SoftwareWorld

Kajabi

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Create and sell online courses, coaching, and memberships.

4.5 2 verified reviews
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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Kajabi

"Creators and entrepreneurs who want to sell courses, memberships, or digital products often find Kajabi a practical choice. It brings together the tools needed to build, market, and deliver content without juggling multiple separate platforms. This makes it especially useful for coaches, educators, and small teams managing their own online business. That said, businesses looking for deep customization or lower-cost entry points may find the pricing and flexibility somewhat limiting as they scale."
SoftwareWorld Review Team
SoftwareWorld Highly Recommended 2026
Decision Snapshot

Kajabi Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.5 / 5
Starting Price$71 / month
Free TrialAvailable
Free VersionNot available
APINot available
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Data Transparency

Pricing and availability can change, so current details should be confirmed with the vendor.

Product Overview

Kajabi Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Kajabi

Kajabi is a comprehensive platform designed for entrepreneurs and businesses to create, market, and sell online courses and digital products. It stands out for its all-in-one functionality, combining website building, course creation, and email marketing tools. Kajabi offers a user-friendly interface, making it accessible for non-tech-savvy users to craft professional-looking courses and websites. The platform supports a range of multimedia content, including videos, quizzes, and downloadable resources, enhancing the learning experience. Kajabi includes powerful marketing features like automated email campaigns and sales funnels, aiding in customer acquisition and retention. It provides detailed analytics, offering insights into customer behavior and sales performance. The software ensures secure transactions and protects content with robust security measures. Kajabi integrates with various third-party applications, streamlining business processes. Its community and support resources offer valuable guidance for users at every stage.
Company Kajabi
Founded 2009
Headquarters United States
Employees 101-500

Support

Email Phone Chat Knowledge Base

Training

Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based iPhone Android Windows Mac Linux

Typical Customers

Self-Employed Small-Business Midsize-Business
Languages Supported 1 language available
English
Industries Served 1 industry available
Information Technology & Services

Why Choose Kajabi

Problem it Solves

  • Problem it Solves Streamlining Online Course Creation And Marketing For Entrepreneurs

Target Users

  • Target Users Entrepreneurs
  • Target Users Online Course Creators
  • Target Users Coaches
  • Target Users Small Business Owners
  • Target Users Content Creators

Core Use Case

  • Core Use Case Create Online Courses
  • Core Use Case Build Membership Sites
  • Core Use Case Host Webinars
  • Core Use Case Sell Digital Products
  • Core Use Case Manage Email Marketing Campaigns

USP

  • USP Create,market,and Sell Online Courses Effortlessly With Kajabi

Pros

  • Pros All-in-one platform eliminates need for multiple disconnected third-party tools
  • Pros Built-in community feature keeps students engaged without leaving the platform
  • Pros Course creation tools require no coding or technical background to use
  • Pros Email marketing and automation included without paying for separate software
  • Pros Kajabi's analytics give clear visibility into student progress and revenue
  • Pros Pipelines make building sales funnels surprisingly straightforward for non-marketers
  • Pros Mobile app lets members access content and communities on the go
  • Pros Podcast hosting support sets Kajabi apart from most course platforms

Cons

  • Cons Community engagement tools feel basic compared to dedicated platform competitors
  • Cons Pricing climbs steeply as member count and features scale up
  • Cons All-in-one approach means individual tools rarely match specialist alternatives
  • Cons Mobile community experience noticeably lags behind the desktop version
Editorial Buyer Guidance

Who Is Kajabi Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Streamlining Online Course Creation And Marketing For Entrepreneurs

Target Users

  • Entrepreneurs
  • Online Course Creators
  • Coaches
  • Small Business Owners
  • Content Creators

Core Use Cases

  • Create Online Courses
  • Build Membership Sites
  • Host Webinars
  • Sell Digital Products
  • Manage Email Marketing Campaigns

Unique Selling Point

  • Create
  • Market
  • And Sell Online Courses Effortlessly With Kajabi
Strengths and Limitations

Kajabi Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • All-in-one platform eliminates need for multiple disconnected third-party tools
  • Built-in community feature keeps students engaged without leaving the platform
  • Course creation tools require no coding or technical background to use
  • Email marketing and automation included without paying for separate software
  • Kajabi's analytics give clear visibility into student progress and revenue
  • Pipelines make building sales funnels surprisingly straightforward for non-marketers
  • Mobile app lets members access content and communities on the go
  • Podcast hosting support sets Kajabi apart from most course platforms
!

