Top Google Analytics 360 Alternatives & Competitors

Finding the right software for your business can be challenging, and while Google Analytics 360 is a popular choice, it may not be the perfect fit for everyone. If you're exploring Google Analytics 360 alternatives, you're in the right place. We’ve compiled a list of the top competitors that offer similar features, pricing, and benefits. Compare the best alternatives to Google Analytics 360 and discover the ideal solution tailored to your needs.

Google Analytics 360 is also listed in these categories:

All Competitors and Alternatives to Google Analytics 360

Adobe Analytics

Web Analytics for Better Business Intelligence

Adobe Analytics is a sophisticated digital analytics solution that empowers businesses to deeply understand their online audience and customer behaviors. It excels in collecting and analyzing web, social, video, and mobile data, offering comprehensive insights. The platform's real-time analytics and detailed segmentation capabilities allow for personalized customer experiences. With Adobe Analytic... Read more about Adobe Analytics

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Looker

Looker for Business Intelligence

Looker is a powerful business intelligence (BI) tool and big data analytics platform that transforms the way companies analyze and utilize their data. Its standout feature is the interactive, web-based interface that allows users to create and share customizable data visualizations and dashboards. Looker integrates seamlessly with multiple databases and SQL dialects, enabling real-time data access... Read more about Looker

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Semrush

Get measurable results from online marketing

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Free Trial

7 Days

Pricing Type

$139.95 Per month

Location

United States

Similarweb

Effortlessly Analyze Your Competitive Landscape

Similarweb is a powerful software that unveils the digital world's secrets. With its user-friendly interface, it offers a comprehensive view of your website's performance, competition, and market trends. Easily track your online presence, uncover valuable insights about your audience, and gain a competitive edge. Discover where your website stands in search rankings, monitor traffic sources, and e... Read more about Similarweb

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Ahrefs

SEO Tools & Resources To Grow Your Search Traffic

Ahrefs is a magnificent SEO tool widely used for website analysis and keyword research. With its intuitive interface, Ahrefs simplifies the process of optimizing online content. The platform's Site Explorer feature provides comprehensive insights into a website's backlink profile and organic search traffic. Ahrefs' Keyword Explorer helps users discover valuable keywords and assess their competitiv... Read more about Ahrefs

Free Trial

NA

Pricing Type

$129 Per month

Location

United States

Mixpanel

Product Analytics for Mobile, Web & More

Mixpanel is a powerful product analytics software designed to help businesses understand user behavior and maximize product engagement. Its user-friendly interface allows for easy creation and tracking of custom events and user journeys, providing invaluable insights into how users interact with products. With advanced segmentation capabilities, users can target specific user groups and analyze th... Read more about Mixpanel

Free Trial

Available

Pricing Type

$28 Per month

Location

Afghanistan

Domo

Put data to work and help everyone multiply their impact.

Domo stands out as a powerful cloud-based business intelligence and analytics platform, revolutionizing data management and visualization. This robust tool empowers users to seamlessly transform complex data into actionable insights through intuitive dashboards. Domo's user-friendly interface caters to both technical and non-technical users, ensuring accessibility in the analytics process. Real-ti... Read more about Domo

Free Trial

30 Days

Pricing Type

Contact Vendor

Location

United States

Matomo

Google Analytics alternative that protects your data and your customers' privacy

Matomo is a comprehensive web analytics platform that prioritizes user privacy and data ownership. Unlike other analytics tools, Matomo offers full control over data, ensuring compliance with privacy regulations like GDPR and CCPA. Its customizable dashboard allows users to track key metrics such as website traffic, conversions, and user behavior in real-time. With features like heatmaps and sessi... Read more about Matomo

Free Trial

15 Days

Pricing Type

$1,690 Per month

Location

Afghanistan

SEO PowerSuite

Rankings, on-page, backlinks, and reports — all in one easy-to-use toolkit.

SEO PowerSuite is a comprehensive collection of SEO tools encompassing all aspects of website optimization and search engine ranking. It consists of four primary tools: Rank Tracker for monitoring search engine rankings and researching keywords, Website Auditor for site auditing and on-page optimization, SEO SpyGlass for backlink research and analysis, and LinkAssistant for link building and manag... Read more about SEO PowerSuite

Free Trial

NA

Pricing Type

$596 Per year

Location

United States

SE Ranking

All-in-one agency-tailored SEO platform

SE Ranking is a versatile SEO software that caters to a wide range of digital marketing needs. Its hallmark is the accurate keyword rank tracking feature, which monitors search engine rankings globally and locally. The website audit tool efficiently identifies SEO issues, guiding users towards impactful improvements. SE Ranking's competitor analysis feature is insightful, allowing users to benchma... Read more about SE Ranking

Free Trial

NA

Pricing Type

$55.00 Per month

Location

United States

Lucky Orange

Improve your website's conversion rate using our collection of tools including Dynamic Heatmaps, Session Recordings and Surveys.

