Best Web Analytics Software

Web analytics software provides businesses with tools to track and analyze website traffic, user behavior, and performance metrics. These solutions empower organizations to optimize their digital presence, enhance user experiences, and drive data-informed decisions. Web analytics tools are essential for understanding audience behavior, improving marketing strategies, and maximizing ROI. The best analytics solutions include features like real-time data tracking, customizable dashboards, goal tracking, and integration with marketing platforms. Advanced website analytics tools offer AI-driven insights, heatmaps, and conversion rate analysis to uncover trends and opportunities. Whether managing a small website or a complex digital ecosystem, these tools deliver the insights needed to grow and succeed. Explore top-rated web analytics software to gain a deeper understanding of your website’s performance. Choose solutions designed to enhance user engagement, optimize campaigns, and support business growth.

Last Updated: September 03, 2025

440 Software

List of Top Web Analytics Software | Best Web Analytics Tools

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Time on Site Tracking

User Interaction Tracking

Referral Tracking

Goal Setting/Tracking

Multiple Site Management

Campaign Management

Web Traffic Reporting

Pageview Tracking

Site Search Tracking

Keyword Tracking

Heatmaps

Funnel Analysis

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Web Analytics Software that is:

Sales CRM & Pipeline Management Software

Pipedrive is an outstanding CRM software designed to simplify and optimize sales processes for businesses. Its straightforward interface helps teams manage leads and deals efficiently. The software enables users to track communication, set reminders, and prioritize tasks, ensuring that opportunities are not missed. Pipedrive's visual sales pipeline provides a clear overview of deals, making it eas... Read more about Pipedrive

Free Trial

14 Days

Pricing Type

$14 Per month

Location

United States

Optimize, control and elevate your business with Upnify® Suite

The advantage is that all Upnify users can use that information to make reports, campaigns, contracts and quotes, as well as organize their agenda or activities that allow them to explore new opportunities at any time and from wherever they are, and get more sales. Upnify® Suite is integrated with the most advanced artificial intelligence providers, allowing you to save time and refine the autom... Read more about UPNIFY CRM

Free Trial

30 Days

Pricing Type

$20 Per month

Location

United States

A1WebStats is a powerful web analytics software designed to help businesses track and analyze their online performance effectively. This platform provides comprehensive tools for monitoring website traffic, user behavior, and conversion rates, enabling organizations to make data-driven decisions. With its intuitive interface, users can easily access real-time data and generate detailed reports on ... Read more about A1WebStats

Free Trial

NA

Pricing Type

$43 Per user

Location

United Kingdom

Metrixa is an advanced web analytics software designed to help businesses track and analyze their online performance effectively. This platform provides comprehensive tools for monitoring website traffic, user behavior, and conversion rates in real-time. With its intuitive dashboard, users can visualize data and gain insights into audience demographics, engagement levels, and content performance. ... Read more about Metrixa

Free Trial

Available

Pricing Type

Contact Vendor

Location

Australia

PaveAI is an innovative web analytics software that transforms data into actionable insights, empowering businesses to optimize their online presence. By integrating seamlessly with various data sources, PaveAI automates the analysis of website performance metrics, user behavior, and marketing campaigns. Its intuitive dashboard provides visualizations that make complex data easily digestible, allo... Read more about PaveAI

Free Trial

Available

Pricing Type

$39 Per user

Location

United States

Viavoo is a powerful Web Analytics Software designed to provide businesses with in-depth insights into their online performance. This platform offers a comprehensive suite of tools for tracking website traffic, analyzing user behavior, and measuring the effectiveness of marketing campaigns. Users can easily generate reports that highlight key performance indicators, enabling organizations to make ... Read more about Viavoo

Free Trial

NA

Pricing Type

$0.01 Per feautre

Location

France

Intempt is a powerful marketing automation software designed to streamline and enhance marketing efforts for businesses of all sizes. By leveraging advanced analytics and customer data, Intempt enables marketers to create personalized and targeted campaigns that resonate with their audience. The platform offers a range of tools for email marketing, social media management, and lead nurturing, allo... Read more about Intempt

