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NationBuilder

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Human-centric technology for your nonprofit, cause, campaign and movement.

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses NationBuilder

"Organizations focused on community building and campaigns tend to find NationBuilder a practical fit for managing people, communications, and outreach in one place. It works well for nonprofits, political campaigns, and advocacy groups that need to stay connected with large audiences. Smaller teams especially benefit from having contacts, websites, and messaging handled together. That said, businesses outside the civic or nonprofit space may find the platform feels too niche for general marketing or sales use."
SoftwareWorld Review Team
SoftwareWorld Highly Recommended 2026
Decision Snapshot

NationBuilder Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.5 / 5
Starting Price$34 / user
Free TrialAvailable
Free VersionNot available
APINot available
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

NationBuilder Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About NationBuilder

NationBuilder is a versatile software platform crafted for political campaigns, non-profits, and advocacy groups. Its core strength lies in its integrated approach, combining website building, donor management, and communication tools in one seamless package. Key features include a robust CRM system for tracking supporter interactions and a website builder that's easy to use, enabling quick creation of engaging, action-oriented sites. NationBuilder excels in email marketing, offering targeted outreach capabilities. It also integrates social media management, making it easier to engage with communities across various platforms. Additionally, the software provides tools for event organization and volunteer management, crucial for grassroots mobilization. Security and compliance with political fundraising regulations are also well-addressed, making NationBuilder a comprehensive tool for managing and growing supporter networks.
Company NationBuilder
Founded 2009
Headquarters United States
Employees 101-500

Support

Email Phone Chat Knowledge Base

Training

Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 1 language available
English
Industries Served 2 industries available
Information Services Information Technology & Services

Why Choose NationBuilder

Problem it Solves

  • Problem it Solves Empowering Organizations To Engage And Mobilize Supporters Effectively

Target Users

  • Target Users Campaign Managers
  • Target Users Political Candidates
  • Target Users Advocacy Groups
  • Target Users Nonprofit Organizations
  • Target Users Community Organizers

Core Use Case

  • Core Use Case Engage Supporters
  • Core Use Case Manage Campaigns
  • Core Use Case Mobilize Volunteers
  • Core Use Case Fundraise Effectively
  • Core Use Case Analyze Data

USP

  • USP Empower Your Community With Seamless Digital Organizing Tools

Pros

  • Pros Built specifically for political campaigns, nonprofits, and community organizers
  • Pros People database ties contacts, donations, and voter data together cleanly
  • Pros Website, email, and donation tools live under one login
  • Pros Precinct-level voter data integration gives campaigns a genuine electoral edge
  • Pros Volunteer and supporter tracking stays organized even across large operations
  • Pros Communication tools let you reach supporters by email, text, or social
  • Pros Affordable entry plans make it accessible for smaller grassroots organizations
  • Pros Dedicated onboarding support helps new teams get operational relatively quickly

Cons

  • Cons Pricing climbs quickly as your contact list grows larger
  • Cons Advanced features assume significant technical knowledge to configure properly
  • Cons Reporting tools feel underpowered for data-driven campaign teams
  • Cons Customer support responsiveness varies depending on which plan you hold
Editorial Buyer Guidance

Who Is NationBuilder Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Empowering Organizations To Engage And Mobilize Supporters Effectively

Target Users

  • Campaign Managers
  • Political Candidates
  • Advocacy Groups
  • Nonprofit Organizations
  • Community Organizers

Core Use Cases

  • Engage Supporters
  • Manage Campaigns
  • Mobilize Volunteers
  • Fundraise Effectively
  • Analyze Data

Unique Selling Point

Empower Your Community With Seamless Digital Organizing Tools

Strengths and Limitations

NationBuilder Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Built specifically for political campaigns, nonprofits, and community organizers
  • People database ties contacts, donations, and voter data together cleanly
  • Website, email, and donation tools live under one login
  • Precinct-level voter data integration gives campaigns a genuine electoral edge
  • Volunteer and supporter tracking stays organized even across large operations
  • Communication tools let you reach supporters by email, text, or social
  • Affordable entry plans make it accessible for smaller grassroots organizations
  • Dedicated onboarding support helps new teams get operational relatively quickly
!

Cons

  • Pricing climbs quickly as your contact list grows larger
  • Advanced features assume significant technical knowledge to configure properly
  • Reporting tools feel underpowered for data-driven campaign teams
  • Customer support responsiveness varies depending on which plan you hold
Category-Based Capabilities