Lucky Orange is an innovative software tool designed to help businesses understand and improve their website's user experience. It offers a suite of features including real-time visitor tracking, heatmaps, session recordings, and conversion funnels. With real-time tracking, businesses can see how visitors are interacting with their site at any moment, offering immediate insights into user behavior... Read more about Lucky Orange

Free Trial

7 Days

Pricing Type

$32 Per month

Location

United States

TapClicks

Ultimate marketing automation platform for agencies, media companies, and brands.

TapClicks is an all-in-one marketing dashboard and analytics platform designed to simplify data-driven decision-making for businesses. With a user-friendly interface, TapClicks consolidates marketing data from various sources, offering a comprehensive overview of performance metrics. The platform supports real-time reporting, allowing users to track key performance indicators seamlessly. TapClicks... Read more about TapClicks

Free Trial

14 Days

Pricing Type

$99 Per feautre

Location

United States

Simple Analytics is an intuitive web analytics software designed to help businesses track and analyze their website performance without compromising user privacy. This platform provides a comprehensive suite of tools that enable users to monitor key metrics, such as traffic, user engagement, and conversion rates, in real time. With Simple Analytics, organizations can easily access data on visitor ... Read more about Simple Analytics

Free Trial

Available

Pricing Type

Contact Vendor

Location

Netherlands

AccuRanker

The World's Fastest & Most Accurate Rank Tracker

AccuRanker is a specialized SEO tool renowned for its precision and speed in tracking keyword rankings. It stands out with its real-time ranking updates, offering immediate insights into how keywords perform on search engines. A key feature is its ability to track rankings on both Google and Bing, including local and mobile search results. AccuRanker's intuitive interface simplifies data analysis,... Read more about AccuRanker

Free Trial

14 Days

Pricing Type

$129 Per month

Location

United States

Reportei is a digital marketing reporting software that simplifies the process of creating comprehensive reports on marketing campaigns across multiple platforms. This tool integrates with social media, email marketing, and online advertising platforms, pulling data into a centralized dashboard for easy analysis. Reportei allows marketers to generate visual reports that highlight campaign performa... Read more about Reportei

Free Trial

Available

Pricing Type

$24 Per month

Location

Brazil

FAQs About Google Analytics 360 Alternatives

Some of the best alternatives to Google Analytics 360 include Adobe Analytics, Looker, Semrush, Similarweb, Ahrefs, Mixpanel, Domo, Matomo, SEO PowerSuite, SE Ranking, Lucky Orange, TapClicks, Simple Analytics, AccuRanker and Reportei. These alternatives offer similar features, better pricing, and more flexibility depending on your business needs.

There are various reasons why users look for alternatives to Google Analytics 360, such as pricing concerns, missing features, better integration options, or improved customer support. Exploring alternative solutions ensures that businesses find the best fit for their specific requirements.

Yes! Depending on the product, you may find:

  • Free Trial options like Semrush, Mixpanel, Domo, Matomo, Lucky Orange, TapClicks, Simple Analytics, AccuRanker and Reportei (test premium features before subscribing).

These no-cost or low-cost alternatives can be ideal for startups and small businesses with budget constraints, but often come with feature limitations or usage caps. Always check each option’s details to ensure it fits your specific needs.

Small businesses looking for an easy-to-use and cost-effective alternative to Google Analytics 360 can consider Adobe Analytics, Looker, Semrush, Similarweb, Ahrefs, Mixpanel, Domo, Matomo, SEO PowerSuite, SE Ranking, Lucky Orange, TapClicks, Simple Analytics, AccuRanker and Reportei. These software options offer affordable pricing, simple setup, and essential business features tailored for growing teams.

Enterprises seeking a robust alternative to Google Analytics 360 can explore Adobe Analytics, Looker, Semrush, Ahrefs, Mixpanel, Domo, Matomo, SEO PowerSuite, SE Ranking, Lucky Orange, TapClicks and AccuRanker. These platforms offer scalability, advanced automation, top-tier security, and enterprise-grade customer support to meet large-scale business needs.

Some of the best cloud-based alternatives to Google Analytics 360 include Adobe Analytics, Looker, Semrush, Similarweb, Ahrefs, Mixpanel, Domo, Matomo, SEO PowerSuite, SE Ranking, Lucky Orange, TapClicks, Simple Analytics, AccuRanker and Reportei. These platforms offer seamless remote access, real-time collaboration, automatic updates, and enhanced security for smooth software management.

Yes, most Google Analytics 360 alternatives provide mobile apps for iOS and Android. Options like Looker, Domo and SE Ranking offer full-featured mobile applications that allow users to manage tasks, track progress, and collaborate on the go.