Best Product Analytics Software for Small Businesses (Free & Paid)

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right product analytics software can significantly improve your workflow and help you compete more effectively. Here, we feature the top product analytics software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.

Last Updated: September 18, 2025

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Popular Picks in Product Analytics Software

Adobe Analytics

Adobe Analytics

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Amplitude

Amplitude

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Fullstory

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Google Analytics

Google Analytics

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List of Top Best Product Analytics Software for Small Businesses

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Whatfix is a leading digital adoption platform designed to facilitate user onboarding and enhance the experience of software applications. This platform provides tools for creating interactive guides, tutorials, and training modules, ensuring that users can quickly learn how to navigate and utilize new software features. Whatfix includes analytics capabilities that track user engagement and learni... Read more about Whatfix

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Improve your website's conversion rate using our collection of tools including Dynamic Heatmaps, Session Recordings and Surveys.

Lucky Orange is an innovative software tool designed to help businesses understand and improve their website's user experience. It offers a suite of features including real-time visitor tracking, heatmaps, session recordings, and conversion funnels. With real-time tracking, businesses can see how visitors are interacting with their site at any moment, offering immediate insights into user behavior... Read more about Lucky Orange

Free Trial

7 Days

Pricing Type

$32 Per month

Location

United States

Countly is an advanced web analytics software designed to provide deep insights into user behavior and engagement across digital platforms. This platform offers a comprehensive suite of tools for tracking website traffic, analyzing user interactions, and generating actionable reports. With its real-time data visualization capabilities, users can monitor key performance indicators and assess the ef... Read more about Countly

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

VWO Insights is a powerful heatmap software designed to provide deep insights into user behavior on websites and applications. It visualizes user interactions through detailed heatmaps, highlighting areas of high engagement, clicks, and scrolls. VWO Insights enables businesses to understand how visitors navigate their digital platforms, identify usability issues, and optimize the user experience a... Read more about VWO Insights

Free Trial

NA

Pricing Type

$444 Per feautre

Location

India

Event Analytics for Web, Mobile and More

Kissmetrics is a powerful analytics software tailored for e-commerce and SaaS businesses. It is focused on optimizing customer engagement and conversion. Its standout feature is the deep customer insights it provides by tracking individual user behavior across multiple devices and touchpoints. This enables businesses to understand customer journeys in detail. Kissmetrics excels in segmentation, al... Read more about Kissmetrics

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Automate Your Entire Marketing Reporting

Improvado is an advanced marketing data aggregation tool that is developed to streamline and simplify the way businesses handle their marketing data. Its primary strength lies in its ability to integrate with over 200 marketing platforms, from social media to CRM systems, allowing for efficient data collection and consolidation under one roof. This eliminates the need for manual data extraction an... Read more about Improvado

Free Trial

NA

Pricing Type

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Location

United States

Glassbox is an advanced website monitoring software designed to enhance user experience by providing deep insights into website performance and user behavior. This platform enables businesses to track key performance metrics, identify issues, and optimize their web applications in real time. With features such as session replay, heat maps, and detailed analytics, Glassbox empowers organizations to... Read more about Glassbox

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Quantum Metric is a powerful web analytics platform designed to help businesses optimize digital experiences by analyzing user behavior, engagement, and conversions. Quantum Metric’s realtime analytics provide insights into how users navigate websites and applications, identifying any friction points that could impact user experience. The software’s session replay feature allows businesses to ... Read more about Quantum Metric

Free Trial

NA

Pricing Type

$25000 Per feautre

Location

United States

UXCam is a powerful Mobile Analytics Software designed to help app developers and businesses gain deep insights into user behavior, optimize user experience, and drive app performance through comprehensive analytics and real-time monitoring. This comprehensive platform offers a wide range of features, including session replay, heatmaps, user journey tracking, crash reporting, funnel analysis, and ... Read more about UXCam

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

App Ape is a powerful product analytics software designed to help businesses understand user behavior and optimize their mobile applications. This platform provides comprehensive insights into user interactions, engagement, and retention, enabling organizations to make data-driven decisions that enhance app performance. App Ape supports a range of analytics features, including user segmentation, c... Read more about App Ape

Free Trial

NA

Pricing Type

Contact Vendor

Location

Japan

SEER is a powerful quoting software designed to streamline the quoting process for businesses in various industries. It enables users to create accurate and professional quotes quickly, reducing the time spent on manual calculations and paperwork. With SEER, businesses can customize quotes to meet client specifications, incorporating pricing, discounts, and product details effortlessly. The softwa... Read more about SEER

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Tagaday is a comprehensive social media monitoring software designed to help businesses track and analyze online conversations across multiple social platforms. With Tagaday, organizations can monitor brand mentions, track industry trends, and gain insights into consumer sentiment, all in real time. The software provides advanced analytics and reporting features, allowing businesses to assess the ... Read more about tagaday

