Best Web Analytics Software

Web analytics software provides businesses with tools to track and analyze website traffic, user behavior, and performance metrics. These solutions empower organizations to optimize their digital presence, enhance user experiences, and drive data-informed decisions. Web analytics tools are essential for understanding audience behavior, improving marketing strategies, and maximizing ROI. The best analytics solutions include features like real-time data tracking, customizable dashboards, goal tracking, and integration with marketing platforms. Advanced website analytics tools offer AI-driven insights, heatmaps, and conversion rate analysis to uncover trends and opportunities. Whether managing a small website or a complex digital ecosystem, these tools deliver the insights needed to grow and succeed. Explore top-rated web analytics software to gain a deeper understanding of your website’s performance. Choose solutions designed to enhance user engagement, optimize campaigns, and support business growth.

Last Updated: September 03, 2025

440 Software

List of Top Web Analytics Software | Best Web Analytics Tools

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Time on Site Tracking

User Interaction Tracking

Referral Tracking

Goal Setting/Tracking

Multiple Site Management

Campaign Management

Web Traffic Reporting

Pageview Tracking

Site Search Tracking

Keyword Tracking

Heatmaps

Funnel Analysis

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Web Analytics Software that is:

Automated Client Reporting for Marketing Agencies

AgencyAnalytics is a comprehensive marketing platform that streamlines data analysis and reporting for agencies. This tool consolidates various marketing channels into a unified dashboard, offering a centralized view of key metrics. With customizable reports, users can present data in a visually appealing manner, enhancing client communication. AgencyAnalytics supports integration with popular mar... Read more about AgencyAnalytics

Free Trial

14 Days

Pricing Type

$79 Per month

Location

Canada

Improve your website's conversion rate using our collection of tools including Dynamic Heatmaps, Session Recordings and Surveys.

Lucky Orange is an innovative software tool designed to help businesses understand and improve their website's user experience. It offers a suite of features including real-time visitor tracking, heatmaps, session recordings, and conversion funnels. With real-time tracking, businesses can see how visitors are interacting with their site at any moment, offering immediate insights into user behavior... Read more about Lucky Orange

Free Trial

7 Days

Pricing Type

$32 Per month

Location

United States

All-in-One CRM - Marketing, Sales & Support Software

EngageBay CRM is a comprehensive software solution tailored to enhance customer relationship management for businesses of all sizes. It serves as a centralized platform, simplifying the organization and nurturing of customer interactions, marketing efforts, and sales activities. With EngageBay CRM, you can efficiently manage leads, track customer interactions, and automate marketing campaigns, all... Read more about EngageBay CRM

Free Trial

Available

Pricing Type

$12.74 Per month

Location

United States

Best, easy, powerful yet affordable Customer Relationship Management (CRM) with sales and marketing automation for small businesses.

Agile CRM is a cloud-based customer relationship management software that integrates sales, marketing, and service functionalities. It offers contact management to organize customer data. Sales tracking tools help monitor deals and stages. With Agile CRM, users can automate marketing tasks like emails and social media campaigns. The software includes a telephony feature for customer calls within t... Read more about Agile CRM

Free Trial

NA

Pricing Type

$8.99 Per month

Location

United States

#1 Marketing Platform® for Small Business

Marketing 360 is a versatile software designed for small to medium-sized businesses, offering a comprehensive suite of marketing tools. It streamlines digital marketing with its user-friendly interface, allowing users to manage social media, create websites, and track SEO performance all in one place. The software features powerful analytics, providing insights into customer behavior and campaign ... Read more about Marketing 360

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

plytix is a versatile Product Information Management (PIM) software developed to streamline the way eCommerce businesses manage and distribute their product information. Tailored for small to medium-sized companies, it offers an easy-to-use platform for centralizing product data. With plytix, businesses can efficiently organize, edit, and share product details across various sales channels. Key fe... Read more about Plytix