Free Trial

NA

Pricing Type

$99 Per month

Location

United States

Website Visitor Tracking Software is a lead management solution that allows businesses to identify and analyze website visitors. This software tracks user behavior, including page views, time spent on site, and click patterns, enabling companies to gain insights into customer interests and engagement levels. By capturing visitor data, businesses can segment leads based on behavior and demographics... Read more about Website Visitor Tracking Software

Free Trial

Available

Pricing Type

$350 Per month

Location

Canada

RetargetLinks is a powerful web analytics software designed to help businesses optimize their online marketing efforts and enhance customer engagement. This platform provides tools for tracking website traffic, analyzing user behavior, and measuring the effectiveness of marketing campaigns. With its userfriendly interface, marketers can easily set up tracking parameters, generate reports, and visu... Read more about RetargetLinks

Free Trial

Available

Pricing Type

$8 Per user

Location

Canada

PopSQL is a collaborative data analysis software tailored for data teams to streamline query creation, visualization, and datasharing processes. The platform enables users to write SQL queries, build visualizations, and share results across teams, fostering datadriven decisionmaking. PopSQL’s intuitive interface allows users to organize queries, work with multiple databases, and collaborate in r... Read more about PopSQL

Free Trial

Available

Pricing Type

$199 Per month

Location

United States

ApiAxle is a sophisticated web analytics software solution designed for businesses seeking to gain deep insights into their online platforms' performance. This software tracks and monitors the performance of APIs (Application Programming Interfaces), providing businesses with realtime data on the health, speed, and reliability of their digital services. ApiAxle’s intuitive dashboard displays key... Read more about ApiAxle

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

ROIVENUE is an advanced marketing attribution software designed to help businesses maximize their return on investment by identifying the most effective marketing channels. Using sophisticated attribution models, ROIVENUE collects and analyzes data from various sources, such as social media, email marketing, and digital advertising, to provide detailed insights into which campaigns are driving con... Read more about ROIVENUE

Free Trial

NA

Pricing Type

$999 Per month

Location

NA

Millimetric.ai is a powerful web analytics software designed to optimize online performance and enhance user experiences for businesses. This platform provides robust tools for tracking website traffic, analyzing user behavior, and measuring campaign effectiveness efficiently. With Millimetric.ai, users can easily monitor key performance indicators, generate reports, and identify trends seamlessly... Read more about Millimetric.ai

Free Trial

Available

Pricing Type

$99 Per user

Location

United Kingdom

Pathmonk is a powerful lead generation software designed to help businesses capture and convert website visitors into potential customers. This platform utilizes advanced analytics and AI-driven insights to optimize user engagement and streamline the lead capture process. With customizable forms and landing pages, businesses can create tailored experiences that resonate with their target audience.... Read more about Pathmonk

Free Trial

NA

Pricing Type

Contact Vendor

Location

Ireland

SearchBox is an advanced web analytics software designed to help organizations track and analyze their online performance. This platform provides comprehensive tools for monitoring website traffic, user behavior, and conversion rates, enabling users to optimize their digital marketing strategies. With its user-friendly interface, businesses can easily access real-time analytics, generate reports, ... Read more about SearchBox

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Netmind Core is a powerful web analytics software that helps organizations gain insights into their online performance and user behavior. This platform provides comprehensive tools for tracking website traffic, user engagement, and conversion rates, enabling businesses to make data-driven decisions to enhance their digital presence. Users can analyze key metrics such as page views, bounce rates, a... Read more about Netmind Core

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

WebLeads is a web analytics software designed to help businesses track and understand visitor behavior on their websites. By providing detailed insights into traffic patterns, user engagement, and conversion rates, WebLeads allows companies to make data-driven decisions to optimize their online presence. The platform offers robust tools for monitoring site performance, identifying high-performing ... Read more about WebLeads

Free Trial

Available

Pricing Type

$39 Per user

Location

United States

UXWizz is a web analytics software designed to provide businesses with deep insights into user behavior and website performance. With its comprehensive tracking and reporting features, UXWizz helps businesses understand how visitors interact with their websites, identify areas for improvement, and optimize user experience. The software tracks key metrics such as page views, bounce rates, and conve... Read more about UXWizz