Cons

  • Community engagement tools feel basic compared to dedicated platform competitors
  • Pricing climbs steeply as member count and features scale up
  • All-in-one approach means individual tools rarely match specialist alternatives
  • Mobile community experience noticeably lags behind the desktop version
Category-Based Capabilities

Kajabi Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Course Creation Software 29 selected features Open category ↗ ⌄
SCORM Compliance Assessment Management Asynchronous Learning Activity Tracking Content Management Progress Tracking Customizable Questions Course Publishing Gamification Training Management Collaboration Tools Template Management Interactive Learning Synchronous Learning Video Management Certification & Licensing Storyboarding Course Authoring Drag & Drop Media Import Audio/Video Recording Learning Management Blended Learning Self-Learning Question Library Multi-Language Surveys & Feedback Assignment Management Content Library
Online Training Software 31 selected features Open category ↗ ⌄
Certification & Licensing Virtual Classroom Training Administration Surveys & Feedback Course Management Built-in Course Authoring Social Learning Skills Tracking Synchronous Learning Learning Management SCORM Compliance Learning Paths/Tracks Tests/Assessments Self-Learning Mobile Learning Learner Portal Corporate/Business Content Library Multi-Language Asynchronous Learning Reporting/Analytics Progress Tracking Blended Learning Built-in LMS Assessment Management eCommerce Management Academic/Education Gamification Content Management Skills Assessment Assignment Management
Landing Page Software 31 selected features Open category ↗ ⌄
Customer Segmentation Alerts/Notifications Engagement Tracking Publishing Options Template Management Web Forms Widgets SEO Management Drag & Drop Content Management Email Marketing Campaign Segmentation Multi-Channel Marketing Auto-Responders Responsive Web Design Social Media Integration Lead Management Design Management AB Testing CRM WYSIWYG Editor Campaign Management Lead Capture Forms Management Contact Management Lead Generation Website Management Event Triggered Actions Form Builder Conversion Tracking Media Library
Content Marketing Software 22 selected features Open category ↗ ⌄
Categorization/Grouping Filtering Campaign Management Reporting & Statistics Audience Targeting Social Media Integration Social Promotion Template Management SEO Management Conversion Tracking Activity Dashboard Campaign Planning Editorial Calendar Content Library Drag & Drop Publish Scheduling Content Management Campaign Analytics Multi-Channel Campaigns Engagement Tracking Social Media Monitoring Email Marketing
Email Marketing Software 30 selected features Open category ↗ ⌄
Template Management Event Triggered Actions AB Testing Image Library Email Tracking Click Tracking Contact Database Dynamic Content Auto-Responders CRM Subscriber Management WYSIWYG Editor Campaign Analytics Contact Management CAN SPAM Compliance Customer Segmentation Multi-Channel Marketing List Management Spam Blocker Drag & Drop Campaign Scheduling Lead Capture Drip Campaigns Landing Pages/Web Forms Engagement Tracking Multi-Campaign eCommerce Integration Customer Journey Mapping GDPR Compliance ROI Tracking
Lead Generation Software 31 selected features Open category ↗ ⌄
Pipeline Management Lead Qualification Contact Management Email Marketing Web Forms Lead Capture Contact Database CRM Activity Tracking Event Triggered Actions Campaign Planning Lead Segmentation Lead Management Customer Segmentation Chat/Messaging Prospecting Tools Campaign Management Engagement Tracking Auto-Responders Social Media Integration Conversion Tracking Multi-Channel Marketing Lead Nurturing Email Management Campaign Analytics Drip Campaigns Landing Pages Multi-Campaign Lead Verification Forms Management Lead Scoring
Community Software 26 selected features Open category ↗ ⌄
Group Management Event Management Activity Dashboard Content Management Calendar Management @mentions Ideation Website Management Drag & Drop User Management Feedback Management Membership Management Engagement Tracking Email Management Discussions/Forums Member Directory Activity Tracking Filtering Alerts/Notifications Chat/Messaging Multi-Language Knowledge Base Management Social Media Integration Moderation Communication Management Contact Database
Content Management Software (CMS) 23 selected features Open category ↗ ⌄
Image Editing Search/Filter Calendar Management Content Publishing Options Customizable Templates Drag & Drop Website Management Activity Dashboard Audio File Management Electronic Forms Reporting & Statistics Metadata Management Version Control Document Management Customizable Branding WYSIWYG Editor Text Editing Content Library SEO Management Video Support Multi-Language Engagement Tracking Collaboration Tools
eCommerce Software 30 selected features Open category ↗ ⌄
Shipping Management Multi-Store Activity Dashboard Order Tracking Customer Accounts Promotions Management Returns Management Multi-Channel Management Loyalty Program Multi-Channel Marketing CRM Website Management Data Synchronization Email Marketing Kitting Content Management Sales Orders SEO Management Multi-Currency Inventory Management Campaign Management Order Management Multi-Location Shopping Cart Electronic Payments Credit Card Processing Reviews Management Data Security Discount Management Purchase Order Management
Business Plan Software 13 selected features Open category ↗ ⌄
Financial Templates Business Plan Templates Goal Setting/Tracking Step-by-Step Wizard Collaboration Tools Data Visualization Pitch Presentation Investor Management Financial Modeling Progress Tracking Budgeting/Forecasting Financial Reporting Competitive Analysis
Coaching Software 10 selected features Open category ↗ ⌄
Life Coaching Business Coaching Billing & Invoicing Goal Setting/Tracking Mentor/Coach Matching Program Management Sport Coaching Appointment Scheduling Progress Tracking Client Management
Membership Management Software 19 selected features Open category ↗ ⌄
Email Marketing Member Directory Enrollments/Onboarding Membership Renewals Electronic Payments Application Management Website Management Event Management Reporting & Statistics Payment Processing Dues Management Member Types Recurring/Subscription Billing Attendance Tracking Member Portal Member Database Member Communication Communication Management Subscription Management
Podcast Hosting Software 23 selected features Open category ↗ ⌄
Hosting Publishing/Sharing Live Streaming Audio Recording Multi-Channel Distribution Session Recording Multistreaming Audio/video file upload Website Management Audience Engagement Audience Analytics Engagement Tracking Promotions Management Distribution Management API Moderation Third-Party Integration Mobile Access Social Sharing Bulk Uploading XML/RSS Member Management Data Storage Management
Small Business eCommerce Software 13 selected features ⌄
Order Management Inventory Management Shopping Cart Promotions Management Email Marketing Cataloging/Categorization SEO Management Mobile Commerce Website Management For Small Businesses Payment Options Mobile Access Template Management
Website Builder Software 22 selected features Open category ↗ ⌄
Online Store Builder Website Management SEO Management Reporting/Analytics Design Management Widgets Landing Pages/Web Forms Real Time Editing Drag & Drop Shopping Cart Pre-built Templates Survey Builder Media Library Content Management Data Import/Export Auto Update Online Booking Tools Customizable Templates Customizable Branding Access Controls/Permissions Custom Domains Website Hosting
CRM Software 29 selected features Open category ↗ ⌄
Referral Tracking Mobile Access Lead Qualification Contact Database Sales Pipeline Management Territory Management Quotes/Estimates Customizable Fields Calendar/Reminder System Marketing Automation Task Management Interaction Tracking Social Media Integration Pipeline Management Lead Capture Forecasting Contact Management Email Management Lead Generation Workflow Management Activity Dashboard Internal Chat Integration Segmentation Alerts/Notifications Document Storage Lead Management Reporting/Analytics Data Import/Export AI/Machine Learning
Connected Applications