NationBuilder Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Campaign Management Software 27 selected features Open category ↗ ⌄
Lead Management Activity Dashboard Campaign Management Data Import/Export Campaign Segmentation Contact Database Campaign Planning Multi-Channel Marketing Channel Management Reporting & Statistics Lead Capture Campaign Scheduling Drip Campaigns Lead Generation Engagement Tracking Conversion Rate Optimization Visual Analytics Click Tracking Auto-Responders Template Management Customer Segmentation Multi-Campaign Campaign Analytics Social Media Integration Email Marketing AB Testing Content Management
Nonprofit CRM Software 27 selected features Open category ↗ ⌄
Contact Management Donation Tracking Campaign Management Interaction Tracking Real Time Notifications Email Marketing Donor Management Email Management Web Forms Access Controls/Permissions Task Scheduling Website Integration Grant Management Customer Database Credit Card Processing Membership Management CRM Accounting Integration Event Management Document Storage Forms Management Social Media Integration Registration Management Fundraising Management Committee Management Volunteer Management Electronic Payments
Donation Management Software 30 selected features Open category ↗ ⌄
Recurring Giving Online Giving Payment Processing Gift Matching Management Donation Tracking Activity Dashboard Access Controls/Permissions Mobile Giving Campaign Management Activity Tracking Event Ticketing Grant Management Donor Management Customizable Forms Email Marketing Attendance Management Receipt Management Personalization Volunteer Management Ad hoc Reporting Event Management Campaign Planning For Nonprofits Reporting/Analytics Credit Card Processing Contact Management Pledge Management Registration Management Recurring/Subscription Billing Multi-Channel Communication
Advocacy Software 8 selected features Open category ↗ ⌄
Advocate Management Customer Advocacy Campaign Management Engagement Tracking Nonprofit Advocacy Rewards Management Event Triggered Actions Forms Management
Fundraising Software 14 selected features Open category ↗ ⌄
Registration Management Pledge Management Campaign Management Membership Management Receipt Management Recurring Giving Mobile Giving Alumni Management Contact Management Volunteer Management CRM Reporting & Statistics Event Management For Nonprofits
Nonprofit Software 17 selected features Open category ↗ ⌄
Committee Management Fundraising Management Dues Management Volunteer Management CRM Donor Management Communication Management Event Management Customizable Forms Member Database Accounting Registration Management Grant Management Customizable Branding Membership Management Electronic Payments Campaign Management
Political Campaign Software 17 selected features Open category ↗ ⌄
Reporting & Statistics For Republicans Donor Targeting Contact Database Voter Database Donor Management Contact Management Demographic Data Online Payments Volunteer Management For Democrats Fundraising Management Event Management Email Marketing Campaign Management Political Campaign Management Artificial Intelligence
Connected Applications

NationBuilder Integrations

Integration information is displayed only when approved integration products are available on the profile.

Pricing Information

NationBuilder Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Usage Based
Preferred Currency USD ($)
Free Trial Available
Free Version Not available
Payment Frequency Annual Subscription, Quote Based
Pricing Page ↗
Starter
$34 Per User
Pro
$160 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

NationBuilder Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a NationBuilder Review ↗
4.5
Based on 3 approved reviews
5 stars 50%
4 stars 50%
3 stars 0%
2 stars 0%
1 star 0%
Manuel D.
Manuel D. Scientist

NationBuilder Review

Managing community members who are spread out across various locations can be quite challenging. But after implementing NationBuilder in our workplace, I’ve seen a significant boost in productivity through the recruitment and engagement of these members.

Reviewed on October, 2022
Katie B.
Katie B. Managing Director

It didn’t wow me, but it also didn’t frustrate me

I can only recommend it for larger nonprofits, as it offers more power than my small organization requires and comes with a hefty price tag. The best aspect is its widespread use, making it easy to find answers to questions through existing help documents.

Reviewed on May, 2021
Callum D.
Callum D. CEO

Excellent Non-Profit Software

NationBuilder is a fantastic tool, as it combines various functions that facilitate collaboration and offers excellent integration.

Reviewed on April, 2020
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Frequently Asked Questions

NationBuilder FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

NationBuilder is a versatile software platform crafted for political campaigns, non-profits, and advocacy groups. Its core strength lies in its integrated approach, combining website building, donor management, and communication tools in one seamless package. Key features include a robust CRM system for tracking supporter interactions and a website builder that's easy to use, enabling quick creation of engaging, action-oriented sites. NationBuilder excels in email marketing, offering targeted outreach capabilities. It also integrates social media management, making it easier to engage with communities across various platforms. Additionally, the software provides tools for event organization and volunteer management, crucial for grassroots mobilization. Security and compliance with political fundraising regulations are also well-addressed, making NationBuilder a comprehensive tool for managing and growing supporter networks.

  • No, NationBuilder does not offer a free version.

  • Yes, NationBuilder offers a free trial.

  • No, Credit Card details are not required for the NationBuilder trial.

  • NationBuilder offers the following pricing plans & packages:

    Starter

    $34 Per User

    Pro

    $160 Per Month

  • NationBuilder supports the following payment frequencies:

    • Annual Subscription , Quote Based

  • No, NationBuilder does not offer an API.

  • NationBuilder can be integrated with the following applications:

    • Salesforce Sales Cloud , Mailchimp , Slack , Twilio , Eventbrite , Zapier , Google Analytics , Twitter/X

  • NationBuilder offers support with the following options:
    • Email , Phone , Chat , Knowledge Base

  • NationBuilder offers training with the following options:
    • Webinar , Documentation

  • NationBuilder supports the following languages:
    • English

  • Following are the typical users of the NationBuilder:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • NationBuilder supports the following deployment:
    • Cloud Hosted

  • NationBuilder supports the following devices and operating systems:
    • Web-Based
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