Free Trial

Available

Pricing Type

$149 Per one-time

Location

Romania

Screpy is an SEO software that helps businesses optimize their websites for search engines through comprehensive analysis and insights. The platform offers tools for monitoring website performance, tracking keyword rankings, and auditing on-page SEO elements, enabling users to identify and fix issues that affect search rankings. Screpy’s real-time reporting provides actionable data on website he... Read more about Screpy

Free Trial

Available

Pricing Type

$5 Per month

Location

United States

Blue Triangle is a leading website monitoring software designed to help organizations optimize their digital performance and enhance user experience. The platform provides tools for tracking website speed, uptime, and user interactions, ensuring that businesses can identify and resolve performance issues quickly. With its user-friendly interface, Blue Triangle allows users to monitor key performan... Read more about Blue Triangle

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Trackboxx is a comprehensive web analytics software that helps businesses monitor, analyze, and optimize their online presence. With Trackboxx, users can track key performance metrics such as website traffic, user behavior, conversion rates, and engagement levels. The platform offers detailed reporting and visualization tools, allowing businesses to gain actionable insights from their website data... Read more about Trackboxx

Free Trial

Available

Pricing Type

$5 Per month

Location

Germany

Market360 is an innovative eCommerce software designed to help businesses build and manage online stores while optimizing the entire sales process. The platform offers an array of tools for product management, inventory tracking, order processing, and customer relationship management (CRM), allowing businesses to create a seamless online shopping experience. Market360 supports multi-channel sellin... Read more about Market360

Free Trial

Available

Pricing Type

Contact Vendor

Location

Italy

AuthorityLabs is a powerful SEO (Search Engine Optimization) software that helps businesses track their online search performance and improve their website’s visibility. This user-friendly tool provides comprehensive features for tracking keyword rankings, analyzing competitors, and monitoring backlinks. AuthorityLabs enables businesses to track their SEO efforts on Google, Bing, Yahoo, and othe... Read more about AuthorityLabs

Free Trial

Available

Pricing Type

$49 Per feautre

Location

United States

SeeSo is a web analytics software designed to help businesses track and analyze website performance, user behavior, and conversion metrics. The platform provides detailed insights into website traffic, page views, bounce rates, and user journeys, helping businesses understand how visitors interact with their sites. SeeSo’s user-friendly interface allows marketers to segment traffic by demographi... Read more about SeeSo

Free Trial

NA

Pricing Type

Contact Vendor

Location

South Korea

RTmetrics is a comprehensive web analytics software designed to help businesses gather, analyze, and visualize their website traffic and performance data. By offering real-time analytics, RTmetrics enables users to track user behavior, engagement metrics, conversion rates, and key performance indicators (KPIs). This insight allows businesses to make data-driven decisions to improve website content... Read more about RTmetrics

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

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Frequently Asked Questions

Web analytics software helps track, measure, and analyze website performance, user behavior, and digital marketing effectiveness.

Marketers, web developers, business owners, data analysts, and eCommerce teams use it to improve websites and understand visitors.

It collects data through tracking code placed on your website, then processes it into reports on traffic, engagement, conversions, and more.

It gathers metrics like page views, session duration, bounce rate, traffic sources, conversions, and user demographics.

It helps improve website performance, measure campaign ROI, understand audience behavior, and guide business decisions.

Yes, by analyzing what channels drive traffic and conversions, you can optimize your campaigns.

Yes, you can spot slow-loading pages, high-exit points, or navigation problems.

Yes, behavior data and heatmaps (on some platforms) highlight areas to improve design or flow.

Yes, content insights reveal which blog posts or pages drive traffic and engagement.

It provides insights to improve ROI, customer retention, digital marketing, and website usability.

Important features include real-time tracking, user segmentation, goal setting, funnel analysis, reporting, and integrations.

Consider ease of use, integrations, data depth, pricing, reporting features, and your business goals.