Kajabi Integrations

Integration information is displayed only when approved integration products are available on the profile.

Pricing Information

Kajabi Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Usage Based
Preferred Currency USD ($)
Free Trial Available
Free Version Not available
Payment Frequency Annual Subscription
Pricing Page ↗
KICKSTARTER
$71 Per Month
Basic
$143 Per Month
Growth
$199 Per Month
Pro
$399 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

Kajabi Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Kajabi Review ↗
4.5
Based on 2 approved reviews
5 stars 50%
4 stars 50%
3 stars 0%
2 stars 0%
1 star 0%
Rachel S.
Rachel S. Virtual Assistant

A Premium All-in-One Platform!

Kajabi makes it easy to build a polished website, host courses, and manage marketing and payments from one place. It’s powerful and well designed, though the pricing can feel steep if you’re a small business not using all of its advanced features.

Reviewed on March, 2025
Marika B.
Marika B. Human Resource Manager

Powerful Platform That Just Works!

Kajabi has been a dependable and effective solution for our business needs. Everything we rely on is built into one platform, and the experience has been consistently smooth and hassle free.

Reviewed on December, 2024
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Frequently Asked Questions

Kajabi FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Kajabi is a comprehensive platform designed for entrepreneurs and businesses to create, market, and sell online courses and digital products. It stands out for its all-in-one functionality, combining website building, course creation, and email marketing tools. Kajabi offers a user-friendly interface, making it accessible for non-tech-savvy users to craft professional-looking courses and websites. The platform supports a range of multimedia content, including videos, quizzes, and downloadable resources, enhancing the learning experience. Kajabi includes powerful marketing features like automated email campaigns and sales funnels, aiding in customer acquisition and retention. It provides detailed analytics, offering insights into customer behavior and sales performance. The software ensures secure transactions and protects content with robust security measures. Kajabi integrates with various third-party applications, streamlining business processes. Its community and support resources offer valuable guidance for users at every stage.

  • No, Kajabi does not offer a free version.

  • Yes, Kajabi offers a free trial.

  • No, Credit Card details are not required for the Kajabi trial.

  • Kajabi offers the following pricing plans & packages:

    KICKSTARTER

    $71 Per Month

    Basic

    $143 Per Month

    Growth

    $199 Per Month

    Pro

    $399 Per Month

  • Kajabi supports the following payment frequencies:

    • Annual Subscription

  • No, Kajabi does not offer an API.

  • Kajabi can be integrated with the following applications:

    • ActiveCampaign for Marketing , Mailchimp , Zoom Meetings , ConvertKit , Zapier , Google Analytics

  • Kajabi offers support with the following options:
    • Email , Phone , Chat , Knowledge Base

  • Kajabi offers training with the following options:
    • Webinar , Documentation

  • Kajabi supports the following languages:
    • English

  • Following are the typical users of the Kajabi:
    • Self-Employed , Small-Business , Midsize-Business

  • Kajabi supports the following deployment:
    • Cloud Hosted

  • Kajabi supports the following devices and operating systems:
    • Web-Based , iPhone , Android , Windows , Mac , Linux
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