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

UserIQ is a dynamic customer success software designed to help businesses build and maintain strong relationships with their customers. It offers a comprehensive suite of features including customer onboarding, engagement tracking, health scoring, and proactive support, ensuring that customers achieve their desired outcomes and remain satisfied. The intuitive dashboard provides real-time insights ... Read more about UserIQ

Free Trial

Available

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Contact Vendor

Location

United States

devtodev is a comprehensive game development software designed to help developers create, manage, and optimize mobile and online games efficiently. This platform provides a suite of tools for analytics, user engagement, and monetization strategies, allowing game creators to understand player behavior and enhance gameplay experiences. With real-time data tracking, devtodev enables developers to mon... Read more about devtodev

Free Trial

Available

Pricing Type

Contact Vendor

Location

Lithuania

Successeve Analytics is a product analytics software that empowers businesses to gain insights into product performance, user behavior, and customer engagement. Through real-time data tracking and visualization, Successeve Analytics helps companies understand how users interact with their products, enabling them to optimize features, enhance user experience, and drive growth. The software’s anal... Read more about Successeve Analytics

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

InnerTrends is a powerful Reporting Software designed to help businesses generate, manage, and distribute comprehensive reports efficiently. The platform offers tools for data aggregation, report creation, and automated distribution, ensuring that stakeholders have access to accurate and timely information. InnerTrends features an intuitive interface that allows users to design custom reports usin... Read more about InnerTrends

Free Trial

Available

Pricing Type

$79 Per month

Location

United Kingdom

LEAFIO Assortment Performance is an advanced retail management system software designed to optimize product assortment strategies and drive profitability. The platform provides retailers with powerful tools for analyzing product performance, inventory levels, and customer demand across multiple sales channels. LEAFIO Assortment Performance uses data analytics to help businesses make informed decis... Read more about LEAFIO Assortment Performance

Free Trial

NA

Pricing Type

Contact Vendor

Location

Estonia

LiveSession is an advanced Web Analytics Software that provides businesses with in-depth insights into user behavior on their websites. This platform tracks visitor interactions, allowing users to understand how customers navigate their sites, identify bottlenecks, and optimize the user experience. With features such as session replay, heatmaps, and funnel analysis, LiveSession equips marketers an... Read more about LiveSession

Free Trial

Available

Pricing Type

$0 Per month

Location

Poland

CommandBar is a user experience (UX) software that helps product teams design intuitive in-app navigation and search experiences for users. With CommandBar, companies can create context-sensitive commands, helping users find features and perform actions quickly within the app. The software’s customization tools allow product designers to tailor in-app navigation to fit branding and user needs, e... Read more about CommandBar

Free Trial

Available

Pricing Type

$249 Per month

Location

United Kingdom

Statsig is an automated testing software designed to help businesses optimize their digital products through data-driven experimentation. It enables product teams to conduct A/B tests and analyze the impact of new features on user behavior. Statsig provides real-time analytics and performance metrics, allowing teams to make data-backed decisions for product improvements. The software’s user-frie... Read more about Statsig

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Usermaven is a comprehensive product analytics software designed to help businesses track user behavior, analyze product performance, and optimize customer experiences. With Usermaven, product teams can gain deep insights into how users interact with their digital products, allowing them to make data-driven decisions that enhance product features and functionality. The software offers tools to tra... Read more about Usermaven

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Trevor.io is an innovative business intelligence software that empowers organizations to make data-driven decisions through actionable insights. With its intuitive dashboard, users can visualize complex data sets and generate interactive reports without needing advanced technical skills. Trevor.io supports seamless integration with various data sources, enabling businesses to consolidate their dat... Read more about Trevor.io

Free Trial

NA

Pricing Type

$75 Per month

Location

United Kingdom

Syft Analytics is a powerful financial reporting software designed to simplify the complexities of financial analysis. Offering a user-friendly interface, Syft allows businesses to create comprehensive reports effortlessly, transforming raw data into actionable insights. The software integrates with various accounting systems, ensuring that financial information is accurate and up-to-date. Users c... Read more about Syft Analytics

Free Trial

Available

Pricing Type

$19 Per month

Location

United States

WebMaxy Analyzer is a powerful heatmap software that helps businesses understand how users interact with their websites. The platform provides visual heatmaps that track mouse movements, clicks, and scrolling behavior, giving insights into what parts of a webpage attract the most attention. WebMaxy Analyzer’s heatmaps allow businesses to identify areas of interest, optimize layouts, and improve ... Read more about WebMaxy Analyzer

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Context.ai is a powerful product analytics software designed to help businesses understand how users interact with their products, enabling them to make data-driven decisions that enhance user experience and drive growth. The platform collects and analyzes user behavior data across multiple touchpoints, including websites, mobile apps, and other digital products, providing businesses with deep ins... Read more about Context.ai

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

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