Free Trial

NA

Pricing Type

$699 Per month

Location

United States

Mission control for your marketing data

Funnel is a cutting-edge marketing data integration platform expertly crafted to consolidate and streamline digital marketing data from multiple sources. Its main feature lies in its ability to automatically collect, transform, and feed data into any Business Intelligence (BI) tool or data warehouse, simplifying the analytics process. Funnel supports integration with over 500 data sources, includi... Read more about Funnel

Free Trial

Available

Pricing Type

$1,100 Per month

Location

Sweden

Unbxd Site Search is an advanced artificial intelligence software designed to enhance search experiences for e-commerce businesses. It leverages AI and machine learning algorithms to deliver personalized search results, ensuring customers find relevant products quickly and efficiently. With features like autocorrect, synonyms, and advanced filtering options, Unbxd Site Search improves product disc... Read more about Unbxd Site Search

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Monitor Backlinks is an essential web analytics software that specializes in tracking backlinks and improving SEO performance. This platform provides a comprehensive set of tools for monitoring backlink profiles, analyzing competitor strategies, and identifying opportunities for enhancing website authority. Users can easily track their backlinks in real-time, receive alerts for any changes, and as... Read more about Monitor Backlinks

Free Trial

Available

Pricing Type

$18 Per month

Location

Ireland

Countly is an advanced web analytics software designed to provide deep insights into user behavior and engagement across digital platforms. This platform offers a comprehensive suite of tools for tracking website traffic, analyzing user interactions, and generating actionable reports. With its real-time data visualization capabilities, users can monitor key performance indicators and assess the ef... Read more about Countly

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

VWO Testing is a leading AB Testing Software designed to help businesses optimize their websites, apps, and marketing campaigns through data-driven experimentation. Featuring an intuitive platform, VWO Testing allows users to create and run AB tests seamlessly, comparing different versions of web pages or app interfaces to determine which performs better. The software includes robust tools for hyp... Read more about VWO Testing

Free Trial

Available

Pricing Type

Contact Vendor

Location

India

Piwik PRO is a privacy-focused web analytics software that helps businesses track and analyze website traffic, user behavior, and campaign performance while ensuring compliance with data protection regulations such as GDPR and CCPA. The platform provides in-depth analytics on website visitors, including page views, bounce rates, and conversion tracking, enabling businesses to optimize their digita... Read more about Piwik PRO

Free Trial

NA

Pricing Type

Contact Vendor

Location

Poland

Botify is a comprehensive SEO Software designed to enhance website visibility, improve search engine rankings, and drive organic traffic for businesses of all sizes. It offers an advanced platform for conducting in-depth site audits, keyword analysis, and competitive research, providing actionable insights to optimize SEO strategies. Key features include real-time crawling, which identifies techni... Read more about Botify

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SessionCam is an advanced web analytics software designed to help businesses enhance their online user experience through detailed session recording and analysis. This innovative platform captures user interactions on websites, allowing organizations to visualize how visitors navigate and engage with their content. With SessionCam, businesses can identify usability issues, monitor conversion funne... Read more about SessionCam

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

Ruler Analytics is an advanced call tracking software that empowers businesses to gain valuable insights into their marketing effectiveness. By providing detailed analytics on incoming calls, Ruler enables organizations to understand which marketing channels drive phone inquiries and customer interactions. The software captures essential data such as caller demographics, call duration, and convers... Read more about Ruler Analytics

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Realytics is an advanced web analytics software that empowers businesses to gain deep insights into their online performance. This platform offers a comprehensive suite of tools for tracking website traffic, user behavior, and conversion rates, enabling organizations to make informed decisions based on real-time data. With customizable dashboards and reporting features, Realytics provides users wi... Read more about Realytics

Free Trial

Available

Pricing Type

$0.01 Per feautre

Location

France

C3 Metrics Attribution Data Cloud is an advanced marketing automation software designed to help businesses optimize their marketing strategies through accurate data attribution and analytics. This powerful platform provides tools for tracking marketing performance, analyzing customer journeys, and measuring the impact of various channels on conversions. With C3 Metrics, users can easily gather and... Read more about C3 Metrics Attribution Data Cloud

