Connected Applications
SplitMetrics Acquire Integrations
Integration information is displayed only when approved integration products are available on the profile.
Firebase
Adjust
AppsFlyer
Kochava
Branch Metrics
Singular
RevenueCat
Pricing Information
SplitMetrics Acquire Pricing
Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.
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Frequently Asked Questions
SplitMetrics Acquire FAQs
Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.
SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase.
It's part of SplitMetrics' ecosystem.
SplitMetrics is the mobile marketing performance company helping Fortune 100 companies achieve 25%+ revenue growth. From Apple Ads optimization and ASO to multichannel ad buying and end-to-end creative production, SplitMetrics brings together proprietary market intelligence, AI purpose-built for mobile growth, and 10 years of app marketing expertise to help you hit your targets across every mobile marketing channel. At the core of our solutions is SplitMetrics AI, trained on a decade of app marketing data and proven to deliver better performance than general-purpose AI. SplitMetrics is SOC 2 Type II compliant and ISO 27001 certified. Leading brands across gaming, finance, food & beverage, and real-money gaming - including Bolt, Skyscanner, NordVPN, Wargaming, Audible, and DraftKings - choose SplitMetrics year after year, contributing to a 98% client satisfaction rate.
- Yes, SplitMetrics Acquire offers a free version.
- Yes, SplitMetrics Acquire offers a free trial.
- No, Credit Card details are not required for the SplitMetrics Acquire trial.
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SplitMetrics Acquire supports the following payment frequencies:
- Monthly Subscription
- No, SplitMetrics Acquire does not offer an API.
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SplitMetrics Acquire can be integrated with the following applications:
- Firebase , Singular , Adjust , AppsFlyer , Branch Metrics , Kochava , RevenueCat
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SplitMetrics Acquire offers support with the following options:
- Email , Chat , Knowledge Base , FAQs/Forum
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SplitMetrics Acquire offers training with the following options:
- In-person , Live Online , Webinar , Documentation , Videos
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SplitMetrics Acquire supports the following languages:
- English
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Following are the typical users of the SplitMetrics Acquire:
- Self-Employed , Small-Business , Midsize-Business
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SplitMetrics Acquire supports the following deployment:
- Cloud Hosted
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SplitMetrics Acquire supports the following devices and operating systems:
- Web-Based , iPhone
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