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Proof Pulse is an innovative Lead Generation Software designed to help businesses identify, attract, and convert high-quality leads into loyal customers. By leveraging advanced data analytics and automated outreach tools, Proof Pulse streamlines the lead generation process, ensuring that sales teams focus on prospects with the highest potential. The software offers comprehensive features including... Read more about Proof Pulse

Free Trial

Available

Pricing Type

$29 Per month

Location

United States

Mapp Marketing Cloud is a comprehensive email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. It offers a robust platform for designing visually appealing emails, segmenting audiences, and automating campaign workflows, ensuring targeted and personalized communication. Mapp Marketing Cloud features advanced analytics and reporting tool... Read more about Mapp Marketing Cloud

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Plausible is an intuitive web analytics software that prioritizes user privacy while providing essential insights into website performance. The platform tracks key metrics such as visitor counts, page views, and referral sources, helping businesses understand how users interact with their websites. Plausible’s lightweight script ensures fast loading times and minimal impact on user experience. T... Read more about Plausible

Free Trial

Available

Pricing Type

$6 Per user

Location

United Kingdom

Profitero is a robust e-commerce software solution designed to help businesses optimize their online presence and drive sales. With its comprehensive set of tools, Profitero enables companies to track competitors, monitor pricing trends, and analyze consumer behavior to improve their product offerings and pricing strategies. The software provides detailed analytics on e-commerce performance, allow... Read more about Profitero

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Mediarithmics is a powerful data management software designed to help businesses effectively manage, analyze, and leverage their data to make informed decisions. The platform integrates with various data sources, including CRM systems, marketing platforms, and customer databases, to centralize all relevant data in one place. Mediarithmics uses advanced analytics and machine learning algorithms to ... Read more about Mediarithmics

Free Trial

NA

Pricing Type

$7000 Per user

Location

France

Opentracker is an advanced web analytics software that helps businesses track and understand the behavior of visitors on their websites. It provides deep insights into user interactions, such as page views, time spent on pages, click-through rates, and conversion funnels. By analyzing this data, Opentracker enables organizations to identify user patterns, optimize website performance, and improve ... Read more about Opentracker

Free Trial

Available

Pricing Type

$49 Per user

Location

Netherlands

SweetIQ Analytics is a web analytics software that helps businesses track and optimize their digital marketing efforts across various platforms. The software provides detailed insights into website traffic, user behavior, and conversion rates, helping businesses understand the effectiveness of their online presence. SweetIQ Analytics integrates with popular digital marketing tools like Google Anal... Read more about SweetIQ Analytics

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

Small Business WiFi is a customer loyalty software designed specifically for small businesses looking to enhance customer engagement and retention through their WiFi network. By offering free WiFi to customers in exchange for a sign-up or engagement, businesses can create a valuable database of customer information and gain insights into customer behavior. The platform allows businesses to customi... Read more about Small Business WiFi

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

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Frequently Asked Questions

Web analytics software helps track, measure, and analyze website performance, user behavior, and digital marketing effectiveness.

Marketers, web developers, business owners, data analysts, and eCommerce teams use it to improve websites and understand visitors.

It collects data through tracking code placed on your website, then processes it into reports on traffic, engagement, conversions, and more.

It gathers metrics like page views, session duration, bounce rate, traffic sources, conversions, and user demographics.

It helps improve website performance, measure campaign ROI, understand audience behavior, and guide business decisions.

Yes, by analyzing what channels drive traffic and conversions, you can optimize your campaigns.

Yes, you can spot slow-loading pages, high-exit points, or navigation problems.

Yes, behavior data and heatmaps (on some platforms) highlight areas to improve design or flow.

Yes, content insights reveal which blog posts or pages drive traffic and engagement.

It provides insights to improve ROI, customer retention, digital marketing, and website usability.

Important features include real-time tracking, user segmentation, goal setting, funnel analysis, reporting, and integrations.

Consider ease of use, integrations, data depth, pricing, reporting features, and your business goals.